Reviews (51-75 of 98)
- When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA.
- Dashboards are easy to understand.
- The enterprise package has comprehensive add ons.
- Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors.
- The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well.
- The support and resources center are not very robust and often I find myself with more questions than answers.
- We run A/B tests for page design changes.
- We also run split URL tests for major page redesigns.
- We run ongoing conversion campaigns.
- I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
- Form analysis is pretty cool.
- Targeting and segmentation is quite extensive.
- Implementing A/B tests works well.
- More filtering options for form analysis.
- Increase sampling ratio for heatmaps.
- Increase sampling ratio for recordings.
- Easily track test performance and stats as it runs
- Seeing heatmaps and user recordings
- Form usage statistics
- Integration with Google Analytics
- Split URL tests with multiple pages are notoriously difficult to setup
- Form usage statistics, while helpful, are incomplete
- Screen recording (if you want based on specific actions)
- Personalisation (show this version only at location XY at this time range)
- Set up A/B testings easily
- Implementation not that easy (depending of technology)
- Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards)
- Adding VWO to 3rd party analytics tools
- Images: Which pictures interact best with the end user over others
- Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
- Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.
- Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
- Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.
- All in one platform: The fact that Visual Website Optimizer offers all the features available in one platform facilitates the research work of marketers a lot.
- A/B Test feature: Within the A/B test feature, users have the possibility to analyze the results not just on a summary level, but on a detailed one, too. The best part always comes from the detailed report, which offers a clearer view of the performance of the test.
- Support team: Visual Website Optimizer has a great support team for their users. Fast, knowledgeable, friendly people that you can lay your trust in them that by the end of the day (if not quicker,) they will be there with a solution for you. The support team can assist you in any difficulty you might face at that specific moment with clear directions, both by email or a call.
- Surveys are a great way to get insights from your website visitors. The current version offers you the possibility to do so, but in a very basic way: question -> answer -> the end. My recommendation would be to upgrade this feature by adding branching logic to each answer.
- Customers of Visual Website Optimizer can allocate visitors to their sub-accounts by designating 'testing visitors' or 'research visitors'. Both of them are equally distributed among the different features. But my recommendation would be to have the option to allocate visitors from the 'research visitors', for example, by each individual feature. To know from the start that 100% of research visitors will be distributed depending your needs. e.g. 25% recordings + 25 heatmaps + 30% surveys + 5% forms + 15% Track features.
- It would be great if the Heatmap feature would have the option to save the created reports in a PDF form. This will allow any additional user of the VWO account to overview them on a later point.
- Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools.
- Easy to use interface that let's you quickly create, develop, implement, and start A/B tests.
- Extremely cost-effective compared to Optimizely
- A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
- No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
- Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.
- Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
- VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
- The targeting options are good too, they give you the liberty to test a different set of audiences as well.
- There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
- Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
- The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
- Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
- Multi-goal reporting. This is highly valuable and easy to setup.
- Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
- Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
Enterprise level and highly mature companies that are at a point where they need real-time behavioral segmentation (user has an item in their cart) are out of luck with VWO.
Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.
From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
If you want to make bigger changes you have to rely on split URL testing, which also works good.
- Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage.
- Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is.
- A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.
- A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built.
- The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate.
- I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.
- Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS
- Predictive text for CSS
- Good response time with general questions about the product, live chat is much appreciated
- There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor.
- Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name.
- Opening the test editor should be more prominent, since that is the main tool used for developers.
- Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile.
- VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups.
- The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.
- I only use A/B testing because that's the only thing someone has taught me hands-on to do.
- I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access.
- The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.)
A lot less suited for more advanced tests that require developer support/html/code editing. The Hypothesis tool is not very practical and could be a lot more user-friendly and should not be a premium tool...
- The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow.
- The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper.
- The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.
- I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand.
- Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later).
- I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.
- Easy to design and implement tests
- Hypothesis feature makes it easy to keep track of tests
- The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow)
- The dashboard doesn't seem to change based on what level subscription you have, which is confusing
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
- Intuitive UI
- Easy to set up A/B tests
- Integration with different tools for more detailed insights
- Testing preview functionality is weak
- Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps
- Support could be faster and take more of a personal approach
- VWO is suited for most websites - The tool works with classical websites as well as SPAs.
- Tests are easy to implement and success metrics are defined for each test individually - which gives accurate insights.
- Easy to use dashboard/interface
- Relatively quick/simple to install VWO on site
- Easy to quickly setup variants
- Lack of default reporting information - goals have to be specified per campaign
- In coding view for variants - lack of live preview of changes
- Easy to implement and get going
- Support is very helpful and easy to work with via the chat box on the VWO platform
- Quick to set up tests and preview them before going live
- I haven't used it enough to have much feedback on this
- Great customer support
- Great Interface
- Comprehensive testing quiver
- I love all kinds of testing
- We haven't been using it long enough to find holes.
- Great documentation - I would expand on it a little though.
VWO Scorecard Summary
Feature Scorecard Summary
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.
With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.
With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.
According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.
|TESTING||Get a Demo||The classic VWO A/B testing solution|
|CONVERSION OPTIMIZATION||Get a Demo||The all-in-one platform for all your optimization needs|
|ENTERPRISE||Get a Demo||Customized solution with advanced AB testing and conversion optimization capabilities|
For any additional information about pricing and plans, visit https://vwo.com/pricing/
VWO Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
VWO Technical Details