Atlassian Confluence vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Confluence
Score 8.1 out of 10
N/A
Confluence is a collaboration and content sharing platform used primarily by customers who are already using Atlassian's Jira project tracking product. The product appeals particularly to IT users.
$10
per month
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Atlassian ConfluenceHubSpot Marketing Hub
Editions & Modules
Free
$0
Free for 10 Users
Standard
$5
Per User Per Month
Premium
$10
Per User Per Month
Server
$10
10 Users - Perpetual License
Server
$2,700
25 Users - Perpetual License
Server
$5,300
50 Users - Perpetual License
Server
10,200.00
100 Users - Perpetual License
Data Center
15,000.00
500 Users - Annually
Server
19,800.00
250 Users - Perpetual License
Server
30,000.00
500 Users - Perpetual License
Data Center
30,000.00
1,000 Users - Annually
Server
45,000.00
2,000 Users - Perpetual License
Data Center
52,000.00
2,000 Users - Annually
Data Center
79,200.00
3,000 Users - Annually
Server
90,000.00
10,000 Users - Perpetual License
Data Center
105,600.00
4,000 Users - Annually
Data Center
132,000.00
5,000 Users - Annually
Data Center
143,000.00
10,000 Users - Annually
Server
150,000.00
10,001+ Users - Perpetual License
Data Center
154,000.00
15,000 Users - Annually
Data Center
165,000.00
20,000 Users - Annually
Data Center
176,000.00
25,000 Users - Annually
Data Center
187,000.00
30,000 Users - Annually
Data Center
198,000.00
35,000 Users - Annually
Data Center
209,000.00
40,000 Users - Annually
Data Center
220,000.00
40,001+ Users - Annually
Enterprise
Contact Sales
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
ConfluenceHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Atlassian ConfluenceHubSpot Marketing Hub
Considered Both Products
Confluence
Chose Atlassian Confluence
Atlassian Confluence is more convenient and reliable than Salesforce Community Cloud. Also, I prefer it over others because of its enhanced interface that makes my working faster and efficient by providing a bundle of options and features as well. It is all in one solution to …
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
It looked more complete than Mailchimp and Pipedrive is only CRM (Sales), so we didn't have much options at that moment. I'd now consider Mautic maybe, or I'd need to spend a lot of time on doing the courses and learning how to master HubSpot so I could use it better than I do …
Chose HubSpot Marketing Hub
HubSpot competitors don't stand a chance against them. The immense amount of integrations the platform offers, the full circle marketing efforts it offers in the software, and its continuous improvements make it a worthwhile product. I'd suggest doing your research before …
Chose HubSpot Marketing Hub
I prefer HubSpot over a "Marketo/Salesforce" stack because it's all encompassing, easy to use, cleanly designed, and if I ever am stumped on something, I can easily reach their support team with a question. HubSpot support is second to none — their staff is always patient, …
Top Pros
Top Cons
Features
Atlassian ConfluenceHubSpot Marketing Hub
Project Management
Comparison of Project Management features of Product A and Product B
Atlassian Confluence
7.2
109 Ratings
9% below category average
HubSpot Marketing Hub
-
Ratings
Task Management7.087 Ratings00 Ratings
Gantt Charts7.912 Ratings00 Ratings
Scheduling7.221 Ratings00 Ratings
Workflow Automation7.058 Ratings00 Ratings
Mobile Access6.882 Ratings00 Ratings
Search6.8107 Ratings00 Ratings
Visual planning tools7.586 Ratings00 Ratings
Communication
Comparison of Communication features of Product A and Product B
Atlassian Confluence
7.9
109 Ratings
1% below category average
HubSpot Marketing Hub
-
Ratings
Chat6.415 Ratings00 Ratings
Notifications8.2107 Ratings00 Ratings
Discussions7.9101 Ratings00 Ratings
Surveys7.015 Ratings00 Ratings
Internal knowledgebase8.5101 Ratings00 Ratings
Integrates with GoToMeeting6.03 Ratings00 Ratings
Integrates with Gmail and Google Hangouts9.37 Ratings00 Ratings
Integrates with Outlook9.610 Ratings00 Ratings
File Sharing & Management
Comparison of File Sharing & Management features of Product A and Product B
Atlassian Confluence
7.9
109 Ratings
3% below category average
HubSpot Marketing Hub
-
Ratings
Versioning8.092 Ratings00 Ratings
Video files7.869 Ratings00 Ratings
Audio files7.763 Ratings00 Ratings
Document collaboration9.0104 Ratings00 Ratings
Access control8.7102 Ratings00 Ratings
Advanced security features8.178 Ratings00 Ratings
Integrates with Google Drive7.148 Ratings00 Ratings
Device sync6.748 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
7.1
369 Ratings
8% below category average
WYSIWYG email editor00 Ratings8.6332 Ratings
Dynamic content00 Ratings6.1333 Ratings
Ability to test dynamic content00 Ratings7.7309 Ratings
Landing pages00 Ratings6.3362 Ratings
A/B testing00 Ratings8.0286 Ratings
Mobile optimization00 Ratings6.3355 Ratings
Email deliverability reporting00 Ratings6.1363 Ratings
List management00 Ratings8.2364 Ratings
Triggered drip sequences00 Ratings6.4276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Lead nurturing automation00 Ratings6.4356 Ratings
Lead scoring and grading00 Ratings7.9324 Ratings
Data quality management00 Ratings7.7330 Ratings
Automated sales alerts and tasks00 Ratings6.3299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring00 Ratings6.4305 Ratings
Event/webinar marketing00 Ratings6.1251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Social sharing and campaigns00 Ratings6.3342 Ratings
Social profile integration00 Ratings6.4331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards00 Ratings7.9366 Ratings
Standard reports00 Ratings8.1362 Ratings
Custom reports00 Ratings7.0324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Atlassian Confluence
-
Ratings
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
API00 Ratings7.6251 Ratings
Role-based workflow & approvals00 Ratings7.2280 Ratings
Customizability00 Ratings5.9303 Ratings
Integration with Salesforce.com00 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.996 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
Atlassian ConfluenceHubSpot Marketing Hub
Small Businesses
Stackby
Stackby
Score 9.8 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Troop Messenger
Troop Messenger
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
HCL Connections
HCL Connections
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Atlassian ConfluenceHubSpot Marketing Hub
Likelihood to Recommend
8.0
(126 ratings)
7.3
(654 ratings)
Likelihood to Renew
9.9
(19 ratings)
9.0
(371 ratings)
Usability
8.1
(12 ratings)
9.0
(106 ratings)
Availability
9.0
(3 ratings)
9.1
(25 ratings)
Performance
8.0
(5 ratings)
8.9
(17 ratings)
Support Rating
5.4
(25 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
8.8
(4 ratings)
7.3
(48 ratings)
Configurability
6.0
(1 ratings)
7.3
(2 ratings)
Ease of integration
8.0
(4 ratings)
8.9
(5 ratings)
Product Scalability
8.0
(2 ratings)
7.3
(7 ratings)
Vendor post-sale
8.0
(1 ratings)
9.1
(3 ratings)
Vendor pre-sale
8.0
(1 ratings)
9.1
(3 ratings)
User Testimonials
Atlassian ConfluenceHubSpot Marketing Hub
Likelihood to Recommend
Atlassian
It has a comment option on the page, where you can tag other teammates tagging them. it sends the mail notification. Comment at the page end is pretty good for referring to other stakeholders and future references of the topic on the page. Creating the highlights of the discussions, and meeting held points with highlighted tagging. Easy shortcuts such as to add a date just type "//". The interface is cool and has easy shortcuts for quick page making.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Atlassian
  • QUICK How-to Guides that can be generated and share instantly
  • One can subscribe to the pages and spaces and receive updates in the feed on their home page
  • Automatic Email notifications of new updates in the Confluence area
  • The platform integrates easily with other Atlassian platforms including third-party apps thus improving its reliability
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Atlassian
  • Navigation. Similar to other Atlassian products, users have complained that aspects of Confluence are difficult to learn right away[.]
  • An issue that users can face when using Confluence is attempting to edit a document while someone else is editing. Although users can access the document and save it, they are unable to see the changes happening in [real-time] that other users are implementing until they refresh their page. Some users have also noted that this can result in loss of edits.
  • Another drawback of using Confluence is its specific organizational structure. All information is stored within one page or project, although the page is able to be broken up into sections, some users do not prefer this style. Users can use the ‘page tree’ on each page to organize the different elements of each project.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
Atlassian
I am confident that Atlassian can come with additional and innovative macros and functions to add value to Confluence. In 6 months, Atlassian transformed a good collaborative tools into a more comprehensive system that can help manage projects and processes, as well as "talk" with other Atlassian products like Jira. We are in fact learning more about Jira to evaluate a possible fit to complement our tool box.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Atlassian
Confluence can - and in my personal opinion, it will - be a bit hard to use in the first moment. Atlassian is a great company and is eager to help you with any question you have, though. The interface seems to be a bit clumsy at first but the customization options are enough to make it easier and simpler. In general, Confluence is easy to use when you understand what each section does, but this can take a while.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
Atlassian
I do not recall having outages or applications error so far, very reliable and available.
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
Atlassian
Pages load very quickly, which makes it useful for quickly obtaining information. The search functionality is also very quick and is able to parse through all of the documents to provide the most relevant results for the query. Other information based software gets bogged down, but so far Atlassian Confluence maintains its performance.
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
Support Rating
Atlassian
This rating is specifically for Atlassian's self-help documentation on their website. Often times, it is not robust enough to cover a complex usage of one of their features. Frequently, you can find an answer on the web, but not from Atlassian. Instead, it is usually at a power user group elsewhere on the net.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
In-Person Training
Atlassian
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Online Training
Atlassian
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Atlassian
Overall, I am very satisfied with the initial implementation (and the subsequent upgrades and implementations made over the years).
This product has never rose to the level of being an major issue at an executive level. It has quietly and valiantly done it's job for our company!
Read full review
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Atlassian
We used to use Google Drive to store all of our documentation, but it is disconnected from our every day working environment and it was easy to lose documents and become disorganized within the broad drive environment. [Atlassian] Confluence has kept us more organized and its tight coupling with Jira has made documents more accessible and more likely to be kept up to date.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Atlassian
This tool is very adaptable. So much so we use it for three completely separate projects, in three very different ways.
Read full review
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Atlassian
  • We've gone from folders and folders of Word documents and PDFs into a single system with a search feature to bring all of our data together and trackable
  • While onboarding took a bit longer for the company (to switch from a Word document centric mindset - to a web-based one), overall the company has embraced the features and power of Confluence within the working stack
  • However, as costs continue to climb for the Atlassian product, we are forced to continue our evaluation of the product - with replacing it a remote possibility if it begins to outprice its usefulness to us.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.