What users are saying about

Act-On

328 Ratings

Groove

27 Ratings

Act-On

328 Ratings
Score 7 out of 101

Groove

27 Ratings
Score 8.6 out of 101

Add comparison

Likelihood to Recommend

Act-On

I think it's a great platform to get started with, it's easy to manage things by yourself and you therefore can decrease your dependence on an (expensive) third party. For us who have an IT department in house as well as a content team it's been working great to be able to manage the majority of the setup on our own, However, don't hesitate to use additional services since this can really give you a boost forward.
Johanna Adolfsson profile photo

Groove

Well suited for the desktop browser environment and only the Chrome browser. Also well suited for logging and tracking of emails, selectively or for all email sends/recipients. Generally good for contact matching, though if one uses the Salesforce NPSP objects, Groove might not match someone easily for whom we have multiple email addresses. Not well suited for users that rely on mobile interface first (or foremost) and users that accidentally use Internet Explorer, Firefox etc.
William Reese profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
Groove
WYSIWYG email editor
Act-On
7.3
Groove
Dynamic content
Act-On
6.9
Groove
Ability to test dynamic content
Act-On
6.6
Groove
Landing pages
Act-On
7.8
Groove
A/B testing
Act-On
8.0
Groove
Mobile optimization
Act-On
7.7
Groove
Email deliverability
Act-On
8.8
Groove
List management
Act-On
5.9
Groove
Triggered drip sequences
Act-On
8.3
Groove

Lead Management

Act-On
6.7
Groove
Lead nurturing
Act-On
6.3
Groove
Lead scoring and grading
Act-On
6.9
Groove
Data quality management
Act-On
7.1
Groove
Automated sales alerts and tasks
Act-On
6.4
Groove

Campaign Management

Act-On
7.5
Groove
Calendaring
Act-On
6.8
Groove
Event/webinar marketing
Act-On
8.3
Groove

Social Media Marketing

Act-On
6.7
Groove
Social sharing and campaigns
Act-On
6.4
Groove
Social profile integration
Act-On
7.0
Groove

Reporting & Analytics

Act-On
5.3
Groove
Dashboards
Act-On
4.7
Groove
Standard reports
Act-On
5.7
Groove
Custom reports
Act-On
5.6
Groove

Platform & Infrastructure

Act-On
6.4
Groove
API
Act-On
8.0
Groove
Role-based workflow & approvals
Act-On
6.4
Groove
Customizability
Act-On
5.1
Groove
Integration with Salesforce.com
Act-On
8.0
Groove
Integration with Microsoft Dynamics CRM
Act-On
4.1
Groove
Integration with SugarCRM
Act-On
7.1
Groove

Pros

  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo
  • Templates - easy to use, team really loves them.
  • Open tracking is helpful for engagement.
  • Logs email quickly & accurately to Salesforce.
Lucy Boone profile photo

Cons

  • There is only one thing that I can honestly say I wish they would change. If you send an email from Dynamic CRM, it does log the email in the history which is nice. However, you can't preview or view the email in your CRM system. It provides you with a link that drives you out of that system and into Act-On.
Melodie Pierson profile photo
  • It would be helpful to have an easier way to execute all of the flows at once instead of going through each one individually
  • Has some great features within the SFDC integration, but it could use some additional sorting options
Andrew Reese profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
I am extremely happy with Act-On's platform and their service. The service for support and account management is one of the best around. I have always received a timely response and have always felt that my account manager or support person owned the problem or request and did everything they could do to solve it or answer any question I may have had.
Liz Guinn profile photo
Groove10.0
Based on 1 answer
Groove does everything that we need it to do at a fraction of the cost of competitors. Their customer support team is top-notch and we always get our questions answered in a timely manner. We have had nothing but success working with Groove
Greg Larsen profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
Groove9.5
Based on 2 answers
It's outstanding. Very easy to get the developers on the line and helping you. They are genuinely curious and interested in improving their platform for their users - they're super sincere and kind and lovely. Absolutely LOVE THEM.
Gretchen Barton profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Compared to SharpSpring, Act-On has it's act together. SharpSpring is obviously a value tool in comparison. Our major issue with SharpSpring was Salesforce integration; we constantly had issues with leads being re-uploaded, data changing or not changing when it was supposed to, or many other syncing issues that caused many headaches and a lot of clean-up time. I did prefer SharpSpring's anonymous visitor tracking and e-mail creation, but it simply wasn't worth the discounted price to deal with the headaches. The ease of setting up automation and integrating it with Salesforce made Act-On 100% worth the upgrade, and I wish we hadn't spent a few months trying to make something else work for us.
Lauren Kates profile photo
Groove can go head to head with any other prospecting tool on the market. As they increase their customer base, they will no doubt continue to scale the product and in turn gain more clients. They have many of the same features as other key players in their vertical, but in my opinion they are scaling the right way and adding features as their clients need them rather than forcing clients to pay for features that are not valuable to them
Greg Larsen profile photo

Return on Investment

  • Better identification of potential leads
  • Improved database cleanliness
  • Increased employee efficiency
  • Better analytics/insights into lead conversion
Kate Puetz profile photo
  • While I can directly connect this product to a specific ROI for me, I can say this: if the company decided to stop buying this product for our sales team, I would buy it on my own.
Daniel Cameron profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Groove

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Groove Editions & Modules
Groove
Additional Pricing Details