Public Relations (PR) Tools - Reviews

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Reviews (1-25 of 322)

Dan Lobring profile photo
Score 8 out of 10
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Cision is well suited for PR staffs, either at a brand or agency level, especially those that are actively executing outreach programs at a national, state or local level. Cision doesn't necessarily replace manual list development or building PR relationships, but it gives PR personnel a signific...

Dan Howard profile photo
Score 9 out of 10
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When we launch a marketing campaign, TrendKite is well suited to track the success of the campaign by tracking global media outlets and reporting where the campaign has been published. If I were seeking out a specific article, I would have more difficulty searching it in TrendKite versus other pl...

Scott Merritt profile photo
Score 10 out of 10
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Our agency has used Business Wire as a distribution channel for press releases for our clients. Our agency is a full-service marketing agency, so Business Wire is used by the PR department. It's used when a client needs a wire service for distribution of company news in a way that drives SEO, att...

Ryan Bennion profile photo
Score 9 out of 10
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I think TrendKite is well suited for those people who want to track mentions, reach, impact, and the sources of all those different inquiries. We do use another provider for mentions because I think that the technology might need some improvement, but TrendKite's merger with Cision was super smar...

David Steiner profile photo
Score 10 out of 10
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Once you sign up for the platform you're up and running right away. You have ONE contact that you can reach out to right away for help. Customer service is the best in the business. The true test of a media monitoring company is not how well they do when everything is going well - it's how well t...

Rachael Ossovicki profile photo
Score 7 out of 10
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PRWeb is used by our Marketing Department to push out press releases and important news. We use it to reach outside of our organization, and we do not have a PR team here. We don't have time to call local stations and try to pursue media, so this is the best way for us to get our information out....

Michelle Messenger Garrett profile photo
Score 7 out of 10
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If you're a big company with a big budget, by all means, PR Newswire is a good fit. And if you're a company making a major news announcement, it might be worth it to use PR Newswire. Sometimes, if it's an acquisition, etc., it would be a good idea, and if you have a partner who can help split the...

Matt Kennicott profile photo
Score 9 out of 10
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The ability to build and save influencer and reporter lists in Cision PR Software helps save time and money on our efforts. Not having to search for news or put an intern on searching for news is fantastic. I love getting client related information delivered directly to me.