TrustRadius
https://media.trustradius.com/product-logos/0I/2D/LB25RQ82W2PF.PNGVWO is by far the most advanced tool for A/B testingWe use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functionality to perform tests using the inbuilt editor to make small design or text changes. It helps us decide which idea leads to more conversion and which one doesn't work.,A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion Funnels and Goals. You get clear details of what steps people take to reach the end goal,The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.,9,It helps us convert more people by helping us make the right decision for our target audience. I don't think there is a negative impact,Yes we have. We have performed multiple A/B tests, from small CTA color and text changes, to actually completely changing the designs and layout of the pages we are testing. The A/B testing tool is very powerful and one of the best I have used.,We haven't really used much of this feature. To create visitor segments we mostly use Google Analytics and take data from there. We haven't done anything in VWO that has required us to segment visitors, except perhaps allowing a certain % of the traffic to see a certain variation during an A/B test.,It has made things very easy. I think it's great and people with no prior coding knowledge can actually use it and achieve results.,Mixpanel, Google Analytics, Optimizely and HiConversion,Google Analytics, InVisionVWO is the Bees Knees!VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO platform.,Very easy to use Great customer support Effective tool in launching, monitoring, and analyzing UX tests,No cons No cons No cons,9,The tool is fairly priced and has enabled our team to launch large-scale tests that otherwise would be very difficult and costly to run. For only a few thousand dollars a month we have saved tens of thousands in potentially lost revenue from test results we have discovered through VWO We are able to save a significant amount of money on UX tools by consolidating to the VWO platform,While we have yet to implement the VWO heatmap tool, I have seen it since the beginning stages of development. They have put a tremendous amount of work into it and compared to other heatmapping tools like CrazyEgg, Hotjar, and Decibel Insight it's truly an enterprise-grade product. I am looking forward to using it in our organization soon!,We have been using this functionality for years with a company called Decibel Insight. It made much more sense to consolidate this to VWO. They were very open to suggestions about improving their tool from our previous experience with other tools. While we have yet to implement it in our organization, I have been personally involved with testing this functionally with VWO and believe it is very solid.,Forms our key for our business. For years they were neglected and finally because of our ability to study them with VWO, we have been able to make significant changes to the usability of our forms. While we haven't been able to measure exact ROI, we have been seeing strong growth in leads due to improvements to forms. We couldn't have done that with VWO.,Decibel Insight and HotjarA Candid Opinion on VWO from Mad PawsWe're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.,Very powerful heatmaps and scrollmaps. Great screen recording with segmentation capabilities. Point and click interfaces for heatmaps. No need to use manual selectors or code.,Usability. There's so much to take in and what feels like a steep learning curve. Performance. The app feels really clunky and slow.,7,It's helped us find usability issues quickly (through screen recordings). This would've saved us time and hours otherwise looking for the proverbial needle in a haystack.,Yes. We use it for usability research. E.g. IA and visual hierarchy decisions can be driven by where people are clicking and where people are drawn to.,We had bugs we encountered, but were unable to reproduce them. VWO showed users struggling with an issue and gave us the browser version. This let us use that to reproduce the issue and fix it.,N/A. Have not used this yet.,Great tools and affordableWe use VWO for A/B testing, visitor analysis and optimization for our artist's sites and stores.,An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have. Very easy to deploy and use. Visitor analysis tools give us more options for qualitative analysis.,I think some of the automated reporting could be more intuitive.,10,We have been able to test and optimize conversion on our sites, leading to a higher completion of forms and checkouts. We've been able to educate the business on best practices.,Yes, absolutely. We show these to the design teams so they understand how their designs impact usability.,Yes, absolutely. We show these videos to the design teams so they understand how their designs impact usability.,I'm not sure if we've used this.,Optimizely and Adobe TargetLots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another toolWe decided to use VWO as our primary conversion optimization platform for website content. The main person using it was our Conversion Optimization Manager, who is responsible for the quality and quantity of lead conversions from our website, in addition to lower funnel conversions.,Fairly inexpensive for the suite of conversion optimization tools,UI is confusing and there is not enough help tips (or they are poorly written) to denote what each setting or metric actually does/is. Support is provided by obviously non-native English speakers and we had a hard time getting each support rep to understand what we were asking, which was typically a question about what something within the platform (setting/metric) actually means. Statistics engine underlying result data is not explained well and often doesn't line up with other conversion tracking applications (by a large margin). Form analysis feature, which is something that we really wanted, doesn't work natively with Marketo forms without significant custom development. VWO uses sampling on the overall goal tracking, despite us explicitly negotiating a visitor/session quota price point so that we could track everything on our website. This was one of the most frustrating parts of using VWO--we couldn't trust the accuracy of the data for our overall goal tracking due to this sampling issue because it was wildly different from our actual conversions as tracked in our application.,1,We made some decisions on pricing and design/copy changes but after diving deeper into the data anomalies we were seeing, we have doubts about our decisions being the correct ones. We stopped using VWO months ago, though.,Yes, it was helpful.,This feature did not work for us, due to its inability to integrate directly with Marketo forms.,Convert Experiences and OptimizelyVWO review for a data driven marketing teamWe are using VWO only for the marketing department on all our different websites. We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.,Heatmaps automatically on all pages of the website A/B testing quick/small changes on a page and see the results in term of form filled or button clicks Split URLs for bigger A/B tests where we test some brand new designs Targeting specifics users (new visitors, mobile users) for some A/B tests,The hypothesis part where we need to enter the hypotheses before doing A/B test seems to be useless in our case, as we do that more outside of VWO and don't really see the added value of that to be inside the software The sampling of recording/heatmap seems to sometimes be pretty low for automatic recording, and the fact that we need to explicitly ask for one page to be tracked with more sample is sometimes a bit irritating,9,Improving the conversion of our website thanks to the A/B testing Being able to understand better the customers pain points via recording and heatmaps Having data to back our talks with higher executive when we are explaining why we are implementing (or not) some changes,We are using it for 1. Finding new things to test and 2. For checking if the AB testing has some positive impact behind just button click or form filled (is the experience better, do people stay more on the page, etc.),While we use this feature less than others VWO ones, this is still great for checking or double checking some intuitions we have when we are talking about customer behaviors on the website.,I didn't know about this function but this seems to be a very promising one. I will check this as soon as I am done with this.,Great tool to do AB test and take a data based decision!We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!,AB testing Removing Outliers from the data and provide actionable insights Provide lots of options as a filter to target a specific audience set Heatmap and Visual recording of all the test,Provide a Mobile app or an improved version of Mobile web. Send alerts of any actionable results happening on my AB test Algorithm to sample and remove outlier needs a lot of improvement,9,VWO helps me test specific variations through their A/B testing platform as well as measure their results. It also works well as a "traffic splitter" to send traffic to different URLs, even if you bypass the editor. VWO helps me take data based decisions for the changes or feature release for my website,Built- in heatmap helps me drill down and allow me to get a fair understanding on what went wrong/right with my AB testing.,Interactive video recording player help me drill down and allow me to get a fair understanding on what went wrong/right with my AB testing. To see every small interaction which the user is performing on the website.,I've not explored form till now.,Optimizely and ZargetVWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing PlatformsWe currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.,Easy Set Up Easy Modifications Fantastic Support,With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better Better flexibility with 3P design integrations (to test their effectiveness) Being able to see test elements in various screen sizes,10,Eliminate things that dont work Improve Customer Experience Improve Site/Product Conversion,This has definitely been a crucial part in a strategy we have moving forward. We have made leaps in what we were doing back then to now - and moving forward it will also give us the opportunity to test more, to understand more and to act more on things that impact our business as a whole.,We have targeted based on device which allows us to optimize performance for better conversion for mobile - which plays a significant factor for any website owner.,As a coder, I appreciate the ability to not have to hand code anything, allowing me to focus on things that make a bigger impact to our business.,Google Analytics,Springbot, Google Ads (formerly AdWords), Google AnalyticsA Valuable Platform with Endless ApplicationsWe've leveraged VWO assets to optimize our process journey flow and provide meaningful performance metrics to boost our KPI. I found the interface of this solution. Easy to use, great support staff. The platform has a slight learning curve but is a welcome and necessary tool for anyone who wants to expand their marketing operations to include A/B testing and site analytic functionality.,A/B Testing Heat Maps Reporting Analytics Hypothesis Testing,Tag integration Testing methodology Mobile integration,8,10% increase in lead volume 20% reduced cost in contractor fees,Yes. It helped us identify optimal touchpoints for user experience.,Easy-to-use tool for simple A/B testingVWO is being used by the marketing team to conduct A/B tests on our website. Our objectives are to increase loan applications and lead capture from downloadable guides.,Calculates test duration - VWO instantly calculates the duration your test will need to produce a significant result based on the level of certainty you require. Editor - The page editor is very useful for making simple edits to use for A/B tests. It makes the job of editing HTML very easy with no technical expertise needed. Reporting - real-time reports for test are kept very simple and are very easy to understand.,Mandatory hypotheses - VWO recently made it mandatory to add a hypothesis to each test. I dislike the structure I am given to write each hypothesis so I simple fill it empty text.,9,We've had conversion rate uplifts of up to 40% on key pages of our site from tests we performed via VWO.,I've used the heatmaps tools to see how many people click on elements I add to pages during A/B tests. When I add new links to a page, the heatmaps let me see if they are responsible for the conversion uplift the test generate.,I have not used this feature.,I have not used this feature.,VWO for browser extensionWe had a not-so-standard use case for VWO. Our product is a browser extension and we wanted to split test certain parts of it with having control on what was being split tested. It was used by our relatively small dev team and the results were handed to the business team to analyse.,Amazing and fast support team Easy to use and very flexible solution for split testing Well structured reports Heatmaps looks really appealing even though we didn't use them,An option to load and send split testing data via APIs on front end would be appreciated,7,Helped us to focus on correct targets.,We didn't use heat maps but they seemed very appealing when we did demo of VWO,We didn't use this feature.,We didn't use this feature.,A good enterprise web analysis packageIt's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.,Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic. Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change. Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.,I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing. Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps. Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.,7,I cannot think of anything negative other than the price of enterprise options. While we certainly get value out of it, huge returns from A/B testing that is, it's not cheap by any stretch of the imagination.,Unless it's your sole job, rapidly testing hundreds of changes is a bit silly. Changes, even just tests, take time to get approval. We'd like to rapidly test but organizational processes make that somewhat of a pipe dream. It has given us good statistical validity of results which we have used to convince those higher up of some fairly radical ideas.,We haven't really used segmentation too much. Some pages we test barely get enough traffic to them to have a test conclude quickly so filtering it to smaller portions doesn't seem to work. We'd love to have the pool of users to do more specific segmentation and gain those insights, but we just don't have the traffic to do so right now.,It's okay. Editing a headline here and there is fine. Editing dynamic content breaks down. Oftentimes, I need to resort to editing the code itself because editing it with the visual editor breaks that element or something else. If you have a static site it's probably easy to use. Add in dynamic content and you have a recipe for disaster if you aren't careful to review your variations before you start the test.,Hotjar and Google Analytics,Hotjar, Google AnalyticsUps and Downs with VWOWe use VWO for A/B testing smaller features on site (e.g. hiding some text) and split testing with larger features (e.g. layout and image changes). It's primarily used by engineering currently, but we are trying to move priorities to product and marketing (with some constraints) for the majority of tests. It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.,General overview of which test variation is doing better Simple A/B and Split URL tests Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor),UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are . Bugs with the visual editor and preview mode (having to refresh the page until it works) More complicated tests (which may involve mechanics specific to certain companies),7,Helps us A/B test features for site improvement Helps us direct traffic to one variation before we implement the feature into code Helps us plan future tests with current test results,We make business and UI decisions based on VWO tests that help improve our conversion rates on the site (e.g. overall purchase conversion and conversion through the funnel). VWO helps us test and implement these potential decisions and gives us data to make the actual decisions.,We have not targeted specific users. Though we may do so in the future if the case applies.,It allows simple tests to be done by non engineers, which allows us to direct some responsibility to non engineering teams.,Google Analytics, Woopra, Google Ads (formerly AdWords) and Clicky,Google Analytics, Google Tag Manager, WoopraVWO: Easy to realize big improvements on your websiteVWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?,Heat maps Easy set up of A/B tests Easy implementation of the tool,Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution. Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example. Exporting of the made heat maps into images.,8,I don't have hard figures, but we measure the conversion rate on our lead page. We continuously have an A/B test running and after a winner can be decided we test something new. I am sure the use of VWO will contribute positively to our amount of leads. By using VWO, we are triggered to think of new experiences all the time. It will help us improving our way of doing business and because we can visualize it, other colleagues will get excited about it as well.,My organization has benefit of the use of A/B testing. We have a special landing page for lead generation. We often have a B-variant live. In this variant we make one change. We tried to vary with images, or images versus video, with the colours of our page, with adding call-to-action-buttons and by the size and location of our lead form. We optimize it all the time. The variant with the best conversion rate is the winner.,I have to say we have used the targeting option yet. As our company has specific target groups this can be a good feature to use in the coming months. I would like to test if the target group would like to see specific content for their group, or more general content. And if we can see differences between the target groups: like use specific terms or not.,The WYSIWYG editor is very easy. I can easily click on the part of the website I would like change. So I just click on the text and can change the text for example. Without the help of the, always busy, IT-department. As an online marketeer the editor gives me freedom and speed. And the improvements can be easily done by other colleagues at my team as well, so we as a team feel very concerned with testing.,Google Analytics, Google Ads (formerly AdWords) and Google Tag Manager,Google Ads (formerly AdWords), Google Analytics, Google Tag ManagerVWO is effective, but sometimes clunkyOur marketing department uses it to A/B test new website organizations, promotions, and product page layouts. It lets us make temporary changes to our website strategy, see the effects, and then decide whether or not to commit to them on the live site for our entire audience.,Live previews of changes as you make them Direct HTML access or a simple UI, as needed Google Analytics integration,The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved The web editor is sometimes slow to load or reflect changes, and occasionally locks up Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page,7,Significantly increased sales on several products after reorganizing their product pages or adding promotions, at essentially no extra cost Ruled out proposed changes that would have damaged our ROI before we pushed them to live for all users Taught us how to design our website to best suit our specific customers (albeit through trial-and-error),We've certainly benefited from creating multiple versions of our site. We are on a cheaper plan that doesn't have enough visitors to test "hundreds" of changes, and we would refrain from testing them simultaneously to ensure that the results for each test aren't influenced by the other tests. We also don't use the built-in conversion tracking, as Google Analytics is superior for our needs, but we do appreciate the GA integration.,We've never used this feature and don't plan to.,This was very handy when I started using VWO, but as the scope of the changes we wanted to make increased, I did have to learn some HTML and CSS to fill in the gaps that the editor couldn't fill. Honestly, I appreciate this, as it's been helpful in other parts of my job, but some people might not have that kind of time and it would be nice if the editor had bit more power.,Great product for getting started with web testingVWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.,A/B testing in a way that does not require changes to the website instance itself. Heatmap testing with minimal negative impact on load times and performance. Specific user recordings for more information when desired.,We still have to rely on Google Analytics for a lot of user data and tracking. No good way to connect to Google Analytics goals and funnels, so there are redundant options. Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.,8,We have been able to run small tests to improve the performance of CTA's and conversions. We have streamlined our website experience as a result of seeing where users get lost or stuck. We have been able to partially replace more expensive UX testing with this low-cost, high-volume option.,Our relatively small organization has absolutely benefited from having the ability to run tests, determine winners, and push out the resulting changes like a large organization would at a fraction of the manpower. We can create a culture of constant testing and improvement that is directly traceable to the bottom line.,We have not used this option, as we are still getting our process figured out around user segments and personas and how this testing would integrate with our outer databases and tracking tools, but we will definitely be using this feature in the near future. It is a great, low-cost way to start to dabble in personalized web content.,I personally come from a web development background, and the resulting changes to the website need to be lightweight and easy to maintain, so I prefer to handle testing and changes through the code directly. VWO does a nice job at facilitating all kinds of users in this way though.,Hotjar and Google Analytics,WordPress, Squarespace, Google Analytics, HotjarVWO reviewIn my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.,Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests. It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts. Ability to send preview links and QR codes of test variations.,The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data. The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work. Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.,9,VWO has had a positive impact on our business objectives as we believe testing is extremely important on websites to ensure we have the quantitative data to support changes we make.,Our organisation have benefitted from this tool greatly, as we perform numerous tests, and a variation of different clients at all times. We have been able to learn from our tests and know what is best for our clients users and customers.,We use the segments mostly to ensure we do not track data from our organization and the clients, so our data is not skewed by employees visiting the site for business needs.,We do not tend to use this feature.,Split,Hotjarcheap optionThis is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.,Very communicative. They come up with great ideas on their own. Easy tools. Great reporting.,They try to push their ideas on you instead of learning your brand. Time zone differences (based in India) make it difficult at times.,7,Increased CVR. Slower page load speeds.,We've accomplished all of their notes: allows you to create multiple versions of a website rapidly, test hundreds of changes simultaneously, track conversion goals, and understand the statistical validity of results -- with the exception of the rapid website. We did see that their code causes some performance issues.,They use this for us. We have a full-service package that we don't need to use this.,Optimizely,Salesforce Commerce Cloud, Bazaarvoice Conversations, PixleeVWO is doing well for us.We are using VWO in the e-commerce department, together with an external consulting agency.,We got some great insights and could fix some issues by watching the VWO's recordings. It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running. We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.,A bit pricey We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now,8,We gained several insights that helped us to improve our online shops.,We were using Google Optimize before. But we ran into several problems there. Since we started using VWO, we do not have to think about limitations. We can just run the tests we want.,Targeting segments & personalizing content helps us a lot. We are targeting desktop, mobile and new visitors all the time.,Google Optimize,Google Analytics, Google Ads (formerly AdWords), Google DriveVWO has changed our ability to test and be agile in trying new things on our website!VWO is currently being used with a section of our business to optimize website performance and conversions.,You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation. VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking. VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.,Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.,9,VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout. We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.,We have benefited from the heatmaps to help guide us on understanding where user behavior is most concentrated and where it is not. It has helped us to also come up with additional A/B tests that we felt would help our site convert better.,We have not used this capability, and have actually turned it off.,Currently, the form analysis has not worked on our site due to how our form is coded. We are working to rectify this in the future as it would provide us valuable intel as to whether the form is causing users to disengage on certain sections.,Sometimes clunky, but always useful and valuableOur growth department works with clients using VWO to address potential areas in which their e-commerce sites could attract and keep more customers. It's the primary tool that we use to turn conversion rate optimization proposals into concrete data that we can then use to inform clients and make actionable recommendations.,Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive. Heatmaps have provided a huge amount of actionable data in focused testing areas. A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.,The Chrome extension tends to have issues loading Heatmaps. It's not uncommon to go to a Heatmaps page and have to refresh the page at least once in order for the extension to load correctly. The visual editor for making variations for A/B tests feels clunky and often doesn't appear in the final version (previewing the variation as a page on its own) as it does in the editor. At times the undo button has caused erratic behavior such as duplicating or "redoing" several of the same action at once rather than stepping backward. Overall, if there were any way to decrease the amount of time that the Chrome extension takes to load, I could see workflow across several areas being greatly improved.,10,I can't speak to hard numbers but as our primary analysis tool it's at the center of our conversion rate optimization business and is therefore indispensable in terms of our revenue.,The Heatmap tool has allowed us to zoom in on small hypotheses, particularly in situations where we notice unexplained friction on desktop and mobile pages. As I think on my experience, it's helped us more with determining where mobile experiences can break down in ways we wouldn't have thought of - specifically in providing insight into where users like to click (from a spacial/screen-space standpoint) and which buttons they do or don't find attractive.,Similar to the Heatmap tool, the recordings can be an extremely useful as direct evidence of certain behaviors - often behaviors that we couldn't have simply thought about and predicted ourselves. In one instance, a cluster of payment options such as credit cards, PayPal and Amazon Pay were being grossly under-utilized for no apparent reason. In a few recordings we were able to identify that users weren't scrolling down far enough to use them due to a simple layout decision that made a large checkout button more focal than it needed to be.,Although much of the data can be predictable, I've found form analysis particularly useful in areas requiring a lot of user input that appear to have unexplained friction. More often than not, this feature can be used to identify simple usability or messaging issues, such as illogical login or checkout layouts. One instance that comes to mind is a large text field labeled "Order Notes" or something to that effect which had a high amount of hesitation time. Users didn't know what the field was for but many tended to use it anyway! I think we either removed the field or provided more detailed instructions on how to use it, and if they even needed to use it.VWO ReviewOur company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.,Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.,Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.,8,Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.,Having a tool that is so easy to use as VWO did really speed up our testing processes as product development people got a faster feedback on their ideas and do not have to wait for the development team to implement a change that they might not even need as it could have a bad influence on overall user engagement.,Having the ability to target different visitor segments is essential to us as we do not always want to target our "mainstream" users but a special niche segment of them to get another impression on a function or change.,It is again about speed. With the WYSIWYG editor the number of people who have the power to create a test has broadened meaning that we were able to get rid of a bottleneck in our processes.,Optimizely,Google Analytics, Google Tag ManagerSolid CRO Software, Good SupportVWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.,Functionality. Customer support.,Price. From a UX perspective, it take a lot of clicks to see the results of something.,7,Definitely provided insights about what worked and didn't work on our site. Helped justify changes we made by showing results in anew A/B tests.,We were able to get some insights from the heat map, but not every page ends up with actionable data.,Didn't use this feature. Wasn't confident that it was quality data--how many user recordings can you watch? Not enough to be statistically significant.,OptimizelyVWO is a reliable split testing platformVWO is being used by our front end design and development team. We split test new ideas frequently in hopes of increasing our overall conversion rate over time and we have recently contracted a conversion rate optimization company to provide additional ideas for tests. The 3rd party contractor has been using VWO to set up surveys and perform additional research through the platform to provide more insight into the visitors on our website which helps structures additional tests.,Allows for easy split URL testing and goal tracking through an intuitive user interface Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why The VWO team is very knowledgable and provides excellent customer support Really easy to implement and start testing with their tracking code,Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing) Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform,10,Gradual lift in conversions over time leading to a lower cost per acquisition from our advertising platforms (increased mobile conversion rate from 0.7% to over 1% in a matter of weeks) Easy to use funnel and conversion tracking to make sure everything is working properly on the website,Have yet to use this feature properly.,Have yet to use this feature properly,Have yet to use this feature, although we recently implemented a survey which has given us some detailed insight into what visitors are thinking on the website.,OptimizelyVWO - A great self service solutionWe use VWO within our ECommerce department on all 4 of our websites. We use it for A/B testing, user surveys, visit recording, and much more. Since we've had VWO it's helped us make informed decisions on the user experience elements on the site, and showed us where we may have potential problems.,Visit recording Form drop out A/B Testing Multivariate testing,Smoother interface,10,It's helped us improve conversion rate on site, so has definitely given us a positive ROI on our investment into VWO,We don't use the heat map tool so much within our business, and prefer to use user recordings, form drop offs, and user surveys to identify areas for improvement on the website. Heat maps work fine within VWO but they aren't something that we will always make the most of, however better data is available within the platform.,Visual Website Optimiser's website recordings tool works great, you can filter the page you want to be recording to a single page, a range or all, so you don't waste all of your credits, however if this isn't a problem for you, you can record everything and just filter your results down to what you want to see.,The analysis that VWO provide for form completion, and form drop out is really valuable, we use this to track time spent within each field on our checkout, to identify where we might not be as clear as required, you can also see which fields have the highest non completion rate, again to identify any issues.,Qubit
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VWO
172 Ratings
Score 7.7 out of 101
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VWO Reviews

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VWO
172 Ratings
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Score 7.7 out of 101

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Dobs Totev profile photo
November 12, 2018

VWO is by far the most advanced tool for A/B testing

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use VWO to track conversion funnels and perform A/B testings mainly. We use it across departments but mainly most of the VWO's features are being used by the eCommerce team. They use it to track performance, conversion and so on, whereas the product design team uses mainly the A/B testing functionality to perform tests using the inbuilt editor to make small design or text changes. It helps us decide which idea leads to more conversion and which one doesn't work.
  • A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
  • Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
  • Funnels and Goals. You get clear details of what steps people take to reach the end goal
  • The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.
I think it's suitable for web-based applications but I wouldn't use it for mobile apps. For mobile apps, I would use Mixpanel.
Read Dobs Totev's full review
Parker Boyack profile photo
September 25, 2018

VWO is the Bees Knees!

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is used by our digital marketing department. We use it for a variety of scenarios. In the past we used other tools for heatmaps and visitor journey recordings but after working with VWO for quite a while and seeing their new platform, we have switched all our tools and consolidated to the VWO platform.
  • Very easy to use
  • Great customer support
  • Effective tool in launching, monitoring, and analyzing UX tests
  • No cons
  • No cons
  • No cons
VWO is more of an enterprise level tool. I wouldn't be as likely to recommend it to those with smaller marketing budgets and teams. But for larger sized companies it is great and will be a useful addition to a marketing stack. Ideally there should be some responsibility and accountability assigned to team-members as it can easily fall through the cracks and go unused.
Read Parker Boyack's full review
Christopher Nheu profile photo
September 18, 2018

A Candid Opinion on VWO from Mad Paws

Score 7 out of 10
Vetted Review
Verified User
Review Source
We're using it primarily for Heatmaps and Session Recording. We want a bit of quantitative data to back up our user research which powers our product decisions. It hasn't quite spread beyond the product team yet.
  • Very powerful heatmaps and scrollmaps.
  • Great screen recording with segmentation capabilities.
  • Point and click interfaces for heatmaps. No need to use manual selectors or code.
  • Usability. There's so much to take in and what feels like a steep learning curve.
  • Performance. The app feels really clunky and slow.
Seems like it's built for the type of person who has 40 hrs to spend a week on CRO. I have 1-2 hours. I want to be in and out to create a test. Then back in when we have some data. Analyse it, and be out again. There's a huge cognitive load using it, especially as I don't use it daily.
Read Christopher Nheu's full review
Jeremy Kutner profile photo
September 17, 2018

Great tools and affordable

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use VWO for A/B testing, visitor analysis and optimization for our artist's sites and stores.
  • An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have.
  • Very easy to deploy and use.
  • Visitor analysis tools give us more options for qualitative analysis.
  • I think some of the automated reporting could be more intuitive.
Appropriate for any website testing or analysis. Even good for real time analysis if using visitor analysis. Not appropriate (and really no A/B testing tool is) for quick turnaround tests for sites that don't get a lot of traffic.
Read Jeremy Kutner's full review
Mark Sullivan profile photo
September 17, 2018

Lots of potential, but the confusing UI, data anomalies, and confusing support interactions made us switch to another tool

Score 1 out of 10
Vetted Review
Verified User
Review Source
We decided to use VWO as our primary conversion optimization platform for website content. The main person using it was our Conversion Optimization Manager, who is responsible for the quality and quantity of lead conversions from our website, in addition to lower funnel conversions.
  • Fairly inexpensive for the suite of conversion optimization tools
  • UI is confusing and there is not enough help tips (or they are poorly written) to denote what each setting or metric actually does/is.
  • Support is provided by obviously non-native English speakers and we had a hard time getting each support rep to understand what we were asking, which was typically a question about what something within the platform (setting/metric) actually means.
  • Statistics engine underlying result data is not explained well and often doesn't line up with other conversion tracking applications (by a large margin).
  • Form analysis feature, which is something that we really wanted, doesn't work natively with Marketo forms without significant custom development.
  • VWO uses sampling on the overall goal tracking, despite us explicitly negotiating a visitor/session quota price point so that we could track everything on our website. This was one of the most frustrating parts of using VWO--we couldn't trust the accuracy of the data for our overall goal tracking due to this sampling issue because it was wildly different from our actual conversions as tracked in our application.
If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.
Read Mark Sullivan's full review
Marceau Boulenger profile photo
September 14, 2018

VWO review for a data driven marketing team

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using VWO only for the marketing department on all our different websites. We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.
  • Heatmaps automatically on all pages of the website
  • A/B testing quick/small changes on a page and see the results in term of form filled or button clicks
  • Split URLs for bigger A/B tests where we test some brand new designs
  • Targeting specifics users (new visitors, mobile users) for some A/B tests
  • The hypothesis part where we need to enter the hypotheses before doing A/B test seems to be useless in our case, as we do that more outside of VWO and don't really see the added value of that to be inside the software
  • The sampling of recording/heatmap seems to sometimes be pretty low for automatic recording, and the fact that we need to explicitly ask for one page to be tracked with more sample is sometimes a bit irritating
I believe that the perfect scenario for VWO is when you want to test changes on your website and that you are really focusing on getting the data to validate your findings. By having the recording, the heatmap and the AB testing in one single platform is a perfect one-stop software to improve your website base on data instead of intuition
Read Marceau Boulenger's full review
Shubham Gupta profile photo
September 14, 2018

Great tool to do AB test and take a data based decision!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!
  • AB testing
  • Removing Outliers from the data and provide actionable insights
  • Provide lots of options as a filter to target a specific audience set
  • Heatmap and Visual recording of all the test
  • Provide a Mobile app or an improved version of Mobile web.
  • Send alerts of any actionable results happening on my AB test
  • Algorithm to sample and remove outlier needs a lot of improvement

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

Read Shubham Gupta's full review
kate ambrose profile photo
November 12, 2018

VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms

Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently only use VWO for our e-commerce division. While it does solve intra-personal ideas on what designs work, it allows us to maximize our ability to provide a better customer experience. When we use testing, we aren't looking for little lifts in conversions but large leaps - and VWO allows us to do that easily and quickly.
  • Easy Set Up
  • Easy Modifications
  • Fantastic Support
  • With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
  • Better flexibility with 3P design integrations (to test their effectiveness)
  • Being able to see test elements in various screen sizes
It is well suited for quick & dirty user interface testing! Good for changing elements around on landing pages, change pricing etc.
Read kate ambrose's full review
Craig Orser profile photo
September 21, 2018

A Valuable Platform with Endless Applications

Score 8 out of 10
Vetted Review
Verified User
Review Source
We've leveraged VWO assets to optimize our process journey flow and provide meaningful performance metrics to boost our KPI. I found the interface of this solution.

Easy to use, great support staff. The platform has a slight learning curve but is a welcome and necessary tool for anyone who wants to expand their marketing operations to include A/B testing and site analytic functionality.
  • A/B Testing
  • Heat Maps
  • Reporting Analytics
  • Hypothesis Testing
  • Tag integration
  • Testing methodology
  • Mobile integration
Affiliate marketing excels. Useful for purposeful testing. But less appropriate if expected to provide answers and insights for marketers.
Read Craig Orser's full review
Mark Pitt profile photo
September 14, 2018

Easy-to-use tool for simple A/B testing

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is being used by the marketing team to conduct A/B tests on our website. Our objectives are to increase loan applications and lead capture from downloadable guides.
  • Calculates test duration - VWO instantly calculates the duration your test will need to produce a significant result based on the level of certainty you require.
  • Editor - The page editor is very useful for making simple edits to use for A/B tests. It makes the job of editing HTML very easy with no technical expertise needed.
  • Reporting - real-time reports for test are kept very simple and are very easy to understand.
  • Mandatory hypotheses - VWO recently made it mandatory to add a hypothesis to each test. I dislike the structure I am given to write each hypothesis so I simple fill it empty text.
Very good if you want to carry out simple tests which are not too technically demanding. There is not a huge learning curve for newcomers who are using the platform.
Read Mark Pitt's full review
Michael Bausano profile photo
September 05, 2018

VWO for browser extension

Score 7 out of 10
Vetted Review
Verified User
Review Source
We had a not-so-standard use case for VWO. Our product is a browser extension and we wanted to split test certain parts of it with having control on what was being split tested. It was used by our relatively small dev team and the results were handed to the business team to analyse.
  • Amazing and fast support team
  • Easy to use and very flexible solution for split testing
  • Well structured reports
  • Heatmaps looks really appealing even though we didn't use them
  • An option to load and send split testing data via APIs on front end would be appreciated
I believe that if you have enough traffic it's a great solution for split testing your website. In our case of a browser extension, VWO was more of a workaround which ended up working really great.
Read Michael Bausano's full review
No photo available
February 20, 2019

A good enterprise web analysis package

Score 7 out of 10
Vetted Review
Verified User
Review Source
It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.
  • Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
  • Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
  • Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
  • I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
  • Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
  • Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.
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No photo available
December 07, 2018

Ups and Downs with VWO

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use VWO for A/B testing smaller features on site (e.g. hiding some text) and split testing with larger features (e.g. layout and image changes). It's primarily used by engineering currently, but we are trying to move priorities to product and marketing (with some constraints) for the majority of tests.

It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.
  • General overview of which test variation is doing better
  • Simple A/B and Split URL tests
  • Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
  • UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
  • Bugs with the visual editor and preview mode (having to refresh the page until it works)
  • More complicated tests (which may involve mechanics specific to certain companies)
Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
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No photo available
November 17, 2018

VWO: Easy to realize big improvements on your website

Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?
  • Heat maps
  • Easy set up of A/B tests
  • Easy implementation of the tool
  • Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
  • Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
  • Exporting of the made heat maps into images.
VWO can be used well if you want to see how your website is used. Where do people click on the page? How can we optimize our conversion path? And you can easily test your improvements on part of the visitors, so it won't have too much impact on your running business.

If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
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November 12, 2018

VWO is effective, but sometimes clunky

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our marketing department uses it to A/B test new website organizations, promotions, and product page layouts. It lets us make temporary changes to our website strategy, see the effects, and then decide whether or not to commit to them on the live site for our entire audience.
  • Live previews of changes as you make them
  • Direct HTML access or a simple UI, as needed
  • Google Analytics integration
  • The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
  • The web editor is sometimes slow to load or reflect changes, and occasionally locks up
  • Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page
It's the best A/B testing solution we could find for our own website and it's mostly very good at what it does. It has some usability issues on occasion, and the interface can be clunky, so it's not the easiest thing to pick-up-and-go, despite appearances; simple changes should be easy enough for a beginner to make but it takes some time with the interface to understand all its quirks.
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No photo available
February 22, 2019

Great product for getting started with web testing

Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
  • A/B testing in a way that does not require changes to the website instance itself.
  • Heatmap testing with minimal negative impact on load times and performance.
  • Specific user recordings for more information when desired.
  • We still have to rely on Google Analytics for a lot of user data and tracking.
  • No good way to connect to Google Analytics goals and funnels, so there are redundant options.
  • Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.
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February 22, 2019

VWO review

Score 9 out of 10
Vetted Review
Verified User
Review Source
In my organization, we manage the UX and CRO on our client's websites and use VWO to give us the ability to AB test on the sites. It only gets used by the UX and CRO team, and not in other departments. Mainly it helps us by giving us the ability to test the impact of making changes on websites, so we can build the changes in house and direct traffic to the appropriate percentage of users, with less time required for the clients.
  • Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
  • It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
  • Ability to send preview links and QR codes of test variations.
  • The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
  • The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
  • Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
This is a great tool to use if you are wanting to change something on your site, but want to make sure it is the best thing to do for the user. You can use this tool to track user conversion and engagement on the website to track the success of the changes you are made. Although, if the changes are quite large on the page/site, it may not be appropriate to do this on VWO, as it can break and cause more issues on your site. For instance, major changes to the page, such as new navigation, may be too big for VWO.
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February 21, 2019

cheap option

Score 7 out of 10
Vetted Review
Verified User
Review Source
This is being used only by the e-commerce department. We use them for on-site A/B testing. We use the tool to learn more about our customers, their behavior, and how to improve the overall site experience. We have leveraged this data to share with our retail partners. There are a few tests we can run based on branding, but are also able to test based on behavior, which is great.
  • Very communicative.
  • They come up with great ideas on their own.
  • Easy tools.
  • Great reporting.
  • They try to push their ideas on you instead of learning your brand.
  • Time zone differences (based in India) make it difficult at times.
They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.
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February 20, 2019

VWO is doing well for us.

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using VWO in the e-commerce department, together with an external consulting agency.
  • We got some great insights and could fix some issues by watching the VWO's recordings.
  • It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
  • We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
  • A bit pricey
  • We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
VWO is a great testing platform. There are several functions within one software. We were able to get rid of several tools that we used before. We have them all in one place now with VWO.
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September 24, 2018

VWO has changed our ability to test and be agile in trying new things on our website!

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is currently being used with a section of our business to optimize website performance and conversions.
  • You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
  • VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
  • VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
  • Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.
If you are a marketer with no technical background VWO's UI makes it extremely easy to manipulate existing elements on a webpage to create an A/B test. Whereas if you are looking to create a more complex A/B test and need to create more advanced code it can be slightly difficult to find technical specs to answer some questions a developer may have.
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September 03, 2018

Sometimes clunky, but always useful and valuable

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our growth department works with clients using VWO to address potential areas in which their e-commerce sites could attract and keep more customers. It's the primary tool that we use to turn conversion rate optimization proposals into concrete data that we can then use to inform clients and make actionable recommendations.
  • Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive.
  • Heatmaps have provided a huge amount of actionable data in focused testing areas.
  • A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.
  • The Chrome extension tends to have issues loading Heatmaps. It's not uncommon to go to a Heatmaps page and have to refresh the page at least once in order for the extension to load correctly.
  • The visual editor for making variations for A/B tests feels clunky and often doesn't appear in the final version (previewing the variation as a page on its own) as it does in the editor. At times the undo button has caused erratic behavior such as duplicating or "redoing" several of the same action at once rather than stepping backward.
  • Overall, if there were any way to decrease the amount of time that the Chrome extension takes to load, I could see workflow across several areas being greatly improved.
I would say the primary determinant of Visual Website Optimizer's usefulness is the amount of data coming from the website(s) you're analyzing. In the case of sites less focused on conversions or those with less traffic, data can be volatile and/or confounding (your hypothesis might be strong but the data isn't actionable). I would recommend its use for any conversion-focused sites that have a relatively predictable and steady flow of traffic.
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November 16, 2018

VWO Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.
  • Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
  • Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
We like to use VWO for testing smaller changes which don't necessarily require coding skills as it can speed up the creation and execution of our tests.
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October 05, 2018

Solid CRO Software, Good Support

Score 7 out of 10
Vetted Review
Verified User
Review Source
VWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.
  • Functionality.
  • Customer support.
  • Price.
  • From a UX perspective, it take a lot of clicks to see the results of something.
A marketing team that's ready to dedicate time and resources to CRO.
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September 21, 2018

VWO is a reliable split testing platform

Score 10 out of 10
Vetted Review
Verified User
Review Source
VWO is being used by our front end design and development team. We split test new ideas frequently in hopes of increasing our overall conversion rate over time and we have recently contracted a conversion rate optimization company to provide additional ideas for tests. The 3rd party contractor has been using VWO to set up surveys and perform additional research through the platform to provide more insight into the visitors on our website which helps structures additional tests.
  • Allows for easy split URL testing and goal tracking through an intuitive user interface
  • Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers
  • Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why
  • The VWO team is very knowledgable and provides excellent customer support
  • Really easy to implement and start testing with their tracking code
  • Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing)
  • Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform
VWO is well suited to split url and a/b testing. Using this tool properly is key to improving conversion rates on your website. Performing research on your visitors is crucial to learning how people are interacting with your website and VWO's research and funnel platform have allowed for a much better analysis.
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September 14, 2018

VWO - A great self service solution

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use VWO within our ECommerce department on all 4 of our websites. We use it for A/B testing, user surveys, visit recording, and much more. Since we've had VWO it's helped us make informed decisions on the user experience elements on the site, and showed us where we may have potential problems.
  • Visit recording
  • Form drop out
  • A/B Testing
  • Multivariate testing
  • Smoother interface
VWO is very suited to MV and AB testing, finding where people are dropping out of forms, and user recording. We've also used the user survey function that works as expected. It wouldn't be appropriate to use VWO for permanent site changes, only indications of what works and what might not work.
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Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (1)
7.3
Mutli-page/funnel testing (1)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMutli-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No