Social Media Management Tools

Best Social Media Management Tools include:

Zoho Social, Agorapulse, Buffer, Sprout Social, Khoros Marketing (Formerly Spredfast + Lithium), Hootsuite, and Sprinklr Modern Engagement (formerly Social + Messaging Suite).

Social Media Management Tools TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap.

Social Media Management Tools Overview

What are Social Media Management Tools?

Social media management software (SMMS) is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.

Tools that specialize in social media customer service will provide a shared inbox where employees or service reps can view all customer interactions and inquiries across social channels. This provides businesses with a unified view of customer engagement with their brand online.


There are both social media point solutions and larger SMMS suites available in the market. Companies have the choice of using more than one point solution to manage their social media activities or investing in a more comprehensive social media management platform.

Social Media Management Software Features

Though products have different strengths, most social media management suites include at least basic features around:
  • Social listening (identifying brand mentions)

  • Scheduling and posting content to multiple channels

  • Responding to customer inquiries

  • Running social marketing campaigns

  • Analytics to measure social engagement

  • Reporting to measure social campaign performance


Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets.

Social Media Monitoring

Social media platforms contain a vast amount of information about individuals’ behavior and online activity. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.


Social listening helps businesses discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.


Features related to social media listening include:

  • Ability to filter out spam/noise

  • Boolean keyword searches

  • Sentiment analysis

  • Competitive analysis

  • Broad channel coverage


You can find tools with a focus on social media monitoring here.

Social Media Publishing

Many companies use social media to communicate with customers and leads. Along with text-based posts, many businesses publish content relevant to their target audience on social platforms. Different social channels are also prime real estate for advertising or retargeting campaigns. All of these activities provide companies with a social way to connect with current and future customers.


Features related to social media publishing include:

  • Content planning and scheduling

  • Content libraries

  • Audience targeting (e.g. by location or demographics)

  • Content optimization

  • Content suggestion engine

  • Workflow management

  • Compliance management


You can find tools with strong social media publishing features here.

Social Media Customer Service

More and more customers, both B2C and B2B, expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.


Features related to engaging with customer issues on social media include:

  • Automated routing and prioritization

  • Customer interaction histories

  • Integration with helpdesk platforms

  • Shared inbox for inquiries across social platforms

  • Assign agents to respond to an inquiry

  • Bulk actions


You can find tools with strong social media customer service features here.

Social Media Marketing

Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough. A key set of capabilities that are essential to running an integrated social media marketing strategy including the planning, execution, management, and analysis of cross-channel campaigns.


Features related to social media marketing include:

  • Ability to find and engage influencers and advocates

  • Customer profiling

  • Ability to curate UGC from social channels

  • Social campaign creation and management

  • Gamification capabilities (e.g. contests, apps, sweepstakes, quizzes)

  • Ability to discover and engage with prospects

  • Ability to manage and optimize paid social media posts


You can find tools with strong social media marketing features here.

Social Media Analytics

Companies with comprehensive social media programs will want to measure and optimize the performance of their social activities.


Features related to social media analytics include:

  • Social engagement metrics (e.g. likes, shares, retweets, clicks, etc.)

  • Ability to track paid and organic social efforts

  • Ability to measure ROI

  • Marketing attribution


You can find tools with strong social media analytics here.

Social Media Management Tools Comparison

An important part of picking the best SMMS tool for your business is understanding how well a particular product supports your use case. To help you assess what type of social media management tool to invest in, consider these four key factors:

  1. Does your business need a social media point solution that focuses on one of these five use cases: monitoring, publishing, customer care, marketing, or analytics? Or does your organization need an integrated SMMS suite that addresses two or more of these areas? If your business only needs a tool for one of these activities—like social publishing or listening—a point solution may be ideal. However, if you’ll need advanced features in at least one of these areas, a comprehensive SMMS suite will likely be a better investment. This will also be the case if you are planning to integrate your social media activities into your overall marketing strategy.

  2. Will your employees primarily be accessing the social media management software via desktop, or do they prefer to use mobile applications? Many SMMS vendors now offer mobile compatibility. Make sure you purchase a tool that allows your team to access the tool from mobile devices if that’s what they are used to doing.

  3. The ability to integrate with the rest of your marketing tech is another critical factor to consider. For many businesses, integrating their social media management tool with their CRM or marketing analytics software is critical for tracking things like marketing attribution across digital channels. Before purchasing a new tool, check with the vendor that the product you’re considering will integrate with other software you have.

  4. Usability is an obvious, but still highly important thing to consider. Even if the SMMS platform you purchase has incredible features, it won’t help you achieve your social marketing goals unless it can be easily adopted by the rest of your team. Software demos and free trials can be a great way to assess how well the user-interface works and how easy it will be for your employees to learn how to use.

Social Media Management in Enterprises

The social media management platforms that encompass multiple use cases are some of the best-suited tools for larger enterprises. Advanced analytics and reporting and APIs for integration with third-party software are especially crucial features for enterprises.


Enterprise-level platforms also offer more:

  • Scalability

  • Governance

  • Permissioning / team collaboration

  • Shared asset libraries

  • Access security

Social Media Management Tools for Small Business

Smaller organizations typically don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything. Larger, enterprise-grade suites may also be financially out of reach for many SMBs.


For small businesses that are working with a tight marketing budget, starting out with a few free tools might be the best first step. This allows you to assess how well a specific tool meets your business needs before investing in additional or advanced capabilities.


Here are a few examples of free social media management point solutions:

Pricing Information

Social media management tools are priced based on a variety of factors. These include:

  • number of brands that need to be managed

  • number of profiles managed

  • number of users

  • range of features available


Prices vary widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles.


Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform. For more information about pricing for larger SMMS suites, contact the vendor directly.


Social Media Management Products

(1-25 of 94) Sorted by Most Reviews

Syncapse
Syncapse is a social media management solution built around features such as audience segmentation and analytics for key business performance indicators.
webZunder
webZunder is a social media management solution built to handle social media tasks across multiple channels, from customer egnagement to scheduled content and data-driven analytics.
Beevolve
Beevolve provides a social media monitoring & insights platform to brands and agencies interested in tracking what people are saying about their brands and products online. The analytics is used to deliver insights about products, brands, markets, consumers and trends.
SocialVolt
SocialVolt provides control and minimizes risk across social media channels.
Hearsay Social
Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze the effectiveness of…
OctopuSocial
OctopuSocial is a social media management solution with features such as analytics of key performance indicators, integration with other content management platform, and content scheduling and posting.
PostPickr
PoctPickr is a social media management solution built primarily for Facebook, Twitter, and LinkedIn. It includes features such as campaign management, post scheduling and customization, and customer engagement.
Rignite
Rignite is a social media management and marketing solution with customizable campaigns, analytics dashboards, and cross-channel monitoring and scheduling.
Sociota
Sociota is primarily a social media management solution with features such as scheduled posts, social media monitoring, customer engagement via the dashboard, and robust analytics. It is available as an integration for Twitter, Facebook, LinkedIn, and Google+.
KnowEm
KnowEm is a social media management solution built primarily as a search engine for over 500 social networks.
engagementlabs esuite
#engagementlabs provides a suite of social tools including monitoring, publishing, lead conversion, and analytics. The company is headquartered in Montreal Canada.
Social Dynamite
Social Dynamite is a social media management solution built around multi-channel management, workflow automation, and influencer marketing.
Respondly
Respondly is a social media management solution built for customer engagement via Twitter.
SMhack
SMhack is social media management software that enables users to bring social conversations from multiple social platforms into single location. Users can monitor, analyze, publish and respond to incoming social media conversations. This solution also enables business users to track their…
DigitaleBox
DigitaleBox provides users with a social media management solution with features such as scheduling and publishing social media content and unified contact management.
Everypost
EveryPost is a social media management solution built around features such as post scheduling, publishing and customization, content curation, collaboration, and social analytics across channels.
Likeable Local
Likeable Local is a social media management solution built around features such as lead and referral generation, social listening, and analytics dashboards.
Plumlytics
Plumlytics is a social media management solution built around features such as social media interaction, cross-channel post publishing, and social media analytics.
Twibble
Twibble is a social media management solution for Twitter built around features such as schedulable tweets and automated media content for every tweet. It works through RSS integration for content management platforms (blogs, YouTube, etc.), taking content posted by users in those settings and build…
SMAudience
SM Audience is an influencer marketing platform built around building sales leads through using key influencers to sponsor content.
SAP Social On-Demand
SAP Social OnDemand is aimed at helping marketing and customer service organizations engage with customers in order to increase brand loyalty, manage risks to reputation, and take advantage of new business opportunities. This product competes with products like Lithium's Social Web and Get Satisfact…
SocialRank
SocialRank is a social media management solution built to manage and organize followers on Twitter and Instagram.
smartBeemo
smartBeemo from the small Florida company of the same name is a social media management platform featuring engagement and ROI prediction and reporting, and collaboration tools for a team of publishers.
Kinetic Social
Kinetic Social is a social media management solution built around features such as campaign and audience management, cross-channel solutions, and in-depth reporting.

Frequently Asked Questions

What is social media management?

Social media management is a set of activities aimed at monitoring, moderating, and generating online engagement about your brand or products/services. There are six core capabilities that most social media management software (SMMS) suites have:

  1. Social listening and monitoring
  2. Content scheduling and publishing
  3. Social media customer service
  4. Social media engagement analytics and tracking
  5. Marketing campaigns across social platforms
  6. Social campaign performance reporting


What are the best social media management tools?

The Top Rated social media management tools, according to end-user feedback on TrustRadius, include:


There are many social media management tools available today. Some focus on just one or two of the areas highlighted in the previous question, while others include all six functions. Learning more about the different types of SMMS products available will help you figure out which tool fits your business best.

What are the best free social media management tools?

There are a number of free SMMS tools available, though many have a limited number of social profiles and user profiles. Some popular free social media management products include:


Most free products focus either on one specific social channel (e.g. Instagram, Twitter) or on one area of activity, like social listening or publishing. Many of these products have paid plans available that provide advanced features and a greater number of social profiles.

Why is social media management important?

Having a social media strategy, or integrating social into your overall marketing strategy, can help businesses create stronger relationships with their customers and proactively monitor their brand presence online. Some key benefits of using social media management software include:

  • monitoring conversations happening about your brand across social platforms
  • automating repetitive tasks like scheduling and posting content across social channels
  • providing support directly to customers asking questions on different social media sites
  • orchestrating social media campaigns across channels from a unified interface
  • reporting on online engagement metrics and campaign success


How much does social media management software cost?

Aside from the free plans some vendors offer, social media management software is typically priced based on four factors:

  • the number of brands that need to be managed
  • the number of social profiles
  • the number of user profiles, or licenses required
  • the range of features available



Plans for small businesses can range from $30-$200 per month, depending mainly on the number of users and social profiles. Enterprise-level plans can cost upwards of multiple hundreds of dollars per month. For more pricing information about enterprise plans, reach out to the vendor directly.