Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Venuelabs1https://media.trustradius.com/product-logos/y1/Wh/0QS45CTCIP6J.pngWeLink2https://media.trustradius.com/product-logos/pm/Wb/X8JDSQ7IWCIU.pngSentiOne3https://media.trustradius.com/product-logos/UE/s0/QMBT8L4XKKQC-180x180.PNGRelevante4https://media.trustradius.com/product-logos/0p/7o/3UC1AZ5CWWDC.pngSocialForce5https://media.trustradius.com/vendor-logos/dC/KJ/LPH4MVSXI9EZ-180x180.PNGCyberAlert Buzz6https://media.trustradius.com/vendor-logos/49/up/4J7GRH7QAD1V-180x180.JPEGIsentia.Buzznumbers7https://media.trustradius.com/vendor-logos/KT/hL/IOB8FCWDAVX5-180x180.JPEGContify8https://media.trustradius.com/product-logos/yW/KK/C52VTPZPDMVQ-180x180.JPEGYouScan9https://media.trustradius.com/product-logos/fr/Rk/6TUTHEPE6192-180x180.JPEGSO Connect Review Management10https://media.trustradius.com/product-logos/fX/KR/IDDLN9MA6LUD-180x180.PNGNeticle Media Intelligence11https://media.trustradius.com/product-logos/tU/P9/XWN3WHMMOIWC-180x180.PNGIBM Social Media Analytics12https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGmyPresences13https://media.trustradius.com/product-logos/z3/0G/9IUVC6P4S2IT.png360social.me14https://media.trustradius.com/product-logos/6M/la/B587P2XB9LRL.pngAMI Smart Horizons15https://media.trustradius.com/vendor-logos/nO/F9/DW08K8BD6L3E-180x180.PNGListenLogic16https://media.trustradius.com/vendor-logos/k4/wt/C93HCZPW5MTH-180x180.JPEGCisco SocialMiner17https://media.trustradius.com/vendor-logos/KP/BJ/EKH5RFTLCO4X-180x180.PNGGermin8 Social Listening18https://media.trustradius.com/product-logos/vA/8I/I195FQ8QCM0N.pngSend Social Media19https://media.trustradius.com/product-logos/8O/ME/NAZDCZRAJ3JM-180x180.JPEG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (76-94 of 94)

We don't have enough ratings and reviews to provide an overall score.

SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate insights and…

We don't have enough ratings and reviews to provide an overall score.

Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.

We don't have enough ratings and reviews to provide an overall score.

SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.

We don't have enough ratings and reviews to provide an overall score.

Contify is an AI-Enabled Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Information is mined by searching and analyzing information from over 200,0…

We don't have enough ratings and reviews to provide an overall score.

YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combined…

We don't have enough ratings and reviews to provide an overall score.

CO Connect's review management tool provides a means for businesses to engage with their customers and manage their online reputation and reviews. Save time and hassle by managing and responding to all reviews in one central location. Collect more and better reviews to boost company rankings with au…

We don't have enough ratings and reviews to provide an overall score.

Neticle Media Intelligence is an intelligent media monitoring, media analysis and social listening tool that show users what the web thinks about a brand / company / products / services. The vendor states the system monitors the web in real-time and analyzes every mention with human-level precision.…

We don't have enough ratings and reviews to provide an overall score.

IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredicting c…

We don't have enough ratings and reviews to provide an overall score.

ListenLogic’s Risk & Reputation Monitoring delivers alerts of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts and reputation risks. ListenLogic is now offered and supported by Anexinet since the 2016 acquisition.

Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.

We don't have enough ratings and reviews to provide an overall score.

Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as…

TrustRadius Top Rated for 2020

2020 Top Rated Social Media Monitoring Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Monitoring Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.