Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Act-On Software
HubSpot Marketing Hub
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
Act-On
HubSpot Marketing Hub
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
Required
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap …
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket …
I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, …
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is …
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type …
HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose …
HubSpot - Great templates for email and landing pages. Fantastic for targeted content if you have a large amount of content. Free CMS. Very good sales people promise a lot. But for our test experience, the service support did not stand up to Act-On. And our HubSpot testing …
We were actually first leaning towards HubSpot, however they couldn't agree to our standard Code of Conduct (as a principle they never do) and since we have some strict purchasing routines that includes the supplier signing our CoC we were unable to go through with the deal. In …
Verified User
Director
Chose Act-On Software
With some of the others we would have to maintain two databases. That wasn't feasible for us. In addition to that, price wise it was more money and I didn't recognize any clear cut features that really forced us to pay that much more for something that wasn't giving us that …
Act-On does all that other vendors like HubSpot and Marketo promise. With Act-On it is much easier to get started and to be productive. Compared with HubSpot, Marketo and other important vendors, Act-On's pricing and support are big differentiators. Because Act-On wants to be a …
I didn't specifically select Act-On over the competitors I listed, since I implement these packages for our clients. As I described in other questions though, the difference is clear: Act-On is a great tool for organisations just getting started with marketing automation, who …
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
We selected Act-On because it provided our organisation with exactly what we wanted in terms of marketing automation. Data-driven insight, an easy to use nature and provided us with the platform to develop a high quality lead nurturing strategy, maximising the results of our …
HubSpot was the only one that had an out of the box integration with Dynamics CRM and the integration works seamlessly. Act-On was one of the most inexpensive ones. Money well spent!
These systems are all great and very robust, but they count each email sent against the monthly count, which is not always ideal for a company that sends high volume, and high frequency marketing campaigns each month. That is probably the greatest selling point of Act-On, that …
At the time of my decision I chose Act-On over HubSpot because of the ease of integration into websites. Cost was also a factor - I felt Act-On was a better value for the money. Customer service at Act-On is exceptional.
I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs …
I believe that HubSpot is a much superior product to Act-On. After starting with Act-On and moving to HubSpot our process became smoother and more organized and our capabilities more vast. HubSpot is a very nice robust system if you can afford it. The product is better …
I've used Act-On in the past. Act-On is a bit hard to use in the arena of email design and development, though I feel that the workflow structure and list management capabilities are far superior with Act-On. Other than that, they are fairly similar, though HubSpot would be my …
While Act-On does collect lead information, it does not provide as complete a solution as HubSpot, nor was it as easy to use. The creation of landing and thank you pages was cumbersome and not as easily implemented. We chose HubSpot because it creates an entire solution that …
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
Hubspot for the pricing is overall more efficient than Act-On. Act-On has a more robust A/B testing platform and Act-On also has a series of alerts that is easier to integrate into the sales end. Hubspot is better for landing pages. More templates; forms are easier to implement …
When comparing costs, HubSpot's functionality and ease of use came out as the clear winner. Other products do the same things HubSpot does, but not necessarily all of them, or at a comparable price point. Some may not cost as much but we lose a lot of the options we have with …
We chose Hubspot because it was a simpler functioning software program than something like Eloqua, while still providing everything we needed. After seeing demos for a lot of marketing automation software, we came to the conclusion that many others bogged users down in order to …
We found that HubSpot was incredibly strong in all of our evaluation areas (email marketing, lead nurturing, reporting, landing pages, calls-to-action, ease of use, ease of adoption, etc.). In many areas, it wasn't necessarily the leader versus the competition, but it always …
We felt HubSpot was a more sophisticated and complete offering. Although the price point was higher for the edition we purchased, it offers more functionality and demonstrated that the tool works with their own "walk-the-walk" approach.
I prefer Hubspot to some of the other MAP programs that are out there due to the ability that Hubspot has as well as how quickly it is growing and staying ahead of the curve. I also think the Hubspot academy offers far more than it's competition in regards to training. Hubspot …
HubSpot was selected due to its relative breadth of functionality, responsiveness of their salesteam during the evaluation phase, its intuitive interface and the growing community of HubSpot partners and users not only in North America but also in EMEA. Our basic vendor …
We evaluated Act-On, Pardot and Marketo. We found for the price they all offer similar features. The main advantages is that they have more tools in one place meaning I can get access to social media sharing, keyword tracking, SEO feedback, automation, emailing and blogging …
HubSpot is by far the most user friendly. It has the easiest platform for creating and editing landing pages and workflows. Marketo has better analytics but it's more complicated and support isn't as readily available as HubSpot. I would not recommend Pardot or Act-On to my …
Verified User
Executive
Chose HubSpot Marketing Hub
Act-On and Optify. We chose HubSpot because of the extensive range of capabilities, excellent support and training opportunities. And the corporate culture. They are great people to work with and know.