Social Media Monitoring Tools
Best Social Media Monitoring Tools
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Social Media Monitoring Overview
What are Social Media Monitoring Tools?
Social media monitoring tools listen for brand-relevant conversations across social media. These include brand or competitor mentions, select keywords, and other signals. The results are presented via an alert system, RSS feed, or dashboard. Social media listening tools track customer sentiment and support reputation management initiatives.
Also known as social media listening, social media monitoring is a capability of most broader Social Media Management Suites. SMM suites span listening, publishing, engagement, and analytics. However, many specialist social media monitoring tools are used in tandem with SMM Suites. These specialty monitoring tools may track activity across one site (e.g Instagram), or support multi-measure analytics and tracking not possible using only one tool or suite.
Social Media Monitoring Features & Capabilities
Social media monitoring tools present the following capabilities of customer sentiment analysis and advanced search.
Keyword-based concept tracking
Competitor tracking & comparison
Domain monitoring & alerting
Author tracking and alerting
Sentiment analysis (e.g. natural language analysis)
Image detection & analysis
Boolean operators for search and query
Segmentation (demographics, geolocation, channel, sentiment, etc)
Customizable alert triggers
Alert delivery via email, RSS, etc
Customizable reporting, report archiving, historicals
Data visualization & dashboard, social command center
Social media monitoring tools may cover a wide range of popular social media sites, such as Facebook, Twitter, Instagram, Youtube, and Pinterest. Additionally, listening tools may cover blogs (or particular bloggers), discussion boards, or other sites. Channel coverage is an important criteria to evaluate when choosing a social media monitoring tool. Social media monitoring tools are often included as part of SMMS. If they are standalone they may integrate with SMMS, as well as an Analytics tool, or CRM.
Popular social media marketing tools are cloud services delivered on a subscription basis. Generally, lower tiers support single individuals or small teams with fewer alerts than advanced tiers. Lower tier plans generally track less mentions across fewer monitored sites than higher cost tiers.
Some SMM suite vendors present narrower, monitor focused feature sets at a low cost and expand to cover all Social Media Marketing functionality at higher tiers. Finally, a few vendors provide access to their own or 3rd party intelligence data via API at a cost, to improve analytics validity.
Social Media Monitoring Products
Listings (76-94 of 94)
Notified is an enterprise-level social listening tool.
Interactions Digital Roots collects conversations from across the web and not only captures keyword and sentiment analysis but also includes customer intent. The vendor says that this allows the platform to identify and route conversations in a precise and highly customizable way. Using Machine L...
Pulsar is a social media monitoring platform offering social listening, owned channels analytics, and social CRM. Customers use Pulsar for brand tracking and campaign measurement. The platform includes 4 tools: TRAC: Social media listening across topics, audiences and content diffusion. CORE:...
Relevante is a social media monitoring tool from the small company relevante.me headquartered in Madrid that sorts and organizes social media information and feeds based on topical relevance.
SocialForce is a social media monitoring platform from consumer intelligence company Market Force Information, headquartered in Colorado.
Parllay is a brand and audience engagement platform driven by a customized knowledge engine and content management capability.
Italian company Expert System supports social media monitoring and listening with the Cogito Intelligence Platform, powered by Cogito, the linguistic analysis engine.
Dataminr is an social analytics tool that analyzes the public Twitter stream looking for breaking news and emerging trends.
Buzzmetrics provides social listening and analytics capabilities.
SocialClout is a social media monitoring tool. Some key features include: Keyword Search, Engagement Workflow, and Automated Sentiment Analysis.
Bottlenose is a real-time trend detection platform that helps clients capture critical events happening around their brand(s), competitors, industries, and audience and effectively act upon them in real-time to optimize marketing campaigns, mitigate potential threats,enhance consumer engagement, ...
IBM Social Media Analytics is software that is designed to discover customer sentiment from online sources. The vendor says the solution can help businesses harness social data and take decisive across the enterprise. It helps users with: Capturing consumer data from social mediaPredictin...
Amobee Brand Intelligence is a social listening tool that aims to help marketers gain a deeper understanding of consumer trends and sentiments through analysis of current and historical content consumption and sentiment from many channels across the web.