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Constant Contact Lead Gen & CRM

Constant Contact Lead Gen & CRM
Formerly SharpSpring

Overview

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. …

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Recent Reviews

TrustRadius Insights

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing …
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Decent Platform

8 out of 10
June 23, 2022
Incentivized
We use the SharpSpring from Constant Contact for the following: tracking ROI and progress with sales leads; social media planning; …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (498)
    9.2
    92%
  • Email deliverability reporting (496)
    8.9
    89%
  • Lead scoring and grading (490)
    8.6
    86%
  • Dashboards (486)
    8.3
    83%

Reviewer Pros & Cons

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Video Reviews

2 videos

User Review: New Businesses Will Find SharpSpring To Work As A Great Place To Start With Marketing
03:11
SharpSpring Review: Is Not Only Used Effectively By Marketing Co, But Recommended In Client Use
02:56
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Pricing

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Lead Gen & CRM

Starting at $449

Cloud
per month

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.constantcontact.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $449 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.5
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.8
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.1
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.8
Avg 7.6
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Product Details

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion.

Attract
- Acquires hot leads faster with email & social marketing, plus retargeting ads. Leads are automatically scored based on their activity and passed to sales.

Nurture
- Helps deliver the right message to the right people, at the right time. With a flexible centralized CRM and customizable automations, tasks like nurturing leads and sales follow-ups are easier.

Grow
- Insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

Constant Contact Lead Gen & CRM Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Constant Contact Lead Gen & CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported CountriesAvailable Internationally
Supported LanguagesEnglish, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian

Frequently Asked Questions

Constant Contact Lead Gen & CRM starts at $449.

HubSpot Marketing Hub, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for Constant Contact Lead Gen & CRM.

Reviewers rate Lead nurturing automation highest, with a score of 9.5.

The most common users of Constant Contact Lead Gen & CRM are from Small Businesses (1-50 employees).

Constant Contact Lead Gen & CRM Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)56%
Mid-Size Companies (51-500 employees)43%
Enterprises (more than 500 employees)1%
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Comparisons

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Reviews and Ratings

(670)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Constant Contact Lead Gen & CRM is a versatile CRM tool that offers a wide range of features, making it a valuable asset for managing customer relationships and capturing every interaction. Users appreciate the breadth of features available within Constant Contact Lead Gen & CRM, which allows them to efficiently guide clients in marketing automation and lead generation. With its user-friendly interface and excellent tutorials, Constant Contact Lead Gen & CRM proves to be a cost-effective solution that offers exceptional customer service. Marketing agencies and businesses alike rely on this software to effectively manage growth, engage with customers, and address their marketing and sales strategies in one centralized platform.

The primary use case for Constant Contact Lead Gen & CRM is email marketing, including the sharing of newsletters and nurture content with targeted lists. Sales teams also benefit from the software's ability to automate basic emails and marketing campaigns, freeing up time for higher-value tasks. Additionally, Constant Contact Lead Gen & CRM serves as a powerful tool for marketing automation, website submissions, sales management, and account management. It helps gather leads, send targeted emails to leads and opportunities, and address lead management needs.

Users find that Constant Contact Lead Gen & CRM provides the right information at the right time, enabling them to easily understand their sales process and identify areas for improvement. The software facilitates lead database management, tracking, follow-up, and account management. While reporting accuracy can sometimes be a challenge, Constant Contact Lead Gen & CRM offers white-labeling options and integration capabilities by combining CRM, email marketing, and landing page building into one comprehensive solution.

By utilizing Constant Contact Lead Gen & CRM, businesses have been able to solve various problems related to lead capture, user identification and tracking, CRM functionalities, as well as lead management. The software's lead scoring system allows users to prioritize leads effectively and take focused actions. Sales and marketing teams rely on Constant Contact Lead Gen & CRM to track new business prospects, manage contacts efficiently, and gain an overview of their marketing and sales activities and results.

Constant Contact Lead Gen & CRM has proven valuable for agencies managing websites for multiple clients through its partner portal. It effectively tracks ROI and progress with sales leads, aids in social media planning and automation, and provides lead scoring capabilities. Furthermore, Constant Contact Lead Gen & CRM assists in identifying opportunities, understanding prospects' stage in the pipeline, facilitating projections, budget planning, and determining priorities.

The software has also played a crucial role in tracking marketing efforts such as social media post engagement, email analytics, and landing page development. Users appreciate Constant Contact Lead Gen & CRM's ability to reach out to prospective clients, maintain communication with current clients, and prevent anything from falling through the cracks. Marketing automation, CRM functionalities, persona segmentation, recent interaction history analysis are among the various uses of Constant Contact Lead Gen & CRM. Users have found success in using Constant Contact Lead Gen & CRM for marketing automation, CRM, sales functions, and making calls to numerous countries. The software is used daily for handling incoming leads and contacts, managing and monitoring the sales pipeline, automating workflows, creating custom forms and landing pages, managing email subscriber lists, and deploying email marketing campaigns. It offers flexibility and allows users to maintain a consistent brand experience throughout the client/customer journey.

Constant Contact Lead Gen & CRM has proven effective in optimizing sales through onboarding sales teams and creating sales pipelines, resulting in fewer lost leads and better client and prospect engagement. Users have consolidated their CRM, email marketing, landing pages, and social media tools into Constant Contact Lead Gen & CRM, enabling them to utilize behavioral data for targeting their marketing efforts. As a centralized software solution for managing marketing, sales, and lead management within agencies and businesses, Constant Contact Lead Gen & CRM provides automation capabilities across various teams, including marketing, sales, and finance. It also facilitates contact management and internal communication.

For ad agencies and clients alike, Constant Contact Lead Gen & CRM has become the primary software for lead generation, nurturing, and selling. The live chat feature has been successful in engaging visitors on users' websites. Additionally, the affordability and ease of use make Constant Contact Lead Gen & CRM a good fit for marketing agencies and B2B companies. Organizations rely on it to conduct email marketing campaigns, drive users to landing pages, and manage account notes and vital information.

Constant Contact Lead Gen & CRM helps keep sales information together in one place while strengthening communication between sales and marketing teams. Customers appreciate its native connection with common tools as well as the variety of resources available for digital marketing. With a wide range of marketing and tracking capabilities integrated with third-party platforms, Constant Contact Lead Gen & CRM provides users with a complete view of the customer's experience.

Users have praised the responsive live support team for providing necessary steps and solutions to any issues faced. In summary, Constant Contact Lead Gen & CRM has proven to be an indispensable tool for businesses seeking effective lead management strategies, streamlined communication between teams, and a centralized platform for managing marketing and sales efforts. Its feature-rich capabilities and user-friendly interface make it a valuable asset for both marketing agencies and businesses looking to enhance their customer engagement and drive growth.

Intuitive User Interface: Users have consistently praised the intuitive user interface of Constant Contact Lead Gen & CRM, with many stating that it makes tasks easy to accomplish. Several reviewers have expressed their satisfaction with how easily they can navigate through the platform and perform various marketing activities.

Wide Range of Marketing Capabilities: Many users appreciate the extensive range of marketing capabilities offered by Constant Contact Lead Gen & CRM. They have highlighted features such as automation workflows and personalized messaging, which allow them to create targeted campaigns for their audience. The platform's versatility in managing multiple campaigns has also been commended by several reviewers.

Reliable and Insightful Reporting Tools: Reviewers value the reliability of Constant Contact Lead Gen & CRM's software and its ability to provide insightful reporting tools. The CRM system effectively tracks leads and interactions, allowing users to gain valuable insights into their marketing efforts. This feature has received positive feedback from a significant number of users who appreciate the comprehensive reporting feature provided by Constant Contact Lead Gen & CRM.

Confusing and unintuitive user interface: Users have found the email builder's user interface to be confusing and unintuitive, making it difficult for them to efficiently complete tasks. They have expressed frustration with navigating through the software and understanding how to use its features effectively.

Cumbersome design in menus: The design of the email builder has been criticized for being cumbersome, particularly in the menus for the database and HTML editors. Some users have mentioned difficulties in finding specific options or functions within these menus, which has hindered their workflow and efficiency.

Lack of flexibility and variety in templates: Several users have expressed disappointment with the lack of flexibility and variety in email templates provided by the builder. They feel that there are limited options available, which restricts their ability to create visually appealing and engaging emails.

Users recommend utilizing SharpSpring for its customized reports and other features that cater to individual marketing needs. It is advised to thoroughly learn the system before implementation, taking advantage of the automation features during the 30-day free trial. Users also suggest seeking guidance from the support team, account manager, and onboarding specialist for seamless onboarding. Another important point to consider is to align your CRM requirements with SharpSpring's specialization in marketing automation rather than a comprehensive sales CRM tool. Users propose consolidating campaigns into multiple lists for optimal organization. Overall, users appreciate SharpSpring's customer-centric approach and advanced technology, considering it a cost-effective solution with extensive functionality. It is worth noting that Sharpspring is particularly recommended for businesses heavily reliant on email marketing. Furthermore, users encourage feedback submission to customer service when specific desired features are absent. SharpSpring is deemed suitable for managing sales and marketing activities efficiently while providing robust reporting capabilities. To fully harness its potential, users highlight the importance of investing time in understanding and mastering all of its offerings.

Attribute Ratings

Reviews

(151-175 of 522)
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Score 10 out of 10
Vetted Review
Verified User
We repair glass, we don't replace glass. The services our company provides are very specific, and people don't search for our services until they need them, so when we get a potential customer to our website, we need to be able to answer any questions they may have about their specific problem. If the website doesn't give them the answers they were looking for, they might choose to replace glass and we miss the opportunity to repair glass. By using SharpSpring landing pages with triggers, and calls to action, we are able to convert more website visitors into contacts, thus turning them into additional sales.
Nolan Lowry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
SharpSpring is very well suited for CRM purposes and for Marketing Automation workflows. Triggers allow for automated messaging to all industry types and for prospects and customers at every stage of the customer journey. If you're looking for a single platform that allows posting, engagement, advertising, and reporting on all social platforms, SharpSpring could use improvement in that area.
September 03, 2020

SharpSpring is a lifesaver

Score 10 out of 10
Vetted Review
Verified User
SharpSpring is well suited for any sized agency. For LSEO, I am the sales force, literally. But, by enabling an automation process, my clients get the attention they deserve without hiccups. Atop of that, I use the amazing suite of templates for email marketing. It's a great tool that is always being updated.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I can't yet speak to the power of SharpSpring in the consumer space, but we now have a few clients that are seeing positive results from a lead gen and management standpoint in the B2B space. There are certainly great marketing automation tools available, but considering the cost and intuitive features that are available (and aren't extra as you utilize the features), SharpSpring has been an excellent additional to our product offerings.
Josh Aston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized

I've worked with HubSpot, Adobe, Marketo, Pardot, and a myriad of other digital marketing tools. I've used tools that cost 1-2 million a year, spent months on integrations. I've honestly never found a tool that is so capable, so easy to implement and does not require 6 figures of budget to fund it as I have in SharpSpring. I think SharpSpring is a no-brainer tool for any small to medium-sized organization. It may even cut it for larger organizations. While I'm very impressed, I see the company continuing to strive towards an even higher level of greatness.

Don't spend your time on integrations and getting tools to communicate. Spend your time on strategy, testing, and building out a ridiculously successful sales and marketing approach.

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have and we will continue to recommend SharpSpring to our clients and even to our colleagues. It has been a great tool for diving deeper into our prospect's world and their intentions through the purchase journey. Many of our clients use it and both their marketing and sales teams see the value in it.
Dorothy Wolden | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is great for agencies that need both a marketing automation tool and CRM. They focus on the needs of small business by keeping the platform easy to use and yet robust enough to accommodate as they scale.
Jonathon Tsourakis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is well suited for agencies that manage clients' marketing accounts. This is a great tool not only to show ROI, but to build a sales/marketing funnel to prove the value of your efforts.

It would be less appropriate with companies that work in short sales cycles with low transaction value. Then again, the tool's remarketing features could be accessed in this area.
Rodrigo Cuevas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SharpSpring has a feature within the contact manager that enables you to keep track and analyze "the life of the lead." This refers to all content, activity, engagement, clicks, and time spent on each content. This facilitates us with our content strategy when trying to create more opportunities and fill up our pipeline. It's very easy to manage contacts through SharpSpring because it allows you and your team to see all team interactions with that prospect, keeping everyone in the loop of the sales process. It facilitates the process of following up with your prospects.
Michael Naylor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is best at doing the heavy lifting for your marketing campaigns. Email is the backbone of most of these campaigns, even when you think it's something else. The email is how you follow up, it's the only way you can reach directly out to a specific customer without some platform getting in the way. Link this with social media, embed the forms on your landing pages, and you've got something amazing. Tracks every step, and you can fully attribute the campaign to where it belongs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
SharpSpring is great for those that are looking to quickly deploy a landing page meant to attract leads for a drip marketing campaign. It is also ideally suited to remarketing to missed leads that did not close during the initial buying cycle. The social listening feature is also a great way to stay on top of current trends to direct your content initiatives.
Sherri Oldham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

With SharpSpring, my team and I are able to stay on top of our prospects, analyze which pages they're visiting on our website, measure their engagement levels from the content we send out to them. Additionally, we also have marketing analytics at our disposal to review which traffic sources are generating the most traffic. The ability SharpSpring gives you to create, manage, and measure your campaigns is beyond useful.

The social media publishing aspect could be a little more robust with real-time analytics. Sometimes the content you're trying to post does not exactly translate the way you want it to on the actual social media platform. Also, the trackable links don't always display an accurate representation of the number of clicks on media attached to your posts. The links to the trackable links should also be a lot shorter to motivate users to click on these links.

Jane Peeks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The cost of the SharpSpring CRM platform is affordable for small to medium-sized businesses but still has all the functionality of the ridiculously expensive platforms. The clients we switched are thrilled that we could save them thousands of dollars per year. I also really appreciate that we can request improvements or changes to the software to make it even more user-friendly.
John Stone III | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
SharpSpring is well suited for growth companies that manage both marketing and sales to attract, engage and convert buyers. It is a single integrated technology stack that is very affordable for SMB. It is not HIPAA compliant so not suitable for health care providers, it can scale, but may not be positioned for a global enterprise.
Lizbell Gabriela Nieves León | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I consider SharpSpring to be the best platform to manage sales opportunities, due to its unlimited power when creating different campaigns at the same time. It allows to me to visualize in real time the movement that each leader has within their website, it also facilitates the call to action so that a seller can attend to the request before the competition acts.
Jordan Valentin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
I think any agency that's looking for a tool to resell could benefit from SharpSpring—mainly because of the price point and because it's all in one. I've noticed that clients get tired of having to pay more every time we want to try something new or step up their marketing. This allows them to have a better idea of what their expenses are going to be. I also think that small businesses that need marketing tools that won't break the bank can benefit.
Score 8 out of 10
Vetted Review
ResellerIncentivized
This is an awesome cost effective CRM and marketing automation tool for an agency. Built specifically for an agency model and resale. Good for our clients who are using HubSpot but don't have the budget to use all the features or are not using it at it's potential. SharpSpring is a fiesty and powerful option. We've had a great experience with the team and are still learning new ways to set up and leverage all its capabilities (e.g. perfect audience targeting).
Jeff Dennings | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
SharpSpring offered us a way to implement marketing automation at a price that our business could afford. The features are more than enough for us to compete with companies that are much larger than we are. So the pricing got us to commit, but since then their customer service has proved to be nothing short of spectacular. The onboarding was laid out for us step-by-step. We have a specialist that we talk to frequently that keeps us on task. When we did hit a snag, support stepped in to resolve it quickly and accurately. The video training shows click by click what to do and how to do it. An added value is a webinar series on implementation and use. The platform is modeled in a way that replicates our business model, so our employees found it logical and easy to implement their pieces of the big picture.
Score 10 out of 10
Vetted Review
Verified User
I use SharpSpring every day to manage the contacts and send automatic communications to my customers, then I generate reports to evaluate engagement. Also, I check the improvement of our sales team and the opportunity that we have to close deals.
It is difficult to integrate some external apps such as SMS software.
Score 10 out of 10
Vetted Review
Verified User
I've used it with really small businesses where I thought marketing automation might be overkill, but it worked great and brought in a fantastic ROI, especially given the low price (the lowest I found that has a solid feature set). I helped a restaurant double their sales during the shutdown and raise money for the local medical professionals fighting the Coronavirus.
Amy Cottrell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If anyone is seeking a platform that can be commanded and benefit their company quickly, I would highly recommend taking the time to research and add this to their services to assist in the success of their company. The ease of switching over to SharpSpring from another platform helped us to dive right in.
Score 10 out of 10
Vetted Review
Verified User
It is not a tool for spam or for only sending emails once in a while - because their engagement scores are monitored and makes it harder to send to email lists when the these scores are low. SharpSpring is great for when you need to to distribute bulk emails. If you want to personalize the emails, have multiple campaigns and lists to manage. If you are a small to medium company like mine this is a valuable tool for online marketing.
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