Overview
What is Insightly?
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM…
Insightly is a game changer!
Insight into our recovery program.
As our clients …
Good application for small companies with lots and lots of leads.
Insightly for Association Management
Insightly- They make you feel like a partner
User friendly, great diversity and good overall value for money.
The addition of the Marketing app to Insightly has locked us in!
Great place for Bulk Marketing
Satisfied Customer for Almost a Decade
Reasonable product but slowly falling behind
Insightly is worth it
A modern customizable CRM that will save time and your budget
Affordable CRM with features you will use
Great economical CRM with customization and 3rd party integration capabilities
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customer data management / contact management (365)8.787%
- Task management (356)8.585%
- Opportunity management (332)7.979%
- Integration with email client (e.g., Outlook or Gmail) (338)7.676%
Reviewer Pros & Cons
Pricing
Free
$0
Plus
$29.00
Professional
$49.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Insightly CRM Demo
Features
Sales Force Automation
This is the technique of using software to automate certain sales-related tasks.
- 8.7Customer data management / contact management(365) Ratings
The software acts as a single source for all customer data and enables users to access that data efficiently.
- 8.2Workflow management(331) Ratings
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
- 7.5Territory management(57) Ratings
Users can defines salesperson territories based on customer or market characteristics.
- 7.9Opportunity management(332) Ratings
Users can track deals and create quotes.
- 7.6Integration with email client (e.g., Outlook or Gmail)(338) Ratings
Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.
- 6.5Contract management(21) Ratings
Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.
- 6.7Quote & order management(52) Ratings
Users can create, process and fulfill price quotations and sales transactions.
- 7.3Interaction tracking(295) Ratings
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
- 7.7Channel / partner relationship management(24) Ratings
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Customer Service & Support
This component of CRM software automates help desk, call center and field service management.
- 7Case management(11) Ratings
This includes incident/ticket creation, routing, escalation, and resolution.
- 7.2Call center management(8) Ratings
This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.
- 7.1Help desk management(9) Ratings
This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.
Marketing Automation
This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.
- 8Lead management(282) Ratings
This includes lead generation, scoring, qualification, routing, and nurturing.
- 7.2Email marketing(232) Ratings
This involves the ability to send mass email to groups of people based on particular qualifications.
CRM Project Management
This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.
- 8.5Task management(356) Ratings
This includes the ability to plan, track, collaborate and report on tasks.
- 6Billing and invoicing management(39) Ratings
This includes automated invoice creation and billing.
- 8.8Reporting(302) Ratings
Software provides a broad range of standard and the ability to build custom reports.
CRM Reporting & Analytics
Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.
- 7Forecasting(92) Ratings
The software helps users accurately forecast sales based on volume and conversion metrics.
- 8.5Pipeline visualization(304) Ratings
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
- 8.4Customizable reports(291) Ratings
Users can create reports and dashboards unique to their needs.
Customization
This addresses a company’s ability to configure the software to fit its specific use case and workflow.
- 9.1Custom fields(325) Ratings
Users can create custom fields to store additional information on standard and custom objects.
- 8.7Custom objects(86) Ratings
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
- 6.8Scripting environment(6) Ratings
Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.
- 8.1API for custom integration(166) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
- 8.3Single sign-on capability(248) Ratings
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
- 7.8Role-based user permissions(182) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Social CRM
This component of CRM software helps companies leverage social media in engaging with customers.
- 6.8Social data(25) Ratings
The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.
- 8Social engagement(78) Ratings
The software can facilitate and track engagement with customers via social channels.
Integrations with 3rd-party Software
This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.
- 6.8Marketing automation(136) Ratings
The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.
- 5.1Compensation management(4) Ratings
The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.
Platform
- 8.5Mobile access(299) Ratings
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Insightly?
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
Businesses can use Insightly for:
- Relationship linking
- Contact management
- Email tracking
- Lead management
- Opportunity management
- Quote generation
- Workflow automation
- Project management
- Advanced reporting
- Mobile CRM app with business card scanning and audio notes
- Localization/internationalization- Spanish, French, Portuguese, German, Italian
- Over 40 app integrations including Gmail, Google Apps, Mailchimp, Box, QuickBooks Online, etc.
Insightly Features
Sales Force Automation Features
- Supported: Customer data management / contact management
- Supported: Workflow management
- Supported: Territory management
- Supported: Opportunity management
- Supported: Integration with email client (e.g., Outlook or Gmail)
- Supported: Quote & order management
- Supported: Interaction tracking
Marketing Automation Features
- Supported: Lead management
- Supported: Email marketing
CRM Project Management Features
- Supported: Task management
- Supported: Reporting
CRM Reporting & Analytics Features
- Supported: Pipeline visualization
- Supported: Customizable reports
Customization Features
- Supported: Custom fields
- Supported: Custom objects
- Supported: API for custom integration
Security Features
- Supported: Role-based user permissions
- Supported: Single sign-on capability
Integrations with 3rd-party Software Features
- Supported: Marketing automation
Platform Features
- Supported: Mobile access
Additional Features
- Supported: AICPA SOC II Type 1 and Type 2 audited and accredited, and US/EU Privacy Shield and US/Swiss Privacy Shield certified.
- Supported: Data import & export
- Supported: Two-factor Authentication (2FA)
- Supported: SAML-based Single Sign-On (SSO)
- Supported: OAuth Single Sign-On (SSO)
- Supported: Audit Logs
Insightly Screenshots
Insightly Videos
Insightly Integrations
Insightly Competitors
Insightly Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, French, Portuguese, Spanish, German, Italian |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(801)Attribute Ratings
- 8.1Likelihood to Renew31 ratings
- 10Availability4 ratings
- 10Performance23 ratings
- 8.7Usability134 ratings
- 7Support Rating33 ratings
- 9.2Online Training7 ratings
- 6.6Implementation Rating24 ratings
- 7Configurability16 ratings
- 10Product Scalability7 ratings
- 10Ease of integration9 ratings
- 10Vendor pre-sale1 rating
- 10Vendor post-sale1 rating
- 10Contract Terms and Pricing Model1 rating
Reviews
(101-125 of 396)Insightly has great potential!
- Simple point and click lead creation.
- Although most people use Insightly for sales, we use it to keep a list of contacts and notes. A lot of these contacts have been featured in our magazine, when we may have met at a festival or event. Easy to keep notes and individual information.
- The mobile app is lacking.
- You need to study the system a bit before you know how to use it.
Insightly is Good for Small Business
- Task Management
- Google Apps Integration
- Low barrier to entry
- Would love more mailing automation
- Our organization started on the free plan, upgraded to a paid plan, and then couldn't downgrade again. This wasn't immediately clear to us when we signed up as most of the information said you can upgrade and downgrade as necessary. Apparently not true if you want to move away from paid service.
Get some insight on Insightly!
- Project Management allows us to organize tasks as a customer moves through the sales process.
- Pipeline management, through Insightly, provides an easy way to score leads and distribute to reps.
- Insightly, at times, can be very tough to maneuver internally.
- Insightly crashes at times, or requires you to refresh certain pages after making edits.
Highly recommend Insightly for your CRM needs!
- Organizes client information
- Keeps users on task for what they are assigned to do
- On occasion tasks are not linked to the proper client, as I directed
- I think the task flow page could be a little easier to follow/interface could use improvement
Insights on Insightly with THE RED PEN
We also used Insightly to filter data for our marketing campaigns, and integrated it with external systems, like Mailchimp.
Being a SME, it helped our business a lot to organise our data and streamline operations.
- Notifications and reminders - it helps us to be on top of things.
- Insightly phone application - very useful, user-friendly and efficient.
- Mass emails - it restricts the number of emails on one go.
- Look and feel - can be more organised.
Insightly is a great program when you need a whole system!
- Storing contact information.
- Fulfilling tasks.
- Better search function for Contacts
- Honestly, everything else we just have to start using
Insightly is great for management purposes
- Task Management
- Hub of information
- The design could be a little more appealing.
- A little more user friendly, it is pretty to use but I am also tech savvy.
Business development associate uses Insightly to keep track of leads
- Linking contact info to account info.
- Allowing meeting notes to be stored in account pages.
- I really disliked the word processing function in the meeting notes a part of the site. It was almost impossible to format spacing and bullet points, and it was even harder to copy/paste from Word. I usually would just upload my Word doc with notes to show up as an attachment, but that took longer to do and access later.
- I didn't love the design of the site: I could have been easier to navigate and more sleek looking.
Insightly is the next generation CRM
- Lead management.
- Ease of use -- it's intuitive.
- Workflow management.
- More standard reporting.
- Data retrieval can be slow depending on the request.
- No FedRamp.
Search no further, Insightly is the CRM to use.
- The search function is priceless. It is easy to find information about projects and proposals (opportunities) colleagues are working on.
- The ability to link or connect contacts, leads, opportunities, and projects is a natural process. This intuitive process makes it easy to see data in multiple facets.
- Insightly connects with Outlook, so it's easy to use with programs I use on a daily basis. This helps streamline processes and increases productivity.
- The print function should be able to print a full page, not just what is visible on the screen. Fortunately, there is a workaround for this.
Everything you need to speed up your CRM
- Out of the box integrations to major communication/office tools.
- Inbuilt reporting tools are very useful for viewing data at a glance.
- Low cost is very useful for start-ups and medium businesses.
- Its target audience seems to be smaller businesses, despite the tools available being applicable for larger industries too.
- Different account levels do not filter down as much as other tools, allowing for some users to access more/less than intended.
- Some free tools offer the same functionality, despite them losing some professional aesthetic.
- Insightly does a great job of storing customer data, including contact information.
- Insightly has a lot of flexibility and customization options.
- Insightly has great pipeline options that allow you to track your customer journey in the CRM app.
- Insightly's mobile app could be designed better for mobile interfaces.
- It takes a while to get Insightly setup in the beginning.
- Training users on Insightly can be cumbersome, the user interface isn't always easy to figure out.
A feature packed CRM for small businesses (& smaller teams)
- Seamless management of Marketing and Sales process
- Integration with MailChimp
- Dashboards allow you to take knowledge based actions
- Cross-functional team communication is smooth
- It needs a visual overhaul as user experience can sometimes be affected due to outdated design
- Limitations around restricting access to certain parts of the application to unrelated users
- The calendar is buggy at most of the times as it does not pick information based on meetings and calls scheduled outside of Insightly
A great tool for those looking for their first CRM
- Great integrations.
- Price was perfect for small teams.
- Very intuitive to use.
- The calendar in Insightly was not up to par with other providers.
- Would love to have seen a more visually appealing UI.
- Tasks feature is lacking.
Project Management made easier and efficient!
- Backs up all the important documents and data.
- Importing of contacts is a very helpful tool which I cannot forget to mention.
- A project can be expressed in a simple, detailed and informative manner.
- The sidebar navigation is also very helpful and comes in handy most of the times.
- It is $99 per month and we found it to be a little expensive.
- The e-mail feature is a little bit confusing.
- It has bad customer service.
Pros and Cons of Insightly
- Exceptional reporting and alert capability
- An abundant number of templates for use across multiple applications
- Email capacity is quite large
- Not best suited for very large-scale businesses
- Reporting capability is great but there could be additional options for customization
- Sometimes there are results in duplicate entries/records which can lead to unproductive time
insightly is the best option for our sales processes
- it is a very useful tool to manage everything related to our corporate agenda
- It allows you to open up an account for free with limited storage of course but still is very affordable if you upgrade to the Plus Plan.
- The sidebar navigation makes a lot of sense, and that is about it.
- The email function can get a little confusing.
- It's not super intuitive and I have had a hard time making use of all the functionality I need from my phone.
- I honestly do not like the color that Insightly has set as their theme color.
Good and Cheap CRM
Managing projects, opportunities, and lead. It enables me with all of this added functionality.
- I think that it's simple monitoring every one of the 'activities' and errands e.g. messages, calls, recommendations, connecting those to errands and making openings.
- It is valuable to have this connected to singular contacts with the prospect/customer. It's extremely instinctive and simple to utilize, notwithstanding when you don't have much time to spend on business improvement. Not certain what else as I'm not utilizing it regularly.
- It is much cheaper than Salesforce and better than it.
- The web browser app interface is great, looks pleasant and is really responsive (quick).
- The navigation is tricky and cumbersome. It takes too many clicks to get to my projects. They could have made it more simpler and quicker by giving quick tabs or an option of favorites or something.
- It is $99 / user, per month (billed annually) for the enterprise so if you are a startup, you probably can't afford it.
Change the pace of your company with Insightly, the best CRM.
- Backs up important information.
- Avoid flaws in tasks, which saves us a lot of time.
- It is an excellent CRM, light and practical to use with a great interface.
- Import of contacts, this tool is very important for our organization.
- We always have the opportunity to link Insightly with other applications.
- Maybe my only and exclusive complaint about this software would be that once I exported some information I can not import it back again.
Take control of your project with Insightly
What most impacted our client was the way we presented the project's metrics, so they could validate with the data in hand the expected progress.
- It allows us to synchronize with common applications that we have been using frequently such as Gmail, Office 365, etc.
- The way we present the progress of the project, in a very fresh and understandable way.
- It allows us to manage delivery times, efficiently, so that we accelerate in cases where we see delays.
- Offers a variety of ideas, to send reports that serve us internally to increase our productivity and motivate employees to achieve achievements.
- There is an Insightly module which allows streamlining business processes. In the beginning, this module is usually a bit confusing, due to the way data are introduced and how they relate to data that we already have from our clients.
- Initially, there is a relatively high start-up cost.
Unsuitable scenarios would be when you do not acquire a professional license, you lose many functionalities, this would be a small disadvantage, so you have to always pay for the higher cost option.
Insightly - Exceeds Expectations
- User-friendly database set up via import of contacts from multiple sources
- On-going support and training: live webinars, recordings or on-line Q&A are invaluable
- Reporting flexibility and ease of adding custom fields
- Accessablity from multiple platforms: I use it daily on my desktop, laptop & Android
- Recurring task management could use more flexibility on the triggers
- Emails are kept in one repository & don't link directly to the project/person referenced
- QuickBooks not accurate if multiple projects/subcontracts for one client
- Customer support is non-existent: no phone help, online chat or ticketing helpdesk system. Just post a question & wait to see if someone answers it!
Optimize Project Management with Insightly
- It is software that allows better control and monitoring for project management.
- It allows the centralization of internal and external contacts of the company, improving the communication channels with suppliers and customers for the quick access to information.
- Through this software, a correct functional management of the company, tasks and processes is maintained.
- The most versatile part of Insightly is that it starts with basic and simple features that can be expanded as you grow your needs within the company.
- I would like this software to have a more dynamic interface when loading tasks and / or files.
- That a sales management and support process is more practical to operate.
Business management
Social CRM
Mobile CRM
Insightly a great offering, Easy to use - Easy to import lists
- Total contact management software that include picture of person.
- Great training videos to guide all level of users.
- Wonderful opportunity to scale the software as the company grows from startup to height unknown.
- CRM and project management together in the same application.
- Can't send HTML emails from within Insightly.
- Responsive customer service that doesn't seem well informed to deal with anything beyond the most basic of questions.
Of the best CRM software in the market, excellent.
- It has an excellent sales process and an incredible marketing facility with customers.
- The price is affordable enough for small companies to get the program.
- It accommodates in the best way the growth curve of my small business.
- There are many videos for new customers who are entering the software to have the ability and speed to catch up and not be left behind.
- Sometimes it is not visually beautiful, it still needs to improve its appearance.
- The free version does not provide all the tools or features that a paid version offers, so it is almost mandatory to buy the membership.
Insightly Progress
- Lots of filter options!
- Automatically pulls contact Social Media profiles!
- Sends email confirmations when uploading a .CSV doc with specifics on who was uploaded, any skipped, dupes etc.
- So many pop-up screens on one page can get cluttered.
- Each column has to be manually adjusted to view contents each time.