By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
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Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)8.989%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews and Ratings
(366)Attribute Ratings
Reviews
(51-75 of 113)Companies can't remove reviews or game the system. Here's why
October 22, 2018
Great SEO Tool!
We needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.
- Prioritize Pages to Optimize
- Generate Reports
- Gain competitive insights
- I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
- Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.
September 10, 2018
Conductor Platform - More than just an SEO Tool
Score 10 out of 10
Vetted Review
Verified User
Conductor's platform is easy to use and set up for clients. Currently, the SEO department leverages Conductor for keyword rankings, reporting, competitor data, content marketing and more. The data it provides helps in making strategic decisions on how to improve our client's SEO campaign, increase brand awareness and revenue, leads, etc. Conductor integrates with Google Analytics and Google Search Console to help tie back all the data in one platform and integrate it into monthly SEO reports for example.
Their customer service is top notch and easy to use. Their chat feature provides support when you need it. Their staff is very helpful and if they don't know the answer, they always follow up with me on the same day.
- Their keyword rankings are very helpful in determining if our SEO campaign is working. Having tools that provide fresh content ideas is also helpful for writing blog articles.
- Their competitor tools help in identifying keywords or areas where our clients are being outranked. The Explorer feature allows you to find out which keywords competitor websites are ranking for. This is great for keyword research and to get an idea of industry specific jargon that may be overlooked in keyword research.
- The organic/paid search section optimizer is also great for gaining insights between organic and paid search.
- Their reporting is easy to use and provides high-level views as well as getting granular depending on who your audience is.
- Conductor offers weekly tracking for keyword rankings for entry level. They do offer daily tracking as well however it's an additional charge. Would be nice if you had the choice for either option without having to upgrade.
- I think additional SEO tools should be added to Conductor to avoid having to use 3 other tools for example. Currently, for backlink audits or technical audits, I have to use other vendors. I would love to see the data in Conductor.
- Their platform is easy to use however the menu options change often and some features that I've leveraged on a daily basis have different functionality or are taken away altogether which can be frustrating.
September 07, 2018
Shining the Light on Keyword Rankings with Conductor
Our company uses Conductor in the Analytics department. This is a daily tool that we use to make sure that our clients are performing in organic search and to identify areas where we can improve their search appearance. While our Analytics department is the one responsible for monitoring the statistics, nearly the entire company interacts with Conductor in some fashion.
- Formats information in a digestible way.
- Provides tools to dig deep into data to find solutions to pressing issues. Along with this, providing tools to come up with new ideas and solutions.
- Prioritizes customer service. Their team is diligent, responsive and incredibly good at what they do.
- It is sometimes difficult to find the data you are looking for.
September 07, 2018
Conductor Review
Conductor is currently being used by our Marketing department to identify opportunities for new content as well as optimization for current content and product pages.
- Provide easy to understand graphs and visuals to help interpret the data.
- Present ranking data for keywords as well as specific page performance.
- Conductor provides a research tool to help identify opportunities for new content.
- Data is refreshed once a week. A daily refresh would be nice.
August 04, 2018
Great platform with exceptional support team!
Conductor is being used to support our cross-functional teams. Marketing, Tech, Merchandising and our content teams are leveraging Conductor to track and report performance, identify large opportunities, analyze keywords and competitors and identify areas of improvement. Each team has a different need for the Conductor tool, and are able to access the information most relevant to helping address their team needs.
- Conductor does a great job at providing insightful performance measures. The flexibility to view performance at a domain-level, page-level, category and keyword-level, and filter based on various KPIs, makes for a valuable tool.
- Conductor offers a user-friendly interface and caters to both SEOs and non-SEOs, with many options for views and reports.
- The integration process and trainings are intuitive and the team support exceeds expectations.
- Conductor can improve by setting more default options, to prevent the need to adjust filters and views.
July 16, 2018
Conductor Review
Conductor is being used by our Marketing department to optimize content across all of our comms. I personally use it in my role as a copywriter to research topics so that I can keep engagement and visibility high. I also find it helpful as a research tool to come up with new ideas for content.
- Platform is very easy to use
- Wide variety of tools within the platform
- None
Conductor is used across the organization to understand rankings, competition, content opportunities, and other insights. With people data, everyone wants to be ranked amongst the other big name companies: Facebook and LinkedIn. Conductor helps provide the insights and measurements for making better SEO-related decisions.
- Visibility Performance - Instead of just understanding your rankings for key terms understand how that changes over time. Google algorithms, changes in SERP behavior, competition, and other factors are all important to keep tabs on.
- Measuring Competition - While you don't want to drive efforts based on the competitive market, you want to stay abreast of changes.
- Services - This might be too advanced right now, but perhaps down the road. What if Conductor could consume a web site, determine the market, determine what strengths it could play on, and A/B split test some changes automatically and provide those results? A system that could determine actions, test them, and incrementally promote those improvements would be worth gold.
Conductor is in use by the marketing organization to drive more organic traffic, as well as understand the effectiveness of the content and programs we create. It provides automation around SEO monitoring that previously required an agency and irregular updates, vs. a regular stream of actionable data. It's also aided in providing excellent competitive insights.
- The competitive intelliscope and market share views are extraordinarily valuable in understanding your position relative to the competition, especially when you have a mix of F500's and startups operating across similar thought spaces.
- The ability to create customer management reports is also valuable, as it allows you to tailer to the information that management cares about now, without chasing an agency or individual to provide that data.
- The biggest challenge in getting Conductor approved internally is cost. There are a lot of point solutions that can be piecemealed together. Implementation of the recommendations will always remain a challenge if you elect not to use professional services. There are some features of the platform that come at an additional cost vs. being included, though overall this is a minor gripe.
March 13, 2018
Conductor is a Best in Class Tool
Score 9 out of 10
Vetted Review
Verified User
The interface is utilized by people across multiple facets of the business, but is primarily used by employees on the Audience Acquisition Team. We have an extensive long tail organic search presence, so tracking rankings and analytics across a wide swath of subject areas is integral to our ability to grow and protect search real estate.
- The tagging configuration and the ability to apply preferred URLs to keywords is essential to us. None of the main competitors to Conductor have functionality like this, and ensuring that the page we want to rank is the one showing up in SERPs is a huge benefit.
- The partnerships that Conductor has created are unparalleled by any other company in the industry. The ability to pull data from multiple (already utilized) tools makes it an extremely efficient, time-saving tool.
- A lot of the capabilities that the interface has are not available anywhere else (i.e. unlimited users, unlimited exports, useful site audits etc.). In addition to that functionality the team that we have worked with for on-boarding has been fantastic and extremely helpful.
- Due to the amount of keywords we need to track we have to spread them among multiple accounts, which makes reporting and dashboards a little more difficult. The team is helping us with that though.
- In some respects I think that the overall architecture of the interface could be tweaked to make it more intuitive. All the tools are great, but in some regards the naming conventions make it difficult to ascertain in advance exactly what type of data you will be given. This is especially true for users who aren't in the interface very often.
- There are some filter types that I would like to see developed by the team. Namely it would be nice to be able to filter based on preferred URL. Our content is so long tail and location based that we really need to know that the URL we are attempting to track is the one represented in the data.
March 02, 2018
Few Hiccups, but Best SEO Platform Out There Still
We currently are using Conductor across our organic search department, our content department and at points our social department. Usually we are using it to track organic keywords nationally and locally for our clients and use it for ideation for blog and knowledge center ideas. We utilize it in reporting for our clients about the competitive landscape as well to show how they are stacking up against their cited competitors and other high ranking sites.
- The audience intent explorer is an invaluable tool for finding related topics and other content ideas.
- The prebuilt reports and goals in the platform are spectacular for providing holistic view of the aggregate ratings of clients' keyword profile.
- Workspaces allow for an easy way to build dashboards to easily get insights from the data allowed through the platform.
- Customer support is absolutely incredible and helps within seconds of reaching out.
- The way to perform bulk updates is a bit clunky by having to download the entire set and make manual changes in Excel.
- Not enough functionality having to do with backlinks and unlinked mentions for brands.
- Features like daily rankings tracking and Deepcrawl are an additional cost rather than being part of the platform.
February 06, 2018
Robust features & excellent support
I've been able to incorporate Conductor into my daily workflow, something I wasn't as easily able to do with our former SEO monitoring tool. The onboarding was excellent, so I felt ready to use it from the get-go, and my bi-weekly calls with our customer success manager ensures I stay up to date on new features and continue to use the keyword and page performance tools that are the mainstay of the platform.
- Page segmentation features
- Keyword monitoring
- Dashboard with key insights
- Competitor monitoring
- Manual keyword upload process
- Persona tracking
- Marketshare analysis
January 08, 2018
Great Value and Wonderful Team - You Won't be Disappointed.
Score 10 out of 10
Vetted Review
Verified User
We are using Conductor as our all-around SEO tool so we track our rankings, check in on our competition and develop content through the keyword research tool. As of now, the SEO team is the only one who utilizes the tool, but it has been extremely beneficial because we are able to see and find where we are lagging, what our improvements are, and gives us a clear direction on strategy. Our business problems are solved within a quick look at the Insight Stream. It's been completely invaluable.
- Any person that works in SEO should know three things: where you're winning, where you have opportunities to rank better, and how your competitors rank. Conductor rolls up all of those aspects in a friendly user experience. It's especially helpful if you're in a time crunch and people want to know information quickly. Conductor knows these are things you need.
- Implementation of the Search Console has been beneficial. This helps us to see how our rankings, versus our page consoles, work together. This is one of the reasons why Conductor sets itself apart. It does help us to see the information in a pared down manner in order to help us see our opportunities.
- The diversification of Workspaces allows anyone to custom use the tool. Every business has a different goal and being able to identify the needs based on that goal helps you decide where you can find the opportunities to help you win. It only takes a few seconds to set one in.
- I would like to see more in the area of backlinks and find out where the backlinks are coming from. This helps us to be able to disavow if we need to and identify the bad "endorsements".
As a digital agency, Xivic uses Conductor for large enterprise SEO client accounts. Conductor is used and independently managed by the SEO team. The platform is used to monitor both website performance (traffic/sessions) and rank performance. We use the Google Analytics integration in order to efficiently analyze performance data both at a high-level and more granular when viewing specific page performance. In terms of rank performance, we use Conductor for keyword research, keyword discovery, keyword rank management, competition analysis and content strategy. With Conductor we are able to use one tool to keep track of:
- continuous website performance reporting
- historical data capture (traffic/sessions/keyword rank)
- market competition analysis
- content discovery and content strategy
- keyword rank performance
- desktop vs. mobile market share/rank performance
- National and Local SEO campaigns
- True rank indicators for additional rank types (ie. answer boxes, carousel images, etc.)
- Very strong capabilities in keyword discovery for rank tracking and content strategy
- Efficient and extremely effective competitor analysis features
- Visually appealing UI to quickly interpret keyword rank performance
- Powerful engine that aggregates multiple data sources to inform and develop a comprehensive SEO/Content marketing strategy
- Poor quality when exporting workspace reports
- Hard to bridge http/https data to review page rank performance at the keyword level
- I want more control over the workspace formatting, the options are currently limited
- I wish there was a normalizing factor to counter the wide ranking fluctuations seen from raw search rank data. The wide fluctuations happen often and are uncontrollable. Would be awesome to use past historical performance to set an average/normalizing factor for the extreme outliers
November 20, 2017
The preferred SEO tool packed with features!
Our organization uses Conductor on a daily/weekly basis to get insights for on page website SEO optimizations. Moreover Conductor is used to track the performance of updates/changes made to the website.
Another use of Conductor is to compare performance against competitors via the Domain Explorer and Market Share features of the platform.
Another use of Conductor is to compare performance against competitors via the Domain Explorer and Market Share features of the platform.
- Market Share Analysis
- Keyword Rank Tracking
- Content Performance Analysis
- User Interface (Switching between accounts)
- Ability to choose any day of for comparison (Instead of "Week Ending")
- Custom reporting workspace (Ability to resize/position charts and tables)
November 20, 2017
Conductor Review
Providing targeted keyword rankings to our customers.
- Keyword reports- this is a simple and concise visual for our customers to determine where they fall in the market share for their service.
- Support- several opportunities to ask for help.
- Bulk reports sent in one email
- More structured platform training
November 20, 2017
Great tool, better support.
The Conductor platform has completely changed our decision-making process on adjustments to existing structure and content and how to create and place new content. The insights platform allows me to get a snapshot of the week's movement in a clear and customizable layout, flagging drops and gains and alerting me to any issues quickly. The audience intent explorer allows an easy way to find out the most popular searches and customer stage related to a keyword that we would want to create content to target. We also make use of the competitive IntelliScope to find out what national players are doing well to try to recreate their successes on our site.
- Advice from pro services team
- Bi-monthly calls with reps to go over details and answer questions
- Addition of the deep crawl service was huge
- The insight platform has been amazing!
- Filtering ability on recommendations
- Expanded localization abilities in all reporting
- Proactive recommendation of broken things on my site
November 20, 2017
Conductor - Great product for getting your foothold on overall SEO health and strategy
Conductor is being used to track the weekly average organic page positions of high priority keywords, the pages that are ranking for those keywords, our competitors organic positions/market share, and whether or not we are meeting our goals. There are several reports that simplify our overall SEO health and which areas/content of our website we need to update. Using Conductor has simplified my job as an analyst in communicating with leadership what challenges we face in terms of gaining new organic traffic as where we have made improvements. Also, the calls I've had with Conductor support have been very valuable and helped guide me where in the reporting I can get the information I need.
- Visually illustrates overall position health for specific groups of keywords in a way that is easy to understand.
- Tracks average page positions for all keywords appearing for specific landing pages so you can know if a specific change helped or hurt your rankings.
- Tracks the market share and page positions of your top competitors so that you have a clear idea what the cause for your loss of page positions are and what pages you need to optimize.
- Platform is easy to use and understand.
- SEO recommendations focus only on metadata improvements and completely neglects other more important factors for SEO health, such as paid load speed, responsive pages, etc.
- Although data pulled from Google Search Console is saved in platform, it cannot easily be manipulated for further analysis beyond average page position, total impressions, total clicks, and CTR.
- CS does not report overall search impressions for keywords, which is another important factor to overall organic traffic. We have had several instances where we were losing traffic not because of declining page positions but because overall interest in certain keywords was declining, and I only discovered this on my own through Google Trends.
November 20, 2017
Conductor finds the data *and* surfaces it for you!
Conductor is being used by our marketing department to take a close look at our organic performance across areas we cover as a research company. The insight pulled from the platform not only helps us drive our content marketing efforts, but is also shared with our research department so gauge what areas we should focus on in research to improve mindshare.
- Identifies keywords driving traffic to your website (in many cases where Google Analytics has no data, Conductor has a lot)
- Surfaces areas of organic strength without requiring any digging on our part
- Customer service and onboarding - theirs is probably the best I've seen in SaaS
- The names for different reporting areas can be confusing and easy to forget if you're only in the platform once every few weeks
November 20, 2017
Trusted Partner & Innovative Company
Conductor is primarily being managed by the inbound marketing team. Our company uses the platform to track organic search performance for clients who our retain our services for strategic ongoing inbound marketing initiatives. We directly manage Conductor, but provide reporting and data exports to external departments i.e. paid media, social media, and content strategy teams.
- Great technical support services
- The platforms is very intuitive and provides a good user experience
- Conductors affiliations and partners have helped
- Conductors partnerships have helped us reduce third-party tools and promote internal collaboration between teams
- The [platform] does have limitations from a back in management perspective. As in the ability to add or delete users and accounts, etc.
- Onboarding process took longer than expected.
November 17, 2017
Conductor is the best SEO platform in the market
Conductor is used by the content team and our SEO/PPC specialist to manage several thousand keywords and pages. It helps notify us of potential issues on our website, helps us identify content gaps for keywords we would like to be ranked for, and track movements in our ranked keywords in an easily digestible manner.
- Presenting suggestions on how to better our ranking for keywords in an easily executable and digestible fashion
- Email subscription reports allow us to see on a high level how we are performing with our SEO strategy and notifys us of important movements in priority keywords
- They provide fantastic training to our employees to educate us on how best to use the tool and best practices in managing SEO
- Track competitors SEO changes and how it is influencing our keywords
- I have no suggestions for improvements, it's a great platform
November 17, 2017
A Comprehensive SEO Tool with Superior Customer Service
As a digital marketing agency with an SEO service offering, Conductor is used for reporting and monitoring of all clients that receive SEO services on an ongoing basis. The tool is used to create reports which are sent to clients, by specialists to monitor, research, and make recommendations, and is also used in the business development phase as a tool to audit prospective client websites and present opportunities.
- Conductor provides a high degree of control on categorization of keywords and other data relevant to SEO efforts. This allows us to tag keywords and pages with multiple layers like priority, according to recent changes, and assumed funnel phase of the customer.
- Conductor makes it easy to adopt compared to other tools. The user interface is intuitive and organized by goal / intent in a way that makes it easy to train new users. They continue to innovate on the interface to make it easier to navigate and the knowledgebase is comprehensive and useful.
- Conductor has a lot of useful features, data partnerships, and integrations so that it's rare that one needs to leave Conductor to inform or report on SEO related work. This data is presented in insightful ways, like presenting sessions (from Google Analytics) of a particular page alongside keyword ranking growth of that URL. It's clear that Conductor strives to tell stories not just recall data, which is what our clients and ourselves need.
- As a multi-channel agency, the report builder and export functionality still leaves features to be desired. It exports only in PDF so we can't easily integrate it into PowerPoint presentations or Google slides where other channels like PPC aggregate their data. An Excel output of the visuals would provide a lot more control for us to get Conductor views into cross channel reports without needing to screenshot.
- The wysiwyg report builder can be hard to use when there's a long list of report blocks / elements. It could use a sidebar guide like PowerPoint to easily reorganize report elements. You're also unable to preview the export and awkward page breaks usually result.
- The homepage dashboard has gotten some recent updates to the Insights Stream. I would rather have a customizable dashboard for each profile so that I can see the most important metrics for each client, which usually varies by client. The Insight Stream calls out interesting changes sometimes but isn't easy to configure.
- Custom annotations is another feature that has been updated / removed in favor of automatic annotations where the system creates an annotation when a page element changes. This forces us out of the tool to leave annotations that are important but not related to site changes, like important points of seasonality or offline marketing efforts we know may affect SEO traffic.
November 15, 2017
Conductor - Insights into your organic competitors.
We use Conductor to compare our keyword rankings on Google against our competitors and for looking at the competition trends over time. On the technical side, the Deep Crawl add-on helps us do full audits on all our pages.
The platform is exclusively used by the Search Marketing team.
The main business question the tool is trying to address for us is that when there is a shift in ranking, is this shift exclusive to our brand or is it among our competitors as well? The tool also helps in discovery of new keywords in our industry that may be exclusively controlled by the competition.
The platform is exclusively used by the Search Marketing team.
The main business question the tool is trying to address for us is that when there is a shift in ranking, is this shift exclusive to our brand or is it among our competitors as well? The tool also helps in discovery of new keywords in our industry that may be exclusively controlled by the competition.
- Tracking the competition's ranking against your own. You can see who is ranking on the terms you are concerned about and discover terms you might have realized are valuable.
- Deep Crawl analysis of the site to discover problematic pages. Each run can be archived and compared against previous crawls to show changes.
- Help team is always online and can typically answer any questions you have while using the platform. If the answer is not immediately available they can usually get back to you quickly.
- Backlink analysis is not present in the tool and should be. Without any backlink data, a user would have a tougher time doing any linking auditing or analyzing a competitor's portfolio.
- Some of the functions are not clear unless you have already practiced and familiarized with the platform. Having tool tips for the different functions would help.
- Better pre-built dashboards or tutorials with specific common use cases in mind.
November 14, 2017
A great platform with an even greater company behind it
We're an enterprise-scale SaaS provider with a long sales cycle. It's imperative for us to get in front of decision makers at all stages of their journey, and Conductor has been a game-changer in helping us do that. We've been able to uncover unique content opportunities based on gaps in the market that we simply had no insight into previously. We have a small group of digital and content marketers who use Conductor regularly to research content ideas and track outcomes, but the insights we gather are used to inform everyone from our market intelligence team to product marketing managers to web developers, and more.
- Competitor tracking and market share analysis help us see trends in the market and uncover content gaps and opportunities.
- Keyword tracking, categorization, trends and ranking analysis helps us measure our success and find opportunities to improve.
- Creating reports is quick and easy, and with scheduled delivery I've been able to spend my time analyzing data to uncover insights, instead of cleaning data in Excel.
- The Customer Support team are rockstars. They know SEO and look for opportunities to help, keep an eye out for anomalies, and even onboard our new staff for us.
- Backlink monitoring is pretty basic. You'll still want another tool for any real backlink analysis.
- Bulk management of keywords, keyword categories, and content segments isn't always intuitive. I often end up in the wrong place in the settings for what I want to manage.
Conductor is primarily used for our marketing department in order to organize and identify content and web development strategies for 3 of our companies.
- User friendly platform that comes with extensive training to ensure optimal production.
- The insight stream allows me, as a manager, to view my team's progress and high level KPI's that are helpful when planning future campaigns, monitoring current content campaigns, and reassessing old content campaigns.
- Dedicated account reps, customer support, and professional services have all been key factors in the growth of our company.
- Needs more insight into social media
- Insight stream should be more visual and display snapshots and data trends
Conductor is being utilized by our organic search team to manage all clients' organic search programs. Conductor allows us to benchmark clients' current organic health as well as show organic growth directly related to the optimization we implement. Conductor also allows us to discover new opportunities through competitor research and keyword discovery tools.
- Track and monitor organic growth
- Easily derive opportunities based on the type of result and ease of implementation
- Build workspaces to simplify reporting
- Expensive
- Other tools have better local search offerings, though Conductor is improving