Best Social Media Monitoring Tools79At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. Tools are distinguished by the social channels covered and number of languages supported.Networked Insights Kairos1https://media.trustradius.com/product-logos/au/sg/TBPDT8RCIV92.pngIsentia.Buzznumbers2https://media.trustradius.com/vendor-logos/KT/hL/IOB8FCWDAVX5-180x180.JPEGYouScan3https://media.trustradius.com/product-logos/fr/Rk/6TUTHEPE6192-180x180.JPEGSO Connect Review Management4https://media.trustradius.com/product-logos/fX/KR/IDDLN9MA6LUD-180x180.PNGGermin8 Social Listening5https://media.trustradius.com/product-logos/vA/8I/I195FQ8QCM0N.pngIBM Social Media Analytics6https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGThoughtBuzz7https://media.trustradius.com/vendor-logos/SV/mm/ZH36RKV6F7H6-180x180.JPEGInteractions Digital Roots (formerly ENGAGE)8https://media.trustradius.com/vendor-logos/g6/fp/CQV2Q61TD2OT-180x180.JPEGSentiOne9https://media.trustradius.com/product-logos/UE/s0/QMBT8L4XKKQC-180x180.PNGSocial Data Intelligence10https://media.trustradius.com/vendor-logos/hv/JG/7QAZE8LA3ZBB-180x180.JPEGDataSift11https://media.trustradius.com/vendor-logos/fe/Ni/DIPPM2X7T3MT-180x180.PNGMediatoolkit12https://media.trustradius.com/vendor-logos/Qb/1v/7JNGI4RQXA5X-180x180.PNGmyPresences13https://media.trustradius.com/product-logos/z3/0G/9IUVC6P4S2IT.png360social.me14https://media.trustradius.com/product-logos/6M/la/B587P2XB9LRL.pngSend Social Media15https://media.trustradius.com/product-logos/8O/ME/NAZDCZRAJ3JM-180x180.JPEGAMI Smart Horizons16https://media.trustradius.com/vendor-logos/nO/F9/DW08K8BD6L3E-180x180.PNGListenLogic17https://media.trustradius.com/vendor-logos/k4/wt/C93HCZPW5MTH-180x180.JPEGCisco SocialMiner18https://media.trustradius.com/vendor-logos/KP/BJ/EKH5RFTLCO4X-180x180.PNG

Social Media Monitoring Tools

Best Social Media Monitoring Tools

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Social Media Monitoring Overview

What are Social Media Monitoring Tools?

Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.


Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.

Social Media Monitoring Features & Capabilities

Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.

  • Keyword-based concept tracking

  • Competitor tracking & comparison

  • Domain monitoring & alerting

  • Backlink alerts

  • Author tracking and alerting

  • Sentiment analysis (e.g. natural language analysis)

  • Multi-language processing

  • Image detection & analysis

  • Boolean operators for search and query

  • Search filter

  • Segmentation (demographics, geolocation, channel, sentiment, etc)

  • Real-time alerts

  • Customizable alert triggers

  • Alert delivery via email, RSS, etc

  • Customizable reporting, report archiving, historicals

  • Data visualization & dashboard, social command center

Integrations

Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.

Pricing Information

Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.


Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.

Social Media Monitoring Products

Listings (76-93 of 93)

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YouScan is a social listening platform powered by image recognition technology. It provides instant access to customer conversations happening online, enabling enterprises and agencies to listen, analyze and turn social data into action. Sentiment analysis, trends detection and smart alerts combined…

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CO Connect's review management tool provides a means for businesses to engage with their customers and manage their online reputation and reviews. Save time and hassle by managing and responding to all reviews in one central location. Collect more and better reviews to boost company rankings with au…

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IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredicting c…

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ThoughtBuzz is a cloud based full stack social business platform that integrates social listening, social media marketing, social intelligence and social CRM. According to the vendor this solution is designed to help users drive a quick ROI with features such as one-click publish, an integrated dash…

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SentiOne is an AI-powered customer service automation platform. It consists of three modules: Listen, React, and Automate. Listen is a comprehensive social listening solution which monitors the entire public internet (including social media), utilising proprietary algorithms to generate insights and…

Social Data Intelligence is based on technology acquired with SM2, following its acquisition of Alterian in 2011. Alterian, in turn, had acquired the product from Techrigy in 2009. Social Data Intelligence (formerly SM2) is a listening platform which competes directly with Radian6 and Sysomos. I…

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DataSift, now from Meltwater since its acquisition, supports the gathering and analysis of unstructured behavioral data, as well as integrating into a BI dataset.

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Send Social Media is a solution for managing, monitoring, tracking and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as…

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ListenLogic’s Risk & Reputation Monitoring delivers alerts of corporate threats that emerge across the open social universe, including protests, lawsuits, boycotts and reputation risks. ListenLogic is now offered and supported by Anexinet since the 2016 acquisition.

Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.

TrustRadius Top Rated for 2019

2019 Top Rated Social Media Monitoring Tools

There are plenty of options out there, but here's our shortlist of the best Social Media Monitoring Tools. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.