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AB Tasty

AB Tasty


What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their…

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Recent Reviews

Split Testing Review

9 out of 10
January 08, 2020
We use AB Tasty to run AB split tests for our e-commerce clients to better improve their user experience. We create the tests in AB Tasty, …
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AB Tasty Review

8 out of 10
December 13, 2019
AB Tasty is mainly used within my department, the CRO team, but all members of the company have access to it if needed. We are mainly …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 25 features
  • a/b experiment testing (20)
  • Conversion tracking (19)
  • Traffic allocation control (19)
  • Test reporting (20)
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View all pricing

What is AB Tasty?

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Avg 8.6
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Product Details

What is AB Tasty?

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different variations of a web design and discover how they compare to the original design. AB Tasty supports multiple types of testing methods, including:

- A/B and split testing (classic testing)

- Multivariate testing (combination testing)

- Multipage (funnel testing)

- Personalization

Personalization Widget Library

This dynamic widget library allows users to add features such as pop-ins, surveys, chat functions, and countdown banners.

AB Tasty Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Mobile app testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Page surveys
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Experiment scheduler
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Content Management System Integration
  • Supported: Search Engine Optimization/Marketing Integration
  • Supported: Integration with CRM or DMP software

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

AB Tasty Video

AB Tasty Integrations

AB Tasty Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Canada, United Kingdom, Ireland, Nordics, France, Germany, Spain, Australia, China
Supported LanguagesEnglish, French, Spanish, German, Dutch, Polish

Frequently Asked Questions

AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.

Optimizely Web Experimentation, VWO, and Kameleoon are common alternatives for AB Tasty.

Reviewers rate Split URL testing highest, with a score of 10.

The most common users of AB Tasty are from Enterprises (1,001+ employees).

AB Tasty Customer Size Distribution

Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Attribute Ratings


(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Lydie Vittu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use the solution to improve our hypotheses on our website. The market credit is very difficult, and we don't know all the time how to talk with our customers, AB Tasty is a good way to test and learn about the needs of your clients. We use it most of the time in our conversion funnel, but we use it everywhere on the website.
  • Usage very easy
  • Lot of features are available
  • See our result fast
  • They changed very often, but most of the time we are lost when we arrived at a new interface. Maybe more communication when something new is coming.
AB Tasty is very easy to test some different wording or design on our website. We can do it fast and see our results very quickly. On the other side, it's just tested very easily and not really secure for the back-end part. For that, we have to use Flagship, which is another platform to add to our scope.
Charles-Edouard Draber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I used AB Tasty for 5 years, at Smartbox (gifbox), and now at Palais des Thés (tea retailer). It is a must-have tool for any e-commerce website for the conversion rate optimization and to set up a specific experience for each customer segment. AB Tasty is managed by 2 project managers and 1 front-end developer but is used by all of the E-Commerce team.

It helps us :
  • To test each optimization before investing in dev
  • To personalize our offer for each customer
  • No limits - Unlimited tests
  • The AB Tasty team - always available and always have a solution
  • Code editor (HTML/CSS/JS) for quick fix or test
  • The UI to implement a test
  • Widget to quick adding message ont website
  • Heatmap (but I know they [are working] on it)
  • Page flow in the report part
  • Session recording
AB Tasty is perfect for optimizing your site. It allows you to test your intuitions and measure the impact. AB Tasty's team [members] are there to help. It takes time and It is better to have technical skills (HTML/CSS /JS).
Halima Satheya | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
  • Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
  • Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
  • Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
  • Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
If you need to inform customers of a change for e.g. delivery delays you can easily do something like this in real-time via AB Tasty, without the need to wait for an overnight propagation, which some CMSs require.
Score 9 out of 10
Vetted Review
Verified User
We are using A/B Tasty to test ideas before they end on developers table, optimize existing solutions and to gather more user insight as it offers a good way to gather quick snapshots to complement analytics. Also as we are in transition to newer platform, we are running test on both old and new version of the webiste to find better solutions for our users. We mostly do the tests with UX team, but also developers and other colleagues are integrated in the process when needed.
  • Very responsive and professional support, every time we have questions the answers are found, they answer quickly.
  • Fairly easy to use, also people without development background can manage to do tests with the editor.
  • Dealing with dynamic elements is quite complicated and usually requires developers help.
  • We are waiting to get the heatmap back, it would bring additional value to see where in the page users have been clicking elements.
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Score 9 out of 10
Vetted Review
Verified User
AB Tasty is a reliable, well-thought, user-friendly testing tool. We've been using it across our platform to gather insights about user preferences and to prioritize new features. AB Tasty is now the most powerful testing and personalization tool in the market but I suggest a real assessment of resources and capabilities because unless the company plans on using all the features of the most powerful ones, I think AB Tasty is an amazing alternative, with better cost/benefit ration, specially for startups.
  • User-friendly interface
  • Works well with single page application
  • Customer support
  • Never experienced a bug
  • Reporting (they have been working on that)
AB Tasty is well suited for startups that don't have a dedicated resource for testing; it is also well suited for companies using single page applications. It pleases designers, front-end developers, software engineers and the product manager (me) on our team.
Score 10 out of 10
Vetted Review
Verified User
We use AB Tasty to test changes on different versions of the same site, which one performs better and customizations. It has been a handy tool as our online platform is accessed by more than 6000 users worldwide. We only use it in our department and not across the whole organisation.
  • Simple interface, easy to use dashboard, reporting, editor and targeting options.
  • Ability to test different using the various options they provide such as personalisations, AB test, multiple pages and predictive tests
  • Great support form the team to help mazimising efforts and tests.
  • Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
  • Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.
I can only mention where AB Tasty has been useful as I haven't had negative experiences on the tests we have carried out. A useful scenario for us is that we use AB Tasty to test changes on pages in a test environment instead of having to test on live.
Score 10 out of 10
Vetted Review
Verified User
We use AB Tasty to implement and launch A/B tests on many types of web pages. We've launched many kinds of tests on web forms or our homepage. AB Tasty is only used by the marketing department's team. AB Tasty was chosen to answer the lack of a tool to set up and analyse the results of AB tests. The idea was to give the marketing team flexibility to improve the conversion rate on our forms on landing pages. The tool had to answer technical constraints that AB Tasty perfectly fulfilled.
  • Tests are very easy to set up with the platform, or using the widget.
  • AB Tasty's team are very open to propositions of evolutions for the tool.
  • Reading and analyzing the results of the tests is quite simple and intuitive.
  • The results are also easy to share with the people in the company who might find them useful.
  • Maybe some editor functionalities could be directly accessible from the homepage, like the amount of traffic you give to a test.
  • The functionality that allows you to point the whole traffic through a variation while keeping the measure of results is not that easy to set up compared to the editor tool. It could be even more intuitive by copying the set up of the initial test.
  • Reports loading can sometimes be quite long when we have a lot of traffic (that point has been improved but is not yet perfect).
The main question that we asked ourselves when we had to choose a tool for A/B testing was "is this tool adapted to our website architecture and will it allow us to launch the A/B tests we want to launch ?" AB Tasty is very well suited to launch tests using a redirect or even to make some minor modifications on some pages without dynamics.
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