What users are saying about
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361 Ratings
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Top Rated
33 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101

Groove

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Top Rated
33 Ratings
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Score 8.7 out of 101

Likelihood to Recommend

Act-On

Act-On is great for companies who have multiple people managing marketing and sales programs. Each person will get their own log in and access to certain (or all) areas of the software. Alerts can be created when prospects reach certain stages of programs which means marketers don't need to constantly monitor lead scores or anything like that. Also, designers can log in and create landing pages, copywriters can login in and upload content and managers can login and build programs. There's no stepping on each other's work either. Team management is very good. Act-On is also great if you have multiple customer profiles. Act-On allows you to create programs designed to capture many leads across your customer profile. Act-On would be overkill for the small B2C client. A small business that uses email to manage newsletters and product announcements will find Act-On to be much, much more than they need. Act-On can certainly do these things but so can MailChimp at a much lower price point. There would be many features in Act-On that this client simply would never use. If your company uses a custom CRM, Act-On won't be the best fit. I imagine you would need to hire a developer (or commit an in-house developer) to a large project of integrating your CRM with Act-On. Otherwise, you'll be importing and exporting list data on a regular basis.
Dave Moll profile photo

Groove

Well suited for the desktop browser environment and only the Chrome browser. Also well suited for logging and tracking of emails, selectively or for all email sends/recipients. Generally good for contact matching, though if one uses the Salesforce NPSP objects, Groove might not match someone easily for whom we have multiple email addresses. Not well suited for users that rely on mobile interface first (or foremost) and users that accidentally use Internet Explorer, Firefox etc.
William Reese profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Groove
WYSIWYG email editor
Act-On
7.5
Groove
Dynamic content
Act-On
7.2
Groove
Ability to test dynamic content
Act-On
7.2
Groove
Landing pages
Act-On
7.4
Groove
A/B testing
Act-On
7.2
Groove
Mobile optimization
Act-On
7.9
Groove
Email deliverability
Act-On
7.9
Groove
List management
Act-On
8.2
Groove
Triggered drip sequences
Act-On
8.4
Groove

Lead Management

Act-On
7.7
Groove
Lead nurturing
Act-On
8.1
Groove
Lead scoring and grading
Act-On
8.0
Groove
Data quality management
Act-On
7.0
Groove
Automated sales alerts and tasks
Act-On
7.6
Groove

Campaign Management

Act-On
7.5
Groove
Calendaring
Act-On
6.8
Groove
Event/webinar marketing
Act-On
8.3
Groove

Social Media Marketing

Act-On
6.6
Groove
Social sharing and campaigns
Act-On
6.7
Groove
Social profile integration
Act-On
6.4
Groove

Reporting & Analytics

Act-On
6.7
Groove
Dashboards
Act-On
6.8
Groove
Standard reports
Act-On
7.0
Groove
Custom reports
Act-On
6.2
Groove

Platform & Infrastructure

Act-On
7.7
Groove
API
Act-On
7.1
Groove
Role-based workflow & approvals
Act-On
7.5
Groove
Customizability
Act-On
7.0
Groove
Integration with Salesforce.com
Act-On
8.2
Groove
Integration with Microsoft Dynamics CRM
Act-On
7.8
Groove
Integration with SugarCRM
Act-On
8.6
Groove

Pros

Act-On

  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo

Groove

  • Matching inbox Contacts to Salesforce contacts
  • Email Logging
  • Email Tracking
  • Adding new Contacts on the fly from within Gmail interface
William Reese profile photo

Cons

Act-On

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo

Groove

  • There are too many Groove buttons/links in the Gmail interface and on the Chrome browser. Users can and do get confused what button pertains to which function set.
  • It would be nice if Groove also worked in Firefox browser.
  • Calendar sync can be unreliable at times. A couple of users prefer to use their Salesforce calendars first and foremost and sync to Gmail calendar. If they delete an invite to an All Staff meeting from Salesforce, Groove notifies everyone that the meeting was canceled on the Gmail side.
  • How about adding a mobile app that can integrate to the Gmail mobile app?
William Reese profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Groove

Groove 10.0
Based on 1 answer
Groove does everything that we need it to do at a fraction of the cost of competitors. Their customer support team is top-notch and we always get our questions answered in a timely manner. We have had nothing but success working with Groove
Greg Larsen profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Groove

No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Groove

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Groove

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

Groove

Groove 9.5
Based on 2 answers
It's outstanding. Very easy to get the developers on the line and helping you. They are genuinely curious and interested in improving their platform for their users - they're super sincere and kind and lovely. Absolutely LOVE THEM.
Gretchen Barton profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Groove

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Groove

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Groove

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo

Groove

Pardot is more powerful, but is MUCH more complex to learn & is designed for much larger campaigns other than individual AE's creating campaigns
Mikolka Morrill profile photo

Return on Investment

Act-On

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo

Groove

  • I can not advise to the return on investment since I am simply a user of Groove, and do not actually handle any of the billing or financials of the business.
Briana Werner profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Groove

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Groove Editions & Modules

Groove
Additional Pricing Details

Add comparison