Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
October 24, 2014
Helps Our Very Social Business Connect
As a restaurant company with more than 20 social media accounts, we use Hootsuite Enterprise to help organize and schedule posts in advance.
- Schedules social media posts
- Provides follower listening tools
- Customizable organizational tools
- Biggest complaint: photos don't show when you schedule tweets, you have to click on a link to view them
- Tweets using hootsuite have that owl next to them, so our followers can tell we're scheduling things in advance.
- Using an @mention on facebook doesn't link to the account, it shows as: "@mention"
- It's helped me lower the number of hours I have to spend on social media
- It's helped us better listen to what people are saying across multiple platforms
marketing
October 21, 2014
HootSuite ... more like Hoot SWEET!
Score 10 out of 10
Vetted Review
Verified User
As a business consultant I provide social media services, meaning my clients can completely outsource their social media management to me or there's the option that I could train them in the program if I believe it's a good fit. So far I have only been in the first scenario, and this program makes the job of social media management almost effortless. With the Pro account, I can have as many social accounts as I want, and I manage a LOT. I have tabs for my personal, my own business,and my clients. All of those have about 5+ social platforms that I have integrated with HootSuite. So that's a lot of social media accounts organized in one place. For someone like me, it's definitely the way to go. For an independent user just using 1 business with 5 platforms, the free version would suffice, in my opinion.
- The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed.
- Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click.
- I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!
- I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
- I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
- Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
- To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
I work for myself as a consultant, so it's just me, myself and I. Simply, it works for marketing, communication, staying up on trends, and obviously, social media. I am the purchaser, the user, and the trainer. I have not become a reseller yet but it's an option I am considering for down the road.
- As mentioned earlier in my review, if I didn't have HootSuite I would most likely not be providing social media management as a service. As a lover of social media, I would probably try my best and check out the competitors, but I've heard HootSuite is the best. There are just too many platforms and I deal with too many accounts that it would be a 24/7 job if I didn't have this program.
- Sometimes I worry when talking with a new client. I don't want to tell them too much if they are the least bit tech savvy because honestly it is so easy to use and I want them to hire me!! Not just check it out and use it themselves. But what I do say is that I "use a program that saves me a lot of time by allowing me to schedule posts in advance."
- When it comes to ROI, using one client for an example, comparing what I pay and how much time I spend, I make at least $100 for every $10 I spend with HootSuite. Now that I've been in the game longer and raised my monthly fee, it's more than double that. So you can see there is a clearly positive ROI for me when it comes to social media outsourcing services. More than I would expect to gain from any software program.
Because I want this to be an honest review, I didn't take a lot of time to check out competitors of HootSuite. I read some online reviews, and HootSuite seemed to be the best choice. I tried it first for free with my personal accounts and then decided I liked it at paid for the Pro version so I could use it for work. I can't speak for any of the competitors. Sometimes you just want to go with who is setting the standard, and that's what I believe about this program.
October 20, 2014
Great product for those that aren't social media experts.
Score 3 out of 10
Vetted Review
Verified User
I used the Free version for my personal account and it did a great job of letting me manage my Twitter account, however was limited in many of the functions of the pro version such as managing multiple accounts. Overall it's a basic introduction of the Pro version, which is a better option if you need to schedule posts on multiple social platforms and more importantly seeing reports.
- Twitter Posts
- Seeing multiple social feeds in one place.
- At first glance it looks like its easy enough to see all your feeds, but gets a little much, Sometimes the U/I was overwhelming to me compared to competitors.
We do not use HootSuite any more, we went with https://bufferapp.com/ which is cheaper and easier to use.
- It did not hurt our business at all, anything that lets you manage multiple accounts in once place is always easy and efficient
- bufferapp
We went with Buffer, gave us more functionality, and just worked!
Score 4 out of 10
Vetted Review
Verified User
We used HootSuite previously to manage social media sites for LKCS and some of our clients. We used it to publish content to a variety of social media sites and monitor social media activity. It was being used by account representatives and our web development department. There were only about 5 individuals that used it regularly.
- Scheduling social media content
- Publishing social media content on supported social media sites
- Ensuring Twitter posts are under the character limit and do not get cut off.
- HootSuite only allows one account to attach to a social media profile. This is a problem. We had customers that wanted to use the free version of HootSuite while we also used HootSuite for them. We also had situations where a social media site was already connected to HootSuite but client's didn't know who had ever established a HootSuite account or how to get control of it.
- We found the user access permissions very difficult. They were not intuitive or user friendly. HootSuite only enables you to create one organization. Then we ended up with numerous social media teams, with each team having different profiles. It was difficult to juggle.
- We found the monitoring to be overly time consuming. We would still have to review activity for each social profile individually, instead of being able to look at one pain of glass. We wanted a way to easily filter out the posts/comments that needed our attention. We didn't feel HootSuite did this as well as other tools.
Marketing, sales, and web/e-marketing specialists used HootSuite.
- We chose to switch platforms before there was a negative ROI. As we added users and profiles, HootSuite became rather expensive.
I evaluated dozens of social media management tools. HootSuite was better than some, but fell short in the areas mentioned. I felt other platforms had easier monitoring and reporting. They also managed multiple clients/users easier than HootSuite. And costs for some were significantly lower -- several tools supported unlimited social media profiles, unlimited monitors, etc. We chose Sendible as our platform and have been very happy with it.