eCommerce Platforms

Best eCommerce Platforms include:

WooCommerce, BigCommerce, Shopify, Salesforce Commerce Cloud, Wix, and GoDaddy.

eCommerce Platforms TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

eCommerce Platforms Overview

What are eCcommerce Platforms?

eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example.


There are two general types of eCommerce platforms: hosted and self-hosted open source:


  • Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.

  • Self-hosted eCommerce solutions are more advanced, customizable, and free.

eCommerce Websites

eCommerce websites, usually referred to as online storefronts, allow shoppers to browse through the merchant's product catalog and purchase products online.

Hosted eCommerce platforms include a set of pre-made templates and themes for storefront design. The best eCommerce software for your online business depends on your use cases. There are many different aspects of an online storefront that different eCommerce products may focus on:


  • Managing larger inventories

  • Displaying multiple versions (e.g., colors and sizes) of the same item

  • Managing multiple stores

  • Representing digital versus physical products

Scalability is also a major consideration when evaluating product catalog options and features.

Online Shopping Cart

An online shopping cart allows eCommerce website visitors to accumulate a list of products in a virtual "shopping cart" before checkout. In addition to accumulating the list, shopping cart software also calculates the total cost, including shipping and taxes.


Some platforms offer other shopping cart-related features, like abandoned cart tools. These save unfinished orders and/or email customers to remind them that there are still items in their cart. Abandoned cart functionality often costs extra or is available only with higher-tier packages.

Another additional functionality some eCommerce products include is the ability to suggest products for customers to view. This is typically based on individual customer’s shopping behavior along with information about what products other customers have been viewing and buying.

Online Payment System

Some solutions include in-house payment processing. Others integrate to a third party payment gateway. Vendors that offer in-house payment processing often charge a transaction fee. Since payment systems need to handle sensitive customer information, most eCommerce platforms have standard security measures in place.

eCommerce Platforms Features & Capabilities

  • Online storefront

  • Product catalog

  • Online shopping cart

  • Online payment system or integration with a payment gateway

  • Order fulfillment and shipping management

  • Merchant interface/dashboard

  • eCommerce marketing tools

  • eCommerce business management

  • Customer behavior analytics and reporting

  • Integrations (e.g. CRM, ERP, email marketing, payment gateway, etc)

eCommerce Platforms Comparison

There are a few key things buyers should consider to help them more easily compare eCommerce products:

1. Technical expertise required: Will the person or team managing your eCommerce website have technical/coding knowledge? Some eCommerce platforms are especially user-friendly for individuals with little to no coding experience, while others offer advanced customization that can be achieved through coding. Consider whether you’ll have access to a developer or other administrator with coding experience to help customize your eCommerce platform. If not, platforms that include a wide range of eCommerce website themes, or a WYSIWYG editor, may be a better for your business.

2. Open source vs. paid software: Are you looking for a free eCommerce platform to start out with, or a more advanced software that has all the bells and whistles? Especially if you or your team have experience with web design, an open source platform can be a great way to start building your online store. Popular open source platforms include Magento Open Source, Drupal, and Joomla. On the other hand, if you’re looking for an eCommerce platform that comes with access to customer support and a wide variety of pre-built website themes and templates, a paid platform will likely be a better bet.

3. B2B vs. B2C (or both): Do you sell to primarily a B2B or B2C market? Or both? There are a few main differences between B2B and B2C selling that, in part, determine what your eCommerce platform needs to have. For example, eCommerce businesses selling primarily to other businesses will need the ability to segment customer groups and to set up customizable pricing and configuration options. Some must-have features for B2C companies include built-in store themes, abandoned cart recovery, and compatibility with multiple payment gateways. Some ecommerce platforms are better designed for B2B, or B2C.

Pricing Information

Monthly subscriptions for hosted products vary widely depending on features and scalability. Monthly charges range from zero to over $1,000 at the very high end.


It’s a good idea to clearly understand requirements and to choose an ecommerce platform based on current and anticipated needs, rather than just focusing on cost. In the long-term, picking the ecommerce platform that is the best for your eCommerce business's needs will present cost savings that may not be immediately apparent in the startup phase.

More Resources

eCommerce Products

(1-25 of 180) Sorted by Most Reviews

Zentail
Zentail is a commerce operations management (COM) platform that aims to simplify ecommerce. Features include PIM technology, listing, repricing, inventory management, supply chain and order management. Zentail integrates into various sales channels, like Amazon, eBay, Google Shopping, Walmart Market…
Brand Retailers
Brand Retailers is a social eCommerce platform integrated as a SaaS deployment.
CardinalCommerce
CardinalCommerce is an eCommerce platform with capabilities such as consumer authentication, mobile deployment, and solution design.
GoECart
GoECart is an all-in-one eCommerce solution with capabilities such as oder management, warehouse fulfillment and management, and in-store point of sale.
iAPPS Commerce
iAPPS eCommerce is an all-in-one eCommerce solution with capabilities such as content management, eMarketing, and data-driven analytics.
Jagged Peak EDGE
Jagged Peak EDGE is an omnichannel enterprise commerce and total eCommerce platform subsuming order management and fulfillment, distribution and channel partner management, and is designed to present a full sales lifecycle solution from shop to ship.
k-eCommerce
k-eCommerce is an integrative eCommerce solution that can be built in to Microsoft Dynamics, SAP Business One, and enterprise resource planning (ERP) software.
SearchFit
SearchFit is an eCommerce solution available as a multi-store platform with multiple third-party integrations, such as QuickBooks and WordPress.
SimOneEMS
SimOneEMS is an eCommerce platform with features such as inventory transfers, product importation, and automatic pricing, along with integrations into eBay Marketplace and Amazon Fulfillment.
SmartEtailing
SmartEtailing is an eCommerce platform deployed online, mobile, and in-store.
Vendio
Vendio is an eCommerce platform that provides multichannel eCommerce for small businesses through cloud deployment.
WebAssist eCart
WebAssist eCart is an eCommerce platform built as a shopping cart. It is built as a custom shopping cart platform for Adobe Dreamweaver.
Fortune3
Fortune3 is an eCommerce solution focused on website design and hosting.
Merkeleon
Merkeleon is an online eCommerce solution built as online auction software.
Trifecta Commerce Orders
Trifecta Commerce Orders is an ecommerce solution. The vendor's value proposition is that it is an integrated solution that is designed to bridge the gap between an organization's customer service reps, sales team members and customers.
Intershop Commerce Suite
Intershop is an eCommerce solutionwith features such as internationalization, localization and omni-channel management.
Infopia
Infopia is a cloud-deployed SaaS eCommerce solution that covers the entire eCommerce lifecycle, from inventory to cash.
PaperWeight
PaperWeight is an advanced clone script tool for building an online essay or academic writing job platform. It was developed by one of India’s leading web solution providers, FATbit Technologies. PaperWeight is comprised of all the features of top essay writing job portals like EssayShark, PaperDueN…
Shuup
Shuup is a multi vendor ecommerce marketplate development platform. The Shuup multi-vendor platform is intended to let users manage unlimited vendors and products while collecting commissions on every sale. -Increase product offerings when vendors add new goods.-Control the marketplace and vendors…
Yo!Kart
Yo!Kart is a multi-vendor eCommerce platform that enables users to build online marketplaces similar to Amazon, eBay, and Etsy. It is a self-hosted and ready to launch solution that offers a wide set of features such as Native Mobile Apps, Multi Lingual, 15+ Payment Gateways, Tax Management Api, sep…
Yo!Deals
Yo!Deals is an advanced daily deals script which is designed to help users start a daily deals website. Users can also sell products. According to the vendor, this solution is ideal for those who want to start an online business that involves selling vouchers, with a smaller investment. The vendo…
STORM
enferno STORM is an eCommerce platform built for companies of any size. It includes features such as product information management and integrations with customer relationship management and enterprise resource planning software.
Cloudnet360
Cloudnet360 is an ecommerce solution that is targeted to small business owners and includes an integrated CRM. There is no set fee and customers have access to a dedicated e-business advisor to help make the automation process much more smoother.
e-comDrive
e-comDrive is an eCommerce solution with capabilities such as order management, warehouse management, and web marketplace integration.
oorjit
Oorjit is an eCommerce platform built around both customer and merchant engagement.

Frequently Asked Questions

What are the differences between B2C and B2B eCommerce software?

There are a few main differences between businessto-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include.

Key dimensions where B2B and B2C sales differ include:

  • buying motivations
  • what the market looks like
  • the importance of brand reputation
  • how much long-term value vs. immediate cost matters
  • what the buying process looks like

What are some key features B2B eCommerce software should have?

If your company primarily sells to other businesses (B2B), ensure that your ecommerce platform includes:

  • Customizable pricing, payment, and ordering options
  • Deep personalization capabilities for your online storefront (e.g. branding, site search and navigation)
  • Options for customers to easily reorder the same items and quantities > Discounted bulk ordering
  • The ability to set a minimum order quantity (MQO)
  • The ability to restrict access to certain groups (e.g. allowing only registered customers to view products)
  • The ability to segment customers into groups, or integrate with the user’s CRM or ERP software
  • A wide range of payment options and a highly secure checkout experience

What are some key features B2C eCommerce software should have?

If your business primarily sells to consumers (B2C), ensure that your ecommerce platform includes:

  • > Built-in online storefront themes or templates
  • The ability to customize product listings and have multiple product variants
  • Abandoned cart recovery capabilities
  • Promotion and discount code tools
  • Built-in SEO tools
  • Content management capabilities and a blog section
  • Built-in email marketing capabilities, or integration with email marketing platforms
  • Secure check-out experiences with multiple payment options