Treasure Data

We are still working towards being data-driven. Treasure Data has been a significant factor in that transition, for us. We are now able to share reports, do real-time queries and analysis, and showcase the data into a more manageable standpoint, using visualization to executive leadership and general staff. This has led to more questions about other areas of data that we haven't had in the past and aligns the corporate interests in growth using data.

Just during the implementation phase, we discovered multiple data sources that we were not using effectively. That would probably be the case no matter which CDP we implemented, but nevertheless, it opened our eyes. Most importantly, it's helped reinforce that we have so many opportunities when we are able to segment our profiles based on 1PD data.

The initial target of the Treasure Data deployment was to end the existence of data silos, creating this central point to collect, store and make consumer data available. For this kind of use case, Treasure Data is perfect.
We now see all local teams using the same product to drive their marketing campaigns.

Treasure Data is a key product in my technology stack to become a more data-driven company. Assisting in building a real 360 view of our customer and consumer to use in marketing automation and media activation. This has driven a large data-centric transformation at my company and has driven a positive return on media efficiency and effectiveness.

The main impact overall is, there is no one in the company creating digital products, or points of interaction with consumers without integrating it with Treasure Data.
Also, marketing teams are starting to focus more on Consumer Data to pick up insights and details about audiences before launching campaigns in digital media.

I think it does, I know that a lot of marketers use our data in Treasure Data to make decisions.

Our company is extremely data-driven.

This tool is definitely helping our marketing team become more data-driven. We are still building our data structure and in this process, we are discovering items we see immediate improvements. So we are seeing benefits.

We ourselves are a data-driven company, offering data and insights to our customers. Treasure Data empowers us to be a scalable platform. We have an internal saying that if it moves, graph it. Treasure Data allows us to track and graph every metric we can think of, helping us understand the data we receive and process every day at all ends of our platform.

Treasure Data has helped us be more data-driven for sure on the marketing side of the organization. The intuitive and user-friendly UI provide a great picture and view of our clients.

In the past, organizations didn't know how to view data at all, but there was a perception that if they did business while looking at the data, they could perform better, and that data could be used to determine how to proceed even if the performance was not successful. However, since non-developers do not have high SQL skills, training on how to use data well is necessary.

Treasure Data has allowed us to become more data-driven. We have aggregated all of our data into Treasure and we are visualizing the growth and engagement of our audience within Tableau. We are now able to prove the effectiveness of our marketing efforts using the Treasure Data platform, which helps prioritize how we spend our time.

When designing the homepage, our company started to see it from a data tracking perspective.

MSIL has always been a data driven player, but with TD coming in the MSIL ecosystem it has definitely added value & useful insights to drive business. More or less all the business teams are aligned towards using CDP powered by TD in order to improve performance & also it has changed the perspective of looking at the proposals and new initiative.

Yes, Treasure Data has the ability to ingest information, and unifying it with behavior data at user level allows organisation to articulated the user actions and interest level at a very great detail and use this information to structure outreach programs, marketing initiatives and strategic calls. Though CDP is great in driving data insights however the platform has a learning curve and it takes time to start understanding and using the platform.

Within the 1st year of Treasure Data implementation, we are already seeing not just the Marketing but CX and Lead nurturing decisions made through it. Most teams have now subscribed to the dashboards running on top of Treasure Data for their insights mining.

Treasure Data is helping our company to be more data driven by creating a culture where data needs to be always part of the strategy of any marketing campaign, as we need more quality data to ensure good activation results. Now, even business teams are hiring technical people to ensure this happens.

I believe it has for the client we have implemented. Data is available and easy to explore and sits on 1 single place instead of many tools

Yes now we can store a whole host of data in 1 location and able to analyze across different departments

By creating a customer data platform on Treasure Data, the client wants to better understand customers needs and offer better services/products.
All this is achieved using native segmentation tool and computation of metrics which are heavily relying on data availability.
The rules to compute the segmentations and the metrics are pretty simple and there is not that much room of personal/subjective data interpretation; some events are triggered once a customer belong to certain segments --> completely data-driven

Treasure Data has allowed us to get a completely transparent view of our multi-touch attribution data, rather than it being locked in some "black box" software. Further, we have had no data warehouse what so ever. So Treasure Data was the first time we were ever able to see a unified view of any of our data. As an emerging company, it has been amazing to learn what we did–and didn't–know about our customers.

Yes, the Treasure Data platform is definitely driving organizational change and making us much more data-driven. We are really finding that we have so much data, internally, that no one has the full breadth of it until we started this project. Internal processes and work change management are slowly changing as well. It has been a bit tough on that front, getting everyone on board to think of the CDP as the new way "of life."

Yes, I would say the platform has helped us a lot with the focus on accurate data. Also, the user interface is really easy to use for nontechnical people. So one does not need to know SQL to use it and hence can create various segments by using just the filter which enables data-driven use.

We are still implementing the solution, but as far as we can see now, this product from Treasure Data is improving the understanding of our customers. We are centralizing the tracking and not using many tools to accomplish the goal that Treasure Data does. Also, our site is improving its performance as we don't have so much tracking and tags to track individually.

Treasure Data is able to take your first-party data to the next level. The solutions we have found using Treasure Data have allowed us to grow and expand our team. The possibilities and integrations are endless and they're a team that can make it happen for you!