Skip to main content
TrustRadius
Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

Read more

Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
Continue reading
Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
Continue reading
Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
Continue reading
Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
Continue reading
Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
Continue reading
Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience
Log in with LinkedIn to see content from your network

How Sprout Social Differs From Its Competitors

Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
Continue reading

Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …
Continue reading

Measurable Social Impact

yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
Continue reading

Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
Continue reading

Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
Continue reading

Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
Continue reading

Measurable Social Impact

Yes, Sprout Social did help my organization measure and improve the ROI of our social efforts by enabling our data analytics to be viewed in a single source. This cut down on the effort and data confusion when we manually went from platform to platform to gather our social data.
Continue reading

Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
Continue reading

Measurable Social Impact

I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. …
Continue reading

Measurable Social Impact

It prevents us from manually scheduling posts, which would cost a lot more than the time it takes to schedule the posts. It’s also a nice way to keep all our social clients organized under one spot where we can view content calendars as needed.
Continue reading

Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
Continue reading

Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
Return to navigation

Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.1
Return to navigation

Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 108)

Solid entry-level product for social media management

Rating: 6 out of 10
August 09, 2021
AH
Adrienne Hardin
Content Specialist-Social Media
Grinnell College (Higher Education, 501-1000 employees)
Vetted Review
Verified User
Sprout Social
2 years of experience
View profile
Use Cases and Deployment Scope
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
Pros
  • The social listening capabilities do a great job of providing me with information I need from our target audiences.
  • Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
  • The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
  • The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
  • The dashboard is simple and easy to navigate.
Cons
  • Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
  • Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
  • The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
  • Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
Likelihood to Recommend
I would wholeheartedly recommend Sprout for basic social media management. Twitter scheduling, social listening capabilities, and being able to export calendars of scheduled posts are all features that have saved me time and allowed me to focus more on strategic efforts. But, if you depend on accurate data reporting, or are looking for something that integrates well with the rest of a team's workflow, Sprout (at least at the premium level) probably isn't the best choice.

Sprout is Okay, But Not Great for Us.

Rating: 7 out of 10
October 16, 2014
SS
Stephanie Spear
Social Media Manager
Digital Kitchen (Entertainment, 51-200 employees)
Vetted Review
Verified User
Sprout Social
0.5 years of experience
Pros
  • Platform is great for engaging users on Twitter.
  • Platform makes it easy to collaborate with other team members to assign tasks and communicate internally.
  • The platform is very user-friendly and well-designed.
  • I love that they integrate scheduling for Google +. This is not available on many other platforms and is a big draw for us.
  • The Twitter comparisons are helpful - they allow you to compare your brand on Twitter to your competitors in a very broad overview.
Cons
  • While Sprout is very easy to schedule, there are some deficiencies. For instance, tagging Facebook users is not possible through their platform. This is very inhibiting. Also the scheduled posts only can appear as a feed and not as a monthly or weekly overview, which would be helpful.
  • I find the reporting to be pretty lacking. It doesn't allow any customization and the data it reports is similar to what you could see through Facebook or Twitter analytics. It doesn't offer any time-over-time comparisons, sentiment analysis, keyword analysis, or any overall brand analysis. This is largely the reason for my negative feelings about the platform.
Likelihood to Recommend
If the colleague is using Sprout as a brand to answer questions of their users and engage followers and find potential new followers it might be a great tool. If you need a robust analytics tool, this isn't for you. If you need to tag other users and pages on Facebook, I would not recommend scheduling through Sprout.

Seeded in Metrics, Sprout Social Grows Your Strategic Marketing

Rating: 9 out of 10
October 30, 2014
SR
Shonda Ranson
Web Specialist
City of Sunnyvale (Civic & Social Organization, 501-1000 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
Pros
  • Integrates well with major social media channels twitter, Facebook, LinkedIn, and Google+ to post consistent messaging across channels.
  • Great metrics to help understand who is following on what channel and how well a message does in that channel.
  • Only aggregate that gets some data from Google+.
  • Very easy to learn, program for delivery delays and to integrate into messaging strategy.
  • Smart Inbox is great for seeing responses quickly and being able to respond to them in with a single contact point.
  • Great for team work and managing team messaging strategy, workflow and tasks in digital communications.
Cons
  • You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free.
  • Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours.
  • LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization.
  • Would like to see more for Google+ data.
Likelihood to Recommend
I recommend this product to colleagues and even bring printouts of the reports to demonstrate not only the social media reach that I've built, but the metrics presented by the tool on job interviews. When considering if the product is right for your organization, think about how easy it is to get the metrics for your key channels. Can you tell when your messages are successful? not successful? and why? Metrics are an essential component of a strong messaging strategy. If you just guess and cast a wide net, you're not only wasting your time, but you're likely turning some of your followers off. Sprout Social lets you see who is interacting with your messages on what channels and in what way.

Sprout Social--great for a growing social media strategy

Rating: 9 out of 10
October 25, 2013
Verified User
Strategist in Marketing
10,001+ employees
Vetted Review
Verified User
Sprout Social
1 year of experience
Pros
  • Visually pleasing reports.
  • Easy scheduling and calendar planning.
  • Ability to divide profiles and users into groups--which was important for our company that is an umbrella to several brands.
Cons
  • Reporting could be more detailed--not able to really drill down into the nitty gritty.
  • Better integration with Google Analytics--again just a high level view.
  • Would be nice if Sprout would suggest best days/times to post based on page activity.
Likelihood to Recommend
How deep can I go with reporting tools? Do I need to ability to create multiple hierarchies in groups?

Growing a social garden one sprout at a time.

Rating: 5 out of 10
Incentivized
October 19, 2014
DN
Doreen Nicastro
CEO
Nicastro Consultants (Information Technology and Services, 1-10 employees)
Vetted Review
Verified User
Sprout Social
2 years of experience
Use Cases and Deployment Scope
In my consulting business, I recommended and implement social tools for small businesses and non-profit organizations. The strength of this product is in its ease of set up and reporting. We like it because it saves time and increases efficiency. The reporting is simple yet powerful.
Pros
  • The set-up and organization of social profiles, properties and networks makes it easy to manage and organize.
  • Publishing and monitoring for Facebook Twitter Linkedin Google+
  • Easy to set up and report on social metrics.
  • Google analytic integration.
Cons
  • Training on the product to build understanding, depth and breath of social reports and coverage.
  • Increase application integration with the ability to publish and monitor beyond its current capacity, i.e., LinkedIn business pages, business blog, and other social sites.
  • Limited reports and support.
Likelihood to Recommend
Sprout Social is a solid tool for small and midsize organizations which value social interaction with their audience and wish to measure the effectiveness of engagement on Facebook, Twitter , Google+ and Linked In. Businesses with limited resources will find it a great way to organize social profiles and networks, manage and interact. However with their lack of application integration for example with LinkedIn business pages and groups along with other social applications, like Foursquare, Instagram, Pinterest, it falls a bit short.
Return to navigation