Social Media Management Tools
Best Social Media Management Tools
- Top Rated Social Media Management Tools include: Socialbakers Suite, Falcon.io, AgoraPulse, Buffer, Spredfast, Lithium Social Media Management, Sprout Social, Sprinklr, and Hootsuite Enterprise.
- Other Social Media Management Tools on the TrustMap include: Hootsuite Pro, Hootsuite Free, Zoho Social, Sysomos Expion, Social Studio, and Adobe Social.
- A complete list of Social Media Management Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 20 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Management Overview
What is Social Media Management Software?
Social media management software (SMMS) is a suite of tools designed for managing and analyzing social interactions. SMMS products typically provide a single dashboard that covers multiple accounts. This is helpful for companies that need to manage their own brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.
Many companies use more than one tool to manage their social media efforts.
Social Media Management Features & Capabilities
Though products have different strengths, most social media management suites include at least basic features around:
Social listening (identifying brand mentions)
Scheduling and posting to multiple channels
Responding to inquiries
Running marketing campaigns
Analytics to measure social engagement
Companies leverage social media channels in different ways. Use cases include reputation management, customer service, and market research. Here are five key social media use cases, with the irrelevant feature sets.
Social Media Monitoring
Social media is a source of a vast amount of information. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.
Social listening helps companies discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.
Features related to social media listening include:
Ability to filter out spam/noise
Boolean keyword searches
Broad channel coverage
You can find tools with a focus on social media monitoring here.
Social Media Publishing
Many companies use social media to communicate with customers and leads. It is a social way to connect with their target audience.
Features related to social media publishing include:
Content planning and scheduling
Ability to target a particular audience by geographic location, for example
Content suggestion engine
You can find tools with strong social media publishing features here.
Social Media Customer Service
More and more consumers expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.
Features related to engaging with customer issues on social media include:
Automated routing and prioritization
Customer interaction histories
Integration with helpdesk platforms
You can find tools with strong social media customer service features here.
Social Media Marketing
Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough.
Features related to social media marketing include:
Ability to find and engage influencers and advocates
Ability to curate UGC from social channels
Campaign creation, such as contests, apps, sweepstakes and quizzes
Ability to discover and engage with prospects
Ability to manage and optimize paid social media posts
You can find tools with strong social media marketing features here.
Social Media Analytics
Companies with comprehensive social media programs will want to measure and optimize their social activities.
Features related to social media analytics include:
Track success (e.g. likes, shares, retweets, clicks, etc.)
Ability to analyze the effectiveness of paid and organic social efforts
Ability to measure ROI
You can find tools with strong social media analytics here.
Choosing Your Social Media Management Tool
You should begin with understanding how well a particular product supports your use case. The five major use cases are:
Social media monitoring
Social media publishing
Social media customer care
Social media marketing
Social media analytics
Social media management suites address two or more of these areas. Point solutions focus on one particular set of features. You may need advanced features in certain areas, and only basic features in others, depending on your goals.
On top of this, there are some other important platform criteria:
Mobility: A desire to access social media management products via mobile devices.
Integration: Capabilities to tie together other systems, including CRM and analytics.
Usability: SMMS users place a high emphasis on UX/user interface.
- Likelihood and impact of acquisition: Acquisitions can bring greater integration. But they can also alter the focus of a product and its roadmap.
Social Media Management in Large Enterprises
Some social media management tools encompass multiple use cases. They may bundle listening, engagement, and publishing, with marketing campaigns and advanced analytics. These are best suited for larger enterprises. Enterprise-level platforms also offer more:
Permissioning / Team collaboration
Shared asset libraries
Smaller organizations don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything.
Social media management tools are priced along a variety of factors. This includes:
The number of profiles managed
The number of users
Which features you are looking for
Prices range widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles. Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform.
Social Media Management Products
Socialondemand is a social media management solution built to handle social media content aross channels such as Facebook, Twitter, LinkedIn, and Tumblr.
Syncapse is a social media management solution built around features such as audience segmentation and analytics for key business performance indicators.
Thunderclap is a social media marketing solution built to boost visibility for a post through using "crowdspeaking" to drive popularity.
webZunder is a social media management solution built to handle social media tasks across multiple channels, from customer egnagement to scheduled content and data-driven analytics.
Beevolve provides a social media monitoring & insights platform to brands and agencies interested in tracking what people are saying about their brands and products online. The analytics is used to deliver insights about products, brands, markets, consumers and trends.
SocialVolt provides control and minimizes risk across social media channels.
Locowise is a social media analytics and reporting tool. This tool provides an easy way to keep track of all activities and monitor competitors and hashtags. It works with social media tools such as Facebook, Twitter, YouTube, Instagram and LinkedIn.
Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze the effectiveness...
OctopuSocial is a social media management solution with features such as analytics of key performance indicators, integration with other content management platform, and content scheduling and posting.
PoctPickr is a social media management solution built primarily for Facebook, Twitter, and LinkedIn. It includes features such as campaign management, post scheduling and customization, and customer engagement.
Rignite is a social media management and marketing solution with customizable campaigns, analytics dashboards, and cross-channel monitoring and scheduling.
Sociota is primarily a social media management solution with features such as scheduled posts, social media monitoring, customer engagement via the dashboard, and robust analytics. It is available as an integration for Twitter, Facebook, LinkedIn, and Google+.
Unified Social is a social media marketing and management solution built around features such as data-driven insights, content management, predictive engagment tools, and cross-channel advertising.
KnowEm is a social media management solution built primarily as a search engine for over 500 social networks.
ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated...
engagementlabs provides a suite of social tools including monitoring, publishing, lead conversion, and analytics. The company is headquartered in Montreal Canada.
Cloze is a social media management solution built with features such as automatic tracking of social media, email and meetings, a learning algorithm to assist users with handling the prospect pipeline, and unified contacts across email and social media.
Social Dynamite is a social media management solution built around multi-channel management, workflow automation, and influencer marketing.
Respondly is a social media management solution built for customer engagement via Twitter.
Allin1Social is a social media management and reporting platform that allows users to manage and analyze their Facebook, Twitter, Google+ and Instagram accounts in one simple dashboard. The Publishing features allow users to post across Facebook, Twitter and Google+. Users can automate...
Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with...
SMhack is social media management software that enables users to bring social conversations from multiple social platforms into single location. Users can monitor, analyze, publish and respond to incoming social media conversations. This solution also enables business users to track...
Sotrender uses big data to help marketing and sales professionals make better decisions in social media. The vendor says they provide users with multiple solutions to analyze and optimize performance in social media, especially on Facebook, Twitter, Instagram, and YouTube, as well as to check...
Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign...
The Insightpool Social Selling Platform is designed to help sales reps identify, score and nurture leads and get detailed insights into social selling campaigns in order to measure the success. This solution enables sales teams to engage with prospects and connect all the data acquired back to a...