Social Media Monitoring Tools
Best Social Media Monitoring Tools
- Top Rated Social Media Monitoring Tools include: Netvibes, Brand24, Mention, Brandwatch, Social Mention, and NUVI.
- Other Social Media Monitoring Tools on the TrustMap include: Lithium Social Media Management, Sprinklr, Crimson Hexagon, Sysomos MAP, and Oracle Social Cloud.
- A complete list of Social Media Monitoring Tools is available here.
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap, and those above the median line are considered Top Rated.
Social Media Monitoring Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Social Media Monitoring Products
Notified is an enterprise-level social listening tool.
Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine L...
AMI Smart Horizons is a marketing intelligence and social media monitoring platform from French company AMI Software.
SentiOne is a broad, in-depth, online listening and reputation management tool. Users can explore unlimited keywords in any language and get the analysis of mentions from various web sources such as social media, news, blogs, forums in chosen country. SentiOne offers advanced filtering and accura...
Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.
SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...
Connecticut-based CyberAlert offers CyberAlert Buzz, a social media monitoring platform.
Contify aggregates and curates insights from over 35,000 sources in real time to give businesses triggers on their prospects, customers and competitors and makes them available when and where businesses need them the most. According to the vendor, Contify helps businesses: Build Trust with Hot...
DataSift, now from Meltwater since its acquisition, supports the gathering and analysis of unstructured behavioral data, as well as integrating into a BI dataset.
Isentia.Buzznumbers is a social media monitoring tool from Isentia, headquartered in Sydney, Australia.
Cisco SocialMiner is a social media management solution built to interact with customers and prospects across channels, with features such as social media monitoring, scheduling, and workflow automation to assist the social media management process.