Overview
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
Powerful, yet cost-effective and easy-to-use marketing automation platform
Great streamlined option for companies that don't want the complexity of Salesforce or similar tools
SharpSpring Has Moved Our Marketing Business To The Next Level
SharpSpring, the definitive marketing automation solution for agencies!
The BEST value for money of anything you might be comparing.
SharpSpring became unprofitable after the Constant Contact purchase
Decent Platform
SharpSpring works for us
Align Marketing and Sales teams with SharpSpring + Salesforce integration
SharpSpring - All-in-One for Business ROI
SharpSpring is a must have software for every Business looking to utilize efficient email marketing automation and CRM
Best solution for Marketing Automation
Great for B2B focused companies! Amazing support team/resource center
SharpSpring - Great Marketing Automation & Lightweight CRM
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
Video Reviews
2 videos
Pricing
Lead Gen & CRM
Starting at $449
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.8WYSIWYG email editor(468) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(452) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 6.6Ability to test dynamic content(433) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(440) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.5A/B testing(395) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 4.3Mobile optimization(426) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.9Email deliverability reporting(496) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.2List management(498) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.3Triggered drip sequences(473) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.5Lead nurturing automation(484) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.6Lead scoring and grading(490) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(466) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.9Automated sales alerts and tasks(462) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8Calendaring(338) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.1Event/webinar marketing(318) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(316) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.5Social profile integration(362) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.3Dashboards(486) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.4Standard reports(486) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.8Custom reports(447) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.9API(364) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.9Role-based workflow & approvals(403) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 8.5Customizability(439) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.1Integration with Salesforce.com(217) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.1Integration with Microsoft Dynamics CRM(98) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.2Integration with SugarCRM(91) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Supported Countries | Available Internationally |
Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 56% |
Mid-Size Companies (51-500 employees) | 43% |
Enterprises (more than 500 employees) | 1% |
Comparisons
Compare with
Reviews and Ratings
(670)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
- 8.1Likelihood to Renew32 ratings
- 7.8Availability2 ratings
- 3.2Performance2 ratings
- 6.7Usability70 ratings
- 8.3Support Rating71 ratings
- 4.5Online Training2 ratings
- 6.5Implementation Rating10 ratings
- 4.5Configurability1 rating
- 2.9Product Scalability2 ratings
- 4.5Ease of integration2 ratings
- 1Vendor pre-sale1 rating
- 8.2Vendor post-sale1 rating
Reviews
(351-375 of 522)Very satisfied with this software
This software is currently being used across multiple business units by our sales and marketing teams, as well as by our support teams.
SharpSpring has allowed us to streamline our sales process by filtering out unqualified leads using their highly effective lead scoring technology and persona building tool. This software has also greatly increased the effectiveness of our marketing efforts through its comprehensive marketing automation tools.
- Customer Support: the Sharp Spring support team has been fantastic about answering any and all questions in a timely and effective manner.
- Marketing Automation: Our team has been very satisfied with marketing automation and action group tools. These tools have made creating effective marketing campaigns extremely easy.
- Lead Scoring: This software has saved our sales team significant time by effectively and accurately scoring our potential leads, allowing us to engage with only the highest quality potential customers.
- The email builder tool could be more intuitive. Sharp Spring support has effectively assisted us at navigating any shortcomings with the email builder tool and I am confident that with new releases and bug fixes this tool will be made more intuitive.
- Lead Scoring
- Lead Tracking
- List Creation
- Customer Relationship management
- Email Creation
- Marketing Automation
- Improving Sales cycle
- On-boarding advertising agencies – they have thought of everything!
- Landing Pages, email marketing, and contacts/opportunities = perfection!
- Customer Service has been amazing – it’s terrific to have been able to speak directly to someone at SharSpring who can point us in the right direction or answer the questions we needed, especially when everything was new at the beginning.
- Social Media Content Calendar needs more development – they don’t support Instagram, that’s a must for ad agencies today.
- For clients who need a better CRM.
- For clients who have huge email marketing lists.
- For clients who have reoccurring emails.
No Data Integrity or Customer Support Escalation
- Automation Triggers
- Integrating with Intercom Chatbot
- Action Groups
- Fixing data integrity. Email reports in SharpSpring, the exported excel file, and individual "life of the lead" reports have completely different and conflicting information.
- Email clicks are falsely represented.
- SharpSpring customer support has no escalation capabilities for issues beyond their control. When you finally get in contact with someone who has decision-making power, your request goes nowhere since it might bridge two-or-more departments.
SharpSpring is well suited in areas of automation. The software is great for setting up simple automation to be triggered based on a customer profile. Fields interact with one another based on how you set up visual workflows and this allows us to manage sales activities well.
Not-Well Suited:
SharpSpring is not good from an analytics and reporting standpoint. All of the data for emails and web visits is false. If you get in contact with one of their upper managers from their IT and reporting department who are the only ones that know what's going on (which is insanely difficult, but possible), they will personally validate these claims. Due to all this, SharpSpring is also bad for anyone attempting to create a trackable ROI. How do you track ROI and conversion improvement if every metric reported in the software is false?
Marketing Automation with SharpSpring
- Ease of use. Nice UI
- Lots of customized workflow options for several automation options
- Great customer support and implementation assistance
- Tracking and reporting is robust
- Not able to track metrics on emails sent through linked Outlook accounts
- The landing page builder is not as user-friendly as the email builder
- Ability to review emails sent to leads/contacts. Currently, you must go through the life of the lead screen instead of getting a summary of the conversations between parties in a separate area. It's a lot of clicking to get through to review the emails, and then you have to review the entire timeline to find the email icon to open it up and read. It could definitely be built better
Grow sales significantly with SharpSpring
- Very motivating for the sales team seeing customers move through the sales funnel.
- A great tool for sales managers to understand how the sales team are going and any obstacles they are experiencing.
- Capturing leads has been the beginnings of sales growth.
- I can't think of any negatives.
- I don't have any suggestions for improvement currently, either.
Not what we expected
- Great website layout.
- Lead scores.
- Ability to assign tasks easily.
- Customer service.
- Slight glitches. including the same company multiple times in lists.
- Email syncs and un-syncs.
It is not useful if a problem arises. Everyone on the SharpSpring team seems to have no understanding of the software and provides no help.
Harris CMO Partners Loves SharpSpring
- Fully integrated sales and marketing automation.
- Customizable, repeatable, and duplicable workflows. It's easy to set up and use.
- Used for tracking, including online behavior, website visits, social listening, Google Ads, and more.
- SharpSpring is truly user-friendly. Our ramp-up time was short compared to other platforms we've used.
- Outstanding customer support team. They assigned us an onboarding specialist for the first two months who was genuinely interested in our success with the platform.
- SharpSpring is growing rapidly and adding customer support people a bit fast. With the newer people, I sometimes know more about the platform than them.
- Native integrations with more advertising platforms would help.
- A list scrubbing feature would be nice. They should acquire NeverBounce or a company like it.
- Better multi-channel performance graphics.
Great for sales
- Estimate sales.
- Opportunity list.
- Correct information for accounts.
- Not able to remove opportunity.
- Need more clarity with duplicate accounts.
Why we changed to SharpSpring
- Great value for money.
- Easy to use.
- Great support.
- Layout of the platform could be more appealing.
- The emailing and landing pages editor could work better.
- It still has some bugs.
- Marketing automation.
- Customer relationships.
- Website visitor identification.
- The only downside is having to use 3rd-party apps for a few integrations.
I Love SharpSpring
- Email automation is a great way o reach a large amount of clients quickly and easily.
- Opportunities are a great way to track your sales funnel and stay organized to reach goals.
- Analytics and reports help to assess past goals and create future goals for the department.
- The email marketing tool is a bit challenging.
SharpSpring is a great marketing tool you should use
- Building customer lists with a lot of options to segment.
- Landing pages that are very easy to create and work seamlessly with the lists.
- Content calendar that publish it to social media, saves time!
- Unfortunately, social media content calendar doesn't work flawlessly on LinkedIn due to restrictions on their side.
- You have to dive into action groups, because that can be a little bit difficult to create automation.
- Creating newsletters could be faster when you can scale the content with lines (like in adobe).
Sharpspring - The Foundation of our Business
- End to end measurement of ROI is really impressive and allows us to focus our marketing spend.
- The life of the lead feature is also invaluable and enable us to track customer journeys.
- Core to our business is the opportunities management features.
- The recently released automated sales opportunities will also greatly enhance process.
- While a lot of native integrations exist we are still required to use Zapier on occasions so the number of integration could be better
- Date based automation is lacking
- Having the ability to have a primary as well as secondary lead owner would offer a lot more flexibility
- Companies who have a fairly complicated/longer sales cycle.
- Need to communicate intelligently with a large number of clients on a regular basis.
- Companies that need to understand how effective their marketing is.
Not well suited to
- Companies that sell low-cost items.
- Environments which have a short sales cycle (retail).
- It's easy to implement, and even easier to learn how to use it.
- Compared to others, it has a fair price, especially for smaller businesses that just started with their online marketing.
- The overall usage is very satisfying, from UI to functionality.
- The translation from English into German could be improved.
- The Social Media functionality should have more features.
- More individualistic themes for mails and website templates.
It's maybe not necessary for very small businesses with a website that gets almost no visits, and especially not for companies that don't work online.
SharpSpring works for us and all our clients
- Email management: Sharpspring allows us to upload our emails to a system that tracks opens, clicks, location email was received. This helps gives us more information about our customer so we can better serve them.
- Opportunity pipeline: Our sales team uses this customizable pipeline to manage inbound leads and pull them to closed-won.
- Smartmail: Allows us to see when a lead opened our email and where in the US that email was opened.
- SharpSping needs to update their reporting features. Can't accurately report how many leads responded to smart mail per sales representative.
- The interface could be a little more clean.
Excellent price for an amazing product
- The help & partner support team is excellent
- There is a large breadth of features
- The price is excellent, giving us features that you'd normally see on a much more expensive platform
- There is no Facebook custom audience integration
- There is no Google Ads custom audience integration
SharpSpring Improved Our Marketing
- The visual workflows have been great for helping our clients to understand how marketing automation works
- The sales pipelines are extremely easy to set up and report on
- The campaign analytics are extremely easy to use
- The mobile interface needs work
- The automatic attribution doesn't work so well with UTMs
- When reporting on campaigns longer than a month, there is no option for monthly spend that isn't equal each month
SharpSpring Product Review
- SharpSpring allows you to capture lead information.
- It allows you to track lead activity across multiple platforms that your company uses.
- It allows you to distribute leads accordingly.
- I am currently happy with everything, I do not have any complaints.
Powerful, Integrated — A Great Solution
- Marketing Automation
- CRM
- Sales Pipeline
- Simplicity
It's not appropriate if you are looking for just one of the many features of SharpSpring such as email marketing.
The best in marketing automation
- Marketing automation
- Onboarding
- CRM
- Coding Email Templates
- Directory to information
- Dashboard feature is very intuitive and comprehensive. It gives me a clear view of everything happening.
- The Contact Manager feature allows me to quickly access information on any one of my contacts and easily follow up with them to nurture leads.
- The Automation feature is a great way to bring leads into the site and follow up with each one according to their interest. It feels personalized and saves us a lot of time.
- The email builder could be more intuitive and easy to use like Mailchimp
- The landing page builder could also be more intuitive and easy to use like Mailchimp
- The analytics are sometimes questionable with discrepancies between SharpSpring traffic numbers and Google Analytics numbers
Marketing automation at its best
- Email marketing and visitor tracking and reporting.
- Workflow to automate the outbound marketing process.
- Social listening
- Visitor ID
- Lead scoring
- It's feature rich therefore has a fairly steep learning curve.
- Competes with the market leader for a 10th of the price.
- Email template creation is not quite as good as the leading email marketing providers.
SharpSpring hits the sweet spot
- Great range of features for SMEs
- Affordable
- Well supported
- Constantly bring improved by a responsive team
- Email editor
- Landing page creator
- Content calendar
It is not ideal for larger organisations or ecommerce businesses as they may require more flexibility and specialised functions in a platform.
Feature-Rich and Excellent Customer Service
- Customer Service is second-to-none. Incredibly quick response/resolution times to help requests (often 15-30 minutes). Very thorough and helpful specialists in every area of the platform are there to help anytime you need.
- Thorough and detailed training. You never have to worry that you won't be able to learn the platform! You get a dedicated person that you schedule virtual meetings with to learn each and every piece of the software. They start with whatever is most important to you, the client.
- They actually listen to clients. Clients are able to make suggestions for adds/upgrades to the platform, and SharpSpring actually listens. They have a detailed system that allows them to track how many clients are suggesting similar changes, and they rank/roll them out accordingly. Not only that - they communicate regularly to let users know what upgrades are coming when.
- It does everything you could want. It's a CRM, it's all aspects of marketing (email, landing pages, forms, media storage, social integration) and it truly tracks each and every lead - where they came from, every time they've interacted, what they've interacted with, when/if they become an opportunity, or a client. Used correctly, it truly allows you to see where your clients are coming from so you can focus your efforts on what works best.
- Email/Landing page designer isn't super intuitive. It's not that hard to learn, but it's certainly not the easiest tool I've ever used for designing. I almost can't even list this as a con, though, because if I get stuck, the help desk is AMAZING and FAST. Even if I need help updating code. Side note: if you know HTML, you will probably love the ability to toggle between what it looks like to leads and the code.
Our Thoughts on SharpSpring
- Friendly user interface
- The use of templates to build emails, landing pages.
- The automation tools like visual workflows, it does everything on a few clicks
- The support team is one of the fastest I've ever seen, they answer within minutes, it's just amazing
- When saving the templates sometimes it does not save and you have to do it again.
- Email reporting could be easier to navigate. Currently, there's a drop-down menu and you have to remember what your email was called.
- Sometimes it gets slow.