Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Recent Reviews
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
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Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Reviews and Ratings
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Reviews
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March 18, 2023
Adobe Analytics - an enterprise investment
- Flexible reporting tools with ability to create detailed custom reports
- Fast view generation (compared with Google Analytics)
- Flexible implementation that can easily scale to Enterprise level
- Usability of the interfaces has always lagged behind competitors
- Non-standard naming conventions that often aren't intuitive
- Steeper learning curve than other tools - pre-built reports often aren't the best
March 18, 2023
Perfect analytics tool by Adobe.
- It provides custom analytics which helps us in understanding the data.
- It details out the different steps in customer conversion.
- Provides predictive analytics which helps in forecasting the sales with data.
- Cost is much higher which could be expensive for small businesses.
- There are certain instances where the application is slow wnd unresponsive.
- No free versions are there, hence the third party help is not readily available.
March 13, 2023
Adobe Analytics Review from an Internet Entrepreneur!
- User Friendly- It is relatively far more user friendly than other similar software.
- Accessibility of Insightful Reports at a click of button
- Dashboard that has all the features listed at a single place.
- Might be a bit expensive for Startups or Small businesses.
- Learning and getting accustomed to the software and all it's features might take a bit of inestment of time & effort.
- Sometimes the software gets a bit slow. So you need to keep up with it.
- ROI
- Client customer analysis
- Marketing
- Cloud based so can be tricky set up
- Set up takes time but worth it
March 13, 2023
One of the top analytics tool in the market
Score 8 out of 10
Vetted Review
Verified User
- Predictive data analysis
- Dashboard reporting
- Multiple Data source Integrations
- Data integration can be simplified
- Quick report creation with workspace
- Comparison of metrics
- Segment creation
- Custom metric creation
- visualization of data
- Set up of new sites
- Speed of the service overall
- Technical support
March 08, 2023
Simple and fast
- Dashboards
- Customization
- Campaign tracking
- Expanding campaigns outside of hosted site
- Cloning and segmenting dashboards easier
March 08, 2023
Accurate and helpful analytics
- Tracking user behviour
- Flow diagrams
- Comparing data periods
- Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
- Interaction maps would be a game changer.
January 12, 2023
Noone knows but Adobe Analytics is the best web analytics tool
- Audience Insights
- Accurate Website Data such as Number of Visitors, Visits, Bounce Rate etc.
- Data Dashboard
- can be seen as more appealing in terms of design
- needs more integration with other marketing platforms
- should offer free education
- difficult to understand some features lack of reaching free resources
December 22, 2022
Adobe analytics great for multi website tracking
- Custom tracking
- Unique identifiers
- Seamless Tableau integration
- Solutions too custom, easy for users to make mistakes upon set up
- When employees leave, hard to pinpoint how/why custom tracking was set up so often times we reset
December 17, 2022
Adobe Analytics Hands-On Review
- detect drops or spikes or anomalies on KPI based on pages URLs or API's hits
- Create visual representation of the forementioned and generate reports of the same
- you can easily set alerts based on a threshold established and receive notifications
- show user sessions ids
- incorporate an easier or simpler option to compare metrics from the current week , month etc against previous weeks, months..
- incorporate a wild selector to check url visits and unique visits that can contain an specified parameter so if i want to check all the raw visits or unique visits for a country i can select the country and add the option url -contains- homepage instead of typing all the url
- Add more options to create costum funnels so if i want to check how many login visits i have vs how many receipts were generated and sort by platform ios, android & web etc
December 10, 2022
One of the best analytics platform on the market
- simple query
- import and export data to excel
- build automatic reports
- forecast trends
- Reporting tools
- Self serve tool
- Dashboard
- Segment creation
- Integration with other marketing cloud suite like campaign and target
- Interactive report suite
- Real time reporting
- Report accuracy
- Attribution modelling
- Costing
- Customer suppport
- Training
November 15, 2022
Adobe Analytics Review
- Website Tracking
- Video tracking
- Creating Report
- User Interaction on the website
- Telium need to be improved.
- Reduced cost so every client implement .
- You cannot use some of the data points you collect on the same report.
- It can be challenging to location the specific items you need.
October 02, 2022
Great for Pros, Not for a Small Business
- market segmentation
- Report creation
- Analysis
- How-to course offered
- Easier version of the software for beginners
- Better interface
September 28, 2022
Adobe Analytics is a great and reliable
Score 10 out of 10
Vetted Review
Verified User
- Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
- This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
- I like the approach and we'll planned and organized training session from each specher.
- Unparalleled support available 24/7.
- My only concern is that individual customizations has a limited range of options. It's okay for any user to organise his own segment according to his taste or needs.
- The report feature speed of loading should be enhanced with high refresh rate and speed.
September 13, 2022
Adobe Analytics is GREAT for analysis.
- Tracking on scale
- Detailed analysis
- Persistent data
- Improved inbuilt reporting
- Data connectors outside of the Adobe Suite
- More customizable (theming) options within workspace
August 23, 2022
Adobe A - Options and Limits.
- Complex Segmenting made easy.
- Preset templates.
- Visual graphs.
- It's hard because each event has to be predefined in adobe, and that takes more engineering lift.
- b/c of the reason above, it's hard to get product engineers on board with using Adobe A.
- It doesn't retroactively collect things - you have to know what you need upfront & things change so fast it's hard to know that.
August 22, 2022
Adobe Analytics to analyze away your troubles
- Syncing data sources
- Merging large data sets successfully
- Applying visualizations quickly & effectively
- Ability to modify data as per your need has limited functionality as of now
- Lack of good data cleaning service
- Exporting large data sets out of the software can be a daunting task
August 22, 2022
Adobe Analytics gets the pulse of the user
- Prediction
- Works for any channel (web, Mobile, hybrid)
- Reporting
- Customization
- Cost
- History data can be better
- Low Tech support
July 12, 2022
Adobe Analytics - Key to your KPIs
- Website visitors
- Engagement with assets
- Tracking referral traffic
- Understanding customer journey
- Integrates into other Adobe products
- Templates for reports
- Built in tutorials for dashboards
- Quicker to pull data when doing large dashboards
- Recommendations / 6th sense options
- Predictive analytics based on historical
June 14, 2022
Adobe Analytics
- Tracking Dashboards and very convenient to create and to be shared with business users.
- The same can be scheduled periodically.
- Adobe Analytics is very easy for business users to understand and use.
- Few areas like custom video tracking can be improved.
- There should be some default data layer defined in Launch to integrate with Adobe Analytics - it would be very helpful in setting a consistent standard across different implementations.
- There are few features like async JS loading and integration with other tag management tools like Tealium, which needs some improvement.
May 27, 2022
Adobe Analytics Review
- Website analytics
- Traffic analysis
- Goals tracking
- Remarketing
- Website integration
- UI
- Lack of dummy data for learning
- Learning material to be more organized
- No 'plug and play' capability
May 24, 2022
A worthy consideration of a paid upgrade
Score 9 out of 10
Vetted Review
Verified User
- Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
- Ability to create multiple reporting suites on the same set of data
- Tracking is highly configurable and customizable
- Global filters that can be applied to multiple reports
- Needs trained specialists for initial implementation and help with the in-house learning curve
- Having to pay for the product might be a difficult justification for smaller orgs
- Some legacy areas in the product that need historical context
May 17, 2022
Adobe Analytics is worth the work
- Showcases trends across time
- Shows site user actions
- Shows how many people are on the site
- The data implementation is custom, which can make it difficult to ensure success
- Organization within the platform would be better; i.e., folders
- Quality Assurance checks