Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…
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Pricing
Adobe Marketo Engage
Ion, by Rock Content
Editions & Modules
No answers on this topic
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
Adobe Marketo Engage
Ion, by Rock Content
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
$5,500 per customer
Additional Details
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ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
We have looked into ExactTarget and Eloqua. Both solution currently lack the customer support and have functionality gaps. Eloqua does not provide ease of use to marketers.
We are currently reviewing if we should stay with Marketo and move to Pardot. There is a huge risk factor to lose our anonymous leads/data by moving over to Pardot.
There are endless ways to make your content interactive and personalized in Ion Interactive. My organization switched from another content creation tool to Ion and although the learning curve is quite high, we've all been enjoying the experience and execution on Ion more than …
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training …
There are obviously other platforms out there that do more or less in different capacities. Platforms like Marketo are more user-friendly in places and have more marketing automation functionality, but fewer features and functionality for landing page creation. Whereas …
The ion interactive just offers so many more options for customization. You can make the pages you create truly beautiful. Act-On has worked well for simple, straightforward pages and emails, but it ultimately just cannot accomplish the same results as ion without the use of an …
Honestly, we did not evaluate competitors--we had an influential new member of our marketing team come in with previous experience using Ion from another company, and after checking it out/evaluating it, we did their sandbox demo and found it to be very usable...and what we …
I was not involved in the decision to adopt ion at my current agency. However, clients occasionally use other landing page tools and we have overall found ion to be the best choice in its class: its reporting, design capabilities, ease of deployment, and integration suite makes …
Other platforms don't have the ability to customize as much as ion. We need to be able to add widgets/plugins or be able to get into the framework to be able to create a completely custom experience.
ion just seemed to offer greater functionality and ease of use than some of the other products we were looking at. I do find it hard to compare because there aren't many that occupy this specific space. Some of the other products we were looking at we are still considering …
Neither of the above are landing page tools, but they are all resources that we are using currently. We have dramatically increased the number of our email campaigns and it became difficult with our billing setup to continue using Bronto and ion for email/landing page …
Ion Interactive appears to be a more robust platform than the others we viewed and we love the sync with Marketo and Salesforce. Also, the interface appears to be intuitive and, once you've got it down, fairly easy to use and to build out professional looking interactive …
Styled Marketo landing pages need to be outsourced to a designer and HTML writer, ion interactive has allowed us to create pages that mirror the look and feel of our website while giving us the flexibility to optimize.