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Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
Starting at $449 per month
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What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …
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Popular Features
- List management (498)9.292%
- Email deliverability reporting (496)8.989%
- Lead scoring and grading (490)8.686%
- Dashboards (486)8.383%
Reviewer Pros & Cons
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications ...
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a sur...
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Pricing
Lead Gen & CRM
Starting at $449
Cloud
per month
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $449 per month
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.
Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.
Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.
Constant Contact Lead Gen & CRM Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Constant Contact Lead Gen & CRM Integrations
Constant Contact Lead Gen & CRM Competitors
Constant Contact Lead Gen & CRM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone |
| Supported Countries | Available Internationally |
| Supported Languages | English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian |
Frequently Asked Questions
Constant Contact Lead Gen & CRM starts at $449.
HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.
Reviewers rate Lead nurturing automation highest, with a score of 9.5.
The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).
Constant Contact Lead Gen & CRM Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 56% |
| Mid-Size Companies (51-500 employees) | 43% |
| Enterprises (more than 500 employees) | 1% |
Comparisons
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Recommendations
Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.
The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.
Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.
By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.
Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.
The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.
Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.
For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.
Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.
Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.
Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.
Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.
Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.
Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.
Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.
Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.
Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.
Attribute Ratings
Reviews
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September 03, 2020
Great platform at a very competitive price
Score 9 out of 10
Vetted Review
Verified User
We currently use SharpSpring as our own marketing automation and CRM solution. We also advise clients to implement and use SharpSpring in addition to helping with the implementation and customization of the solution.
September 03, 2020
SharpSpring is a lifesaver
Score 10 out of 10
Vetted Review
Verified User
SharpSpring has reinvented our lead funnel and sales process. What once was dull and drab, is now informative, automated, and kick a$$!! With its automated auction groups, email marketing tools, and custom landing pages, SharpSpring allows my Sales team and I to ensure that our clients are getting the actions needed so our outreach is equal to our product!
August 31, 2020
Powerful Features With an Intuitive Interface
We are a marketing agency specializing in food, beverage and hospitality that uses SharpSpring marketing automation for ourselves, as well as a product offering for our clients. Ownership of this platform lives primarily in the digital department to serve client needs, but it does span across to social media, creative, performance and our account team when it comes to analytics and marcom. Regardless of the industry, we use this tool with the goal of generating and nurturing leads, while limiting level of effort and time of business resources.
August 30, 2020
Impressive product, exceptional value
We use SharpSpring across the entire organization, but our Sales and Marketing teams especially use the tool.
I'm not spending as much time connecting tools and I'm spending way more time defining and executing strategies. I'm creating a robust customer engagement strategy that is inclusive of sales and marketing. I'm solving the problem of identifying content that the consumer truly wants and needs to convert.
August 26, 2020
I could not imagine my clients not using SharpSpring
We use SharpSpring with our clients to help maximize their return on their marketing investment. Plus, we help guide the Sales teams to use it to understand the prospects' life of the lead and use it in their sales process. Having all of the information in one place and being able to report out, makes SharpSpring a key tool for not only our agency but also for our clients.
August 26, 2020
Extremely happy with my experience with SharpSpring.
We use SharpSpring for marketing automation and as a sales CRM. I've been pleasantly surprised and the ease of use and robust functionality of the platform. As a demand generation marketer, I have used several other tools that required extensive training and the hiring of a consultant to properly implement. SharpSpring was was to implement and I was able to become a proficient user in just a matter of weeks. The automation features have been a huge support as we have a small team and don't have the time to do a lot of manual tasks.
August 24, 2020
SharpSpring is Agency Recommended
SharpSpring is used by our company for our own marketing needs as well as for the clients that we manage marketing for. Our internal marketing and sales teams use it as well as our marketing production team to execute client campaigns. It helps us track our marketing initiatives so we can provide actionable data for ourselves as well as for our clients.
Score 10 out of 10
Vetted Review
Verified User
SharpSpring has enabled my team and me to actively create multiple drip campaigns to target our newest and existing prospects. It allows us to monitor how new and existing users interact with our website, what pages they go to, and how much time they spend on each page. This has assisted us in refining our retargeting strategies and the type of content we need to create to keep our prospects engaged and interested in our services.
August 16, 2020
Fancy pants marketing for a decent price
If you've ever wondered how the big guys are keeping in touch with their clients, it's by using a tool like SharpSpring. Whoever designed this thing must have been frustrated with other tools out there. We use Sharpspring to send large batches of emails, to automate our responses, as a scheduler, for landing pages, and for managing clients who are first learning about us. The email sending platform is our primary value from SharpSpring. It tracks things for us like opens, clicks, and even tracks who clicks through to our website from the email messages. They score that in the lead scoring, which is a standard feature for this kind of product, but for us, it's been super helpful.
Favorite features of SharpSpring?
Favorite features of SharpSpring?
- Is that they answer the phone. I can get tech support on the line basically any time I need it.
- Is that I almost never need to call support, because the product isn't difficult to use.
- I Love how it keeps track of an email score for me--how likely are my messages to be delivered?
- As an agency, I love how I can set this up for my clients and manage them all through a single dashboard.
August 13, 2020
Easy, Convenient, & Helpful
We are using SharpSpring at Blacktree Marketing as our marketing automation platform. We are also using it for our clients as well. SharpSpring solved our issue of not having marketing automation in place. On the client-side, we are now able to remarket to leads that did not close during the first buying cycle and reclaim that lost revenue. This is on top of increasing our close rate on new clients as well.
Score 10 out of 10
Vetted Review
Verified User
My team and I were struggling to keep track of our prospects and their behavior on our site. SharpSpring accurately tells us which pages they're going to, the amount of time they're spending on each page, and attributes their user behavior to a customizable lead scoring system to quickly determine which are the best prospects.
August 06, 2020
Newest SharpSpring Fan. All In!
Score 10 out of 10
Vetted Review
Verified User
SharpSpring is the cornerstone to my business. I use it in sales, marketing, agency function, and as an added value to market. It has become a profit center in more ways than one. SharpSpring is being used across multiple departments and is the hinge-point between sales, marketing, customer connection, prospecting and accountability.
August 05, 2020
SharpSpring: A Solid, Affordable CRM Solution
Score 10 out of 10
Vetted Review
Verified User
We use SharpSpring as the CRM for our company and we use our agency licenses for our clients. We were using a combination of multiple platforms before so coming to SharpSpring has helped simplify our workflow. Lead tracking and automated workflows have helped us immensely. The dynamic content for email campaigns allows us to use 1 campaign for multiple sections of our contact and lead lists.
August 03, 2020
Full Funnel Tech Stack with Great Price/Performance
We manage campaigns, our customer data and our sales pipeline. It is used by members of our selling team and all our marketers. Our team also uses SharpSpring with our clients. SharpSpring helps us organize our customer and prospect data, engage our audience with social media, manage our campaigns, landing pages and workflows and organize and orchestrate the stages of our sales process.
July 31, 2020
Less time more effectiveness.
We are using SharpSpring throughout the organization. It is a friendly platform that allows us to manage all the opportunities that enter our funnel based on customer acquisition, increase the level of monitoring and the rate of closing of each sale. The characteristics of SharpSpring accelerate the sale with the use of micro-marketing tools by each seller. This allows me to recommend companies that sell solutions to use this powerful resource. In fact, I can consider it as a necessary and indispensable tool for the sales team.
We use SharpSpring as an agency and resell it to clients who need marketing automation, CRM, social media management, etc. It has allowed us to offer more services as an agency and the ability to keep all if not most tools in one place. One of the main problems we kept running into was that businesses couldn't afford automation through companies like HubSpot. SharpSpring solved that problem at a better price point with more offerings.
SharpSpring is being used across our organization for marketing automation as well as sales pipelines and CMR management and tracking.
Everything is in one place and we can see clearly where leads are coming from and how our marketing efforts are impacting ROI.
We promote and use SharpSpring with our clients as well and they have loved it.
Everything is in one place and we can see clearly where leads are coming from and how our marketing efforts are impacting ROI.
We promote and use SharpSpring with our clients as well and they have loved it.
July 09, 2020
Excellent Marketing Automation Software
We have consolidated clients' subscription services and have them all work together to collect as much data on their customers as possible. It's helped customize out messaging to be the most effective for both B2B & B2C clients.
Score 10 out of 10
Vetted Review
Verified User
Transparency of our efforts all from a single source. We are now able to analyze all of our various marketing efforts without the need to learn reporting from various systems.
The SharpSpring platform helped us see which marketing efforts are working. We have quit wasting money on efforts that weren't working as well as we had originally thought and moved the budget to those that are providing the best ROI.
We have pinpointed bottlenecks in our company and implemented actions that resolved these issues which has increased our bottom-line as well as our own customer satisfaction.
Score 10 out of 10
Vetted Review
Verified User
We are using SharpSpring in our marketing and sales department. We use SharpSpring to know the behavior of our customers on our website and from where they are coming, which allows us to improve our communication with them. Also, we are more efficient in our sales department. We replaced repetitive tasks with the automation system that Sharpspring offers.
Score 10 out of 10
Vetted Review
Verified User
I own an ad agency. I use it as the primary lead generation, nurturing, and selling software, really, marketing automation and sales. We also use the live chat feature on our own site, which has worked really well. I also help my clients use all the same features, too. We're just starting to use the "Perfect Audience" feature that lets you retarget visitors with advertising (and soon will let you advertise on virtually any site). Since it has both marketing and sales pipelines, we can use if for virtually all sales and marketing activities.
July 03, 2020
A perfect tool to automate the headaches away
Score 10 out of 10
Vetted Review
Verified User
We use SharpSpring across our entire agency. We use it to automate marketing campaigns and streamline our sales process. It has become a very effective tool for our agency.
July 02, 2020
A Partnership Made in Heaven For Our Business
We are using SharpSpring for all of our campaigns and reach out. We are a small strategic planning firm, therefore, it is across our entire organization. It has been assisting with tracking engagement and is an extremely user-friendly platform. The support provided by SharpSpring has been stellar and much appreciated.
July 02, 2020
Great bulk email and online campaign platform
Score 10 out of 10
Vetted Review
Verified User
We use the SharpSpring platform for my clients marketing communications and also for my own small business for bulk email distribution. We have several newsletters that are sent out using SharpSpring. We have set up automated processes to manage the mailing lists, the email editor is easy to use even if you don't know html code. The reports after a campaign has been sent are comprehensive and useful.
We have implemented SharpSpring to help our sales and marketing teams – we don't have a lot of manpower, so the time savings is very beneficial! SharpSpring ensures timely followup and messaging that's always on-brand. Additionally, it's helping us understand much earlier which prospects have the most potential and are worth the extra effort.