Emplifi Social Marketing Cloud

Formerly Socialbakers

We manage multiple brands across our portfolio. Emplifi Social Marketing Cloud helps as manage content on scale by helping us track and measure our organic and paid efforts across many platforms such as TikTok, Instagram, Facebook, Youtube, LinkedIn, etc. It also helps us establish better relationships with our audience by helping us take care of comments across all of our channels.

We use Emplifi Social Marketing Cloud mainly for scheduling social posts and monitoring our results by making reports of our social posts. Besides that, we also use it for community listening, later on also for user-generated content and social listening. In a spread out social landscape, it is very convenient to have a tool that collects all the data of the social channels in dashboards, in a similar way and very visual. There is a lot of insight and overview in this way.

We are using it mostly for Social media purposes. Things like social listening, reporting, and KPI measurements on LinkedIn, Twitter, Insta, TikTok, and Facebook. (We are checking our post engagement rates, reach, impression rates, etc.) on a daily/weekly/ monthly basis according to internal pillars (AI, SEO, eComm, Dev content, etc.)

We use Emplifi Social Marketing Cloud for a wide variety of tasks connected to social media management, ranging from social customer service and case handling, community management, social listening, paid and organic campaign analysis, link in bio functionality, competitive benchmarking, influencer research, post scheduling, reporting, among other uses. The tool provides a great all-in-one solution to help manage social media - previously, this was very fragmented for us, and a number of different tools were being used.

Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one of the best solutions I've ever used: easy to use, fancy dashboards, and reactive support when you have any problems! Hope they will continue to improve the tool and provide us with the best social media analytic tool!

We use it to track relevant metrics for our content strategy and ensure we’re on track to achieve our goals. The platform provides useful insights and opportunities for us to improve our content performance along with making our content management and approval workflow more efficient. We also use it to handle on our relationship with customers online.

I use dashboards to have a quick overlook of our organisation's different social media accounts. I like that I can automate a weekly/mothly report and have it delivered to my inbox!

I currently work with Emplifi to Social Media Management and Measurement, so scheduling and publishing, managing the incoming conversations with all the company social media profile, analysis, reports also help with relevant data to planning our strategy. Emplifi has simplified things massively, as we have more than 500 profiles to manage. Its a user-friendliness and great customer support.

We can streamline our social media management, improve customer engagement, and gain valuable audience insights to enhance our teams overall retail marketing efforts. Emplifi empowers the team with the necessary tools to effectively manage and leverage social media platforms for driving brand awareness, customer loyalty and success to our retailers.

I use it to schedule my social media posts and analyse the performance and growth of our social media channels.

It's our base tool to analyze social media performance from our clients SoMe handles as their main competitors.

We use Emplifi to manage social media accounts for IKEA. We can quickly check all the comments, and feedbacks we receive from our customers and are quickly able to resolve any issue, queries or even generally gauge their opinions on some of our products. It's very nifty in being able to do that for us so that we can see how to move on in the future.

We use Emplifi as we embark on a new journey from traditional media to the digital space. The product helped us grow our presence on social media. We also get to check how our competitors work, and the things that we should do to improve ourselves.

Emplifi helps us keep track of our performance vs competition, market trends across the globe and an easy way to summarize across all social media channels.

We use it to support our social media strategy (organic and paid). The linking capabilities to different social channels and different engagement measurements is great for what we need. We use it to address reach and engagement on a post by post basis.

Allowing my teams to provide data dashboards to our clients and use it as a single source of truth for all their key digital touchpoints without spending many laborious hours transferring data to slides. A powerful tool not just to schedule dashboard snapshots, but also to investigate granular data to not just highlight what happened but also why it happened.

The Socialbakers Suite is being mainly used by our Social Analytics team in terms of monitoring and analyzing our own social pages compared to our line of business competitors. The tool addresses the capability of combining all pages by line of business in one view and the ability to create a dashboard and analyze performance across competitors.

Our team uses Socialbakers Suite to keep track of campaign performances and identify how and when to optimize them. The Socialbakers tool is a great help in making sure that our campaigns have optimal performance since it gives us access to invaluable insights such as the best time to post, best time to do boosting, etc.

It is being used across the whole organization. Specific to my job, it addresses post-campaign reports, real-time monitoring of campaigns, and social listenings.

Socialbakers is new to the University of Waterloo only starting back in December 2019. We are currently trying to roll it out to all departments. Most have begun to use it, but there are still some departments that are being trained and transitioned into it.

We use Socialbakers Suite to manage our social media accounts and evaluate channel performance. It is a great benchmark to see and plan our social media KPIs in terms of channel and content prioritization. It is also very useful to compare our brand within other ELC brands.

Socialbakers Suite is used for social media teams across Europe and the Middle East, as well as content creation in our central team. Socialbakers seeks to understand the performance of our social media accounts and to improve the content production based on what is already existing.

Socialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.

Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.

Socialbakers Analytics is heavily utilized by strategists across agency disciplines. This includes integrated planning, social, research, analytics, PR and new business personnel. Socialbakers is helpful in providing a mix of basic reporting, owned and competitive content analysis with specific post and brand labeling, and paid optimization insights. Their analytics suite is essential when providing clients with a sense of their place within the social competitive landscape.

We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.