TrustRadius
https://media.trustradius.com/product-logos/0I/2D/LB25RQ82W2PF.PNGVWO - Good A/B Testing ToolI am currently using Visual Website Optimizer for clients to test large business questions, test out new products and/or features, and continuously optimize and improve their websites and other marketing channels. The business problems vary from client to client and is very dependent upon the business context and particular industry.,When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA. Dashboards are easy to understand. The enterprise package has comprehensive add ons.,Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors. The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well. The support and resources center are not very robust and often I find myself with more questions than answers.,7,Can help test out new product features and/or plans - Has helped a few clients improve ROI but varies depending on industry and business.,The heat maps and scroll maps are very helpful in examining visitor behaviour, how motivated they are, and pinpointing some of the low hanging fruits on the site, or things that can be easily optimized upfront and then continually optimized using AB testing. Overall, they are a great place to start to explore your customers.,The interactive player in Visual Website Optimizer allows you to observe visitor behaviour by recording the visitors REAL mouse movements as they move across pages, click on different elements, etc., etc. This is one step closer to the visitors actual behaviour. Eye tracking is definitely better, but this is a step in the right direction.,Unfortunately, I have not had the opportunity to use this feature. To this day, I did not know that it existed. This may be the cause of the fact that there is a lack of support from the VWO support team. The resources online also lack in sustenance, which could be an issue.,Optimizely, Adobe Analytics, AB Tasty and Google AnalyticsExtremely robust website testing tool. Highly recommended!We use VWO to test new website designs and to tweak existing designs improve conversion rate.,We run A/B tests for page design changes. We also run split URL tests for major page redesigns. We run ongoing conversion campaigns.,I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.,8,Since we began using VWO we've been able to double our conversion rate.,It's very easy to use VWO's A/B testing to make changes quickly and test them. It's definitely a great tool.,We have not used this capability.,It makes creating and getting a campaign up and running very fast.,,Google Analytics, Google Tag Manager, vCitaShort and compactCurrently only one department for improving conversion.,Form analysis is pretty cool. Targeting and segmentation is quite extensive. Implementing A/B tests works well.,More filtering options for form analysis. Increase sampling ratio for heatmaps. Increase sampling ratio for recordings.,7,We've managed to increase number of new registrations a bit. Haven't really tested anything related to lifetime value yet.,Unfortunately we've been forced to rely on Hotjar and Crazyegg when it comes to heatmaps. Amount of clicks recorded is very low for most of the URLs.,Haven't really got anything useful out of recordings yet.,We've been able to figure out the biggest obstacles on our registration form. This should have a lot more segmentation options, though.,Hotjar, Crazy Egg and OptimizelySwitched from Optimizely to VWO and love itVWO is mostly being used in our marketing & product team. It mostly solves the research problem with its visitor recordings.,Visitor research. User friendly for multiple users / departments. Good workflows.,Goal tracking is hard to setup and confusing to use.,9,Didn't use heatmap much.,I love this feature. It help us see our visitor behaviour in real time. I also like the collaborative tools like saving a certain moment in recordings then creating a hypothesis out of it.,OptimizelyVWO usage for Higher EducationOur marketing team has assembled a core conversion rate optimization team to monitor our partner's microsites to ensure that they're as effective as they can be and that the conversion rates are performing well. We use VWO to discover shortcomings in the websites and hypothesize about potential solutions in addition to running tests.,Easily track test performance and stats as it runs Seeing heatmaps and user recordings Form usage statistics Integration with Google Analytics,Split URL tests with multiple pages are notoriously difficult to setup Form usage statistics, while helpful, are incomplete,7,We've increased our conversion rates across the board,We watched a number of our websites to see how users interacted with the different elements on the page. We were able to determine, after watching only a few videos, that there was a particular element that eyes were particularly drawn to that wasn't actually interactive. We made that info more complete and helpful to the users.,We frequently look at the form analysis tool to determine which of the fields get skipped or take a long time for people to fill out. We also have a lot of two-step forms so this tool helps us know how many people make it to step two and such.,OptimizelyA tool to checkout the userA/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.,Screen recording (if you want based on specific actions) Personalisation (show this version only at location XY at this time range) Set up A/B testings easily,Implementation not that easy (depending of technology) Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards) Adding VWO to 3rd party analytics tools,8,Positive changes in terms of CTR Positive changes in terms of CVR Positive changes in terms of valuable Insights for the PMs,We didn't profit a lot by this feature because the content of our users was dynamic (different heights.),If we had a specific hypothesis based on a specific action, we started the visitor recording feature. Afterwards we were able to filter the recordings based on specific actions. Huge impact in terms of insight generation.,We didn't used this feature because of privacy "issues",OptimizelyGreat for Enterpise and SMBs alike!The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.,Images: Which pictures interact best with the end user over others Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes. Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.,Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use. Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.,9,VWO has moved mobile conversions rates up a whole percentage. If you know anything about conversions rates- that’s huge! We know what exactly to put on our new site. Before, we were running blind with no market research or analytics. We now understand what the consumer wants on desktop, mobile and tablet platforms. We have decreased Carr abandonment rates with high call to actions that we tested and validity seals. Our best test win yet!,Heat maps are really the only driver of succes if our testing environments. Especially in areas with copy, images and video. Heat maps help generate an overall consumer view of where they are and what works best.,Abandon cart page is a prime example. Tracking movement can help additional softwares who provide pop-ups with deals or promos as the software can sense when a consumer might leave the cart. This can dramatically increase your conversion rates and overall customer acquisition.,We have yet to use this functionality but to roll out in our warranty registration. We’re aiming to figure out if simplicity sells or does more FAQ,Extra credits for VWO platformVisual Website Optimizer is being used only by the marketing team with a continuous process of website optimization,All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot. A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test. Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.,Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer. Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features. It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.,9,Using Visual Website Optimizer, I validated several hypothesis by using the 'Test' features, which contributed to a shift in the client's business strategy.,What's makes the Visual Website Optimizer - Heatmap better than others is the possibility to segment the data of each report you need to create. By using this tool, I have been able to spot the 'low-hanging fruits' that needed to be fixed. It's like an extra layer of how visitors are interacting with your website, and it always gives you insights.,Recordings has a great impact on our organization, as it captures visitor's behavior when interacting with one of our active experiments. VWO recordings offers the possibility to segment the recordings by your needs, from a wide range of segments. This helped us catch some issues that we wouldn't have thought of.,This feature is still under observation. I just started to use it.,Omniconvert, Optimizely and AB TastyThe best and most cost-effective alternative to OptimizelyWe use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the most cost-effective alternative to Optimizely.,Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools. Easy to use interface that let's you quickly create, develop, implement, and start A/B tests. Extremely cost-effective compared to Optimizely,A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients. No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere. Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.,8,We're able to run effective optimization engagements at a fraction of the cost to client due to price compared to Optimizely. We spend less time trying to solve for unusable and poorly designed AB testing platforms, and can focus on the CRO engagement.,Heatmapping on VWO is one of the best selling points of VWO. Spending time to set up heatmaps in other platforms (including Optimizely) can be tedious and time consuming. Having quick access to these heatmaps that are automatically created saves a lot of time and is very informative when doing post-analysis on a test.,Like heatmaps, seeing where users scroll and actual mouse movements can be very valuable when doing analysis on test.,We do not use this feature and typically rely on Hotjar. However, we plan on investigating this further.,Omniconvert, Convert Experiences, Optimizely and Adobe TargetVWO: A CRO's Best FriendVisual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and what is not.,Heat maps between variations Recorded Sessions Surveys,The editor is a little buggy,7,Increased orders Boosted ROI on paid channels,We've benefited from this functionality and it was simple to set up since it automatically does this for whichever test we launch.,The recordings have been exceptionally valuable to actual see main pain points of our customers. We were able to filter pages, whether a user visited a particular page, did not perform a particular action. The logic is well though tout for the recording and I would argue that it would also be a fantastic standalone product (if it was). Moreover, we were able to make design changes because the recordings were able to validate our assumptions with the design and conversion rates further.,Forms is a weaker feature for VWO. If the form is HTML based, it's great at visualizing where there are drop-offs in the fields; however, for forms involving from other vendors, this feature does not work well because it's unreliable to properly track drop off or the field names are incorrectly lining up.,OptimizelyVWO helped me see a 200% increase in conversion rateWe use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.,Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests. VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution. The targeting options are good too, they give you the liberty to test a different set of audiences as well.,There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming. Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused. The tests are slow to load on slow networks. Which gives away the purpose at the start itself.,8,We were just going by guts back then. After VWO we have tested each and everything which goes on the website. We have increased our conversion rate by 200% using just the A/B tests.,We have not used the VWO heat maps feature. We just use it for testing; A/B test, split URL tests, multivariate tests etc.,We have not used this feature.,We have not used this feature.,Optimizely and UnbounceVWO - A Great Value With LimitationsVWO is used throughout our company across multiple assets. We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.,Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly. Multi-goal reporting. This is highly valuable and easy to setup. Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.,Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'. Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.,7,We've had a very positive ROI.,We haven't used this too much as we've found issues with React and VWO.,We have not used this much as we've had issues with VWO and React.,We've not used this much as we've had issues with React and VWO.,BounceX and OptimizelyVWO: Definitley a buy at the price point.VWO is currently our base testing application for all things A/B and Multivariate testing. This is both on the WWW and within our web app. Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design. From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.,A/B Testing Multivariate Testing Funnel Tracking,Ease of implementation on advanced AB tests Goal setup,9,Increased conversion from acquisition to user Decreased points of friction for user base,We generally don't look at the heatmaps. We are more likely to look at the user recording.,We watch this to see where users are getting confused and optimize the design/flow of the platform accordingly.,Not used currently.,OptimizelyGreat tool if your company is just starting with A/B testing and CROWe use Visual Website Optimizer (VWO) within the marketing department to improve the conversion rate optimization (CRO) of our website. We're trying to get more demo requests out of our traffic.,Easy to use editor Quick Affordable,The analysis is difficult in combination with Google Analytics (GA). Data doesn't match so you really have to trust the VWO data.,8,Hard to tell yet since we started using this 2 months ago. We've ran around 25 experiments with 3 successful ones. Those increase CR of page with 30 - 50 %,We don't use this tool,We don't use this tool,We don't use this toolVWO, The Complete Package.VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance. We have several hundred stores spanning 40 brands, so in order to properly diagnose conversion rate performance, we decided to create a small group (like the S&P 500), and measure them. VWO helps us optimize conversion rates.,Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage. Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is. A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.,A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built. The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate. I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.,8,We've redesigned several pages as a result of A/B testing that I conducted. It's hard to judge the overall ROI because there are so many factors across our platform. But we can say with confidence that conversion rates on buttons such as "Add to Cart" increased as a result of our testing. The leadership team fought against the idea of the survey data for some time. In their mind they had already talked to the end user, so it was a waste of time. One nice thing about VWO is how easy it was to build these Surveys. Because of the speed of implementation, I wasn't blocked from creating them, and we managed to learn many useful things from the results. A great example, is that our user's #1 request on the product page was for better images. We had suspected this, but VWO allowed us to quantify it with qualitative feedback. Best ROI was probably finding the difference in funnel data between our old platform, and the newly released platform. By seeing that we had a higher drop off on the catalog pages on the new platform, we were able to target that area for diagnosis. Ultimately, the results here are related to bullet point 1.,The heatmapping software is great. Unfortunately we have a programmatically created catalog structure with millions of pages. Because of this, it's hard to gain insights over inner pages. For example, if I want to see how the Catalog Assembly pages are doing, I have to try to find one with enough traffic to gain heatmap insights from. The problem is, we couldn't very easily find these. I don't know how this might be done, but maybe you guys can find a way to create an aggregate view for pages that have a matching regEx string. It would be nice to be able to see how all of the pages are performing together, even if it is less than ideal.,This answer is similar to the last answer. We had already done this kind of research on Hotjar, so we already had inclinations of our users pain points. Similarly, we had a difficult time targeting specific pages to watch videos with, and ultimately, by the time we switched to VWO, we did so so we could make inferences with data, and not recordings.,Unfortunately the engineering team has decided to strip all tracking scripts from our checkout pages, so we are not able to use form analysis at this time. Looks neat though!,My VWO experienceVWO is used within one division of our company, CRO (conversion rate optimization). We use it to run tests on our clients' websites and improve their performance.,Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS Predictive text for CSS Good response time with general questions about the product, live chat is much appreciated,There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor. Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name. Opening the test editor should be more prominent, since that is the main tool used for developers.,8,It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.,This feature is mostly used by our CRO strategists to report user data, but we have seen how variation changes have encouraged users to continue scrolling where they otherwise would have stopped further up the page due to what we assume is losing interest.,I do not have personal experience with the user recordings feature,We are still looking for areas to utilize this feature, as most of our clients are e-commerce and we generally try and reduce friction to their browsing experience. Not much time is spent on forms, but when we get a client that more heavily form focused, we should be able to use this and gain insight from it.,Optimizely, Convert Experiences, HubSpot and Dynamic YieldGreat Website Optimisation Tool to help inform product decisions and improve user onboardingWe use VWO within the product development department to test new product ideas before implementing them and make data-driven decisions of changes to our e-commerce website. Only one person in the organisation uses VWO, but experiments and hypothesis are developed in collaboration with the CEO, CTO and Head of Customer Support. It helps us address the business problem of identifying what changes can have the most impact on increasing conversion rates, while prioritising new product ideas and validating assumptions.,Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile. VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups. The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.,I only use A/B testing because that's the only thing someone has taught me hands-on to do. I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access. The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.),8,We tried to establish ROI but so far the results have been neutral Investment has been quite minimal in terms of platform cost, but quite substantial in terms of staff time spent trying to learn how to develop more advanced tests. There are a lot of great resources out there but no-one has time to train themselves up on this. The positive effect has been that by going through VWO we are much more data-focused now and a few key conversion blockers have been identified (more as a result from trying to set up a test but realising our flow was not good than the actual test).,Our organisation has not benefited so much from this as our developer team have a separate tool already for this and we don't tend to therefore use this part of VWO. We basically only use VWO to allow us to test things that don't require developer time to help inform the product roadmap and product decisions. Heatmaps have so far not been a key part of this.,I have used this in the initial trial phase when the feature was available for free but not after this as we reverted to a lower level package. I thought this was very interesting but did not have time to review more than a couple of screenings. It'd hard to know what conclusions to draw if you don't have experience in this area.,Visual Website Optimizer’s form analysis, with data on the average time taken by visitors to complete a form, as well as the hesitation time and average time spent on a particular field, has been very helpful in helping us realise that the search form on the home page is causing a lot of confusion. We have since been trialling shorter forms on the home page by removing buttons and date fields, as there were either unused or causing drop-offs.,Vero and UnbounceGreat Value for the Breadth of FeaturesThe Online Growth team is using VWO for A/B testing the website. The main goal is to increase website conversions, specifically for people to sign up for a trial of our cloud software. The plan for A/B testing is to also increase the conversion rate of our trial users to become paid users by A/B testing specific pages in our software. We're testing copy and images and integrate the data with Google Analytics for a wider view of the results.,The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow. The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper. The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.,I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand. Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later). I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.,8,A/B testing on VWO has improved our trial signup conversion rate by 2% since starting it (about 3 months). However, because of the CSS code changes that negatively impacted our signup form, we also saw a reduction in the total number of signups. It was very hard for us to detect the issue because it wasn't a persistent issue.,We did have the heatmap tool turned on, and got a couple insights on it, but really haven't taken much action on the heatmap data. We didn't have enough (people) resources to dive into them. Plus they took a lot of quota so I turned it off pretty quickly because I didn't want it take away from our A/B testing quota. Other heatmap solutions don't have the low quota.,We did look at some of the recordings, but didn't take much action based on the recordings. We didn't have anything in mind to look for.,I never got this tool up and running. We had internal resource problems to get the code implemented.,Easy to use A/B testingThe product team uses it to A/B test copy, images and design across our website. It allows us to roll out and test features quickly instead of having to go through the dev team for minor requests. Once the A/B test is concluded, we put the change in the dev queue.,Easy to design and implement tests Hypothesis feature makes it easy to keep track of tests,The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow) The dashboard doesn't seem to change based on what level subscription you have, which is confusing,10,Saved dev time Delivered a better user experience to a subset of customers who see the winning A/B test variant,We don't use this capability.,We don't use this capability.,We don't use this capability.,OptimizelyVWO - Easy to use capable tool with some (fixable) lackingsWe primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it. We also use user recordings in order to locate potential problems in our flows. We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings,Intuitive UI Easy to set up A/B tests Integration with different tools for more detailed insights,Testing preview functionality is weak Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps Support could be faster and take more of a personal approach,8,Thanks to user recordings we have smoothed out friction points in the user journey We increased our offer conversion rate 3% with one A/B test The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.,We use heat maps to analyse navigation menu functionality. We have been happy with its capabilities there. We also analyse our offer pages to locate pieces of information that get overlooked - since heat map functionalities are scattered among the subscription plans, we are having some trouble with finding use-cases which we can fully analyse.,We use user recordings quite [often]. When launching a new campaign page we usually check the recordings in the first week in order to locate problem areas and info availability. In our organization we have become more agile thanks to this tool - product owners have quick ways to validate problems and the learnings gathered can be quickly forwarded to webmasters or designers.,We have not yet used this functionality, since we don't use complex forms,Hotjar and OptimizelyAll in one insights and testingVisual Website Optimizer (VWO) is being used to track and run A/B tests on our website.,It's visually appealing It's easy to implement And yet it's still has very sophisticated capabilities,Faster Load times Better directions for setup Provide ideas for different tests to run,7,Visibility Reports Testing Capabilities,So far we haven't had much time to dig in to this feature.,It's been interesting to take the "time-on-site" metric a bit deeper and actually see how users are actually spending that time.,I wasn't aware that this feature existed.VWO TrialCurrently being used by the IT department to run small to medium scale multi-variant tests with the aim to improve conversion rate of the website,Easy to use dashboard/interface Relatively quick/simple to install VWO on site Easy to quickly setup variants,Lack of default reporting information - goals have to be specified per campaign In coding view for variants - lack of live preview of changes,7,Return on investment will likely be substantial, but no figures are known at this time 4% increase on conversion rate on Homepage visual navigation test 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process,We have not fully taken advantage of this part of the tool - we currently use Hotjar for our heat mapping,We have not taken advantage of the user recording,We have not currently used the form analysis,AB TastyGreat product for our A/B tests. Great support.We are using this as a simple way to A/B test our website in an effort to increase out e-commerce conversion rate. We also use this tool to gain some insight on where people are looking and clicking via the heatmap feature. We're a small business so there's not a particular department that uses this.,Easy to use interface. Super helpful and responsive support team. Does exactly what it says it does.,None that I can think of honestly...,10,Has helped us increase our conversion rate by ~20%!,Hasn't been a HUGE part of our use but neat to look at,We have not used mouse movements as I don't think this is an available feature in our basic package.,We have not used this as we don't have too many forms except for the checkout form, which we do not have access to via Shopify.,Optimizely at a Low CostWe primarily use it for testing and optimization of our website.,Easy to implement and get going Support is very helpful and easy to work with via the chat box on the VWO platform Quick to set up tests and preview them before going live,I haven't used it enough to have much feedback on this,8,To be determined,We have not had an opportunity to utilize this yet,We have not been able to use this yet.,We have not been able to use this yet.,Optimizely and MaxymiserVWO is great!Presently we use it for testing and heat mapping our weekly promotional landing pages.,Great customer support Great Interface Comprehensive testing quiver I love all kinds of testing,We haven't been using it long enough to find holes. Great documentation - I would expand on it a little though.,10,We haven't used it enough to see the impact of it.,We love it! It's fun to see where our designs are succeeding, and challenges us to improve our UX.,We can see where people are clicking and modify our funnels to better serve them.,We haven't used that yet.
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VWO
172 Ratings
Score 7.7 out of 101
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VWO Reviews

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VWO
172 Ratings
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Score 7.7 out of 101

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August 28, 2018

VWO - Good A/B Testing Tool

Score 7 out of 10
Vetted Review
Verified User
Review Source
I am currently using Visual Website Optimizer for clients to test large business questions, test out new products and/or features, and continuously optimize and improve their websites and other marketing channels. The business problems vary from client to client and is very dependent upon the business context and particular industry.
  • When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA.
  • Dashboards are easy to understand.
  • The enterprise package has comprehensive add ons.
  • Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors.
  • The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well.
  • The support and resources center are not very robust and often I find myself with more questions than answers.
Basic A/B testing of websites as well as redirect experiments - If you are testing CTA colour, headlines, etc. and are just starting out your experimentation program, this will be very beneficial and help get you started. Conversely, if you are looking for a more robust solution, are more familiar with experimentation, and need more technical questions answered, it may not necessarily be the best place to start.
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November 13, 2018

Extremely robust website testing tool. Highly recommended!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO to test new website designs and to tweak existing designs improve conversion rate.
  • We run A/B tests for page design changes.
  • We also run split URL tests for major page redesigns.
  • We run ongoing conversion campaigns.
  • I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
I think it's well suited for many types of testing. I'm not sure where it would not be appropriate.
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September 18, 2018

Short and compact

Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently only one department for improving conversion.
  • Form analysis is pretty cool.
  • Targeting and segmentation is quite extensive.
  • Implementing A/B tests works well.
  • More filtering options for form analysis.
  • Increase sampling ratio for heatmaps.
  • Increase sampling ratio for recordings.
Suitable if your company has a big budget to afford the Enterprise edition. Cheaper subscriptions lack a lot of the most usable features.
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September 17, 2018

Switched from Optimizely to VWO and love it

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is mostly being used in our marketing & product team. It mostly solves the research problem with its visitor recordings.
  • Visitor research.
  • User friendly for multiple users / departments.
  • Good workflows.
  • Goal tracking is hard to setup and confusing to use.
VWO is great when you have an AB testing team and want to organize AB testing flow end-to-end including user research & hypothesis creation.
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September 14, 2018

VWO usage for Higher Education

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our marketing team has assembled a core conversion rate optimization team to monitor our partner's microsites to ensure that they're as effective as they can be and that the conversion rates are performing well. We use VWO to discover shortcomings in the websites and hypothesize about potential solutions in addition to running tests.
  • Easily track test performance and stats as it runs
  • Seeing heatmaps and user recordings
  • Form usage statistics
  • Integration with Google Analytics
  • Split URL tests with multiple pages are notoriously difficult to setup
  • Form usage statistics, while helpful, are incomplete
If you have a substantial amount of traffic on a website that you put a lot of money (ie. advertisements, search engine marketing) into. Without a substantial volume of traffic, the stats take a while to accumulate and you could be waiting a while to see a result. The results you do get are somewhat incomplete. Much better with a large audience sample
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September 14, 2018

A tool to checkout the user

Score 8 out of 10
Vetted Review
Verified User
Review Source
A/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.
  • Screen recording (if you want based on specific actions)
  • Personalisation (show this version only at location XY at this time range)
  • Set up A/B testings easily
  • Implementation not that easy (depending of technology)
  • Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards)
  • Adding VWO to 3rd party analytics tools
A/B Testing, MVT, Screen recording, Heatmaps. Always good to do. In the end the tool is good for testing websites that are already live - you are able to make changes easily. But you are not able to "create" something new. Qualitative testing before is needed for sure to get a better "feeling"
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Iram Cesani profile photo
August 24, 2018

Great for Enterpise and SMBs alike!

Score 9 out of 10
Vetted Review
Verified User
Review Source
The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.
  • Images: Which pictures interact best with the end user over others
  • Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
  • Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.
  • Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
  • Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.
Functionality is great. Each test is its own environment. They are bracketed off and do areat job with which is active and non-active.
Read Iram Cesani's full review
Bianca Alexandra Darie profile photo
August 21, 2018

Extra credits for VWO platform

Score 9 out of 10
Vetted Review
Verified User
Review Source
Visual Website Optimizer is being used only by the marketing team with a continuous process of website optimization
  • All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
  • A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
  • Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
  • Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
  • Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
  • It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
It is a great way to start testing and showing the results of conversion optimization efforts. It is priced right and has the right features to improve client ROI on websites and display/paid search landing pages.
Read Bianca Alexandra Darie's full review
Jeff Blettner profile photo
August 21, 2018

The best and most cost-effective alternative to Optimizely

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Visual Website Optimizer (VWO) as our primary A/B testing platform of choice as it has an easy to use interface, does not provide extra load on a client's website (it loads async), and has all the basic features to run an effective optimization program. Most importantly, it seems to be the most cost-effective alternative to Optimizely.
  • Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools.
  • Easy to use interface that let's you quickly create, develop, implement, and start A/B tests.
  • Extremely cost-effective compared to Optimizely
  • A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
  • No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
  • Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.
If a client has a large budget and would like "best in class", Optimizely is hands down the way to go. However, with a smaller budget, VWO in my opinion is the next best option as other platforms fall short.
Read Jeff Blettner's full review
Sergio Cano profile photo
August 24, 2018

VWO: A CRO's Best Friend

Score 7 out of 10
Vetted Review
Verified User
Review Source
Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and what is not.
  • Heat maps between variations
  • Recorded Sessions
  • Surveys
  • The editor is a little buggy
For setting up more advanced A/B tests beyond just Google Optimize.
Read Sergio Cano's full review
Parth Shrivastava profile photo
August 21, 2018

VWO helped me see a 200% increase in conversion rate

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.
  • Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
  • VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
  • The targeting options are good too, they give you the liberty to test a different set of audiences as well.
  • There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
  • Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
  • The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
VWO is best suited for running fast and efficient A/B tests. If you are just starting with A/B testing, it is the easiest option out there. VWO is very cost efficient as well. Haven't worked too much to point out the flaws, but responsive tests are something which I am looking forward to.
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Brian Joyner profile photo
August 21, 2018

VWO - A Great Value With Limitations

Score 7 out of 10
Vetted Review
Verified User
Review Source
VWO is used throughout our company across multiple assets.

We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
  • Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
  • Multi-goal reporting. This is highly valuable and easy to setup.
  • Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.
  • Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
  • Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
It's great for small to medium size businesses or really any business that needs page load level changes.

Enterprise level and highly mature companies that are at a point where they need real-time behavioral segmentation (user has an item in their cart) are out of luck with VWO.
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Steve Burg profile photo
August 21, 2018

VWO: Definitley a buy at the price point.

Score 9 out of 10
Vetted Review
Verified User
Review Source
VWO is currently our base testing application for all things A/B and Multivariate testing. This is both on the WWW and within our web app.

Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.

From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
  • A/B Testing
  • Multivariate Testing
  • Funnel Tracking
  • Ease of implementation on advanced AB tests
  • Goal setup
VWO is appropriate for any company looking to engage in advanced testing based on user feedback.
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Jeffrey Buik profile photo
August 17, 2018

Great tool if your company is just starting with A/B testing and CRO

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Visual Website Optimizer (VWO) within the marketing department to improve the conversion rate optimization (CRO) of our website. We're trying to get more demo requests out of our traffic.
  • Easy to use editor
  • Quick
  • Affordable
  • The analysis is difficult in combination with Google Analytics (GA). Data doesn't match so you really have to trust the VWO data.
The editor suits well for making small changes on the webpages.

If you want to make bigger changes you have to rely on split URL testing, which also works good.
Read Jeffrey Buik's full review
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August 24, 2018

VWO, The Complete Package.

Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance. We have several hundred stores spanning 40 brands, so in order to properly diagnose conversion rate performance, we decided to create a small group (like the S&P 500), and measure them. VWO helps us optimize conversion rates.
  • Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage.
  • Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is.
  • A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.
  • A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
  • The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
  • I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.
VWO is great for funnel analysis, multiple domains, surveys and A/B testing of any kind. I really enjoy the way that you can build custom segments to separate groups of domains. This is useful if you're working with aggregate data like we are and you want to make a comparison. Surveys are easy to integrate, and their triggering can be customized sufficiently. A/B testing is a breeze, but I believe this has been mastered across other platforms as well.
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August 24, 2018

My VWO experience

Score 8 out of 10
Vetted Review
Verified User
Review Source
VWO is used within one division of our company, CRO (conversion rate optimization). We use it to run tests on our clients' websites and improve their performance.
  • Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS
  • Predictive text for CSS
  • Good response time with general questions about the product, live chat is much appreciated
  • There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor.
  • Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name.
  • Opening the test editor should be more prominent, since that is the main tool used for developers.
It is a good option for our clients that don't want to pay Optimizely prices to perform A/B testing. VWO support is responsive. Knowledge base can be a bit hard to search sometimes, if you have a very specific issue that you are trying to solve
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August 24, 2018

Great Website Optimisation Tool to help inform product decisions and improve user onboarding

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use VWO within the product development department to test new product ideas before implementing them and make data-driven decisions of changes to our e-commerce website. Only one person in the organisation uses VWO, but experiments and hypothesis are developed in collaboration with the CEO, CTO and Head of Customer Support. It helps us address the business problem of identifying what changes can have the most impact on increasing conversion rates, while prioritising new product ideas and validating assumptions.
  • Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile.
  • VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups.
  • The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.
  • I only use A/B testing because that's the only thing someone has taught me hands-on to do.
  • I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access.
  • The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.)
Very well suited for running A/B tests that require no developer support/html/code editing. Our developer team is very time-poor so any experiments that can run without their input are much easier to implement.

A lot less suited for more advanced tests that require developer support/html/code editing. The Hypothesis tool is not very practical and could be a lot more user-friendly and should not be a premium tool...
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August 24, 2018

Great Value for the Breadth of Features

Score 8 out of 10
Vetted Review
Verified User
Review Source
The Online Growth team is using VWO for A/B testing the website. The main goal is to increase website conversions, specifically for people to sign up for a trial of our cloud software. The plan for A/B testing is to also increase the conversion rate of our trial users to become paid users by A/B testing specific pages in our software. We're testing copy and images and integrate the data with Google Analytics for a wider view of the results.
  • The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow.
  • The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper.
  • The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.
  • I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand.
  • Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later).
  • I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.
I think VWO is great for small to small-medium sized companies, because of the breadth if features it offers, but at a higher price tag than the lower priced competitors. I think they're trying to compete with the bigger A/B testing platforms that charge much more such as Optimizely. I think the lower priced options are suitable for small companies with smaller budgets. VWO can get pretty expensive if you want their advanced features, which a company of any size could use but may stay away from because of the higher pricing.
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August 24, 2018

Easy to use A/B testing

Score 10 out of 10
Vetted Review
Verified User
Review Source
The product team uses it to A/B test copy, images and design across our website. It allows us to roll out and test features quickly instead of having to go through the dev team for minor requests. Once the A/B test is concluded, we put the change in the dev queue.
  • Easy to design and implement tests
  • Hypothesis feature makes it easy to keep track of tests
  • The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow)
  • The dashboard doesn't seem to change based on what level subscription you have, which is confusing
Suitable for companies that have a decent amount of web traffic and want to quickly and easily test out new features without going through their dev team. Less appropriate for companies that with small web traffic (won't get statistical significance) or whose websites are very complex (in which case the tests may break design).
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August 21, 2018

VWO - Easy to use capable tool with some (fixable) lackings

Score 8 out of 10
Vetted Review
Verified User
Review Source
We primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it.
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
  • Intuitive UI
  • Easy to set up A/B tests
  • Integration with different tools for more detailed insights
  • Testing preview functionality is weak
  • Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
  • Support could be faster and take more of a personal approach
  • VWO is suited for most websites - The tool works with classical websites as well as SPAs.
  • Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.
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August 17, 2018

All in one insights and testing

Score 7 out of 10
Vetted Review
Verified User
Review Source
Visual Website Optimizer (VWO) is being used to track and run A/B tests on our website.
  • It's visually appealing
  • It's easy to implement
  • And yet it's still has very sophisticated capabilities
  • Faster Load times
  • Better directions for setup
  • Provide ideas for different tests to run
Overall, it's a beneficial tool for any company. The issue is that it is yet another tool to manage. Unless you have dedicated resources, you probably aren't getting the most out of it.
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August 24, 2018

VWO Trial

Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently being used by the IT department to run small to medium scale multi-variant tests with the aim to improve conversion rate of the website
  • Easy to use dashboard/interface
  • Relatively quick/simple to install VWO on site
  • Easy to quickly setup variants
  • Lack of default reporting information - goals have to be specified per campaign
  • In coding view for variants - lack of live preview of changes
Ideal for quick small scale MVTs where simple goals are defined such as revenue. We used VWO to test adding a visual navigation to our homepage which saw a conversion rate increase of nearly 4% which has allowed us to continue the "visual navigation" theme through onto other areas of our website.
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August 21, 2018

Great product for our A/B tests. Great support.

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using this as a simple way to A/B test our website in an effort to increase out e-commerce conversion rate. We also use this tool to gain some insight on where people are looking and clicking via the heatmap feature. We're a small business so there's not a particular department that uses this.
  • Easy to use interface.
  • Super helpful and responsive support team.
  • Does exactly what it says it does.
  • None that I can think of honestly...
Only thing is pricing could be lower for a small company.
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August 17, 2018

Optimizely at a Low Cost

Score 8 out of 10
Vetted Review
Verified User
Review Source
We primarily use it for testing and optimization of our website.
  • Easy to implement and get going
  • Support is very helpful and easy to work with via the chat box on the VWO platform
  • Quick to set up tests and preview them before going live
  • I haven't used it enough to have much feedback on this
VWO is well suited for smaller companies just getting started in the testing and optimization space. They are helpful and easy to use and very reasonably priced for what you get.
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August 17, 2018

VWO is great!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Presently we use it for testing and heat mapping our weekly promotional landing pages.
  • Great customer support
  • Great Interface
  • Comprehensive testing quiver
  • I love all kinds of testing
  • We haven't been using it long enough to find holes.
  • Great documentation - I would expand on it a little though.
I can't think of anything it's not suited for, as far as testing your site, A/B testing, multivariate testing, or split URL testing. It's got all the tools you need for that. I wouldn't ask it to make me a club sandwich.
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Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (1)
7.3
Mutli-page/funnel testing (1)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMutli-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No