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What is Welcome Marketing Operations Platform (NewsCred)?
The Welcome Marketing Operations Platform, from Welcome Software (a NewsCred brand) is a marketing work management software designed to elevate team performance through an integrated approach to marketing. Through its complete solution of technology, content, and services, NewsCred brings marketing teams together to easily plan, collaborate, and manage work across your entire marketing organization for seamless execution.
Purpose-built for marketers, NewsCred brings together end-to-end campaign planning, content production, and measurement into one platform. With depth & breadth of analytics across efficiency, production, and performance (including full-funnel and closed-loop ROI measurement), the platform enables teams to take a performance-focused approach to marketing planning and execution.
Welcome Marketing Operations Platform (NewsCred) Features
Content Creation Features
Supported: Approval workflows
Supported: Content collaboration
Supported: Content calendar
Supported: Network for content licensing/production
NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred competitors.
The only other experience I have with a content management system is with WordPress. To be completely honest, I would definitely prefer WordPress over NewsCred because of the variety of functions available. I feel somewhat restricted when using NewsCred. However, with the limitations of my client's expectations, it will suffice.