Digital Asset Management Software
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MediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across…
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering…
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The Dalet Flex (formerly Ooyala Flex Media Platform) aims to connect and power the entire content supply chain, from the initial pre-production through to distribution. It provides sophisticated workflow management, shared metadata infrastructure, and APIs to connect and orchestrate…
Elvis DAM is a scalable digital asset management (DAM) solution, offering Filtered Search, Collaboration features, Image Editing, Metadata management, Approval Process control, Version control and Asset Sharing.
Explore recently added products
Avid's Interplay media asset management solultion has been discontinued and replaced by MediaCentral, a collaborative and customizable media workflow and management platform.
Filecamp is a cloud-based Digital Asset Management (DAM) solution with unlimited users. According to the vendor, with Filecamp users can showcase and share files with clients or with other parts of the organization. Customers can have their own custom branding and password protection…
Brightspot (formerly Perfect Sense) is a content management system for businesses looking to distinguish themselves via digital transformation. The platform helps editors and developers to utilize publishing processes, customized workstreams and collaboration features. This helps…
Storyblok helps teams to tell their stories and manage their content for every use-case: corporate websites, e-commerce, helpdesks, mobile apps, and screen displays. Storyblok features: Visual Editor: Live preview changes made on a websiteComponent approach: Nestable content bloks…
PIMworks, from Mobius Knowledge Services headquartered in Chennai, helps syndicate product data into multiple channels, unify data from excel sheets and ERP systems into a centralized repository, and handle real-time workflows, to enhance the overall user experience.
Mediawide offers you a SaaS marketing platform to help you ADAPT, LOCALIZE AND PERSONALIZE your global marketing campaigns effectively. The platform support all kinds of media requirements for video, digital personalization and print ads.
Dalet Pyramid is presented as the company's next-generation Unified News Operations, bringing storytelling 360 to reporters, journalists, producers and digital teams everywhere.
OpenAsset is a DAM tailored for AEC & Real Estate from the company of the same name in New York. A cloud-based Digital Asset Management designed for managing digital assets by property or project.
Pics.io is a solution for managing all digital assets. With this solution, users can find their creative files, collaborate with colleagues on new projects, and share their work with clients and partners. Key features include: creation website portfolio, version control, and revision…
Arc XP’s cloud-native tools help organizations create and distribute content, monetize websites and drive ecommerce, and deliver multichannel experiences. With a modular architecture built on AWS, Arc XP’s integrated ecosystem includes an agile content management system (CMS), a…
Unbxd is an AI-driven eCommerce search platform that understands shopper intent and connects them to the products they are most likely to buy, from the company of the same name in Mountain View. Additionally, Unbxd Product Information Management (PIM) offers a centralized, single…
Publitio, is Video and Image API, a SaaS that aims to streamline a website's image and video management pipeline. Publitio strives to be the standard for online images and video acquisition, transcoding, and distribution. With Publitio, users can move all a website’s images…
BrandSpot is a marketing resource and asset management platform, with three modules: Library, Studio, and Webshop. The Library allows users to:Organize, gather and manage brand assets such as images, PDF-files, brochures, multimedia files etc.Share, search, sort, filter, find and…
OpenText Media Management (OTMM) is the Canadian company's leading enterprise digital asset management (DAM) platform.
What is Wikku? Wikku is a cloud technological solution (SaaS) for the personalisation industry. Wikku unifies and organizes all the knowledge of a business, centralizing all the information and details of personalized orders. It helps to digitalize and organize repeat jobs avoiding…
Lytho is built to help users communicate on-brand with their DAM Solution. The vendor states that users can streamline marketing efforts and save time creating, searching, sharing and publishing digital content, adding that users can: Be consistent with its Brand Center. Be efficient…
OpenText Digital Asset Management for SAP Solutions is a DAM for enterprises employing SAP ERP solutions.
Peach helps brands connect with billions of consumers around the world. Peach aims to improve the effectiveness and efficiency of video campaigns across TV, social media and online helping advertisers and agencies reach billions of consumers in over 100 countries. The technology…
Syndigo, headquartered in Chicago, enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep…
IntelligenceBank is a software platform for digital asset management, brand management, and marketing operations. The solution helps marketers bridge the gap between marketing efficiency and compliance.
Digital Asset Management Software TrustMap
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Learn More About Digital Asset Management Software
What is a Digital Asset Management Software?
Digital Asset Management (DAM) Software is, at a minimum, a repository for marketing assets. Typically this includes brand media, images, video, or any digital object that relates to the enterprise's brand and image. This software is also commonly referred to as Brand Asset Management.
Alternatively, this type of software might be described as brand management software. Its nearest cousin is enterprise asset management (EAM) software. However, with DAM systems, the emphasis is not only on storing assets but on aggregating, arranging, updating, editing, and deploying them. The overall purpose of a DAM is to strengthen the image of the company and its products via creative marketing and media.
Digital Asset Management Software Features
Most DAM platforms have features around the following areas of functionality:
Single Source of Truth
The DAM presents an up-to-date, synchronized, and highly searchable repository for marketing assets. This is core to the design of all DAM platforms. As enterprise assets proliferate the DAM should help keep the corporate librarian in control.
Intuitive and Navigable Portals and Catalogs with Access Control
Access to the repository is intuitive so that assets are discoverable. Access is controlled so that assets are safe. This is important because often creative is outsourced to third parties. Thus a DAM should be easy to navigate but difficult to violate with restrictions like one-time download, limited-access windows, and more.
Tagging, Metadata, and Categorization
DAMs should intelligently support the categorization of digital assets with various tools (e.g. facial recognition, tagging) that support rapid sorting and discovery of these visual assets. This speeds content retrieval, combination, and deployment workflow.
Search & Filter
A key part of the DAM platform’s organizational scheme is an intelligent search feature. Search filters take advantage of all that metadata.
Guidelines, Monitoring, and Governance
The DAM should present controls to govern how brand assets are used, ensuring compliance with corporate and brand standards.
Creative Workflow
Digital Asset Management platforms should support the collaboration, editing, and approval process with workflow controls and dashboard interfaces. This is very similar to project management suites but for the kinds of assets (e.g. video, images) typically edited and approved by a DAM.
Integrations vs. Suites: The DAM/WCM Connection
Digital Asset Management Platforms are also creative and deployment/distribution platforms, preparing media to go live. For this reason, they must integrate with the web content management systems (WCMS) used by the enterprise. Or sometimes vendors offer suite products with integrated DAM and WCMS.
Digital Asset Management Software Comparison
Before deciding to invest in a DAM solution, consider the following key factors:
- DAM vs. CMS: While both types of software store and manage marketing content, they have very different use cases. DAMs help store, manage, and distribute marketing assets throughout the internal organization. CMS platforms, on the other hand, are designed to enable users to create, edit, and deploy content across external channels. Traditional CMS platforms are typically tied to a website front-end, but headless CMS platforms can push out content across all types of channels and endpoints using content APIs. Before making a purchase, ask yourself if you’re looking for a solution that will manage internal vs. external marketing content.
- Integrations: Do the digital asset management platforms you’re considering integrate with the other technology your team is already using? Looking outside your own team, are there other stakeholders that are using other platforms that would benefit from being integrated with the DAM? Having the right integrations in place will help ensure your DAM can act as the true single source of truth for digital asset management and storage. Make sure the DAM you end up purchasing can integrate with the other tools your team and business are using.
- Pricing model: Different DAM vendors may have slightly different pricing models, depending on the number of users, the amount of storage required, and the breadth of features included. Some platforms may have what looks like a very reasonable pricing model, only to have skyrocketing costs once your use of the system expands as your business scales. Make sure you fully understand the long-term pricing model of the platform before making a purchase decision.
Pricing Information
DAM pricing is complex because of the number of factors to be taken into consideration. As with all business software, it’s extremely important to have a good sense of the organization’s needs as a starting point. It’s also important to understand the quantity and type of digital assets to be managed, the media workflows, and the people who will be administering and using the system. An enterprise-level SaaS DAM can cost upwards of $30,000 per year. SMB versions are significantly cheaper.
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Frequently Asked Questions
What does digital asset management software do?
What are the benefits of using digital asset management (DAM) software?
What is the best digital asset management software?
According to end-user feedback on TrustRadius, the top-rated digital asset management (DAM) products are:
View TrustRadius’ digital asset management software category page to learn more about alternative DAM products and read authenticated end-user reviews.