Analytics power house
As an ecommerce specialist, I use Adobe Analytics to track sales and orders, explore journeys, track against comparison periods and flows …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Recent Reviews
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Popular Features
- Lead Conversion Tracking (6)9.494%
- Pageview Tracking (6)9.292%
- Device and Browser Reporting (6)8.686%
- Bounce Rate Measurement (6)8.686%
Reviewer Pros & Cons
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
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Product Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
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Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Event Tracking highest, with a score of 9.6.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(812)Attribute Ratings
Reviews
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March 22, 2023
Adobe Analytics is still the best around
I use Adobe Analytics to further our clients’ understanding of their web and app properties.
March 20, 2023
Adobe Analytics Analysis
The insights generated by having Adobe Analytics implemented are essential for improving your online presence as it shows how users behave on your applications and websites. This data can then be acted upon and thus the re-iteration process of constant improvement begins.
March 18, 2023
Adobe Analytics - an enterprise investment
Adobe Analytics, along with Adobe Target, is used widely throughout the organisation for web performance tracking to understand the overall ecommerce performance. Via the Report Suite, Adobe Analytics is used for monitoring a large variety of metrics - sales, revenue, conversion rates, along with page performance and A/B testing tracking. The flexibility provided in reporting and ability to save and email to different groups of users automatically is very useful.
March 18, 2023
Perfect analytics tool by Adobe.
In our organisation we use Adobe Analytics to provide custom analytics along with forecasting data to see what is the market positioning for our organisation and what could be the future growth opportunities based on the AI data that this tool provides based on past performance of our organisation in terms of customer conversion.
March 13, 2023
Adobe Analytics Review from an Internet Entrepreneur!
Adobe Analytics helps us with valuable insights using data collected from our company sites. It helps us make better and intelligent decisions. It is much better than MIS Reports as it is very dyanmic and much more insightful. It makes these insightful and targeted reports using a very comprehensive database. Using this has helped us build our analytics in automation mode.
Adobe analytics was used for quick company growth to analyze our sales side affecting our financial side of house to ensure we had solid practices and data analysis to ensure on the right path with fast company 75% staff growth quickly. It allowed us to bring a lot of data together in the cloud to feel confident about the growth in the right direction.
March 13, 2023
One of the top analytics tool in the market
Score 8 out of 10
Vetted Review
Verified User
We use Adobe analytics for analyzing data in customer journey. The software has very great reporting tool which allows detail anala as well as good predictive intelligence to help us improve customer journey and their experience of using our product during entire sales and service cycle. One of the best analytics tool.
I've used Adobe Analytics in various companies and in various
capacities to evaluate traffic for websites, mobile apps, and even
connected TVs and streaming device apps. It is the primary reporting
tool for all the KPIs in our organization. This covers all visitors,
page views, video, advertising, and other events across the entire
portfolio of websites within my purview as a product manager. We also segment all the data by visitor source, campaigns, device, platform and a variety of other conversion factors.
March 08, 2023
Simple and fast
Adobe Analytics supports our internal AEM sites with comprehensive data to provide us with valuable usage analytics. The data is highly impactful in making decisions and super easy to use. We share tons of information internally and we need to know if our staff is seeing the right things, let alone anything at all!
March 08, 2023
Accurate and helpful analytics
I use the reports to identify trends in user behavior and how pages are performing through channels. Also, finding any inconsistencies in user flows to help determine a reason for poor CTR and goal completions.
January 12, 2023
Noone knows but Adobe Analytics is the best web analytics tool
We used Adobe Analytics to measure our website analytics. According to me, Adobe Analytics offers more features and flexibility than Google Analytics, but in order that it doesn't have free membership, Google Analytics is more commonly used.
December 22, 2022
Adobe analytics great for multi website tracking
Adobe analytics far outweighs Google Analytics with its capabilities to create highly unique and custom conversion points across a variety of our sites. We have integrated our adobe analytics into Tableau making for a seamless solution for our operations and sales teams to access as well. I recommend adobe analytics.
December 17, 2022
Adobe Analytics Hands-On Review
We use Adobe Analytics to check trends or asses the impact of issues related to the company applications or website API's or web pages on a global scope.It can be analyzed over a period of time like the performance during the last 2 years o in real time.
The product we check is both the company application and the website KPI's metrics.
The product we check is both the company application and the website KPI's metrics.
December 10, 2022
One of the best analytics platform on the market
Adobe Analytics is used by data analysts and various power users to understand the status of the business, follow and monitor KPIs and also to analyze and understand what could have happened in the past and try to provide an answer or/and analyze various scenarios in order to take better informed the decisions that will drive potential revenues. It is used for a variety of purposes.
Adobe Analytics is being used for web analytics, tracking and web personalization in my organization. Website user behavior is tracked to optimize customer experience. Customer segments are created and shared with Adobe Target and Campaign for web personalization and targeting customers across multiple channels for a cross-device experience. Based on analytics reports, decision-making is enabled by understanding the most and least effective channels, products etc. Currently, Adobe Analytics is been used on an enterprise level and managed by my team which is the Marketing Technology team.
In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.
In my experience, Analytics combined with tag management solution such as launch helps my team to roll out new products on website with reduced TAT by adding tracking rules on webpages, testing them through debugger and adding values to the report suite.
November 15, 2022
Adobe Analytics Review
In my company I am using Adobe analytics for website tracking ,some of the components track as well . It helps lot to my client they can able to track easily anything on the website and depending on that we will enhance the website. Adobe Analytics allows you to record all the actions performed on your site and then create reports using Excel formatting tools specially set up to meet your unique requirements.
October 02, 2022
Great for Pros, Not for a Small Business
It analyzes the website visitors we utilize for marketing efforts and to get to know our consumers better to know what they want and how they interact with our website. The product addresses segmentation issues that it quickly resolves and it gives the company the ability to accurately integrate data along with creating in depth reports for the workers.
September 28, 2022
Adobe Analytics is a great and reliable
Score 10 out of 10
Vetted Review
Verified User
Adobe Analytics it's built with simple design hence making it so easy to use and very user-friendly to the new users since they don't need to worry about technical knowledge and also no need of data connectivity or cleaning. It offers high customizable options which now user can customize according to their user needs. I also like the seamless integrations which we use to integrate external data for better and enhanced reporting. I also like the analysis workspace which has a lot of visualizations tools which are very useful during the creation of our dashboards easily. The user interface is very user-friendly and easy to use hence helps me to quickly generate reports and easily analyze any amount of data fast. The support team is wonderful and great innovative solutions all around.
September 13, 2022
Adobe Analytics is GREAT for analysis.
We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.
August 23, 2022
Adobe A - Options and Limits.
Usually looking for user flows, traffic hits/visits and where they go, and what users do after they hit a page or vanity URL. Looking for specific actions users do and the flow of the user from thing to thing. For example, vanity URL to do an action. Did they visit, and did they complete that action? After they did the action, what did they do next?
August 22, 2022
Adobe Analytics to analyze away your troubles
Adobe Analytics is the perfect example of how an analytics tool should be. It has a plethora of options to design & present the data in ways you find most comfortable with. The ability to connect to multiple data sources & sync them all in one go is one of the best features for this software.
August 22, 2022
Adobe Analytics gets the pulse of the user
It helps us on analysis of different environments and different web page stats. It is also helpful to view graphs and use cases of Analytics. The good use of it is when we need to regression and see how the user base is w.r.t registration, it is quite helpful.
July 12, 2022
Adobe Analytics - Key to your KPIs
Use Adobe Analytics to understand web traffic, sources, time spent on-page, who CV forms did well, track registrations, and many other KPIs that showcase how our website is doing, as well as any new launches or campaigns. It helps us better understand how consumers are engaging with our site and where we can make improvements or where we are excelling. It also ties into Adobe Experience Manager and Adobe Target very well.
June 14, 2022
Adobe Analytics
I work for HCL America Inc and have been part of multiple implementations of Adobe Analytics across different customers. The product address various data tracking problems of customer. To be precise - if an organization is using Adobe Digital solutions and related products like Adobe Target, Adobe Experience Manager and AEP, it is highly suggested to use Adobe Analytics to track customer information and use the same accordingly.
May 27, 2022
Adobe Analytics Review
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user journeys. We monitor a traffic between 70-80K users per month and Adobe give us great amount of insights to target and re-market to our website visitors. The UI can be a bit complex when compared to mainstream tools like GA but they are enhancing at a fast pace. Lastly, we use Adobe to generate different attribution, there are so multiple visualizations and flow reports to understand the data that tells a story.