What users are saying about
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Top Rated
1788 Ratings
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Top Rated
537 Ratings

HubSpot Marketing Hub

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Score 8.5 out of 100

Workfront

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Score 8.1 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Workfront

A specific example is Heart Month at BJC HealthCare. There were marketing materials, media stories, patient testimonials and events. Using Workfront allowed everyone to keep the list of projects straight. Team members could log their specific projects and provide updates, and tag specific colleagues who might want to utilize their materials or at least be "in the know" about the project.Less appropriate - a specific media story. This is a bulk of my work. Oftentimes media stories pop up quickly and are resolved quickly - and stopping to track in Workfront is a cumbersome task, especially when other colleagues will not be involved. However, it has proved to be useful in tracking for the media relations team specifically.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Workfront
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Workfront
Dynamic content
HubSpot Marketing Hub
8.3
Workfront
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Workfront
Landing pages
HubSpot Marketing Hub
8.9
Workfront
A/B testing
HubSpot Marketing Hub
8.4
Workfront
Mobile optimization
HubSpot Marketing Hub
8.8
Workfront
Email deliverability reporting
HubSpot Marketing Hub
8.9
Workfront
List management
HubSpot Marketing Hub
8.9
Workfront
Triggered drip sequences
HubSpot Marketing Hub
9.0
Workfront

Lead Management

HubSpot Marketing Hub
8.6
Workfront
Lead nurturing
HubSpot Marketing Hub
8.8
Workfront
Lead scoring and grading
HubSpot Marketing Hub
8.4
Workfront
Data quality management
HubSpot Marketing Hub
8.6
Workfront
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Workfront

Campaign Management

HubSpot Marketing Hub
8.7
Workfront
Calendaring
HubSpot Marketing Hub
8.4
Workfront
Event/webinar marketing
HubSpot Marketing Hub
9.0
Workfront

Social Media Marketing

HubSpot Marketing Hub
8.7
Workfront
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Workfront
Social profile integration
HubSpot Marketing Hub
8.7
Workfront

Reporting & Analytics

HubSpot Marketing Hub
8.6
Workfront
Dashboards
HubSpot Marketing Hub
8.7
Workfront
Standard reports
HubSpot Marketing Hub
8.7
Workfront
Custom reports
HubSpot Marketing Hub
8.5
Workfront

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Workfront
API
HubSpot Marketing Hub
8.4
Workfront
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Workfront
Customizability
HubSpot Marketing Hub
8.6
Workfront
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Workfront
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Workfront
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Workfront

Project Management

HubSpot Marketing Hub
Workfront
7.9
Task Management
HubSpot Marketing Hub
Workfront
8.9
Resource Management
HubSpot Marketing Hub
Workfront
8.2
Gantt Charts
HubSpot Marketing Hub
Workfront
7.1
Scheduling
HubSpot Marketing Hub
Workfront
7.6
Workflow Automation
HubSpot Marketing Hub
Workfront
7.6
Team Collaboration
HubSpot Marketing Hub
Workfront
8.6
Support for Agile Methodology
HubSpot Marketing Hub
Workfront
7.3
Support for Waterfall Methodology
HubSpot Marketing Hub
Workfront
8.0
Document Management
HubSpot Marketing Hub
Workfront
8.4
Email integration
HubSpot Marketing Hub
Workfront
8.1
Mobile Access
HubSpot Marketing Hub
Workfront
7.1
Timesheet Tracking
HubSpot Marketing Hub
Workfront
8.2
Change request and Case Management
HubSpot Marketing Hub
Workfront
7.8
Budget and Expense Management
HubSpot Marketing Hub
Workfront
7.4

Professional Services Automation

HubSpot Marketing Hub
Workfront
8.1
Quotes/estimates
HubSpot Marketing Hub
Workfront
8.1
Invoicing
HubSpot Marketing Hub
Workfront
8.3
Project & financial reporting
HubSpot Marketing Hub
Workfront
7.8
Integration with accounting software
HubSpot Marketing Hub
Workfront
8.1

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Workfront

  • Its main feature is to help in assigning projects to team members and setting a design in quite a few clicks.
  • The calendar feature is the most promising function of Workfront as the tasks are mentioned on the dates which helps in remembering the task due date.
  • It helps in rememb[ering] tasks and notify[ing] the progress of completion of work along with notifying if the task [is] overdue.
  • Reasonable price.
Stefan Hart | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Workfront

  • If agencies do not follow its' intended use, the platform can be overkill in features and complicated to use
  • There are too many options for notifications to users and many of them do not fall into the "just right" category
  • If Project Managers are not using the system as intended, run/timing reports are not accurate and makes it challenging to go back and make updates for the team and run reports for leadership.
Casey Gold | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Workfront

Workfront 9.0
Based on 60 answers
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
Adam Messano | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Workfront

Workfront 8.0
Based on 17 answers
I gave a rating of 10 on overall usability because Workfront is cloud based and very easy to use. Workfront also provides collaboration on projects which is critical to a projects success. The tool gives everyone high level visibility in their projects down to the smallest detail. Wonderful project management system, allows you to cut down on emails, meetings and no more spreadsheets for tracking your projects.
Maryland Tracy | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Workfront

Workfront 9.1
Based on 17 answers
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
Anonymous | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Workfront

Workfront 9.1
Based on 7 answers
Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
Anonymous | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Workfront

Workfront 7.8
Based on 22 answers
It would be nice if the support forms were more dynamic so you could add more information to the support ticket when you enter it to reduce back and forth with the support team member. Also communication on escalated tickets isn't always great. It's gotten better over the years but still needs improvement. Other than that, initial response on support tickets is really quick and the people I've dealt with have always been very professional.
Mike Tompkins | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Workfront

Workfront 5.0
Based on 1 answer
It was from my boss, not a rep from AtTask.
Anonymous | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Workfront

Workfront 8.9
Based on 4 answers
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
Maryland Tracy | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Workfront

Workfront 8.3
Based on 20 answers
Most people learn as you go, a lot of this stuff requires trial and error throughout so my suggestion is to provide as much information in the upfront and keep it as simple as possible. You can add other tools and features as you go but everyone should have the basics down so no bad habits can start to develop. Be persistent with everyone, and don't be afraid to correct and talk through steps again so everyone is on the same page
Anonymous | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Workfront

Jira is mostly used as a bug locking tool or to track any new development for any specific region/EPIC. But Workfront has a lot of other features which are beneficial in project management. I still consider Jira and Workfront my top two options for project management and believe both have some of the other useful features which are required to manage any team.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Workfront

Workfront 8.2
Based on 3 answers
Our organization has thousands of users that use Workfront and it seems to hold up very well. I have not encountered any issues using it and I think it makes it very easy for multiple people to be involved in a project and keep things organized and clear for everyone involved.
Anonymous | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Workfront

  • I'll admit... they sort of had to drag me kicking and screaming into using Workfront. I feared that it was going to be one of those things where it took more time to document/track what you're doing than it took to actually do it. Fortunately that turned out not to be the case. We've found a good balance between tracking things and not having to "feed the beast" all the time.
  • Workfront has absolutely changed the way my team works from a process standpoint. Previously, there was no way for us to quantify creative work, evaluate workloads of the creative staff or effectively capture the back and forth that accompanies a creative project. Workfront has solved all of these for us and more.
Pricillar Nyokabi | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Workfront

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Workfront Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Workfront
8.4

Likelihood to Renew

HubSpot Marketing Hub
10.0
Workfront
9.0

Usability

HubSpot Marketing Hub
8.0
Workfront
8.0

Reliability and Availability

HubSpot Marketing Hub
9.1
Workfront
9.1

Performance

HubSpot Marketing Hub
8.9
Workfront
9.1

Support Rating

HubSpot Marketing Hub
8.7
Workfront
7.8

In-Person Training

HubSpot Marketing Hub
9.1
Workfront
5.0

Online Training

HubSpot Marketing Hub
9.1
Workfront
8.9

Implementation Rating

HubSpot Marketing Hub
7.3
Workfront
8.3

Scalability

HubSpot Marketing Hub
7.3
Workfront
8.2

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