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Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.272%
- Real-time tracking (55)6.767%
- Facebook (59)6.363%
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Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
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Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
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How to Use Sprout Social's Service Cloud Integration
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
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Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.5.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
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This is our main option to integrate with one tool all our Social Media profiles of customers who didn't have an option to manage their social media. Many were using native platforms to schedule, publish or control them. That´s why it's very important to have a tool for the content team to deploy best practices.
- Reports
- Publishing
- Support Social Media Platforms
- Technical Support
- Easy to use
- Custom Reports
- Social Listening
- Competitors Benchmark
December 02, 2021
Sprout Social Is the King of Social Media Management Tools
We used Sprout Social to manage our social media programs at SendGrid, giving us a single platform to schedule and publish content, respond to comments and direct messages, and review our analytics and performance. We also used it as an image repository to store files relevant to posting on our social accounts.
- Easy to Navigate User Interface.
- Simple User-Friendly Publishing Calendar.
- Robust (and Downloadable) Analytics and Reports.
- Pricing Is a Bit Expensive.
- Support Can Sometimes Take a While to Respond.
- Lacks Native Support for Every Social Network.
November 01, 2021
Sprout: the bang for the buck I've seen.
Score 6 out of 10
Vetted Review
Verified User
Primarily, we use Sprout to aggregate social media mentions for easier interaction and categorization across five social channels. We also use Sprout to engage in competitive audits, segmented by vertical. Generally speaking, it significantly speeds up the interaction and categorization process - a big advantage given the number of users that interact with our brand.
- Aggregating mentions
- Quickly assessing the competitive landscape by channel
- Excellent and highly responsive customer service department
- Doesn't combine competitor reports cross-platform.
- Limited YouTube data available
- Advanced Analytics option will likely double your investment
- UGC data (in the Smart Inbox) is limited to the first picture in the post.
September 27, 2021
Sprout Social - Good Value for our Organization
Sprout Social is being used by the communications department--particularly our two Digital Communications Specialist staff members, which includes me. We use it to schedule social media posts, pull analytics reports, and monitor social media mentions. We use this tool on a daily basis and find that it addresses our social media needs for the most part.
- Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
- Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
- Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
- Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
- We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
- Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
August 09, 2021
Solid entry-level product for social media management
Score 6 out of 10
Vetted Review
Verified User
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
- The social listening capabilities do a great job of providing me with information I need from our target audiences.
- Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
- The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
- The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
- The dashboard is simple and easy to navigate.
- Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
- Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
- The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
- Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
June 14, 2021
A Useful Tool!
Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles. Sprout Social takes the guesswork out of scheduling social. The ability to schedule weeks at a time and have them available to clients for review and approval is a godsend! Sprout Social is a tool that saves me a TON of time. Also, their customer service is EXTREMELY responsive, which is always nice.
- Schedule Instagram posts AND stories.
- Monitor engagement.
- Collaborate with your team and clients.
- You cannot post giphs.
- You cannot post multiple photos on Instagram automatically, it must be done manually.
- Sometimes posts will fail to upload and there is no explanation why.
For the last two years, Sprout Social has been used mostly by me in my department. I have the Advanced plan. On my recommendation, one other department opened their own account and started using it a year ago with a Professional plan. Sprout Social has helped us put all our social media management in one place. Scheduling, community management and analysis all work together now, across all platforms, from a single dashboard. It has saved us time and increased efficiency and productivity as we engage with our social media community and map out our online strategy.
- Scheduling: you can see it all in one place, and schedule on all platforms from one place.
- Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
- Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
- RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
- Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
- Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
- If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
- When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
- The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
Sprout Social allows us to neatly create and schedule a high volume of social posts/content for a large and growing list of clients. It is primarily used in our social media department. A handful of dedicated staff interact with and manage Sprout Social, collaborating and sharing duties in getting content up on multiple social platforms on a daily basis.
- Save time
- Save money
- Make our jobs easier
- Help avoid mistakes
- Help improve visibility and scope of live projects
- Interface could use a light update
- Rarely, multiple users accessing the same account may have issues
- Support is great most of the time with very few longer response times
June 10, 2021
Amazing platform if you have the budget!
I did the full trial period of Sprout Social while helping my company find social media management options. It was for use by the marketing department to handle a large volume of local-level social media pages.
- GREAT stats/metrics reporting.
- Easy social scheduling.
- Convenient social listening tool built in.
- Can handle many pages and mediums with ease and simplicity.
- It would be nice if it were a company subscription rather than priced per user.
May 30, 2021
A Social Media Manager's Secret to Success
We use Sprout Social to schedule posts, tap into listening insights, and generate monthly reports for our leadership team. Additionally, Sprout is used daily for our unified inbox, which means that our social team has one place to go for checking messages/comments across all social platforms. Currently we set up reports to listen for keywords and important topics as a way to generate content ideas.
- I love the support I receive from Sprout and the focus on learning to improve.
- I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
- Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
- There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
- The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
- In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
May 22, 2021
Really Powerful Insights
Our social expert uses Sprout as a strategic listening tool to pull insights like share of voice, sentiment analysis, and trend info which informs a lot of our social content and new business strategy. My direct involvement has been scheduling social content for client approval.
- Pretty intuitive to use. I've had to take over scheduling when my colleagues are out and there's a very small learning curve in terms of accomplishing basic tasks like scheduling tweets.
- I like being able to customize workflows that work for our clients. We can schedule content as "waiting for approval" before they are scheduled so clients can weigh in before anything goes live.
- The insights I've seen have been helpful and informative in guiding our content and justifying our social strategies to clients and internal stakeholders.
- Still room for improvement in terms of API functionality with different social platforms, though I've seen growth made. Some small details are not as seamless. For example, if I want to tag someone on LinkedIn before scheduling, I have to do that after the post has been published within LinkedIn itself (not sure if this has changed).
April 01, 2020
Good options for different users across the world
Score 9 out of 10
Vetted Review
Verified User
We are a global company with a single global account on LinkedIn and Facebook, with different strategies and commercial focuses per region. So, currently, we have different users with each of one creating their own messages and content for their countries and languages with their own strategies and sometimes particular campaigns. How do we manage this? With Sprout Social. It's great that Sprout Social provides, among others, basic functionalities related to the posting calendar, tools to get performance reports, and management by region or user. It provides also a lot of resources to manage dashboards, reports, and social media listening not only for our brand but also for competitors in a collaborative way.
- Possibility to see content by applying several filters: draft, need approval, platform, accounts, tags, campaigns, etc.
- Different types of reports
- Manage messages, open and assign tasks
- The functions for social listening are not included with the standard license
- We can't get reports by country or region
- I think the interface is less friendly than other platforms I have seen
January 17, 2020
Sprout Social: Better Functionality, Better Social
I work on creating and posting social content for clients, and a few of them have opted to use Sprout Social to manage their social accounts. They wanted a platform that would include multi-functionality and serve as their overarching content hub. We gave them the options for a few different platforms, and quite a few tapped Sprout Social to be the center of all things social.
- Schedule, post and monitor social feeds.
- Ability to track, analyze and post from a greater number of accounts. Other platforms I use only have Facebook and Twitter integration. Sprout Social has the ability to host more than that (Instagram, LinkedIn, etc.).
- Great, simple and easy to use interface. I use a few different social platforms for clients, and I love how clean and uncomplicated Sprout Social is. Many of its competitors are not as
- Data reporting and analysis.
- Overall, more capabilities than other social platforms (chatbot creation, private messaging, Facebook page management and so on).
- I think the task manager option has a lot of great potential, but as it is now, my team and I don't have much use for it. I'd like to see that a bit more built out as an additional project management tool.
November 19, 2019
Sprout Social Can Work for You if Nothing Else Will
Sprout Social was used in conjunction with Meltwater this past year. We used Sprout to schedule LinkedIn posts and pull analytics on an ad-hoc basis for client requests. Sprout gave high-level analytics for our social performance, but was not able to be the standalone software for our needs because it wasn't as robust as we had hoped.
- Sprout Social has a mobile app that is pretty helpful when on the go. It's an easy way to get a snapshot to see if something is working, or if you need to alert a team member to edit/pull a post.
- Analytics are easy to understand. The report graphics and insights are easy to comprehend and are client ready with little to no added context.
- Campaign and social tracking setup is easy and does not take long to back load and populate.
- When acquired in conjunction with other service offerings such as Meltwater's Engage platform, the use and necessity of this tool can get lost.
- During the purchase of the software(s), it would have been helpful to do a deeper dive into Sprout's capabilities, instead of treating the "on-the-go" software like an after thought.
- Android capabilities were lacking compared to iOS, so team members struggled to engage and use the software when they needed to.
October 25, 2019
Great Solution for Teams!
We use Sprout to get notified of, review, and reply to mentions/posts/DMs to our 2 business pages. The reporting in Sprout is used to set and measure goals/SLAs. This is all handled by our Customer Experience Team, although our marketing team does use Sprout as well to track engagement sometimes (this part I'm not familiar with the details). Using Sprout allows us to aggregate all social issues into one place and track who responds with what answer, timeliness of responses and ensure a clear voice coming from our brands
- Avoid collision: when you have more than one person watching/managing your social channels it's important to maintain a consistent voice in all posts/DMs and Sprout makes it easy to see if a colleague is already handling a particular issue so you can move onto the next.
- Reporting: out of the box there's some really nice reports that show what day/time social channels are most popular for your brand and how many mentions/posts you've responded to.
- Ingestion: get a constant stream of all your @mentions, DMs, wall posts, retweets, and hashtags— even keywords, and misspellings! Sprout ingests all of it in one place.
- Clarity/UX: Sprout is pretty robust but that seems to create an issue for the UX in that the people in my org that use it are always asking "where can I find ___" and "how did you get to that screen?"
- Granular reports: I would prefer is Sprout utilized a heat map (columns=days of the week, rows=hours of the day_ to highlight at-a-glance our busiest times for social channels.
October 17, 2019
Listen to your audience with Sprout Social
Sprout Social is being used by multiple departments, both marketing and support. Marketing is lead and supports issues with Support through Sprout. We use it for social listening for issues and customer praise, to engage with customers, to promote our blog and products. It addresses brand awareness, social promotion, and lead generation with our Blog.
- Social Listening - It's great to see real time what people are saying about us and to us on the channels.
- Responding directly within Sprout - It's great to be able to talk directly back on tweets or posts from within Sprout rather than having to go find the tweet and respond natively, saving time on my end.
- Promotion - It's also great to have Facebook, Twitter, LinkedIn and Instagram all in one place, making social promotion much easier too. You can also bulk schedule.
- Listening is in chronological order, which is great for support requests real time, but it would be great to listen to specific keywords.
- It would be great to be able to log specific feedback directly into Salesforce instead of copying and pasting feedback in from support issues.
October 16, 2019
Powerful tool, ideal for agencies who manage social media, or who simply need to pump out quick reports.
Sprout Social is primarily used by my organization to generate reports on our social media progress across Facebook, Twitter and LinkedIn. We use it to standardize and measure values including followers, posts, engagements and clicks. We typically measure these month over month and include these numbers in our reports to senior leadership.
- Measure your own social media data and analytics across most social channels.
- If you are an agency, you can manage the social media publishing and reporting for other organizations.
- After publishing ads first party, you can use the Smart Inbox feature to engage with comments on your ads (Facebook and Instagram)
- Sprout Social can do quite a lot, but you will have to pony up for the higher tiers to access competitive analyses, automation and collaboration features.
- For rich user-generated content functionality, you may need to double up and seek out an additional platform.
October 15, 2019
Sprout makes social media easy
We use Sprout Social in our marketing dept to manage all of our location pages. It helps consolidate everything into one place so we don't have to switch between social media pages.
- Scheduling posts.
- Post approvals.
- Consolidating pages into one place.
- You can't get posts approved by multiple people.
October 15, 2019
Sprout helps!
Sprout Social is currently used by our Marketing and Customer Experience departments. Marketing uses it to manage campaigns and also keep a pulse on our competition and industry. The Customer Experience team utilizes it as a way to resolve customer issues and engage with customers who may leave feedback about our organization.
- Super easy to use
- Scheduling future campaigns and posts
- Consolidating all social media accounts in one place
- Really wish there was an ability to create custom reports
- Would like to be able to see if another team member is already responding to a customer
- integration with CRM
August 13, 2019
Sprout Reporting Focused Review
It is being used by the full social team here at our Agency. It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling. It helps us track how well or content is performing month over month, how our community is growing, demographics on our community, and more.
- A comprehensive overview of content analysis - with the ability to look month by month, week by week, etc.
- Demographic breakdown in reporting.
- Paid and organic metrics separated out.
- Consistent engagement metrics across all social platforms (since they have engagement rate for Instagram and Facebook but not Twitter).
- A section or tab where you can separate content that is organic and content that is paid.
- Predictions on reach/growth dependent on your tracked metrics.
April 06, 2019
A Six Year Old Could Use This!
I have used Sprout Social for multiple companies and always just within the marketing organization, and of course, on behalf of executive leadership. It's an awesome tool that enables your business to thoughtfully schedule posts for all platforms, monitor comments, collaborate with others on your team with a really solid editorial calendar. It's also super cool that you can schedule Instagram posts and stories! The calendar features rocks.
- Monitor your audience's comments, an awesome as a customer service tool!
- You can schedule Instagram posts and stories, which is a big deal for my direct-to-consumer clients who LIVE on Instagram.
- The calendar and collaboration are really helpful in supporting OMNI-channel marketing efforts.
- You cannot post gifs which seems ridiculous in this day and age where we do pretty much everything with gifs!
- System failures: sometime a post will fail, but there is no clear reason as to why it occurred. These should be error-free, unless the Social platform, such as Facebook, for example, is experiencing an outage. Then, there should be a notification in Sprout.
- You can't tag pages in Facebook posts: for clients looking to tag partners, for example.
- Drafts don't stick around if you don't schedule them.
- The price, even for the standard version, can be steep for bootstrapped startups.
February 12, 2019
Sprout Social-Social Media Planner
We use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.
- Monthly Reports.
- Perfect customer service.
- Scheduling social media posts.
- Pricey compared to other platforms.
- There are some capabilities that are hard to find and figure out how to use.
- The interface is not user-friendly.
February 07, 2019
The Smarter Way to Help Your Team
Several departments use Sprout Social at my company. My department mainly uses it to understand the marketing tactics that we have implemented for our clients. More than just understanding these tactics, we want to see how these campaigns have done across multiple platforms—whether that be interaction or overall use amongst consumers. We also use it to understand what campaigns we should use next and what our client would like to see in the future.
- Organized
- Easy to use
- Thorough in analysis
- Expansive
- I suppose it could be a little more simple to use for those who aren't familiar with platforms like this
January 18, 2019
Excellent platform except analytics.
We use it to manage our social media accounts like Facebook, Instagram, LinkedIn, etc. It has so many great tools that adapt in a great manner to our needs. This is used by our Marketing department as well as our Outsourced Community Management team.
- The scheduling tool is super good! It is very easy to use.
- It has a solution for all sizes of companies.
- It’s good for monitoring and engaging.
- I don’t really like the analytics that they have.
- The insights could be much better. In this scenario, Socialbakers is much better.
January 22, 2018
Sprout Social - Good basic analytics on a budget.
Sprout Social is used to track key social media metrics, monitor social media campaigns, track social media engagement, and provide social media reports to key stakeholders including supervisors, directors, and other executives. Additionally, we used Sprout Social as a way to schedule content and help create a content calendar we could follow.
- Scheduling content
- Aggregating analytics from various social media platforms
- One-click reporting
- Fairly basic interface
- Analytics are surface level
- No social listening