Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
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Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.8Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.4Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(383)Attribute Ratings
Reviews
(26-50 of 97)A great tool, except for the UI
- Newsletter.
- Distribution.
- Mass marketing.
- Simplification of workflows creation.
- Remove some redundant functions.
- Simplification of newsletter pages creation.
A Good Fit for Customer Analysis
- Online forums with answered questions for the community
- Client relationships and assistance
- Email tracking
- Online documentation BEFORE license purchasing
- Speed of response to forum questions
- Clarity in the documentation: some phrases are used interchangeably.
Adobe Campaign
- customized information to customer
- Gathering of customer behaviour online
- automation of email, social, offline marketing
- UI can be more friendly by using dashboards
- Price is very high
- Support and updates
Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
- Integrates well with AEM and third party apps
- Excels at personalization
- Helps coordinate all aspects of a campaign
- The UI can at times be difficult to navigate
- There is a strong preference (obviously) for other Adobe products. Better integration with other tools
- Not as many research-oriented opportunities
- If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
- It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
- Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
- Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
- Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
- The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
- Big transactional data (eCommerce Transactions)
- Data segmentation and aggregation
- Third-party data enrichment
- B2B enterprise nurture marketing with long sales cycles (6 months - 18 months)
- Artificial intellgence
- User Interface
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.
Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
- HTML Support - Use of AEM
- Automation - for Transactional Emails
- Ease Integration with other adobe tools - Analytics
- Less activities availability compare to ACC like JS activity is not available
- HTML to text feature is not available
Could be less appropriate for [the] small organization as the onboarding of [the] Adobe Campaign tool is [quite] expensive.
- What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
- It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
- It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.
- We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
- On the other hand, the application does not allow us to multitask, your platform becomes very slow.
- Also, it is a bit complicated to adapt to using the application completely.
ACM...an impressive Marketing Automation tool
- Email Designer
- API
- Reporting
- Administration
- UI
Awesome tool but crashes sometimes
We use it for
- Creating workflows
- Email marketing
- Data management
- Email marketing
- Easy creation of workflows
- Data management of customers
- Also manages cloud services, which is a plus
- A little slow
- Crashes often
- Problem with sound reproduction
- Marketing automation
- Social media marketing
- Communication ability is great
- Advanced features and reliable functionalities
Great value for money
- Marketing automation.
- Secure customer and campaign data storage.
- Ability to send private messages.
- User Interface could be made a little more intuitive though it's easy to learn after using it for a week or so.
Campaigning with Adobe Campaign
- HTML support
- Mail campaigns
- Automation of marketing services
- Customer service could be better
- Confusing UI at first, takes time to understand
- Price is a little higher for small businesses
Powerful Campaign marketing solution
- Customizing content on different channels
- User-friendly workflow editor
- Designing own dashboards as a marketer
- Communicating with customers in a personal way
- To use Adobe Campaign the user requires to have strong technical marketing skills
Best app for doing marketing
- Easy to automate the entire lifecycle.
- Manage data and do analytics.
- Different sort of reports.
Manage your marketing and advertising campaigns easily
- Increase efficiency
- Save money
- Improve consistency
- Market easier
- Email marketing automated funnels.
- List management (email and SMS).
- Templates could be better.
- Interface could use some improvements.
Awesome cross-platform marketing tool
- Email notifications
- Push notifications
- SMS marketing
- Automated marketing
- Convenient email marketing
- Slow as a whole
- Interface takes some learning
- Expensive
Adobe Campaign Review
- Used to work, edit and track ads on channels.
- You can use it to send private messages with your preferences and needs.
- Helps create operational reports to track campaign impact and find solutions.
- Customer support has to be faster.
- Tutorial with simple language, as it becomes difficult to use without prior knowledge of the software.
- The software has many bugs.
Adobe for a better business campaign.
- Strong customer focus.
- Best service.
- Ease to use.
- Needs improvement on deployment technique.
- Costly solution.
- Integration can be made more smooth.
Quality campaigns and maximum IT efficiency.
- Adobe Campaign is a completely personalized service, allowing its users to send email messages to customers with high flexibility to the situation at hand in order to boost sales.
- This tool is perfect for analyzing each client and understanding their needs or requirements, in order to satisfy them more and create solid relationships with them.
- The experience that this service provides to any marketing specialist when working with this software, allows it to have a wide efficiency and comfort.
- Their campaign automation system is very good, because in a very short time you can see the increase in sales in the organizations.
- Its availability in mobile devices is perfect so that your users can access the service at all times and have information about everything that happens in each implemented campaign.
- The service has several templates with very good designs to design the campaigns.
- Adobe Campaign needs to make some updates to its system and especially to its interface, as it has an old look.
- Their support is very slow when it comes to solving problems.
Adobe Campaign Thoughts and Opinions
- Dynamic content - allows for customizing emails
- Powerful workflows - allows for segmentation and other complex queries
- Managing tens of thousands of users
- Steep learning curve
- Duplication of user profiles has been a problem
- The new creative design editor has some quirks
Excellent & Efficient Multi-Channel Connection
- The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
- The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
- The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
- Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
A single solution for marketing automation
- Easy to integrate.
- Simple user-interface.
- There aren't enough language options.
Great For Email Automation and Segmentation
- There is so much room for customization and the features are endless.
- Great Segmentation.
- Costly.
- It requires someone to manage it full time.
Adobe Campaign as a guarantee of success
- Clear and easy to use and understand interface.
- Adobe environment that provides response at all times.
- We offer a multi-channel experience to our customers.
- The cost per acquisition model is fair and profitable.
- Coverage and new advertising spaces are increased.
- You don't pay for clicks (CPC) or impressions (CPM).
- It allows to attract new customers and have a high impact.
- It is complicated for companies or brands with little margin on the sale.
- We must monitor the spaces that are approved, as some may be of little interest to the brand.
- In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.
Campaign management made easy
- Detail and analyze the efficiency of marketing actions.
- Measure ROI.
- Client profiles.
- Realtime monitoring.
- Email creation.