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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
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Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
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Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
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Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
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Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
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Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
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Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Measurable Social Impact

In all honesty, we have moved away from using this tool although were in a contract due to the add-on elements. I think this should be made super clear by sales as I felt that we were sold a tool that could do a lot more than it could for the current plan we had been sold.
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Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
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Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
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Measurable Social Impact

As the majority of our company’s revenue comes from our digital advertisement and media campaigns, by leveraging Sprout Social for our social media campaigns, our company has seen an impressive ROI increase of over 100% within my campaigns alone that I’ve managed. Although not all of the online …
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Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
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Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
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Measurable Social Impact

I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. …
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Measurable Social Impact

yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
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Measurable Social Impact

We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) …
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Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 7.9

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 133)

Great Social Media Management Tool

Rating: 9 out of 10
Incentivized
August 27, 2024
Verified User
Employee in Marketing
Education Management Company, 201-500 employees
Vetted Review
Verified User
Sprout Social
3 years of experience
Use Cases and Deployment Scope
We use Sprout Social as our social media planning/posting platform. It has helped our colleges across campus check on their profile performance with the great reporting tools.
Pros
  • Reporting - There are so many different reports you can pull.
  • Scheduling - The scheduling tool helps ensure we aren't double posting.
  • Listening - The listening tool helps us report on the positive/negative things people are saying about us.
Cons
  • Collaboration Posts
  • Allow Instagram accounts to get connected into Sprout Social without needing a Facebook account.
Likelihood to Recommend
Sprout Social is well suited for the social media managers/directors that post content for their social media accounts. They have access to reporting, scheduling, and ai assistance tools.

A nice all-in-one social media management tool

Rating: 9 out of 10
Incentivized
August 20, 2018
Verified User
Employee in Marketing
Consumer Services Company, 1001-5000 employees
Vetted Review
Verified User
Sprout Social
1 year of experience
Use Cases and Deployment Scope
Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.
Pros
  • Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management.
  • Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything).
  • Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.
Cons
  • Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI.
  • The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.
Likelihood to Recommend
For a small social team that wants to consolidate content planning, community management, and social listening, Sprout is perfect.

Sprout Social Is the King of Social Media Management Tools

Rating: 9 out of 10
Incentivized
December 02, 2021
JS
Jesse Sumrak
Content Writer
Twilio SendGrid (Computer Software, 201-500 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Use Cases and Deployment Scope
We used Sprout Social to manage our social media programs at SendGrid, giving us a single platform to schedule and publish content, respond to comments and direct messages, and review our analytics and performance. We also used it as an image repository to store files relevant to posting on our social accounts.
Pros
  • Easy to Navigate User Interface.
  • Simple User-Friendly Publishing Calendar.
  • Robust (and Downloadable) Analytics and Reports.
Cons
  • Pricing Is a Bit Expensive.
  • Support Can Sometimes Take a While to Respond.
  • Lacks Native Support for Every Social Network.
Likelihood to Recommend
Sprout Social is appropriate for small-to-midsized businesses (as long as they can afford it). While teams can use Sprout Social together to collaborate and manage their social media platforms, we found it best to be used by a single manager or a handful of other team members. Expanding beyond that can get a bit messy.

Really amazing tool for social media management! Recommended!

Rating: 9 out of 10
Incentivized
March 23, 2018
DB
Daniela Belevan
Marketing Coordinator
DecoGraphic, Inc. (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
View profile
Use Cases and Deployment Scope
We are a digital marketing agency, so most of us in the organization use the software with the exception of the web programmers and graphic designers. We use Sprout Social for social media management. It helps us keep track of our client's social media accounts and gather analytics and reports for our clients. The reporting is phenomenal and it makes it easy for my team and I to show the client the results.
Pros
  • Reporting made easy - Fast and easy reports and analytics. It makes our life simpler because it helps us show our clients the reports, especially the clients who don't understand social media or how it works. We enjoy using Spout Social for scheduling as well as analytics reports.
  • Social media management/Scheduling - My team and I love how simple it is to manage our client's social media account. We really appreciate that we are able to schedule posts for multiple accounts from one single interface, even if we want them to say the same thing. Scheduling social media posts makes our life much easier.
  • Great tools - The platform is user friendly and easy to understand. We've learned that Spout Social offers tools we didn't even know we needed or existed.
Cons
  • The interface is user friendly once you get used to it. But in the beginning, it may be a bit confusing to use. I had some issues at first but then I was able to use it faster and more efficiently.
  • There is a lot going on in the platform, it's very busy, and sometimes I forget about all the tools available. Sometimes the amount of tools can be a bit overwhelming. Especially for someone who is just starting to use the platform.
  • The cost can be a bit pricey, especially for a new agency or small business.
Likelihood to Recommend
Sprout Social is a very useful tool for social media management. It has made my life easier because now I'm able to schedule posts and generate analytics and reporting for my clients. The only issue is the navigation of the interface, and how overwhelming the platform can become. Other than that, I could recommend it to anyone who handles many social media accounts.

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
Incentivized
February 11, 2025
SN
Shiela Negron
Social Media Manager
AssuredPartners (Insurance, 10,001+ employees)
Vetted Review
Verified User
Sprout Social
13 years of experience
View profile
Use Cases and Deployment Scope
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools to curate content based on data and create a proactive approach to communications on the individual platforms that the organizations uses. These tools have helped to improve the engagement and reach of our external communication efforts and proved a positive ROI.
Pros
  • Keeps content organized
  • Easy to use
  • Provides in-depth real-time data on performance
  • provides listening sentiment around the organizational brand
Cons
  • The tags could be located across different views on the platform itself
  • organizational branding could be added to the reporting function
  • selecting different copy for different platform within the individual posts
Likelihood to Recommend
I find Sprout Social to be one of the easiest most user friendly planning and organizational platforms for social media. The reporting functions are very helpful when determining best performing content and providing recommendations for future content. The Employee Advocacy tool is something my organization has started using and is also a very intuitive and user friendly experience. Overall a great tool.
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