Optimizely Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
383 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-15 of 15)

Brian Nizinsky | TrustRadius Reviewer
January 11, 2019

Please A/B test this review!

Score 8 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • To test an element to increase the conversion rate on a specific page.
  • To prove (or disprove) with data the idea that a person may have to "improve" a web page.
  • To see the impact of what a small change could have and at times be surprised how much something like a color change can affect user behavior.
Read Brian Nizinsky's full review
Jane Morgan | TrustRadius Reviewer
November 14, 2014

Considering A/B testing? Set up in minutes and move the marketing discussion from opinions to results.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • A/B Call To Action Testing on Web Pages
  • A/B Call to Action Testing on Landing Pages
  • A/B Page Copy Testing on Landing Pages
  • A/B Customer Testimonial Versus Awards Testing on Landing Pages
Read Jane Morgan's full review
Douglas Wright | TrustRadius Reviewer
September 11, 2013

Optimizely - The A/B Testing Tool to Rule them All

Score 10 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • Optimizely is used to A/B test our entire website and marketing landing pages. By creating different types of content around different products and features, across different sources of traffic, we are able to test various messaging to find the 'optimal' one that works for a specific segment.
Read Douglas Wright's full review
Anonymous | TrustRadius Reviewer
May 02, 2014

If you just want to get A/B going, just get Optimizely already.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • I need to test whether content A or content B will engage folks more on my website. (A/B)
  • I need to make an emergency change to the website and our webmaster is out of town. (Legal issues / quick fixes)
  • Would adding advertising to my site (banners) as a revenue stream impact my ability to convert people on my own site?
Read this authenticated review
Anonymous | TrustRadius Reviewer
October 21, 2013

Optimizely, not so much

Score 4 out of 10
Vetted Review
Verified User
Review Source

Business Processes Supported

  • Currently it is not being used due to an implementation issue with our secure server and the way Optimizely is implemented on page.
Read this authenticated review

Feature Scorecard Summary

a/b experiment testing (46)
8.1
Split URL testing (36)
7.7
Multivariate testing (35)
7.7
Multi-page/funnel testing (51)
7.4
Cross-browser testing (26)
7.2
Mobile app testing (18)
6.4
Test significance (40)
7.0
Visual / WYSIWYG editor (38)
7.1
Advanced code editor (37)
6.6
Page surveys (11)
6.4
Visitor recordings (14)
7.2
Preview mode (43)
6.8
Test duration calculator (23)
6.3
Experiment scheduler (28)
7.9
Experiment workflow and approval (19)
7.0
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.4
Server-side tests (10)
6.8
Mutually exclusive tests (20)
6.5
Standard visitor segmentation (42)
7.7
Behavioral visitor segmentation (31)
7.4
Traffic allocation control (40)
8.1
Website personalization (23)
6.9
Heatmap tool (8)
6.7
Click analytics (21)
7.4
Scroll maps (11)
7.1
Form fill analysis (9)
6.5
Conversion tracking (33)
7.6
Goal tracking (38)
7.6
Test reporting (40)
7.6
Results segmentation (35)
7.2
CSV export (25)
6.5
Experiments results dashboard (35)
7.2

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No