January 11, 2019
Score 8 out of 10
Read Brian Nizinsky's full review
Business Processes Supported
- To test an element to increase the conversion rate on a specific page.
- To prove (or disprove) with data the idea that a person may have to "improve" a web page.
- To see the impact of what a small change could have and at times be surprised how much something like a color change can affect user behavior.