Overview
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
Great for messaging validation!
Full-Featured Testing Platform for a Reasonable Price
VWO at use!
VWO is the way to go
Great testing platform with lots of features
Very happy we chose to work with VWO
VWO - the best decisions for your site.
Recommended for websites with high volume traffic
VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
VWO: The tool you never knew you needed.
A great suite of UX tools to understand your users and test ideas
Multivariate and A/B Testing Done Right
VWO: An All-in-one CRO platform
The perfect tool for marketers wanting to take control of testing
VWO is an easy to use platform for CRO
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Multivariate testing (8)8.888%
Pricing
Subscription
$99.00
TESTING
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CONVERSION OPTIMIZATION
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Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Technasium Meesterproef vwo 2017 - 7 Infitite runner demo
Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo
PWS Arne en Ruben 6 VWO - demo RED-cel
Demo freerunning BSM vwo 6 jan 2014
Examentraining Engels VWO LES 2 DEMO
Demo Kijk- en luistertoetsen Engels
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.2a/b experiment testing(1) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 9.1Split URL testing(1) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 6.4Multi-page/funnel testing(1) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.2Cross-browser testing(1) Ratings
Preview your experiments across multiple browsers at once.
- 7.3Test significance(1) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.3Visual / WYSIWYG editor(1) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.1Advanced code editor(1) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.4Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 6.4Preview mode(1) Ratings
Preview your experiment before running it live on your site or app.
- 6.4Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 9.1Standard visitor segmentation(1) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.3Behavioral visitor segmentation(1) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1Traffic allocation control(1) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.3Website personalization(1) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 6.4Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 6.4Click analytics(1) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 6.4Scroll maps(1) Ratings
Scroll maps display how far down the page users scroll.
- 8.2Conversion tracking(1) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(1) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.3Test reporting(1) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 5.5Results segmentation(1) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 8.2Experiments results dashboard(1) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
VWO Features
Testing and Experimentation Features
- Supported: Multivariate testing
Additional Features
- Supported: A/B Testing
- Supported: Split Testing
- Supported: Code Editor
- Supported: Multi-Page Tests
- Supported: Geo Behavioral Targeting
- Supported: On-Page Survey
- Supported: Self Hosting
- Supported: Comprehensive Reporting
- Supported: Revenue Tracking
- Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
- Supported: DIY Visual Editor (WYSIWYG)
- Supported: Advanced jQuery based API
- Supported: Enterprise Level Security
- Supported: Log Observations
- Supported: Testing for Mobile and Tablet Websites
- Supported: Advanced Segmentation
- Supported: Cross-Browser Previews
- Supported: Mobile App A/B
VWO Screenshots
VWO Video
VWO Integrations
- WordPress
- Drupal
- BigCommerce
- Mixpanel
- Shopify
- Google Analytics
- Magento Commerce Cloud (formerly Magento)
- Joomla
VWO Competitors
- Adobe Target
- Optimizely Web Experimentation
- AB Tasty
- Omniconvert Explore
- Frosmo
- Google Analytics
- Convert.com
- Adobe Test & Target
VWO Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(195)Community Insights
- Business Problems Solved
VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.
Attribute Ratings
- 8.7Likelihood to Renew20 ratings
- 9.1Availability3 ratings
- 8.2Performance1 rating
- 8.2Usability2 ratings
- 9.1Support Rating4 ratings
- 6.4Online Training1 rating
- 9.1Implementation Rating3 ratings
- 8.2Configurability1 rating
- 8.2Product Scalability1 rating
- 3.6Ease of integration1 rating
- 8.2Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
Reviews
(26-50 of 105)VWO is doing well for us.
- We got some great insights and could fix some issues by watching the VWO's recordings.
- It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
- We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
- A bit pricey
- We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
Much better than Google Optimize!
- Simple to create very detailed multivariant tests.
- Good heatmapping and scroll depth software.
- Easy to understand results and reporting.
- Faster support.
- Simplified segmentation.
- Easier to use form testing tools.
A good enterprise web analysis package
- Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
- Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
- Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
- I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
- Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
- Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
VWO is a great fit for our company!
- Nice data reporting.
- Easy step-by-step instructions to set up your tests.
- Easy to collaborate on tests other people on your team may have set up.
- We would like the option to not add a hypothesis, as sometimes our tests aren't developed enough for one.
- Date range on data reports.
- Download screen recordings.
VWO -- Great for small companies and teams
- Customer Recordings. Take a page, watch how your customers behave, and start making tests to reduce friction.
- Heat Maps. We have long, evergreen content posts and we want to see how many people identify with the content, because then they will continue to scroll further on the page.
- A/B Testing. If you have a simple website built on basic code, you should not have to integrate or bring on a developer. It's an easy drag-and-drop functionality. You can also request hours to have them help you if your IT resources are limited.
- I think the UI could be a little more modern. At times, it can be touchy.
- I would like it to be easier to export a customer recording into a small MP4 file. It's not the easiest way currently to export.
- I think most of the company is based in India, which I don't have a problem with, but the time zones can make things a little challenging.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.
Great tool CRO from A/B to Z ;-)
- Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
- Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
- When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.
- It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
- We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.
Great pick for getting up to speed quickly with AB testing
- Intuitive interface. Relatively easy entry level for creating experiments
- Excellent support. Fast response times and explained in a clear way
- Comes with a one-month trial version. Easy 'plug and play' - like implementation
- Improve documentation and troubleshooting for Google Analytics integration
- Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI
Ups and Downs with VWO
- General overview of which test variation is doing better
- Simple A/B and Split URL tests
- Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
- UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
- Bugs with the visual editor and preview mode (having to refresh the page until it works)
- More complicated tests (which may involve mechanics specific to certain companies)
VWO: Easy to realize big improvements on your website
- Heat maps
- Easy set up of A/B tests
- Easy implementation of the tool
- Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
- Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
- Exporting of the made heat maps into images.
If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
Why we have used VWO for many years
- Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
- Support is very good; we always get a fast and in depth response.
- The VWO editor is intuitive and is often easy to use
- Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.
VWO Review
- Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
- Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
Extremely robust website testing tool. Highly recommended!
- We run A/B tests for page design changes.
- We also run split URL tests for major page redesigns.
- We run ongoing conversion campaigns.
- I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
VWO is by far the most advanced tool for A/B testing
- A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
- Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
- Funnels and Goals. You get clear details of what steps people take to reach the end goal
- The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.
VWO is effective, but sometimes clunky
- Live previews of changes as you make them
- Direct HTML access or a simple UI, as needed
- Google Analytics integration
- The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
- The web editor is sometimes slow to load or reflect changes, and occasionally locks up
- Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page
VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms
- Easy Set Up
- Easy Modifications
- Fantastic Support
- With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
- Better flexibility with 3P design integrations (to test their effectiveness)
- Being able to see test elements in various screen sizes
Solid CRO Software, Good Support
- Functionality.
- Customer support.
- Price.
- From a UX perspective, it take a lot of clicks to see the results of something.
VWO is the Bees Knees!
- Very easy to use
- Great customer support
- Effective tool in launching, monitoring, and analyzing UX tests
- No cons
- No cons
- No cons
VWO has changed our ability to test and be agile in trying new things on our website!
- You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
- VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
- VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
- Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.
VWO is a reliable split testing platform
- Allows for easy split URL testing and goal tracking through an intuitive user interface
- Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers
- Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why
- The VWO team is very knowledgable and provides excellent customer support
- Really easy to implement and start testing with their tracking code
- Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing)
- Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform
A Valuable Platform with Endless Applications
Easy to use, great support staff. The platform has a slight learning curve but is a welcome and necessary tool for anyone who wants to expand their marketing operations to include A/B testing and site analytic functionality.
- A/B Testing
- Heat Maps
- Reporting Analytics
- Hypothesis Testing
- Tag integration
- Testing methodology
- Mobile integration
A Candid Opinion on VWO from Mad Paws
- Very powerful heatmaps and scrollmaps.
- Great screen recording with segmentation capabilities.
- Point and click interfaces for heatmaps. No need to use manual selectors or code.
- Usability. There's so much to take in and what feels like a steep learning curve.
- Performance. The app feels really clunky and slow.
Short and compact
- Form analysis is pretty cool.
- Targeting and segmentation is quite extensive.
- Implementing A/B tests works well.
- More filtering options for form analysis.
- Increase sampling ratio for heatmaps.
- Increase sampling ratio for recordings.
- Multivariant testing async. We have a limited development staff, so having our marketers be able to control experiments was a big plus.
- Multiple dimensions for testing, allowing us to isolate tests based on device was a benefit.
- Screen recordings, being able to view customer recordings was valuable to see what people are doing on our pages.
- Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
- Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.
Great tools and affordable
- An inexpensive product allows small teams with limited budgets support the business with A/B testing, which is considered by some as a nice to have.
- Very easy to deploy and use.
- Visitor analysis tools give us more options for qualitative analysis.
- I think some of the automated reporting could be more intuitive.
Solid Testing Platform
1) Monitor success of split and A/B tests, and
2) Draft new hypothesis to fuel next rounds of tests.
A/B & Split testing tools are being used by the Development Team to set up and execute tests on our Shopify stores.
- Test set up is a breeze and settings are presented in a thought out sequence.
- Recordings, Heatmaps, and other observation tools are easily segmented by audiences we care about, making observation simple for our UX team.
- Our customer success manager is always available for meetings and proactive in his advocation for the platform.
- Observations currently (9/14/18) don't support outside domains.
- Observation collection sample rate is a little low (for the price) - takes a bit longer to collect meaningful amount of data.
For sites like Shopify that don't truly have a server side language, we have to rely on split testing with different URL or by using Javascript to analyze parameters and change content after.