What users are saying about

ActiveCampaign

Top Rated
58 Ratings

Marketo

Top Rated
1548 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

Marketo

Top Rated
1548 Ratings
Score 8 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

Marketo

Marketo is an amazing option for large companies or a company looking for a customizable marketing automation platform that can grow with their company. I'd recommend having a strong plan in place for how you plan to use Marketo before implementing, but you can always start with a simple implementation and build out the complexity of your system as your marketing strategy changes. I would not recommend Marketo for anyone that does not have a strong tech presence in their marketing department.
Anne Angele profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Marketo
7.7
WYSIWYG email editor
ActiveCampaign
7.7
Marketo
7.4
Dynamic content
ActiveCampaign
7.4
Marketo
7.5
Ability to test dynamic content
ActiveCampaign
7.5
Marketo
7.3
Landing pages
ActiveCampaign
6.7
Marketo
7.5
A/B testing
ActiveCampaign
7.2
Marketo
7.4
Mobile optimization
ActiveCampaign
7.7
Marketo
7.2
Email deliverability
ActiveCampaign
8.3
Marketo
8.1
List management
ActiveCampaign
8.1
Marketo
8.6
Triggered drip sequences
ActiveCampaign
9.3
Marketo
8.6

Reporting & Analytics

ActiveCampaign
7.0
Marketo
6.9
Dashboards
ActiveCampaign
7.1
Marketo
6.8
Standard reports
ActiveCampaign
7.3
Marketo
7.2
Custom reports
ActiveCampaign
6.7
Marketo
6.8

Lead Management

ActiveCampaign
Marketo
8.3
Lead nurturing
ActiveCampaign
Marketo
8.6
Lead scoring and grading
ActiveCampaign
Marketo
8.4
Data quality management
ActiveCampaign
Marketo
7.7
Automated sales alerts and tasks
ActiveCampaign
Marketo
8.4

Campaign Management

ActiveCampaign
Marketo
7.4
Calendaring
ActiveCampaign
Marketo
6.6
Event/webinar marketing
ActiveCampaign
Marketo
8.1

Social Media Marketing

ActiveCampaign
Marketo
6.9
Social sharing and campaigns
ActiveCampaign
Marketo
7.0
Social profile integration
ActiveCampaign
Marketo
6.8

Platform & Infrastructure

ActiveCampaign
Marketo
7.8
API
ActiveCampaign
Marketo
8.0
Role-based workflow & approvals
ActiveCampaign
Marketo
7.8
Customizability
ActiveCampaign
Marketo
7.8
Integration with Salesforce.com
ActiveCampaign
Marketo
8.9
Integration with Microsoft Dynamics CRM
ActiveCampaign
Marketo
7.5
Integration with SugarCRM
ActiveCampaign
Marketo
7.0

Pros

  • Email Automation
  • CRM
  • Sales Pipelines
Adam Middlesworth profile photo
  • Marketo is a robust lead management platform that houses all necessary customer/prospect information needed to deploy relevant campaigns.
  • Easy to use Salesforce integration
  • In-depth list segmentation
Whitney Slothower profile photo

Cons

  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
No photo available
  • Hard to get everything set up and requires lots of "tribal" knowledge
  • Support is okay at best, takes too long to get a response
  • UI is average, could use an update
David Portnowitz profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marketo8.1
Based on 135 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.7
Based on 18 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.8
Based on 24 answers
Pulling large lists takes more time than I think it should.. .sometimes loading emails, images, and other screens can take a decent amount of time
Kristi Eide profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 8 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.8
Based on 25 answers
Great training system- mostly just a matter of setting aside the time to get in there and learn the system
Kristi Eide profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 35 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

Definitely, ActiveCampaign has the ability to give us more control within our large email lists and engaged prospects.
No photo available
They are the market leader for a reason, their integrations are fully developed and they do the job well. Pardot and MailChimp suffer from lack of development in automation.
Adam Marré profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 4 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.
No photo available
  • Lead velocity improvements, faster lead conversion.
  • Well orchestrated, predictable, repeatable campaigns.
  • Increased employee efficiency as employees found it easier to understand and confident to make changes.
  • Better funnel reporting.
Rajesh Talele profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.