VWO Reviews

173 Ratings
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Anonymous | TrustRadius Reviewer
March 11, 2019

VWO: An All-in-one CRO platform

Score 7 out of 10
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We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.
  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.
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Anonymous | TrustRadius Reviewer
November 12, 2018

VWO is effective, but sometimes clunky

Score 7 out of 10
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Our marketing department uses it to A/B test new website organizations, promotions, and product page layouts. It lets us make temporary changes to our website strategy, see the effects, and then decide whether or not to commit to them on the live site for our entire audience.
  • Live previews of changes as you make them
  • Direct HTML access or a simple UI, as needed
  • Google Analytics integration
  • The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
  • The web editor is sometimes slow to load or reflect changes, and occasionally locks up
  • Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page
It's the best A/B testing solution we could find for our own website and it's mostly very good at what it does. It has some usability issues on occasion, and the interface can be clunky, so it's not the easiest thing to pick-up-and-go, despite appearances; simple changes should be easy enough for a beginner to make but it takes some time with the interface to understand all its quirks.
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Anonymous | TrustRadius Reviewer
March 01, 2019

VWO Review from agency perspective

Score 9 out of 10
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VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
It can be quite tricky to implement tests when you don't know JS.
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Anonymous | TrustRadius Reviewer
February 22, 2019

Great product for getting started with web testing

Score 8 out of 10
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VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
  • A/B testing in a way that does not require changes to the website instance itself.
  • Heatmap testing with minimal negative impact on load times and performance.
  • Specific user recordings for more information when desired.
  • We still have to rely on Google Analytics for a lot of user data and tracking.
  • No good way to connect to Google Analytics goals and funnels, so there are redundant options.
  • Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.
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Anonymous | TrustRadius Reviewer
February 22, 2019

VWO review

Score 9 out of 10
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In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
  • Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
  • It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
  • Ability to send preview links and QR codes of test variations.
  • The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
  • The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
  • Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
This is a great tool to use if you are wanting to change something on your site, but want to make sure it is the best thing to do for the user. You can use this tool to track user conversion and engagement on the website to track the success of the changes you are made. Although, if the changes are quite large on the page/site, it may not be appropriate to do this on VWO, as it can break and cause more issues on your site. For instance, major changes to the page, such as new navigation, may be too big for VWO.
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Anonymous | TrustRadius Reviewer
February 21, 2019

cheap option

Score 7 out of 10
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This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
  • Very communicative.
  • They come up with great ideas on their own.
  • Easy tools.
  • Great reporting.
  • They try to push their ideas on you instead of learning your brand.
  • Time zone differences (based in India) make it difficult at times.
They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.
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Anonymous | TrustRadius Reviewer
February 20, 2019

VWO is doing well for us.

Score 8 out of 10
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We are using VWO in the e-commerce department, together with an external consulting agency.
  • We got some great insights and could fix some issues by watching the VWO's recordings.
  • It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
  • We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
  • A bit pricey
  • We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
VWO is a great testing platform. There are several functions within one software. We were able to get rid of several tools that we used before. We have them all in one place now with VWO.
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Anonymous | TrustRadius Reviewer
November 16, 2018

VWO Review

Score 8 out of 10
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Our company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.
  • Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
  • Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
We like to use VWO for testing smaller changes which don't necessarily require coding skills as it can speed up the creation and execution of our tests.
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Anonymous | TrustRadius Reviewer
October 05, 2018

Solid CRO Software, Good Support

Score 7 out of 10
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VWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.
  • Functionality.
  • Customer support.
  • Price.
  • From a UX perspective, it take a lot of clicks to see the results of something.
A marketing team that's ready to dedicate time and resources to CRO.
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Anonymous | TrustRadius Reviewer
November 13, 2018

Extremely robust website testing tool. Highly recommended!

Score 8 out of 10
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We use VWO to test new website designs and to tweak existing designs improve conversion rate.
  • We run A/B tests for page design changes.
  • We also run split URL tests for major page redesigns.
  • We run ongoing conversion campaigns.
  • I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
I think it's well suited for many types of testing. I'm not sure where it would not be appropriate.
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Thomas (TJ) Tate | TrustRadius Reviewer
September 18, 2018

Good features, some bugs, suffered from lack of adoption in our organization

Score 5 out of 10
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We have a unique organization where we have a central services team that assists 4 publishing groups. We implemented VWO for use in all teams. We are a direct response marketing company and wanted to leverage VWO for format testing across our promotional pages and order forms, as well as our fulfillment websites. The real value would have been to optimize our sales funnels using the tool.
  • Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
  • Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
  • Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.
  • Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
  • Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.
It is well suited for user experience and optimizing UI on a traditional website. It is not well suited when you need to optimize on campaigns from display as you run the risk of the native display networks blocking your ads from running.
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Hovhannes Mkhitaryan | TrustRadius Reviewer
September 17, 2018

Solid Testing Platform

Score 8 out of 10
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The basic observation tools in VWO are being used by our User Experience Team to
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.

A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
  • Test set up is a breeze and settings are presented in a thought out sequence.
  • Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
  • Our customer success manager is always available for meetings and proactive in his advocation for the platform.
  • Observations currently (9/14/18) don't support outside domains.
  • Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
For sites with backend languages (i.e. PHP) it is simple to do A/B and split testing as we can rely on parameters set, which can be analyzed by PHP before page loads.

For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.
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Ricky Marshall | TrustRadius Reviewer
September 17, 2018

A cost effective tool with strong potential for increasing incremental revenue and learning about your customers.

Score 8 out of 10
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We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.
  • The dashboard and ease of setting up tests with VWO is particularly easy and intuitive.
  • VWO are constantly adding new features so we can analyse different parts of the customer journey and gain more insightful data on our customers.
  • The VWO conversion all-in-one platform is excellent for gathering insights on how customers use the website and backing up theories. It has helped us prioritise tests and identify issues we hadn't thought of.
  • We're on an Enterprise plan and there hasn't been much communication with our account manager. Suggestions for improvement and test ideas from the VWO team would be appreciated and would help to merit its cost and benefits over other competitor tools.
  • Adding more personalisation features to the tool would be very beneficial.
  • Observations and Hypothesis layouts and structure could be improved so this area of the platform is easier to manage. Checklists, outcomes and graphs would be advantageous.
VWO is an easy-to-use and feature-packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.
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Christian Betts | TrustRadius Reviewer
September 14, 2018

Our all-in-one insight and testing platform of choice - could not live, or work, without it.

Score 9 out of 10
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VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.

With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
  • Integrated features and benefits between insight based tools and variate testing
  • Great UI for what is a pretty complex system
  • Really good support team, quick to answer and always find a solution
  • Auto report on activity, unless I'm not aware of this feature my reports are created manually
  • Grouping tests and analysis into folders, I have a lot of tests and analysis running so scanning and finding the right item can be tricky
  • Usage reports, a weekly or monthly report emailed from the platform on our usage stats
Well suited:
• Pages that need to increase their CR
• Newly launched pages and products where we can monitor activity and engagement
• Proving or disproving hypothesis with variate testing
• General problem pages/content on which observations and hypothesis can be based
• Validating design decisions
• Solving arguments or disputes on a particular pattern or feature.

Less Appropriate:
• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
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Iram Cesani | TrustRadius Reviewer
August 24, 2018

Great for Enterpise and SMBs alike!

Score 9 out of 10
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The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.
  • Images: Which pictures interact best with the end user over others
  • Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
  • Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.
  • Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
  • Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.
Functionality is great. Each test is its own environment. They are bracketed off and do areat job with which is active and non-active.
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Bianca Alexandra Darie | TrustRadius Reviewer
August 21, 2018

Extra credits for VWO platform

Score 9 out of 10
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Visual Website Optimizer is being used only by the marketing team with a continuous process of website optimization
  • All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
  • A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
  • Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
  • Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
  • Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
  • It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.
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Jeff Blettner | TrustRadius Reviewer
August 21, 2018

The best and most cost-effective alternative to Optimizely

Score 8 out of 10
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We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the most cost-effective alternative to Optimizely.
  • Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools.
  • Easy to use interface that let's you quickly create, develop, implement, and start A/B tests.
  • Extremely cost-effective compared to Optimizely
  • A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
  • No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
  • Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.
If a client has a large budget and would like "best in class", Optimizely is hands down the way to go. However, with a smaller budget, VWO in my opinion is the next best option as other platforms fall short.
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Parker Boyack | TrustRadius Reviewer
September 25, 2018

VWO is the Bees Knees!

Score 9 out of 10
Vetted Review
Verified User
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VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO platform.
  • Very easy to use
  • Great customer support
  • Effective tool in launching, monitoring, and analyzing UX tests
  • No cons
  • No cons
  • No cons
VWO is more of an enterprise level tool. I wouldn't be as likely to recommend it to those with smaller marketing budgets and teams. But for larger sized companies it is great and will be a useful addition to a marketing stack. Ideally there should be some responsibility and accountability assigned to team-members as it can easily fall through the cracks and go unused.
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Christopher Nheu | TrustRadius Reviewer
September 18, 2018

A Candid Opinion on VWO from Mad Paws

Score 7 out of 10
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We're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.
  • Very powerful heatmaps and scrollmaps.
  • Great screen recording with segmentation capabilities.
  • Point and click interfaces for heatmaps. No need to use manual selectors or code.
  • Usability. There's so much to take in and what feels like a steep learning curve.
  • Performance. The app feels really clunky and slow.
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.
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Jeremy Kutner | TrustRadius Reviewer
September 17, 2018

Great tools and affordable

Score 10 out of 10
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We use VWO for A/B testing, visitor analysis and optimization for our artist's sites and stores.
  • An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have.
  • Very easy to deploy and use.
  • Visitor analysis tools give us more options for qualitative analysis.
  • I think some of the automated reporting could be more intuitive.
Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.
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Mark Sullivan | TrustRadius Reviewer
September 17, 2018

Lots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another tool

Score 1 out of 10
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Verified User
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We decided to use VWO as our primary conversion optimization platform for website content. The main person using it was our Conversion Optimization Manager, who is responsible for the quality and quantity of lead conversions from our website, in addition to lower funnel conversions.
  • Fairly inexpensive for the suite of conversion optimization tools
  • UI is confusing and there is not enough help tips (or they are poorly written) to denote what each setting or metric actually does/is.
  • Support is provided by obviously non-native English speakers and we had a hard time getting each support rep to understand what we were asking, which was typically a question about what something within the platform (setting/metric) actually means.
  • Statistics engine underlying result data is not explained well and often doesn't line up with other conversion tracking applications (by a large margin).
  • Form analysis feature, which is something that we really wanted, doesn't work natively with Marketo forms without significant custom development.
  • VWO uses sampling on the overall goal tracking, despite us explicitly negotiating a visitor/session quota price point so that we could track everything on our website. This was one of the most frustrating parts of using VWO--we couldn't trust the accuracy of the data for our overall goal tracking due to this sampling issue because it was wildly different from our actual conversions as tracked in our application.
If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.
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Marceau Boulenger | TrustRadius Reviewer
September 14, 2018

VWO review for a data driven marketing team

Score 9 out of 10
Vetted Review
Verified User
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We are using VWO only for the marketing department on all our different websites. We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.
  • Heatmaps automatically on all pages of the website
  • A/B testing quick/small changes on a page and see the results in term of form filled or button clicks
  • Split URLs for bigger A/B tests where we test some brand new designs
  • Targeting specifics users (new visitors, mobile users) for some A/B tests
  • The hypothesis part where we need to enter the hypotheses before doing A/B test seems to be useless in our case, as we do that more outside of VWO and don't really see the added value of that to be inside the software
  • The sampling of recording/heatmap seems to sometimes be pretty low for automatic recording, and the fact that we need to explicitly ask for one page to be tracked with more sample is sometimes a bit irritating
I believe that the perfect scenario for VWO is when you want to test changes on your website and that you are really focusing on getting the data to validate your findings. By having the recording, the heatmap and the AB testing in one single platform is a perfect one-stop software to improve your website base on data instead of intuition
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Shubham Gupta | TrustRadius Reviewer
September 14, 2018

Great tool to do AB test and take a data based decision!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!
  • AB testing
  • Removing Outliers from the data and provide actionable insights
  • Provide lots of options as a filter to target a specific audience set
  • Heatmap and Visual recording of all the test
  • Provide a Mobile app or an improved version of Mobile web.
  • Send alerts of any actionable results happening on my AB test
  • Algorithm to sample and remove outlier needs a lot of improvement

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

Read Shubham Gupta's full review
Sergio Cano | TrustRadius Reviewer
August 24, 2018

VWO: A CRO's Best Friend

Score 7 out of 10
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Verified User
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Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and what is not.
  • Heat maps between variations
  • Recorded Sessions
  • Surveys
  • The editor is a little buggy
For setting up more advanced A/B tests beyond just Google Optimize.
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Parth Shrivastava | TrustRadius Reviewer
August 21, 2018

VWO helped me see a 200% increase in conversion rate

Score 8 out of 10
Vetted Review
Verified User
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We use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.
  • Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
  • VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
  • The targeting options are good too, they give you the liberty to test a different set of audiences as well.
  • There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
  • Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
  • The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
VWO is best suited for running fast and efficient A/B tests. If you are just starting with A/B testing, it is the easiest option out there. VWO is very cost efficient as well. Haven't worked too much to point out the flaws, but responsive tests are something which I am looking forward to.
Read Parth Shrivastava's full review

Feature Scorecard Summary

a/b experiment testing (1)
Split URL testing (1)
Multivariate testing (2)
Multi-page/funnel testing (2)
Cross-browser testing (1)
Test significance (1)
Visual / WYSIWYG editor (1)
Advanced code editor (1)
Visitor recordings (1)
Preview mode (1)
Test duration calculator (1)
Standard visitor segmentation (1)
Behavioral visitor segmentation (1)
Traffic allocation control (1)
Website personalization (1)
Heatmap tool (1)
Click analytics (1)
Scroll maps (1)
Conversion tracking (1)
Goal tracking (1)
Test reporting (1)
Results segmentation (1)
Experiments results dashboard (1)

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No