Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Notified1https://dudodiprj2sv7.cloudfront.net/vendor-logos/aj/CY/NUW80TGCP0MI-180x180.JPEGEarshot2https://dudodiprj2sv7.cloudfront.net/product-logos/aD/0t/5TTT7DCMCZJT.pngInteractions Digital Roots (formerly ENGAGE)3https://dudodiprj2sv7.cloudfront.net/vendor-logos/g6/fp/CQV2Q61TD2OT-180x180.JPEGAMI Smart Horizons4https://dudodiprj2sv7.cloudfront.net/vendor-logos/nO/F9/DW08K8BD6L3E-180x180.PNGSentiOne5https://dudodiprj2sv7.cloudfront.net/product-logos/Zu/CT/QMBT8L4XKKQC.PNGRelevante6https://dudodiprj2sv7.cloudfront.net/product-logos/0p/7o/3UC1AZ5CWWDC.pngSocialForce7https://dudodiprj2sv7.cloudfront.net/vendor-logos/dC/KJ/LPH4MVSXI9EZ-180x180.PNGPulsar8https://dudodiprj2sv7.cloudfront.net/vendor-logos/7O/Ow/S8WBIE8N94F9-180x180.PNGCyberAlert Buzz9https://dudodiprj2sv7.cloudfront.net/vendor-logos/49/up/4J7GRH7QAD1V-180x180.JPEGContify10https://dudodiprj2sv7.cloudfront.net/product-logos/q7/kP/RL9ORTERMU0T.PNGFresh Web Explorer11https://dudodiprj2sv7.cloudfront.net/vendor-logos/0I/qH/UDMPECT1T7EQ.pngHeardable12https://dudodiprj2sv7.cloudfront.net/vendor-logos/y2/T2/N402TKGSRRF7-180x180.JPEGNetworked Insights Kairos13https://dudodiprj2sv7.cloudfront.net/product-logos/au/sg/TBPDT8RCIV92.pngDataSift14https://dudodiprj2sv7.cloudfront.net/vendor-logos/fe/Ni/DIPPM2X7T3MT-180x180.PNGIsentia.Buzznumbers15https://dudodiprj2sv7.cloudfront.net/vendor-logos/KT/hL/IOB8FCWDAVX5-180x180.JPEGCisco SocialMiner16https://dudodiprj2sv7.cloudfront.net/vendor-logos/KP/BJ/EKH5RFTLCO4X-180x180.PNG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.

Social Media Monitoring Overview

Social media monitoring involves listening for brand mentions, competitor mentions, or other relevant conversations across social media and often the wider web. The goal of social media listening can range from reputation management, to market research, to understanding customers and trends to inform company decisions.

Social media monitoring - also called social media listening - is one part of the broader Social Media Management software category. Many social media management suites span listening, publishing, engagement and analytics functionalities. Some started out as listening-focused tools, and added publishing capabilities, or vice versa. Some tools specialize in one of the above capabilities.

Our research shows that most companies use more than one tool to manage their social media efforts.

Social Media Monitoring Features & Capabilities

Most SMMS tools offer basic social monitoring capabilities, such as monitoring key channels for brand mentions. However, many companies are looking to leverage the vast amounts of data available on social media in other ways. These companies might need a more advanced tool with a stronger social listening component. Key factors to consider include the following

Sentiment Analysis

Most users will want an automated way of diagnosing positive or negative sentiment around brand mentions, through some sort of natural language processing or textual analysis. No software can do this perfectly, but some can be more accurate than others. Users will also want the ability to manually intervene and edit the sentiment analysis (and quickly).

Social Media Searches

A key component of social media monitoring tools is the ability to surface the data and conversations needed. This includes the ability to:
  • Set up complex (and preferably unlimited) Boolean search queries (beyond simple 'and', 'or', and 'not' options)
  • Filter out noise or unwanted results
  • Save these searches
  • Automatically de-dupe search results
  • Segment data based on sentiment, channel, demographics, and geolocation
  • Archive searches
  • Access historical data

Social Media Channel Coverage

Another key factor to consider when selecting a social media listening tool is the breadth of coverage. Access to the Twitter API ("firehose") is particularly important, as well as the ability to manually add channels that are relevant to you. Beyond the obvious social channels (Twitter, Facebook, YouTube, Instagram, Pinterest, etc.), you might be interested in blogs, discussion boards, or channels based outside the U.S. Global coverage might also include the ability to process languages other than English.

Social Media Analytics

Finally, monitoring is useless unless trends and insights can be surfaced and acted upon. Key analytics features include:
  • Real-time analytics
  • Email alerts and the ability to set up triggers and thresholds
  • Ability to download or export data, and customize reports
  • A social command center
  • Ability to create dashboards and visualizations, such as word and phrase clouds
  • Integration with SMMS, CRM and Web Analytics tools, among others

Social Media Monitoring Products

Listings (76-91 of 91)

Notified

We don't have enough ratings and reviews to provide an overall score.

Notified is an enterprise-level social listening tool.

Earshot

We don't have enough ratings and reviews to provide an overall score.

Interactions Digital Roots (formerly ENGAGE)

We don't have enough ratings and reviews to provide an overall score.

Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine...

AMI Smart Horizons

We don't have enough ratings and reviews to provide an overall score.

AMI Smart Horizons is a marketing intelligence and social media monitoring platform from French company AMI Software.

SentiOne

We don't have enough ratings and reviews to provide an overall score.

SentiOne is a broad, in-depth, online listening and reputation management tool. Users can explore unlimited keywords in any language and get the analysis of mentions from various web sources such as social media, news, blogs, forums in chosen country. SentiOne offers advanced filtering and accurate...

Relevante

We don't have enough ratings and reviews to provide an overall score.

Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.

SocialForce

We don't have enough ratings and reviews to provide an overall score.

SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.

Pulsar

We don't have enough ratings and reviews to provide an overall score.

Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...

CyberAlert Buzz

We don't have enough ratings and reviews to provide an overall score.

Connecticut-based CyberAlert offers CyberAlert Buzz, a social media monitoring platform.

Contify

We don't have enough ratings and reviews to provide an overall score.

Contify aggregates and curates insights from over 35,000 sources in real time to give businesses triggers on their prospects, customers and competitors and makes them available when and where businesses need them the most. According to the vendor, Contify helps businesses: Build Trust with Hot...

Fresh Web Explorer

We don't have enough ratings and reviews to provide an overall score.

Heardable

We don't have enough ratings and reviews to provide an overall score.

Networked Insights Kairos

We don't have enough ratings and reviews to provide an overall score.

DataSift

We don't have enough ratings and reviews to provide an overall score.

DataSift, now from Meltwater since its acquisition, supports the gathering and analysis of unstructured behavioral data, as well as integrating into a BI dataset.

Isentia.Buzznumbers

We don't have enough ratings and reviews to provide an overall score.

Isentia.Buzznumbers is a social media monitoring tool from Isentia, headquartered in Sydney, Australia.

Cisco SocialMiner

We don't have enough ratings and reviews to provide an overall score.

Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.