Reviews (51-75 of 99)
- A/B testing in a way that does not require changes to the website instance itself.
- Heatmap testing with minimal negative impact on load times and performance.
- Specific user recordings for more information when desired.
- Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
- It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
- Ability to send preview links and QR codes of test variations.
- The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
- The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
- Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
- Very communicative.
- They come up with great ideas on their own.
- Easy tools.
- Great reporting.
- They try to push their ideas on you instead of learning your brand.
- Time zone differences (based in India) make it difficult at times.
- We got some great insights and could fix some issues by watching the VWO's recordings.
- It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
- We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
- A bit pricey
- We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
- You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation.
- VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking.
- VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.
- Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.
- Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive.
- Heatmaps have provided a huge amount of actionable data in focused testing areas.
- A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.
- The Chrome extension tends to have issues loading Heatmaps. It's not uncommon to go to a Heatmaps page and have to refresh the page at least once in order for the extension to load correctly.
- The visual editor for making variations for A/B tests feels clunky and often doesn't appear in the final version (previewing the variation as a page on its own) as it does in the editor. At times the undo button has caused erratic behavior such as duplicating or "redoing" several of the same action at once rather than stepping backward.
- Overall, if there were any way to decrease the amount of time that the Chrome extension takes to load, I could see workflow across several areas being greatly improved.
- Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage.
- Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is.
- A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.
- A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
- The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
- I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.
- Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS
- Predictive text for CSS
- Good response time with general questions about the product, live chat is much appreciated
- There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor.
- Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name.
- Opening the test editor should be more prominent, since that is the main tool used for developers.
- Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile.
- VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups.
- The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.
- I only use A/B testing because that's the only thing someone has taught me hands-on to do.
- I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access.
- The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.)
A lot less suited for more advanced tests that require developer support/html/code editing. The Hypothesis tool is not very practical and could be a lot more user-friendly and should not be a premium tool...
- Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.
- Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.
- Allows for easy split URL testing and goal tracking through an intuitive user interface
- Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers
- Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why
- The VWO team is very knowledgable and provides excellent customer support
- Really easy to implement and start testing with their tracking code
- Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing)
- Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform
- When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA.
- Dashboards are easy to understand.
- The enterprise package has comprehensive add ons.
- Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors.
- The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well.
- The support and resources center are not very robust and often I find myself with more questions than answers.
- The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow.
- The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper.
- The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.
- I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand.
- Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later).
- I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.
- Easy to design and implement tests
- Hypothesis feature makes it easy to keep track of tests
- The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow)
- The dashboard doesn't seem to change based on what level subscription you have, which is confusing
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
- Intuitive UI
- Easy to set up A/B tests
- Integration with different tools for more detailed insights
- Testing preview functionality is weak
- Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
- Support could be faster and take more of a personal approach
- VWO is suited for most websites - The tool works with classical websites as well as SPAs.
- Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.
- We run A/B tests for page design changes.
- We also run split URL tests for major page redesigns.
- We run ongoing conversion campaigns.
- I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
- Once it's set up, one of the best features of VWO is that the WYSIWYG editor allows us to make comprehensive revisions to the layout, images and content without needing to get designers or IT involved. Of course, we use these resources on the more important tests, but this flexibility makes the testing process much smoother.
- I think that the heatmaps/clickmaps are a very cool feature. VWO gives us the option of collecting clickmap data with every test that that we run. This data is fantastic to have as it shows us what elements on the page are getting the most attention from visitors. We can then adjust these elements in future tests to draw more or less attention, as needed.
- Not only does VWO support A/B split tests, multivariate tests and split URL tests, but it also lets us segment the traffic that sees a test by different criteria such as geo location and traffic source. Also, when running tests concurrently, we can prevent visitors that see one test from seeing another. This is a great feature because it allows us to speed up our testing process without skewing results with "cross-over" visits.
- The revenue tracking feature is not one that we currently use since our sites are built for lead generation. But I've used this feature with e-commerce sites before and it is very helpful to see the impact on revenue in addition to the impact on conversion rates, especially when your products or services have different price points.
- VWO support is outstanding. They have always responded to my questions and requests quickly, and have assisting in helping us solve complicated technical issues.
- I really don't have anything bad to say about VWO. If I nit pick, I would say that I'd like to see graphs displayed in the dashboard so that we can get a snapshot view of our tests without having to click into the test details.
- I also wish that it would save a snapshot of the test variations instead of pulling them live. After a test has run its course, we sometimes update the page and, in doing so, we lose an example of what the original variation looked like. I capture screenshots before updating the pages, but it would be great if VWO did this for me.
- Great UI and features available for beginners or advanced developers.
- Excellent support with great response time.
- Created by a company that is very forward thinking.
- Complete integration with Universal Analytics.
- Form analysis is pretty cool.
- Targeting and segmentation is quite extensive.
- Implementing A/B tests works well.
- More filtering options for form analysis.
- Increase sampling ratio for heatmaps.
- Increase sampling ratio for recordings.
- Easily track test performance and stats as it runs
- Seeing heatmaps and user recordings
- Form usage statistics
- Integration with Google Analytics
- Split URL tests with multiple pages are notoriously difficult to setup
- Form usage statistics, while helpful, are incomplete
VWO Scorecard Summary
Feature Scorecard Summary
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.
With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.
With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.
According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.
Starting Price: $49
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
|TESTING||Get a Demo||The classic VWO A/B testing solution|
|CONVERSION OPTIMIZATION||Get a Demo||The all-in-one platform for all your optimization needs|
|ENTERPRISE||Get a Demo||Customized solution with advanced AB testing and conversion optimization capabilities|
VWO Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
VWO Technical Details