Marketing Analytics Tools
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Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering…
Anaplan is a transformative way to see, plan, and run your business. Using its proprietary Hyperblockâ„¢ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. Anaplan enables connected strategy and planning across…
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed…
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.…
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of…
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JotURL is a suite of marketing tools containing branded links and deep linking, conversion tracking, calls to action, and similar tools used to track and improve conversion, from the company of the same name in Milan.
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed…
AI based Wifi marketing analytics and loyalty system for businesses of all sizes.
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Knotch in New York offers their analytics suite as for content marketing ROI. The technology is designed to help CMOs & their teams measure and impact the outcome of their content efforts via real-time, actionable intelligence across all of their content investment. The Knotch content…
Resonate in Reston, Virginia offers their data driven marketing analytics platform, emphasizing consumer trends and insights as a source of guidance (which the platform helps you to surface) for marketing campaigns.
Infilect Technologies headquartered in Bengaluru specializes in deriving intelligence by parsing large-scale visual content such as photos and videos using proprietary deep learning and artificial intelligence technology to provide scalable automation and analytics solutions for…
Users are aware of the links they're clicking, branded links will increase brand recognition, inspire trust and increase click-through rate. The solution aims to enable users to get to know audiences with detailed statistics and better understand the performance of links, while also…
Q Research Software, a division of Displayr, offers a predictive analytics application for marketers, designed to be easier to use by automating correct statistical to use, drag-and-drop interface for building models, and the ability to read many types of files (e.g. SPSS data files)…
Swydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.
Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel…
ProfitWell headquartered in Boston offers revenue operations products designed to reduce churn, optimize pricing, and give users accurate, free revenue reporting, including a free service that provides subscription metrics.
Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the…
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords,…
Sweetspot Marketing Intelligence, from ClickDimensions (acquired March 2019) is a marketing analytics platform that combines report automation and data governance with marketing campaign and channel analytics. It is available via a browser or any mobile device. The solution also…
CampaignTracker is a Link Management Platform that simplifies the tracking and optimization of marketing campaigns. It enables marketers to create and manage all their links and track campaign performance on a single centralized dashboard. With CampaignTracker, creating and organizing…
WiseGuys CRM is software designed for multi-channel marketers – especially those who sell through some combination of websites, email, catalogs, direct mail, and stores. A stand-along module that can be added to an order management system, WiseGuys CRM gives the ability to analyze…
Megalytic is a reporting tool for digital marketers, and a TapClicks proudct. It is used by digital agencies, marketers and business owners, with the goal of offering insightful and better looking analytics reports.
BrandOps is a Marketing Intelligence platform that provides on-demand answers to marketing's toughest questions. The platform helps marketing teams measure and improve marketing effectiveness across all digital channels relative to competitors, goals, business outcomes, Hero Brands,…
Business Center is a reporting platform designed by Mediagistic's in-house developers to pull all campaign metrics into one place. This includes both traditional mass media schedules, media spend and digital ad channel metrics. The user's campaign metrics will be available 24/7, available…
CreatorDB is an influencer marketing platform that enables users to discover influencers, analyze markets, and track campaigns, boasting over 3 million influencers, 130+ filters, 500+ topics followed, and almost 9000 niches. CreatorDB gives users granular access to influencer marketing…
Amigo automates real-time reporting and enables users to export & track metrics from Shopify, MySQL, Google Ads, Facebook Ads, Amazon Ads & 20 others in Google Sheets. Features:Reports Library: Sales, fulfillment, promo burn, inventory + other key reportsSchedule Alerts:…
Flowpoint enables users to understand the behaviour of website visitors and app users. It identifies the top challenges that prevent them from converting and suggests UX and technical optimisations to boost conversion rates. Who is it for? Useful for businesses of any size in any…
RSG Media offers RSG Audience as an AI-driven platform that brings together 50+ data sources to deliver the audience insights needed to grow a fan base.
Course5 Compete is an AI-based competitive intelligence (CI) platform that helps optimize the user's digital shelf and improve revenue through real-time, actionable insights & recommendations on the 5Ps of marketing – product assortment, pricing strategies, promotions effectiveness,…
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Learn More About Marketing Analytics Tools
What are Marketing Analytics Tools?
Marketing analytics tools help marketers measure and manage marketing performance. The goal is to maximize the effectiveness of marketing activities and justify the investment. In other words, marketing analytics tools help marketing teams both improve their efforts and prove their worth.
Marketing analytics tools can gather data from all channels in the marketing mix, and report on them together. They allow marketers to create reports without relying on data scientists, as well as perform competitive analysis and track campaign success.
Businesses use marketing analytics tools and the dashboards they provide to address the three key areas of marketing performance management: optimization, attribution, and justification.
Marketing Mix Modeling
Any Business Intelligence tool can handle the multivariate regression analyses needed for marketing mix and attribution models. But marketing analytics platforms allow marketers to interpret the data themselves.
Here’s how it works:
- Cross-channel marketing efforts are analyzed in terms of dollars spent, time spent, and results.
- Mixed or omni-channel KPIs are created.
- The tool then measures campaign performance against target goals.
- The report finally directs marketers’ decisions about how to optimize efforts. Often this is by redistributing time and money to the most successful campaigns.
Marketing Analytics Tools Features & Capabilities
Marketing Analytics tools might include the following features and capabilities:
- Multi-Channel tracking
- With-in Campaign, With-in Company, and Cross-channel campaign comparisons
- Campaign ROI
- Optimization & predictive analytics
- Customer analytics & segmentation
- Competitive analysis
- Attribution modeling
- Revenue funnel analysis
- Forecasting
Types of Marketing Analytics Tools
There are a few different types of vendors that offer marketing analytics capabilities. First, there are point solutions specializing in marketing analytics.
Some web analytics platforms offer viable marketing analytics capabilities. This includes Adobe Analytics and IBM Digital Analytics. Google now offers an attribution tool via its acquisition of Adometry.
Other vendors may handle just one part of marketing analytics.
For example:
- Competitive analysis products like Rival IQ and TrackMaven
- Customer journey and segmentation products such as Pitney Bowes with their Portrait offerings
Some SEO and marketing automation tools offer decent marketing analytics as part of their broader platforms. Many BI and predictive analytics products are just a module or add-on away from entering the marketing analytics space in the future. Some marketing analytics tools support an account-based marketing approach.
Marketing Analytics Tools Comparison
When considering marketing analytics tools, consider the following aspects of each product offering.
- Type of Tool: Some marketing analytics tools offer a complete suite of marketing analytics tools. Despite this, there are other products that cover only a specific facet of marketing analytics. Competitive analysis products, for example, focus on performing competitive analysis but may not offer customer journey or segmentation features. Be sure to select a tool that includes the features your business needs.
- Automation Features: Many marketing analytics tools include automation features for performing analytics with less human labor. If your business is looking for a tool to reduce labor as much as possible, consider what automation features are offered by each marketing analytics tool.
- Insights: All marketing analytics tools perform basic marketing analytics, but many also include insights on content optimization. For businesses looking for applications that will not only help them discover issues but also provide means of fixing them, consider what insights are offered by each marketing analytics tool.