TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
View PricingOverview
What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
YouTube
Vidyard for Sales Demo
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(327)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
-
User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
-
Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
-
Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
(126-150 of 176)Companies can't remove reviews or game the system. Here's why
January 27, 2020
Vidyard for video hosting
Vidyard is used to manage all of our video content, embed video content onto our website as well as sales enablement for the sales team. It's used by both Marketing and Sales and it addressed the problem of needing a place to effectively manage video in a consolidated way while gathering leads.
- User experience.
- Integrations.
- User management system.
November 13, 2019
Vidyard - Great Entry Point for Better Video Marketing
Our marketing and sales departments both use Vidyard. Marketing uses it to host the majority of our videos so that we can monitor how far our prospects get into our video content and our sales team uses it to record and share quick demos for prospects on certain software functionality. Marketing is also able to trigger campaigns through our Marketo integration based on how far a prospect has made it through a video.
- Vidyard is great for what you end up paying. It delivers no frills service but you get the main features like attention tracking, ctas, etc.
- There is a very robust user community that you can always go to for ideas.
- Our sales team has made great use of the GoVideo feature where they can just quickly make a video of their screen. It's great for responding to off the cuff questions about our product.
- The back end of the system is not very user friendly. We've been using it for years and still get confused about where we are in the interface.
- The downloadable analytics are really lacking and it can be difficult to pull pretty standard reports.
- How they calculate total number of videos in your account is frustrating, as, because of the way you have to set up your players, videos often get double counted.
October 03, 2019
The Video Marketing Software you Need
Vidyard is the tool everyone needs that is serious about video marketing. Features aside, Vidyard is the best platform to implement if you have videos that help showcase your services or products, allowing you to see when, what, and for how long prospects are engaging with your video content. The age of relying on YouTube and Vimeo are over, you need to get serious about how your videos are actually being “received” by your prospects. It’s not about production value and how great your video looks, it’s about if your video is actually working to make you money, and Vidyard helps deliver that visibility.
- Customer Service: Their team is here to help solve challenges, keep you up to date on software/feature updates, and win with video.
- Features: Their tools are robust, and their bolt on features consider the intangibles on your brand and how you can easily push your video content in your digital marketing stack.
- User Experience: Their tool set can seem a bit daunting/challenging until you spend the time inside of the software. I think there is room to improve the user experience of the toolset in admin/option areas.
September 24, 2019
Vidyard: The PERFECT sales enablement tool for sharing recorded demos!
Vidyard is the best service for sharing video links through firewalls, but most importantly, it allows you to see if someone actually watched a video, how much attention they paid to the video, and therefore how likely they are to have understood the information. This is invaluable when it comes to sales demos, recorded meetings for missed-attendees, and other applications where it is critical to ensure that information is conveyed.
- Instant analytics
- Share large video files without attaching to emails
- Easy to understand
- People may be unfamiliar with this tool and therefore hesitant to use it when you send them the link
- We use a free version, which is excellent, but I am not sure of the cost if using premium
- The UI is better than any others, but still may be confusing for first-time users who don't read the directions
September 24, 2019
Vidyard - A New Way to Video
On the sales team, it is being used in different areas of the sales process from cold videos, meeting recap videos, and conference invites. It just depends on the person and their preference. I have personally used it in my cold outreach as well as a voicemail follow to put my face to the name.
- Easy to record
- Makes it easy to make a gif
- Gives you multiple ways to video, whether just you, another screen and you, or just another screen
- Can't record on Android
- Editing the video
- Splicing videos together isn't as intuitive as I thought it would be
September 24, 2019
Tools like Vidyard are the key to competitive selling in the digital age. Be first, not last.
Vidyard has become a core tool with our Account-Based outreach program. The very first email a prospect receives from us has a personalized video embedded in the core of the email. In the past, we used hyperlinks to YouTube videos but with Vidyard we embed an animated thumbnail of the prospect's website. Using this kind of personalized approach we have probably tripled our engagement. With analytics like attention span and number of watches etc., we can track what is working and what is not. We will be expanding our use of Vidyard into other areas of the business including client onboarding. I am a fan.
- Vidyard integrates with our HubSpot Sales Pro, making it easy to add a video to an email sequence. In the past, it was a clumsy effort. With Vidyard our output is much higher.
- With Vidyard it is simple to record your screen and presenter simultaneously. I don't have hard data, but from my observation, when someone sees the human who is making a first-time contact, the trust level skyrockets.
- I really like the Chrome Extension. Not only does it make it easy to make a quick video on the fly, but it also provides notification when a video is watched. This kind of insight is precious when making initial connections.
- My only issue with using Vidyard is that when I send an email via HubSpot, I am not able to get some of the crucial analytics like how many times a specific section of a video was watched. This is great data when you think about tracking what is resonating with prospects.
September 21, 2019
Vidyard brings all the leads to the yard
Our marketing team utilizes Vidyard to host some of our videos on landing pages within HubSpot. We were looking for a resource that would allow us to easily host and play videos on our landing pages without using YouTube or fighting with any lightbox effects on HubSpot. It may be a small thing to keep users from leaving our site to go to YouTube, but the more time they spend away from distractions, the more interactions we'll have with a potential prospect or even a current client.
- Basic ease of use
- Integrates with MAP
- Clean interface
- Technical skill is required for deeper use of some tools
- Interface is plain
- It can be tricky to know when to select "player" and when to select "video" when working directly in Vidyard
September 20, 2019
If You Use Video, You Need Vidyard!
Vidyard is vital to our organization. We use it to host videos embedded on our website. We use it for embedding videos in email campaigns. We use the video hub on our website. I love the closed captioning that keeps us ADA compliant as well as giving us the translation options.
We are big fans of the event function and we get viewers completing the form at the end of the video and sending it in. Overall, Vidyard is high functional, high value for us.
We are big fans of the event function and we get viewers completing the form at the end of the video and sending it in. Overall, Vidyard is high functional, high value for us.
- Ease of use. You don't need training, you can log in and go to work
- Organizing and curating your video assets is simple
- Closed captioning is very easy and very good
- I'd like to be able to see more players in the home page
- I'd like to see the closed captioning be more automatic
September 20, 2019
Vidyard and ViewedIt makes life easier
Our sales, marketing, and even our support teams are using Vidyard to help with customer questions about how to use the product, create content around how to use the product, and to just send a little personalized message to a prospect or current customer. We're able to keep track of whether or not the person viewed the video and how much of it they watched which is especially useful for our outbound prospecting efforts and figuring out what works and what doesn't.
- It's easy to use.
- The integrations with Gmail and SalesLoft are HUGE for me and our team.
- It helps create a brand around myself and my prospects and customers can see that I am a real person.
- Being able to edit a video can get confusing at times.
- The UI on the web app is not very user friendly.
September 14, 2019
Vidyard helps us thrive
We use it to host and manage our video content. It gives us a central location for multiple people to collaborate.
- Host videos
- Allow for customization
- Captioning
- Searching
- Syncing to social platforms
September 14, 2019
Vidyard for Accurate Measurement of Video Consumption Data
We use it to trigger marketing efforts based on more accurate video consumption. For example, if someone watches 15% of a video, we add them to a particular engagement program to nurture them over time, or trigger an email with a personalized offer.
- Video Embed
- Conversion from Video
- Canary/alert for when integration with Marketo breaks
September 14, 2019
Happy Vidyard User!
Individuals use it as a communication channel with existing and prospective customers. Those of us who use it find it an incredibly valuable sales and relationship tool!
- Emailing embedded personal videos using the whiteboard trick is a great way to catch the attention of folks who haven't responded in a while!
- It's very easy for me to look up and share past videos.
- The interface is simple and it's easy to teach others how to use it.
- It can be hard to click start/stop when recording a video without having to look away from the camera. Is it possible to make it an option to edit off the last second of a video so that we don't look offscreen at the very end?
- It's hard to understand the tracking/ analytics sometimes, but this might be because I'm not sharing the videos "correctly." I work with account groups, and my best use case is to record one video addressing the team and sending it to everyone. I don't want to send five or seven different emails, so I put multiple email addresses on the send line. I'm told this causes the tracking to be incorrect, but I'd rather have poor tracking than have to send the same video over and over to individual users. Not only is that a pain for me, but it also means that the team can't respond as a group to each other--only to me.
September 12, 2019
Easy, Immediate Value - From a Big Fan and Repeated Customer
Primarily, we're using Vidyard for in-app education, supporting new customer prospecting, and measuring the efficacy of our video marketing assets. Secondarily we're also using Vidyard for internal employee communications such as training, sharing company content, and delivering more engaging internal communications.
- Video Recording (esp. including your screen) - making it easy for new users to ramp up effectively.
- Integrations with other products (Gmail, SalesLoft, and HubSpot most notably) are excellent as we can leverage our Vidyard videos across all our tools.
- Notifications of views - making it very easy to follow up with engaged prospects and customers.
- The admin user interface has some navigation and metaphor challenges, making it hard to use many of the less common features.
- For internal communications, the lack of commenting and annotation is an unfortunate limitation.
- Lack of strong mobile app on Android is disappointing.
Vidyard is being used throughout our entire organization. We use it in sales, marketing, service, and as a leadership tool, leveraging booth hosting and 1:1 video. Additionally, we use Vidyard with our clients to help with both sales and marketing. Vidyard helps prospects see us before we see them and helps us internally communicate with greater efficiency.
- 1:1 video in email with GoVideo.
- Great dashboards and analytics.
- The support team is very helpful if you ever need them.
- Would love to be able to jump between tab, screen, and camera view on GoVideo.
September 10, 2019
Vidyard and CSC Scientific
Use Vidio in Training, Marketing, Sales and Customer Service programs.
- Making quick video emails.
- Video Library is not easy to figure out.
- Setting up to move and share video not intuitive.
September 10, 2019
Vidyard is GREAT for sharing Sales/Customer Videos!
Vidyard is being used across our Global Sales organization and at individual department levels. It's primarily used to create & share customer enablement videos (Product Demonstrations, Customer Success Stories or other Product Marketing content).
- Simple video player with single or multi-video edit capabilities.
- Easy sharing of videos (public or private password-protected).
- Analytics around video views & Impact.
- Faster upload & encoding speeds.
- Weekly summaries of video impact/impressions would also be helpful.
September 10, 2019
Vidyard for sales teams is a must!
Our sales team uses it for cold outreach, meeting follow ups, and objection handling.
- Great onboarding and implementation process.
- Great servicing with not only handling issues but also providing best practices.
- The tool is so easy to use.
- The only thing I would like to see done differently is the website where you can go to manage users and content.
September 10, 2019
Vidyard Video Works
We use it to do creative outreach to new and existing clients primarily on the sales team. Most sales teams will just cold call or cold email. Video is an incredibly powerful tool to get people's attention and Vidyard gives us the capability to utilize video at scale.
- Cold outreach
- Client management
- Customer demonstrations
- Does not integrate well with HubSpot
- Does not integrate well with Salesforce
June 09, 2019
A wonderful tool, and easy to implement.
Vidyard is used to create short, impromptu videos for customers and internal stakeholders. The platform allows the organization to show a "face" to our business. It is used by account executives and implementation services.
- The platform is very intuitive.
- The metrics for video views are great.
- The ability to generate a closed captioning file is a must.
- The video editing tools are very limited.
March 19, 2019
Great for explaining complicated features
Score 10 out of 10
Vetted Review
Verified User
Sale uses Vidyard a bit at our company (certain people more than others) but I use it in Customer Success. It's is wonderful for getting into to our clients quickly and in a way that is easy to understand. I used to use emails and screen grabs and arrows and then text descriptions of what they needed to do but this way I can just record a 1-minute screen share and explain how to fix their problem or use a feature etc. Some of our Support agents have started using it too.
- Super user-friendly and easy to use.
- Very fast and efficient.
- Great support.
- Being able to download and edit your footage.
- Being able to switch between views (your face, the screen, your face in a bubble on the screen) within a single video.
March 16, 2019
Vidyard Review
We are utilizing Vidyard to create a library of help videos for our users to find information/quick demos on how to use basic features of our software program. Currently, a few members of our Marketing and Tech teams are using this tool. It's been a fun tool to work with and we are continually finding new ways to use it.
- Easy to use.
- Integrates with HubSpot.
- Could provide more analytics.
March 01, 2019
Vidyard makes you a rockstar!
Score 9 out of 10
Vetted Review
Verified User
We use Vidyard to help us respond quickly and easily to our clients. This works especially well with our support team. They can make a quick video to answer a question and walk someone specifically through what they need to see. Typing out the same information in an email takes a lot more time and would sometimes open up additional questions if not interpreted the way it was intended. The video helps us walk through each step clearly.
- Easy to use.
- Easy to send videos.
- Love having the email and link options to easily send the video to other people but I would like to have a download option as well to save it to my computer or upload somewhere else.
January 24, 2019
Video is the future of engagement, start here
Vidyard is being used across the sales department to:
- Follow up conversations for recaps/quick highlights
- Introductions to new accounts
- Detailed explanations within our platform
- Internal training/communication
- Easy to install
- Easy to use at a foundational level
- Quick to deploy (2 clicks to start recording)
- Very confusing to customize
- Hard to find the responsive embedded code
- Doesn't have a quick way to delete videos, takes 30+ seconds sometimes, and you are often reiterating videos
OMI utilizes Vidyard across our sales, marketing, and support engagements. Vidyard is connected to our Sales and Marketing processes via manual and automated sales and marketing outreach campaigns or one to one engagements with our sales emails. We have leveraged Vidyard's API to be able to call video in our email, landing page and social outreach seamlessly to seamlessly integrate with 366 Degrees our campaign execution platform. The Vidyard platform has been a key component in our communication strategy to leverage video across our lead and customer life cycles. Our ability to monitor and measure video effectiveness in our campaigns has been a great asset to the organization. The problem we were trying to solve was to be able to easily incorporate video across our campaigns and measure how and where video was helping in the conversion funnel.
- The Vidyard API and Hosting platform has saved tremendous time and streamlined our ability to easily utilize assets across our marketing and sales channels via the API.
- We like the ease of setting up Call to Action (CTA) and video capture landing pages in hours vs long extended setup of Video Assets for our campaigns.
- In addition, we utilize Vidyard GoVideo for our one to one sales outreach communications that makes it really simple for our sale and support teams to communicate and make the engagement personal with our clients and prospects.
- I think Vidyard is heading in the right direction. To date we have no issues or complaints.
- Pricing plans and licensing should be a little easier for organizations to understand. I believe this will ease the process of getting more companies to take advantage of the platform.
January 18, 2019
Be a human again via email
Quick sales personalized videos.
- Simple capture
- Embedable link into email
- Analytics
- Needs to allow me to upload to Vidyard from my camera roll