What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

Marketo

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Top Rated
1578 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

Marketo

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Top Rated
1578 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Marketo

Like I said previously, Marketo is really good for batch and blast campaigns. We use it for events as well, but the reporting is not as great as we'd like it to be. I suspect it has something to do with how we've set up our campaign.
Derrick Phipps profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Marketo
7.8
WYSIWYG email editor
ActiveCampaign
7.7
Marketo
7.4
Dynamic content
ActiveCampaign
7.3
Marketo
7.6
Ability to test dynamic content
ActiveCampaign
7.4
Marketo
7.5
Landing pages
ActiveCampaign
6.7
Marketo
7.5
A/B testing
ActiveCampaign
7.1
Marketo
7.5
Mobile optimization
ActiveCampaign
7.7
Marketo
7.2
Email deliverability
ActiveCampaign
8.3
Marketo
8.2
List management
ActiveCampaign
8.1
Marketo
8.6
Triggered drip sequences
ActiveCampaign
9.3
Marketo
8.6

Reporting & Analytics

ActiveCampaign
7.0
Marketo
7.0
Dashboards
ActiveCampaign
7.0
Marketo
6.8
Standard reports
ActiveCampaign
7.2
Marketo
7.2
Custom reports
ActiveCampaign
6.8
Marketo
6.8

Lead Management

ActiveCampaign
Marketo
8.3
Lead nurturing
ActiveCampaign
Marketo
8.6
Lead scoring and grading
ActiveCampaign
Marketo
8.4
Data quality management
ActiveCampaign
Marketo
7.8
Automated sales alerts and tasks
ActiveCampaign
Marketo
8.3

Campaign Management

ActiveCampaign
Marketo
7.4
Calendaring
ActiveCampaign
Marketo
6.6
Event/webinar marketing
ActiveCampaign
Marketo
8.2

Social Media Marketing

ActiveCampaign
Marketo
6.8
Social sharing and campaigns
ActiveCampaign
Marketo
6.9
Social profile integration
ActiveCampaign
Marketo
6.6

Platform & Infrastructure

ActiveCampaign
Marketo
7.9
API
ActiveCampaign
Marketo
8.1
Role-based workflow & approvals
ActiveCampaign
Marketo
7.8
Customizability
ActiveCampaign
Marketo
7.9
Integration with Salesforce.com
ActiveCampaign
Marketo
9.0
Integration with Microsoft Dynamics CRM
ActiveCampaign
Marketo
7.6
Integration with SugarCRM
ActiveCampaign
Marketo
6.9

Pros

  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
Tracy Beers profile photo
  • Email nurture - the ability to build specific awareness/engagement streams and managing where people sit through transition rules means you can take your leads on a journey, providing the right content at the right time.
  • Segmentation - the ability to segment your database depending on whatever criteria you like means that you can quickly build the desired audience for a specific campaign. Segments are also updated in real time.
  • Attribution - understanding which channels or specific programs perform highly in terms of pipeline attribution is really powerful.
David Da Silva profile photo

Cons

  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
Tracy Beers profile photo
  • There's a bit of a learning curve. Without significant training, even an experienced marketer might stumble around a bit. There's a lot of different ways to do one thing, but it's not always clear what best practices or implications may be for one way over another.
  • There doesn't appear to be an easy baked-in way to de-duplicate records (though it can only send out one email to duplicates). That's something we're dealing with now and may have to use a third party.
  • The ideal would be some direct integration into ad platforms - if it's there, I don't know it.
Michael Weissberg profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Marketo8.0
Based on 137 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

No score
No answers yet
No answers on this topic
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Support is very good, but some of my more complicated requests have a hard time being answered.
Amber Hobson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

No score
No answers yet
No answers on this topic
Marketo2.6
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.2
Based on 36 answers
I inherited a well-oiled machine.
Robert Barrett, MBA profile photo

Alternatives Considered

ActiveCampaign is the only option (compared to ConstantContact and MailChimp) for creating marketing automations and drip campaigns. If you don't need automation, Constant Contact and MailChimp are a lot easier to use.
Tracy Beers profile photo
Oracle Eloqua seems to work well with a lot of what we're trying to do, but it works best in an all-Oracle ecosystem, which we were not at the time of signing on. So far, it appears that Oracle plays well with Oracle and some others, but Marketo plays well with just about everybody. Admittedly, the Eloqua drag and drop page building seems to be a bit more robust, but we're using entirely custom builds, so that's a bit irrelevant. The biggest difference is that Marketo plays very well with custom opportunity objects in Salesforce. When we last evaluated Eloqua, either it didn't have that ability or didn't play as nicely.
Michael Weissberg profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson profile photo

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • Lead velocity improvements, faster lead conversion.
  • Well orchestrated, predictable, repeatable campaigns.
  • Increased employee efficiency as employees found it easier to understand and confident to make changes.
  • Better funnel reporting.
Rajesh Talele profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
ActiveCampaign Editions & Modules
ActiveCampaign
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.