eCommerce Platforms

Best eCommerce Platforms include:

WooCommerce, BigCommerce, Shopify, Salesforce Commerce Cloud, Wix, and GoDaddy.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCcommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 180) Sorted by Most Reviews

Shiprocket
Shiprocket is an eCommerce logistics and shipping software solution. It offers an automated shipping platform to sellers where they can ship their packages through 15+ courier partners for as low as Rs 27 per 500 grams. Shiprocket lets sellers integrate their sales channel such as Amazon, Shopify, M…
Gepard
Gepard content syndication platform is designed to enable manufacturers and retailers to deliver the product information consumers demand. Gepard provides end-to-end software, allowing to import, map, enhance and distribute product content worldwide:Filling a wide range of product information requir…
SYNQY
SYNQY (pronounced sync-ee) is a Retail Media as a Service for retailers to sell advertisements on product listings. The SYNQY Persuasion Engine® is a patented match-making engine that enables retailers to sell Persuasive Product Advertisements (PPAs) and have them show up next to the specific produc…
BlueBoard
BlueBoard, from BlueBoard.io headquartered in France, is an ecommerce assortment tracking and competitor information collection tool.
Create Website Builder
Create Website Builder is designed to make creating a website and online shop as simple as possible. Building a website with Create is simplified by selecting a template, dragging and dropping customisations onto a page and publishing content. Create's UK-Based Expert Support Team has helped over 30…
Flora LMS
Flora LMS is an e-Commerce platform for turning knowledge into steady revenue. The system is designed to be straightforward, to help quickly launch a digital marketplace with a course catalog, user management, and promotion options. To profit, the user need only upload training materials to Flora L…
ProductiWise
Productiwise is a cloud-based e-Commerce enterprise solution developed by Mobius, providing an automated product data management solution for marketplaces, retailers, B2B sellers, and distributors, click and mortar sellers and other e-Commerce players. It offers integration of seller data feeds, pro…
Velaro Live Chat
Velaro Live Chat is software that can conform to the user’s company (or website) branding. The vendor says that this live chat software is designed to be easy to implement and customize. It integrates with CRMs, ecommerce platforms; help desk software solutions, Google apps and other communication …
Dokan
Dokan offers a front-end multi-vendor marketplace on WordPress, powered by WooCommerce. According to the vendor, the product enables you to build your own Amazon, Shopify, eBay, Magento-like marketplace in just 30 minutes. FEATURESMarketplace with Independent StoresFrontend Dashboard For Each Sell…
YoYumm
YoYumm is a multi-restaurant food ordering and delivery platform created by FATbit Technologies. According to the vendor, the platform is replete with advanced features that are required for building a successful food ordering website and mobile app.
Growcer
Growcer is online grocery software that assists users in launching a grocery selling website. Along with features for admin, vendors, buyers, and delivery staff, it also provides 1-year free technical support and free installation. The software comes with Android and iOS apps for both buyers and del…
Laravel E Commerce
Laravel E-Commerce is an E-Commerce software for building an online E-Commerce website. Build an online marketplace, without any commission models etc. The vendor describes it as an ideal platform for owners and merchants that can reduce website maintenance expenses, and understand products and inve…
Sana Commerce
Sana Commerce is an eCommerce platform that provides an integrated shopping cart software for both Microsoft Dynamics and SAP.
Yelo
The vendor provides Yelo as a SaaS based online marketplace solution which helps entrepreneurs build a platform like Doordash, Fiverr, Airbnb or Thumbtack with Unlimited Transactions and Listings. From marketing & promotions to delivery management, Yelo aims to be a one stop solution which provi…
HotWax Commerce
HotWax Commerce enables retailers to run their online and in-store businesses on one unified cloud. HotWax Commerce is an omnichannel-as-a-service solution that delivers integrated mobile commerce, Distributed OMS, and mobile POS. The Solutions Suite includes omnichannel & mobile website, click…
Tiger
The vendor provides Tiger as a SaaS-based online marketplace solution that helps entrepreneurs build a platform like Airbnb, Zillow, Etsy, and many more with Unlimited Transactions and Listings. From marketing & promotions to delivery management, Tiger aims to be a one-stop solution that builds …
IBM Store Engagement
IBM Store Engagement extends access and control of store operations to store associates through mobile applications that enable omni-channel offerings like "buy online, pickup in store" and "ship from store" as well as managing returns across channels. IBM Store Engagement improves the efficien…
IBM Dynamic Pricing
IBM Dynamic Pricing is a pricing platform allowing for automated pricing decisions and near real-time repricing based on multiple different factors like competitor price. The product also allows pricing to be coordinated across multiple sales channels.
TriggMine
TriggMine is a triggered messaging solution for E-commerce. This solution is designed to drive website visitors to become buying customers. TriggMine addresses issues such as sign-up conversion, abandoned carts and increasing sales. This solution includes responsive email templates and rea…
CoreCommerce
5 ratings
0 reviews
CoreCommerce is an eCommerce solution with an emphasis on search engine optimization (SEO) to drive business.
HotWax Commerce Platform
HotWax Commerce Platform is an ecommerce solution with strong commerce ERP functionality (inventory and order management, order fulfillment, accounting, etc.). It is built on open source projects including Apache OFBiz, Apache SOLR, Ionic Framework and Apache Cordova, Apache Cassandra and Apache Spa…
Productimize
Productimize is an enterprise customization platform that offers end-to-end product configurator solutions to merchants in B2B and B2C spaces. Productimize Ultimate is the enterprise solution for merchants with high volume Products and SKU's to manage their complex customization requirements. The ve…
Anywhere Commerce+
Capillary eCommerce Software is an omnichannel platform that enables brands to deliver mobile-first and fast shopping experiences using PWA capabilities. Leverage vertical-specific libraries to create custom user journeys & store-front. AI-powered recommendation & promotion engine leveraging…
Sales & Orders
Sales & Orders works exclusively with Google Shopping and ECommerce websites. This solution includes built-in CPC bidding tools and advanced data tracking. Some key features include: Product Level Profit & Loss, CPC Bidding Engine and Simple Google Shopping Campaign Creation.
ChannelSight Channel Leads
ChannelSight is a multichannel eCommerce platform.

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options