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Digital Asset Management Software

Digital Asset Management Software Overview

What is a Digital Asset Management Software?

Digital Asset Management (DAM) Software is, at a minimum, a repository for marketing assets. Typically this includes brand media, images and video, or any digital object that relates to the enterprise's brand and image.


Alternately this type of software might be described as brand management software. Its nearest cousin is enterprise asset management (EAM) software. However with DAM systems, the emphasis is not only upon storing assets but on aggregating, arranging, updating, editing, and deploying them. The overall purpose is to strengthen the image of the company and its products via creative marketing and media.

Digital Asset Management Software Features & Capabilities

Most DAM platforms have features around the following areas of functionality:

Single Source of Truth

The DAM presents an up-to-date, synchronized and highly searchable repository for marketing assets. This is core to the design of all DAM platforms. As enterprise assets proliferate the DAM should help keep the corporate librarian in control.

Intuitive and Navigable Portals and Catalogs with Access Control

Access to the repository is intuitive so that assets are discoverable. Access is controlled so that assets are safe. This is important because often creative is outsourced to third parties. Thus a DAM should be easy to navigate but difficult to violate with restrictions like one-time download, limited-access windows, and more.

Tagging, Metadata, and Categorization

DAMs should intelligently support categorization of digital assets with various tools (e.g. facial recognition, tagging) that support rapid sorting and discovery of these visual assets. This speeds content retrieval, combination, and deployment workflow.

Search & Filter

A key part of the DAM platform’s organizational scheme is an intelligent search feature. Search filters take advantage of all that metadata.

Guidelines, Monitoring, and Governance

The DAM should present controls to govern how brand assets are used, ensuring compliance with corporate and brand standards.

Creative Workflow

Digital Asset Management platforms should support the collaboration, editing, and approval process with workflow controls and dashboard interfaces. This is very similar to project management suites but for the kinds of assets (e.g. video, images) typically edited and approved by a DAM.

Integrations vs. Suites: The DAM/WCM Connection

Digital Asset Management Platforms are also creative and deployment/distribution platforms, preparing media to go live. For this reason, they must integrate with the web content management systems (WCMS) used by the enterprise. Or sometimes vendors offer suite products with integrated DAM and WCMS.

Pricing Information

DAM pricing is complex because of the number of factors to be taken into consideration. As with all business software, it’s extremely important to have a good sense of the organization’s needs as a starting point. It’s also important to understand the quantity and type of digital assets to be managed, the media workflows, and the people who will be administering and using the system. An enterprise-level SaaS DAM can cost upwards of $30,000 per year. SMB versions are significantly cheaper.

Digital Asset Management Products

Listings (26-50 of 64)

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Widen Media Collective is a cloud-based digital asset management software application for capturing, organizing, sharing, and analyzing marketing content.

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Cloud FastPath is a cloud based migration tool which enables both on-premises to cloud and cloud to cloud migrations, backups, and sync. Cloud FastPath is designed to get the user’s digital assets into their cloud file service with speed. According to the vendor, it works seamlessly with Citrix S...

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Smartimage is a digital asset management solution. It provides a way to centralize and share images. Files can be accessed in the cloud from anywhere, at anytime - globally. Accounts can be customized for a consistent brand experience.

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Belgian company ADAM Software offers Adam 5, a digital asset management (DAM) platform.

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Austrian company Celum offers their eponymous digital asset management (DAM) platform, for enterprises.

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Brandworkz headquartered in London offers their eponymous digital asset management (DAM) platform.

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MediaValet in Vancouver offers their eponymous digital asset management (DAM) platform.

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German company Pixelboxx offers its eponymous digital asset management (DAM) platform.

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Brandkit is digital asset management software that assembles the all of a user’s brand and marketing content in one place. This software is designed to help marketing teams move faster, save time and stay on brand. The vendor says they create a bespoke branded self-service web portal for each of ...

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North Plains Systems in Toronto offers OnBrand, brand and digital asset management platform. OnBrand was acquired by North Plains with original developer Vyre in December 2012.

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MerlinOne headquartered in Massachusetts offers their eponymous digital asset management (DAM) platform.

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CampaignDrive™ is a SaaS based local marketing automation solution for distributed brands. This solution is designed to help brands turn their valuable marketing assets into responsive templates that can be distributed to and versioned by local marketing partners. According to the vendor, Campaig...

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Filecamp is a cloud-based Digital Asset Management (DAM) solution with unlimited users. According to the vendor, with Filecamp you can easily showcase and share your files with your clients or with other parts of your organization. Every customer can have its own custom branding and password prot...

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Pics.io is a solution for managing all digital assets. With this solution, users can find their creative files, collaborate with colleagues on new projects, and share their work with clients and partners. Key features include: creation website portfolio, version control, and revision tools. The v...

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BrandSpot is a marketing resource and asset management platform, with three modules: Library, Studio, and Webshop. The Library allows users to:Organize, gather and manage brand assets such as images, PDF-files, brochures, multimedia files etc.Share, search, sort, filter, find and retrieve brand...

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FotoWare offers high performance and scalable Digital Asset Management for video, photos, graphics and all other files. FotoWare DAM is available on-premises or in the user’s private cloud on Microsoft Azure and Amazon AWS. FotoWare’s solution caters to more than 3,000 customers across the globe,...

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TACTIC Creative Management Platform (CMP) is a software solution that allows marketers to create and update digital content across a wide range of platforms and channels. TACTIC CMP aims to make managing digital content workflows easier by automating the creative production for digital campaigns ...

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Swivle is a cloud-based digital asset management (DAM) solution with unlimited storage for storing and archiving files in one secure place and easily sharing them with anyone. According to the vendor, the product includes a visual and intuitive web-interface that allows users to access and mana...

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THRON is an Intelligent DAM platform that aims to reduce marketing complexity. With Artificial Intelligence, THRON helps brands overcome the challenges of modern marketing by offering a centralized organization of all content, reducing the cost of management, creation, enrichment, approval and p...

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Index by Plytix is a product information management system for small and medium sized businesses that, according to the vendor, is easy to implement and affordable. The platform enables ecommerce businesses to transform their siloed data into optimized, deliverable content for their sales channel...