Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics helps you to understand customer journey
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.3Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 3.9Support Rating41 ratings
- 7Online Training5 ratings
- 1.4In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.7Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-4 of 4)Adobe SiteCatalyst: Great software, difficult learning curve
- Provides highly detailed reports on very specific metrics.
- Reports are very easy to share and understand.
- Able to assign customizable measurement perimeters.
- Identify poor performing web pages.
- Track success of digital marketing campaigns.
- Learning how to use SiteCatalyst is quite difficult.
- Initial implementation of software is challenging.
- Support is less than helpful in most cases.
- We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
- Vendor implemented
- Implemented in-house
- In-person training
- Self-taught
Follow-up training is too expensive.
- Not to my knowledge
Adobe Analytics (SiteCatalyst) as Digital BI
- Organizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
- Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.
- Can expose TOO much data to business users.
- The sheer amount of reporting available can lead to false insights by users that are not product experts.
- Requires expert level experience for any implementations.
- Report automation to reduce and enhance analyst resources.
- Actionable insights gathered through the tool which are leveraged for overall ROI gain.
- eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
- Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
- IT & Operations Support issue research and resolution tool.
- eCommerce Ad-hoc Analysis.
- Professional services company
- Online training
- Self-taught
- Internal BI
- Internal OMS
- Third Parties (Data Extenders)
- Front end web system.
- More third parties.
Adobe Analytics/SiteCatalyst Review
- Supports custom implementations.
- Intuitive reporting interface.
- Ability to "slice and dice" data elements and metrics in multiple ways.
- Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult.
- Inability to correlate "click tracking" with "page load tracking" data.
- Dashboard reporting limited in the amount of data that can be displayed.
- Report Builder Excel interface is clunky and limited in what it can do.
- Formatting of reporting exported to Excel.
- Ability to see user flows through processes.
- Measurement and reporting of web traffic.
- Implemented in-house
- Don't know
- Online training
- In-person training
- Self-taught
- Data feeds into offline databases.
Powerful platform with extensive functionality and strong integrations to other products.
- Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
- Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
- Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
- Vendor implemented
- Implemented in-house
- Professional services company
- Online training
- In-person training
- Self-taught
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale