By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…
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Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews and Ratings
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Reviews
(176-200 of 259)Companies can't remove reviews or game the system. Here's why
November 17, 2017
Conductor is the maestro.
Allows us to quickly see where we are ranking for LT keywords in comparison to our competitors at a local and device level.
- easy to use
- good insights
- great support
- cost
November 17, 2017
A Comprehensive SEO Tool with Superior Customer Service
As a digital marketing agency with an SEO service offering, Conductor is used for reporting and monitoring of all clients that receive SEO services on an ongoing basis. The tool is used to create reports which are sent to clients, by specialists to monitor, research, and make recommendations, and is also used in the business development phase as a tool to audit prospective client websites and present opportunities.
- Conductor provides a high degree of control on categorization of keywords and other data relevant to SEO efforts. This allows us to tag keywords and pages with multiple layers like priority, according to recent changes, and assumed funnel phase of the customer.
- Conductor makes it easy to adopt compared to other tools. The user interface is intuitive and organized by goal / intent in a way that makes it easy to train new users. They continue to innovate on the interface to make it easier to navigate and the knowledgebase is comprehensive and useful.
- Conductor has a lot of useful features, data partnerships, and integrations so that it's rare that one needs to leave Conductor to inform or report on SEO related work. This data is presented in insightful ways, like presenting sessions (from Google Analytics) of a particular page alongside keyword ranking growth of that URL. It's clear that Conductor strives to tell stories not just recall data, which is what our clients and ourselves need.
- As a multi-channel agency, the report builder and export functionality still leaves features to be desired. It exports only in PDF so we can't easily integrate it into PowerPoint presentations or Google slides where other channels like PPC aggregate their data. An Excel output of the visuals would provide a lot more control for us to get Conductor views into cross channel reports without needing to screenshot.
- The wysiwyg report builder can be hard to use when there's a long list of report blocks / elements. It could use a sidebar guide like PowerPoint to easily reorganize report elements. You're also unable to preview the export and awkward page breaks usually result.
- The homepage dashboard has gotten some recent updates to the Insights Stream. I would rather have a customizable dashboard for each profile so that I can see the most important metrics for each client, which usually varies by client. The Insight Stream calls out interesting changes sometimes but isn't easy to configure.
- Custom annotations is another feature that has been updated / removed in favor of automatic annotations where the system creates an annotation when a page element changes. This forces us out of the tool to leave annotations that are important but not related to site changes, like important points of seasonality or offline marketing efforts we know may affect SEO traffic.
November 15, 2017
Conductor is alright!
It is being used as our main SEO tool to analyze and improve SEO across our website. It's used across several orgs - marketing, documentation, and community. It gives visibility around our place on the web and also insight into how our competitors are doing.
- Competitive analysis
- Keyword ranking
- Dashboards to report
- Support is top notch. They don't abandon you once you become a client. Live chat support on every page.
- Longtail searches not always found.
- Bulk keyword management is a bit too manual.
November 15, 2017
Conductor - Insights into your organic competitors.
We use Conductor to compare our keyword rankings on Google against our competitors and for looking at the competition trends over time. On the technical side, the Deep Crawl add-on helps us do full audits on all our pages.
The platform is exclusively used by the Search Marketing team.
The main business question the tool is trying to address for us is that when there is a shift in ranking, is this shift exclusive to our brand or is it among our competitors as well? The tool also helps in discovery of new keywords in our industry that may be exclusively controlled by the competition.
The platform is exclusively used by the Search Marketing team.
The main business question the tool is trying to address for us is that when there is a shift in ranking, is this shift exclusive to our brand or is it among our competitors as well? The tool also helps in discovery of new keywords in our industry that may be exclusively controlled by the competition.
- Tracking the competition's ranking against your own. You can see who is ranking on the terms you are concerned about and discover terms you might have realized are valuable.
- Deep Crawl analysis of the site to discover problematic pages. Each run can be archived and compared against previous crawls to show changes.
- Help team is always online and can typically answer any questions you have while using the platform. If the answer is not immediately available they can usually get back to you quickly.
- Backlink analysis is not present in the tool and should be. Without any backlink data, a user would have a tougher time doing any linking auditing or analyzing a competitor's portfolio.
- Some of the functions are not clear unless you have already practiced and familiarized with the platform. Having tool tips for the different functions would help.
- Better pre-built dashboards or tutorials with specific common use cases in mind.
November 14, 2017
A great platform with an even greater company behind it
We're an enterprise-scale SaaS provider with a long sales cycle. It's imperative for us to get in front of decision makers at all stages of their journey, and Conductor has been a game-changer in helping us do that. We've been able to uncover unique content opportunities based on gaps in the market that we simply had no insight into previously. We have a small group of digital and content marketers who use Conductor regularly to research content ideas and track outcomes, but the insights we gather are used to inform everyone from our market intelligence team to product marketing managers to web developers, and more.
- Competitor tracking and market share analysis help us see trends in the market and uncover content gaps and opportunities.
- Keyword tracking, categorization, trends and ranking analysis helps us measure our success and find opportunities to improve.
- Creating reports is quick and easy, and with scheduled delivery I've been able to spend my time analyzing data to uncover insights, instead of cleaning data in Excel.
- The Customer Support team are rockstars. They know SEO and look for opportunities to help, keep an eye out for anomalies, and even onboard our new staff for us.
- Backlink monitoring is pretty basic. You'll still want another tool for any real backlink analysis.
- Bulk management of keywords, keyword categories, and content segments isn't always intuitive. I often end up in the wrong place in the settings for what I want to manage.
November 14, 2017
Conductor in a digital news environment
It is primarily used by strategists and local SEO champions to help them identify keywords associated with news topics. Due to the steep learning curve and cost, it is not suitable for a more broad deployment.
- Suggest related keyword phrases.
- Detail actual monthly search volume which Google Trends does not do.
- Track keywords to help us understand our competitive position.
- The site is heavy on jargon. Could it be designed to help answer questions?
- The learning curve is steep. Training is good but requires a lot of time. What if there was a basic, user-defined starting dashboard that helped answer most common questions?
Conductor is primarily used for our marketing department in order to organize and identify content and web development strategies for 3 of our companies.
- User friendly platform that comes with extensive training to ensure optimal production.
- The insight stream allows me, as a manager, to view my team's progress and high level KPI's that are helpful when planning future campaigns, monitoring current content campaigns, and reassessing old content campaigns.
- Dedicated account reps, customer support, and professional services have all been key factors in the growth of our company.
- Needs more insight into social media
- Insight stream should be more visual and display snapshots and data trends
November 13, 2017
Conductor can really help to be more relevant
Sales, content marketing and of course SEO teams are using Conductor. It's a really interesting tool to manage our visibility and increase our website relevance. For example, we can detect the most relevant keywords for a product. Category managers are using the keyword tool to know clients- needs and to match with them.
- Ranking
- Keywords opportunities
- Keywords clusters
- Competitors insights, like best pages and best keywords
- Answer boxes
- I think the tool could improve the paid search area
- Botify integration instead of deep crawl
- Search console integration: level pages analysis is missing
Conductor is being utilized by our organic search team to manage all clients' organic search programs. Conductor allows us to benchmark clients' current organic health as well as show organic growth directly related to the optimization we implement. Conductor also allows us to discover new opportunities through competitor research and keyword discovery tools.
- Track and monitor organic growth
- Easily derive opportunities based on the type of result and ease of implementation
- Build workspaces to simplify reporting
- Expensive
- Other tools have better local search offerings, though Conductor is improving
November 13, 2017
Long Time Agency User's Review of Conductor
We are a digital agency that is using Conductor on behalf of our clients to help manage their organic search campaign. The platform helps to streamline our daily campaign management and provides insights that would not be available if we were managing the campaigns manually.
- Visibility explorer - being able to view the rankings of our clients on a weekly basis is very helpful
- Content insights - being able to correlate high traffic and engaging content with the keywords that drive that engagement and traffic is highly valuable
- Domain Explorer - we are able to get keywords and high ranking content from any competitor
- Time frames could be more flexible. For example in audience search engagement, you can view keyword data by week, but there is no way to look at a monthly range or all cumulative activity. There may be some valuable keyword data that is hard to identify when there is only a week of data.
- I would love to see more customization in terms of how data is viewed and how it can be pulled into the workspaces.
- Have a better way to view a keyword ranking across different devices and different locations so it could be viewed in one report.
November 10, 2017
Great product with excellent support
Our marketing department uses conductor to enhance our organic search channel and for guidance in optimizing our product listing ads (shopping).
- Great insights into search terms that we're tracking.
- User interface is easy to grasp.
- Output (reports) is very user-friendly.
- Competitive intelliscope could be more robust. The data is somewhat thin from a holistic point of view.
- Would be great to see what search terms we're ranking for regardless of whether or not we're tracking the terms.
- Would be great to see what search terms our competitors are tracking for regardless of whether or not we're tracking the terms.
November 10, 2017
Conductor makes you an SEO magician
We have a small, in-house marketing team. About half of us use Conductor on a regular basis to optimize content, improve existing pages, and plan future content efforts. I probably log into Conductor on a daily basis to just help inform decisions we're making in all our marketing channels in one way or another. We also use Conductor to keep an eye on the market and who is moving up or down, who is creating content, and what kind of content is working or not to keep our efforts focused.
- The keyword tracking and analysis is wonderful. You can look high level, create segments, and dig deep into each search term and get all the information you could want.
- Market share tracking has been very valuable to keep track of how our efforts measure up and where we need to focus next.
- Knowing how each individual piece of content is performing is great. We can keep track of the effort involved and how it pays off over time.
- The reports are wonderful, and we have several built, but they are hard to customize the way we'd like.
- Once keywords are in the system, it takes some effort to make changes to them.
- The page recommendations are helpful, but you can't dismiss them if you decide not to implement.
November 10, 2017
Two Years Experience with Conductor
We use Conductor in our marketing and communications department as part of our SEO strategy. It helps us perform keyword research, track trends, conduct competitor analysis, and run monthly SEO reports.
- Conductor routinely updates the Conductor platform with new tools and features.
- Conductor makes performing keyword research easy.
- Conductor's reporting structure is very modular, offering many options to get as granular or broad as you need.
- The online chat is very fast, accurate, and helpful.
- There appears to be no way to track backlinks.
November 10, 2017
Straightforward Review
We use Conductor to track links for category pages, sub-category pages and product pages on our sites.
The digital marketing team is the primary user of the tool, our copywriters have limited access to the tool.
Conductor provides insight and uncovers issues with keyword query ranking changes.
The digital marketing team is the primary user of the tool, our copywriters have limited access to the tool.
Conductor provides insight and uncovers issues with keyword query ranking changes.
- The tool is extremely intuitive compared to other tools we have used in the past.
- Extremely visual which helps convey metrics and trends to leadership as well as creatives like copywriters.
- More ownership in regards to providing and implementing recommendations.
November 10, 2017
SEO success for your company
Conductor is being used in the marketing department by me and one other person for tracking the Hansgrohe website on B2C and B2B. It gives us an overview of the organic rankings and where we stand with other competitors.
- Able to highlight new Insights with breakdowns
- Clean and simple interface. User friendly to find and search what we are looking to optimize.
- Great service with help through chat feedback
- More detailed visual data on Visibility Performance Rank page
November 09, 2017
Conductor is my Swiss Army knife of SEO!
Conductor is used as our SEO analytics tool. It is currently used within our marketing department.
- Content Performance data - easy to identify organic traffic trends by page
- Audience Intent Explorer - used by our copywriters and SEO manager
- Competitive IntelliScope - the comparison tool does a great job identifying areas of opportunity
- Organic traffic downloads by segment - it's difficult and time-consuming to pull monthly data by page.
- Export organic visit data for a particular page by date range - when pulling data for a page or segment, I have to pull multiple months in the event that a page doesn't have any traffic in a particular month. It would be nice to create a report that would pull this data down weekly.
November 09, 2017
Conductor Review
I work at an agency, so I use Conductor for some of the clients that I work on. We use it for our SEO programs, and it not used for every client.
- Great visualization of content and keyword results
- Many different ways to view data
- Great tool for content mapping and understanding the audience
- It would be great if Conductor had a tool where we can see all ranking keywords for a page, even for keywords that are not being tracked. A quick and easy way to get a overarching sense of how a page is performing.
- It can be tricky to upload keywords, delete keywords, etc. A quick and easy way to add keywords that does not require as much work in spreadsheets to bulk upload.
- As a whole, the tool has a lot of moving pieces and different components. It can be tricky to understand what each component does at first.
November 09, 2017
In-Depth Platform That Pays Off
Conductor is being used by our content marketing team. Additionally, the content marketing team does keyword research on behalf of the product development team. We rely on organic traffic through our content site to drive visitors to our e-commerce site.
- Audience Intent Explorer really helps us to outrank competing content and find additional topics to pay attention to.
- Keyword Visibility helps us report on weekly SEO wins and losses
- Conductor had amazing dedicated account specialists that help us think about content or our site in ways we haven't before.
- Conductor is a massive platform so it's hard to fully utilize the data without a full SEO team.
- Exporting reports and making it easily digestible for non-SEO employees can be difficult.
We use it in our technology and analytics departments to understand keyword rankings and monthly search volumes. Then we consult with our content team and web developers to optimize our website where we can and track any lift we get out of those changes.
- The platform is slick and intuitive. Easy to use.
- Very helpful in surfacing insights that are new and relevant.
- Some monthly search volume data can be questionable. Tough to get this right since they're reliant on Google
- There's a lot to digest. It takes some time to understand what every tool does.
November 09, 2017
Wiideman Consulting Group Loves Conductor Features and Support!
At Wiideman Consulting Group, we consider ourselves the architects of fully-integrated search engine marketing and optimization strategies, and a wing man to brands who need a little hand holding to get through the process. Our consultancy has recommended and used Conductor as the conduit between our strategy and the success we've seen with each and every account. This, in part, is due to the advanced Goals and Business Case functionality, allowing us to align with the client on what our KPI's are. The rest of the magic happens as writers receive weekly content opportunity emails, digital PR teams receive weekly recommendations and insights, and leadership teams see weekly trend tables on growth broken down by business unit or product category.
By far the best solution for managing and improving enterprise search engine marketing and optimization.
By far the best solution for managing and improving enterprise search engine marketing and optimization.
- Planning, forecasting and goal setting is something no other platform on the planet does as well as Conductor.
- Categorized keyword tracking and trending over time is our clients' favorite visual to review during recurring calls.
- Market share analysis and managing the progress in hitting market share percentage goals is something we can't live without now.
- Aggregate mobile rankings is something the team at Conductor is working on and is critical to our multi-location brands.
- Link analysis is something we're still leaning on Ahrefs.com a bit for, particularly unlinked mentions and intersecting opportunities.
- SEMRush.com is still something we're using to find intersecting keyword opportunities between domains that rank for a specified keyword.
November 09, 2017
Conductor Review
Our whole department uses Conductor. It helps us track our SEO presence by helping us evaluate they type of traffic coming to our pages, the amount of traffic coming in, our keywords ranking, our competitive landscape on SEO as compared to other companies, etc. There are several specialist within our company that use Conductor and we all have our own personalized workspaces. These workspaces help us evaluate our web presence quickly and effectively.
- I like how the team is always available for help whenever we need it.
- I also like how easy it is to add personalized widgets to my workspace.
- I like how conductor creates a personal workspace for each specialist.
- I also like how we can track a large number of keywords and URL links.
- I think that there can be more trainings provided on the conductor interface or at least a manual.
- I also think that it is a bit difficult to navigate all the nuisances of the platform.
- I sometimes have a specific question, and it can be hard to understand the answer without having someone walk you through it. I think perhaps maybe an interactive help center might be helpful.
November 09, 2017
Improving SEO in higher ed with Conductor
Conductor is used by the Office of Marketing & Communications across our University website and supports the entire University. It helps us benchmark our search visibility performance and improve our visibility with actionable insights.
- Benchmarking against competitors and keywords.
- Real-time and actionable insights.
- Building a business case for increased SEO and web support.
- More online training.
November 09, 2017
Years of Success with Conductor
Conductor is being utilized by the marketing department - specifically the digital marketing team that works on the organization's website and blog. It allows us to track content performance and keyword rankings.
- Robust, full SEO suite – performs the job of many individual SEO, one purpose SEO tools.
- Customizable – setting up content and keyword groups gives ability to look at data in a number of different ways via dashboards.
- Customer journey mapping capabilities.
- Requires a significant time investment to maintain, set up tracking, keyword groups, etc.
- Conductor’s one-off competitor keyword visibility discovery/analysis (Domain Explorer) is significantly more limited than BrightEdge’s DataCube.
November 09, 2017
User Friendly Enterprise SEO Tool with Great Customer Experience
Conductor is being used by our Marketing and Ecommerce teams within the organization to understand the voice of our customers. The tool has been a great measuring stick for our business...and has allowed us to understand all of our gaps and what we can do to address those gaps.
- Customer Voice is readily available.
- It's incredibly simple to setup dashboards and automate those reports to your inbox.
- I like that our data can be easily segmented into groups.
- I'd like to see more detailed on page recommendations.
- I'd like to see a deep integration with Search Console.
November 09, 2017
Conductor's Number One Fan
I use Conductor to discover new opportunities, keep track of my competitors strategies, and track my own performance. It addresses the need for a clearer picture of the organic search market as a whole, so that I may effectively explain my objectives, needs, and strategies in order to be successful. Right now, myself and one of my subordinates use Conductor as analysts. Other executives in my organization use Conductor strictly for KPIs and Peformance measures week over week.
- Customer Service: Conductor's customer service is unparalleled. Even when they don't know an answer, they can find someone for you who does.
- Power of features: Conductor is always releasing new and updated features that make the platform more useful and more powerful. With the addition of these new tools, marketers can continue to understand a wholly complex landscape, and make better decisions for the organization they work for.
- Tutorials: Conductor doesn't just give you the keys to the new sports car with a manual transmission when you've never operated a clutch in your life -- they teach you how to effectively use their product, and they make sure you're staying on top of the platform.
- Features are definitely hard to use, but as mentioned before, Conductor helps you learn how to use the features so that you can grow as a user of the platform.
- I would like to see their webinars done differently. A lot of times I find myself interested in their webinars, but they never remind me to actually attend! It's okay though, because they usually have a recorded product that I can watch when it's over.