Social Media Monitoring Tools
Best Social Media Monitoring Tools
- Top Rated Social Media Monitoring Tools include: Netvibes, Brand24, Mention, Brandwatch, Social Mention, Sprinklr, Crimson Hexagon, and NUVI.
- Other Social Media Monitoring Tools on the TrustMap include: Oracle Social Cloud, Sysomos MAP, and Lithium Social Media Management.
- A complete list of Social Media Monitoring Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Monitoring OverviewSocial media monitoring involves listening for brand mentions, competitor mentions, or other relevant conversations across social media and often the wider web. The goal of social media listening can range from reputation management, to market research, to understanding customers and trends to inform company decisions.
Social media monitoring - also called social media listening - is one part of the broader Social Media Management software category. Many social media management suites span listening, publishing, engagement and analytics functionalities. Some started out as listening-focused tools, and added publishing capabilities, or vice versa. Some tools specialize in one of the above capabilities.
Our research shows that most companies use more than one tool to manage their social media efforts.
Social Media Monitoring Features & CapabilitiesMost SMMS tools offer basic social monitoring capabilities, such as monitoring key channels for brand mentions. However, many companies are looking to leverage the vast amounts of data available on social media in other ways. These companies might need a more advanced tool with a stronger social listening component. Key factors to consider include the following
Sentiment AnalysisMost users will want an automated way of diagnosing positive or negative sentiment around brand mentions, through some sort of natural language processing or textual analysis. No software can do this perfectly, but some can be more accurate than others. Users will also want the ability to manually intervene and edit the sentiment analysis (and quickly).
Social Media SearchesA key component of social media monitoring tools is the ability to surface the data and conversations needed. This includes the ability to:
- Set up complex (and preferably unlimited) Boolean search queries (beyond simple 'and', 'or', and 'not' options)
- Filter out noise or unwanted results
- Save these searches
- Automatically de-dupe search results
- Segment data based on sentiment, channel, demographics, and geolocation
- Archive searches
- Access historical data
Social Media Channel CoverageAnother key factor to consider when selecting a social media listening tool is the breadth of coverage. Access to the Twitter API ("firehose") is particularly important, as well as the ability to manually add channels that are relevant to you. Beyond the obvious social channels (Twitter, Facebook, YouTube, Instagram, Pinterest, etc.), you might be interested in blogs, discussion boards, or channels based outside the U.S. Global coverage might also include the ability to process languages other than English.
Social Media AnalyticsFinally, monitoring is useless unless trends and insights can be surfaced and acted upon. Key analytics features include:
- Real-time analytics
- Email alerts and the ability to set up triggers and thresholds
- Ability to download or export data, and customize reports
- A social command center
- Ability to create dashboards and visualizations, such as word and phrase clouds
- Integration with SMMS, CRM and Web Analytics tools, among others
Social Media Monitoring Products
Notified is an enterprise-level social listening tool.
Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine...
AMI Smart Horizons is a marketing intelligence and social media monitoring platform from French company AMI Software.
SentiOne is a broad, in-depth, online listening and reputation management tool. Users can explore unlimited keywords in any language and get the analysis of mentions from various web sources such as social media, news, blogs, forums in chosen country. SentiOne offers advanced filtering and accurate...
Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.
SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...
Connecticut-based CyberAlert offers CyberAlert Buzz, a social media monitoring platform.
Contify aggregates and curates insights from over 35,000 sources in real time to give businesses triggers on their prospects, customers and competitors and makes them available when and where businesses need them the most. According to the vendor, Contify helps businesses: Build Trust with Hot...
DataSift, now from Meltwater since its acquisition, supports the gathering and analysis of unstructured behavioral data, as well as integrating into a BI dataset.
Isentia.Buzznumbers is a social media monitoring tool from Isentia, headquartered in Sydney, Australia.
Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.