Salesforce Marketing CloudFormerly Pardot, Evergage, ExactTarget, MyBuys, Datorama, etc.
Overview
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Powerful but Lacking in Multiple Ways
Salesforce Marketing Cloud - A piece of cake!
Scalable and Robust
Salesforce Marketing Cloud: As powerful as it is complicated
Robust features if you have the time to learn them all...
Expensive but powerful CRM product.
Salesforce Marketing Cloud Views
Love Salesforce Marketing Cloud
Salesforce Marketing Cloud is Very Complex but Rich !
Salesforce Marketing Cloud is very powerful
Salesforce Marketing Cloud Review
Salesforce Marketing Cloud Review
Using Salesforce Marketing Cloud in HR tech
How Salesforce Marketing Cloud Differs From Its Competitors
Campaign Performance
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The ability to personalize messaging is …
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- A/B testing (139)8.484%
- Email deliverability reporting (119)8.383%
- Dynamic content (140)8.282%
- List management (116)7.575%
Reviewer Pros & Cons
Pricing
Account Engagement
$1,250
Engagement
$1,250
Intelligence
$3,000
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $1,250 per month per installation
Product Demos
Pardot Engagement Studio: How-to Demo
How to Use Pardot Salesforce Engage
Pardot Demo: A Pardot Introduction for Beginners
Pardot Marketing Automation Demo
Inspire Meaningful Moments Through Salesforce Marketing Cloud | Salesforce Demo
Salesforce Marketing Cloud Account Engagement: B2B Marketing Automation Overview Demo
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.1WYSIWYG email editor(110) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 8.2Dynamic content(140) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(100) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.6Landing pages(108) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.4A/B testing(139) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.5Mobile optimization(98) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.3Email deliverability reporting(119) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 7.5List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.1Triggered drip sequences(84) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.7Lead nurturing automation(100) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(100) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.6Data quality management(104) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 7.6Automated sales alerts and tasks(92) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.9Calendaring(93) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.9Event/webinar marketing(87) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.2Social sharing and campaigns(76) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(32) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.6Dashboards(107) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(111) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(88) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(81) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(78) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.4Customizability(99) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 8.7Integration with Salesforce.com(101) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(8) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.7Integration with SugarCRM(7) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.3Third-party software integrations(14) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
- Supported: Third-party software integrations
Salesforce Marketing Cloud Screenshots
Salesforce Marketing Cloud Integrations
Salesforce Marketing Cloud Competitors
Salesforce Marketing Cloud Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(1353)Attribute Ratings
- 9.5Likelihood to Renew112 ratings
- 10Availability11 ratings
- 9.6Performance9 ratings
- 6.1Usability35 ratings
- 4Support Rating35 ratings
- 8.1Online Training7 ratings
- 5In-Person Training4 ratings
- 3Implementation Rating17 ratings
- 7.9Product Scalability24 ratings
- 7Ease of integration2 ratings
- 10Vendor pre-sale2 ratings
- 8Vendor post-sale2 ratings
Reviews
(1-25 of 169)- Automation Tool/Journey Builder
- Support and Documentation
- Managing Leads and Outreach Initiatives
- Outdated UI/UX
- Tiered Pricing/Hidden Fees
- Complex Legacy System that Requires Heightened Levels of Onboarding and Training
Robust features if you have the time to learn them all...
- Email Campaigns.
- Scoring Leads.
- Prospect Engagement.
- Flexibility in system.
- Reports
- Customization
Love Salesforce Marketing Cloud
- Mass communication
- Uploading campaigns
- Tracking email delivery and open rates
- Table feature in the emails - adjusting the sizes is difficult
Pinch points are not being able to easily amend table row/columns sizes.
Salesforce Marketing Cloud is Very Complex but Rich !
- mass emails
- list segmentation
- syncing of data between sales cloud and marketing cloud
- reduction of features
- simplified interface
- a more user friendly way of building out processes
Salesforce Marketing to the Rescue for one stop marketing needs!
- Marketing automation.
- Analytical analysis results help drive future motives.
- Personalization is super easy to do.
- It is not learning you - you have to learn it.
- More intuitive help would be great.
- Social media friendly but could use some more guidelines.
Salesforce Marketing Cloud improves conversion rates.
- User friendly interface.
- Connects well with Salesforce Sales Cloud.
- User management and control works smoothly.
- Automation rules works really well once you understand how to use it.
- Dynamic content is not as user friendly as it could be.
- Advanced reporting inside Marketing Cloud.
- Better drag and drop functionality for landing pages.
B2B Marketing Automation Tool That is Easy-to-use
- Out-of-box lead scoring capability is great to start with lead scoring
- Engagement components can surface prospect engagement data in Sales Cloud
- Implementation is more straightforward compared to other Marketing Automation tools
- Some automation capabilities are limited (for example: you cannot check if email A was delivered and trigger an automation)
- New email and landing page builder capabilities need future enhancements
- API capabilities need to be improved
Great platform for personalized targeting!
- Personalized Website Experience
- Personalized Emails at Open-time
- Provides valuable data and Insights
- Low cost plan for small businesses
- Some bugs should be updated
- Should include a free trial
Great tool to for management of Sales workflows.
- This tool is very user friendly.
- The UI and UX of the software are really attractive and easy to navigate throughout the software.
- Two-factor authentication.
- Lightning salesforce is not at all user-friendly and confusing as compared to the classic version.
- There is so much to offer by Salesforce that sometimes it is difficult to start the day to solve the actual problem statement. Dashboards are intuitive but extreme planning should be there before starting your day.
Highly-Effective Multiple Data Management and Powerful and easy Salesforce Platform to start.
- Different data management functions.
- Simple reporting features.
- Functional data transferring tools.
- On deep functions setting it has to involve their technical team.
- To pull various data with different sizes is very complicated.
- Not easy to categorise multiple data formats when new to this software.
Advertising and Publishing using Salesforce Audience.
- Customer data marketplace.
- Data management platform
- Advertiser.
- The advertising parameters could be bit more elaborative.
- Integration capability expansion with new technologies.
- Customer media experience can be enhanced.
Good software with great experience
- Lead/Opportunity lifecycle management
- Informative and customized reporting systems
- Understanding and manage customer requirements
- Dashboard's visualizations can be improved and may provide better charts.
- There is usually a lag when data processed is huge.
- Pricing
- Centralized customer data from multiple sources.
- Automatic segmentation of the customers.
- Drive on-time and real-time customer interaction.
- Needs a lot of backend development before ready to go.
- Users will benefits from multi session training.
- Hard to explore potential data issues.
A great tool if integrated well
- Single customer view
- Audience management
- 360 view
- Very reliant on cookies
- Didn't play with with third parties CMP's
- Assumes an all digital environment
- Simple and efficient UI
- Increased efficiency through connections to Salesforce ecosystem
- Configurability to ability to host multiple team workspaces within same platform
- Integration with non-Marketing Cloud MAPs could be more seamless
- Actionable customer insight could be difficult to gather with faulty/incomplete datasets
- Required Einstein in order to access full potential of data science insights
Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.
Stable but old feature set
- Lead capture.
- Email marketing.
- Lead scoring.
- It has limited reporting capabilities.
- Landing page creation can be improved.
- Dated User interface.
Complex but Powerful
- Email and marketing automation.
- Data management.
- Dynamic content.
- The platform is extremely complex.
- You will require at least one employee dedicated to setting it up and maintaining the platform.
- Customer support is not great.
Salesforce Marketing Cloud - It is an Email Marketing platform only and not a Marketing automation tool
- Trackable in salesforce
- Sales team can use this as this is easy to use
- Can segment the database well as we don't have to import product related data into Marketo and then segment them
- User Interface can be improved
- Expensive for small organizations
- Initial onboarding takes time
Great if your sales team uses salesforce
- SalesForce Connection/Integration - While I found that most marketing automation software "sucks" in their own way, Pardot does the SalesForce integration the best. Which is really important if other departments such as the sales team uses it to follow up on prospects.
- Segmentation - Pardot has some great rules/segmenting features that make it easy to implement engagement programs/email campaigns. Also, with the SF connection, it is a 2-click process to go from a contact or leads report to having a new list in Pardot.
- Uploading New Lead/Contact Lists - The uploading system automatically deduplicates by email address, which comes in handy all the time! Also, uploading big lists of client updates etc. is very efficient and easy to implement.
- Reporting - I have yet to see an automation tool with strong reporting, but Pardot's is really lacking here. The reports are not very customizable, you can't filter out for things like previously imported leads, and their landing page/form reports are EXTREMELY unreliable.
- Support - Honestly, trying to get someone on the phone is not only difficult, it is expensive. They just merged their pardot and salesforce support teams and even deciphering their emails can be difficult.
- UX/UI - Similar to SalesForce, it is not very intuitive, they use marketing definitions that don't make sense (campaign), it isn't the prettiest or easiest system for landing page or email creation. Their navigation is really really bad.
- Central source of truth
- Integrations with zendesk and other platforms
- Smooth integration with G Suite
- Load time
- Clunky interface
- Issues since lightning was released
It had limitations on the number of automation rules to set up.
Don't have to send engagement stream emails at specified time in a day.
- Form completion actions are good.
- Ease of use.
- Takes far less time to get hands-on.
- Awesome integration with SFDC.
- Very simple to launch email campaigns.
- Don't limit on the number of automation rules to be used.
- Add the time as well to schedule engagement emails.
- Build a global module email template in Pardot.
It doesn't suit to large enterprises.
Salesforce Marketing Cloud Email Studio Review
- Usability
- Organization
- Adaptability
- Integration
- User onboarding
- Mobile optimizaiton
- Segmenting by one or two variables is simple and intuitive.
- Changing email language is simple and quick.
- Options for integration
- Segmenting beyond two variables is not easy, or well-supported.
- The UI and navigating through the platform can be time-consuming.
But if your PII data is not too sophisticated and you are focused on being able to send mass emails, Pardot it great. Particularly if you would like to do A/B testing.
Pardot is a phenomenal tool!
- Email drip campaign automation
- Advanced features such as landing pages and branded preference center pages
- Builder feels great and is easy to use if you have coding knowledge
- No robust drag and drop builder
- Pardot is often slow to adopt new technologies and integrations
- No Litmus integration
- Pardot doesn't show ESP renderings well within its own infrastructure
Do not touch Salesforce Marketing Cloud Email Studio
- Nothing
- Nothing
- Nothing
- Everything