Reviews (26-50 of 99)
- Fairly inexpensive for the suite of conversion optimization tools
- UI is confusing and there is not enough help tips (or they are poorly written) to denote what each setting or metric actually does/is.
- Support is provided by obviously non-native English speakers and we had a hard time getting each support rep to understand what we were asking, which was typically a question about what something within the platform (setting/metric) actually means.
- Statistics engine underlying result data is not explained well and often doesn't line up with other conversion tracking applications (by a large margin).
- Form analysis feature, which is something that we really wanted, doesn't work natively with Marketo forms without significant custom development.
- VWO uses sampling on the overall goal tracking, despite us explicitly negotiating a visitor/session quota price point so that we could track everything on our website. This was one of the most frustrating parts of using VWO--we couldn't trust the accuracy of the data for our overall goal tracking due to this sampling issue because it was wildly different from our actual conversions as tracked in our application.
- Heatmaps automatically on all pages of the website
- A/B testing quick/small changes on a page and see the results in term of form filled or button clicks
- Split URLs for bigger A/B tests where we test some brand new designs
- Targeting specifics users (new visitors, mobile users) for some A/B tests
- The hypothesis part where we need to enter the hypotheses before doing A/B test seems to be useless in our case, as we do that more outside of VWO and don't really see the added value of that to be inside the software
- The sampling of recording/heatmap seems to sometimes be pretty low for automatic recording, and the fact that we need to explicitly ask for one page to be tracked with more sample is sometimes a bit irritating
- AB testing
- Removing Outliers from the data and provide actionable insights
- Provide lots of options as a filter to target a specific audience set
- Heatmap and Visual recording of all the test
- Provide a Mobile app or an improved version of Mobile web.
- Send alerts of any actionable results happening on my AB test
- Algorithm to sample and remove outlier needs a lot of improvement
VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.
Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).
However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.
The price point is very reasonable as well, making it accessible to companies of all sizes.
- Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
- VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
- The targeting options are good too, they give you the liberty to test a different set of audiences as well.
- There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
- Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
- The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
- Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
- Multi-goal reporting. This is highly valuable and easy to setup.
- Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
- Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
Enterprise level and highly mature companies that are at a point where they need real-time behavioral segmentation (user has an item in their cart) are out of luck with VWO.
- Easy Set Up
- Easy Modifications
- Fantastic Support
- With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
- Better flexibility with 3P design integrations (to test their effectiveness)
- Being able to see test elements in various screen sizes
Easy to use, great support staff. The platform has a slight learning curve but is a welcome and necessary tool for anyone who wants to expand their marketing operations to include A/B testing and site analytic functionality.
- Calculates test duration - VWO instantly calculates the duration your test will need to produce a significant result based on the level of certainty you require.
- Editor - The page editor is very useful for making simple edits to use for A/B tests. It makes the job of editing HTML very easy with no technical expertise needed.
- Reporting - real-time reports for test are kept very simple and are very easy to understand.
- Mandatory hypotheses - VWO recently made it mandatory to add a hypothesis to each test. I dislike the structure I am given to write each hypothesis so I simple fill it empty text.
- Amazing and fast support team
- Easy to use and very flexible solution for split testing
- Well structured reports
- Heatmaps looks really appealing even though we didn't use them
- An option to load and send split testing data via APIs on front end would be appreciated
Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.
From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
If you want to make bigger changes you have to rely on split URL testing, which also works good.
- The set up, configuration and previewing of tests is quick and easy.
- Checking results throughout the test cycle is clear and easy to report and understand how much more time is needed for the test to run.
- Calling a test and implementing the changes is done with confidence.
- There are some minor adjustments where changing the title of the control or variation or even the test can present an alert that a change was made which can't be cleared. I understand alerting when something may affect the data results but label changes in the VWO portal should not affect the metrics and therefore shouldn't add an alert message to the test.
- We're just getting started with their analysis set of tools to better understand customer interactions through click and heat map data but there could be improvement. For example, I've had challenges ensuring the tool showed the total available data for a particular page which required some regular expressions to ensure the total was displayed. It's a bit awkward to get working properly.
- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
- Easy to implement
- Easy to monitor tests
- Much simpler to learn than other testing tools
- Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
- Easily links with GA for accurate analysis
- Heatmaps are included which allow you to see differences between test variations
- Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
- Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
- The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
- Integration with more tools, such as Hotjar, would be very handy
- Allows split testing
- Allows any traffic split
- Allows segmentation
- Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
- The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
- Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
- Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
- MVT testing is too complex and in many ways impossible to actually execute.
- Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
- Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
- Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
- I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
- Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
- Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
- 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
- I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
- The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
- Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
- For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
- Would be great to also cater for low volume traffic in running tests.
- A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
- Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
- Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
- Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
- Online training
- On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
- Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
- A/B tests give us vital information on if an idea really does work or not.
- As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
- Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.
- General overview of which test variation is doing better
- Simple A/B and Split URL tests
- Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
- UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
- Bugs with the visual editor and preview mode (having to refresh the page until it works)
- More complicated tests (which may involve mechanics specific to certain companies)
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
- Heat maps
- Easy set up of A/B tests
- Easy implementation of the tool
- Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
- Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
- Exporting of the made heat maps into images.
If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
- Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
- Form analysis. Knowing how users are interacting with the survey.
- Surveys. Conducting various levels of surveys via the platform.
- Segmentation in Surveys.
- Connecting it with other tools like CRM, GA, etc.
- Running multiple experiments on the same page simultaneously.
- Live previews of changes as you make them
- Direct HTML access or a simple UI, as needed
- Google Analytics integration
- The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
- The web editor is sometimes slow to load or reflect changes, and occasionally locks up
- Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page
VWO Scorecard Summary
Feature Scorecard Summary
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.
With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.
With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.
According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.
Starting Price: $49
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
|TESTING||Get a Demo||The classic VWO A/B testing solution|
|CONVERSION OPTIMIZATION||Get a Demo||The all-in-one platform for all your optimization needs|
|ENTERPRISE||Get a Demo||Customized solution with advanced AB testing and conversion optimization capabilities|
VWO Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
VWO Technical Details