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Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have …
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel serves over…
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- No setup fee
For the latest information on pricing, visithttps://mixpanel.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Mixpanel for Fintechs - Short demo
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Split MixPanel Integration Demo
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Improving the patient experience: User behavior analytics for healthcare
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Inside Mixpanel: Live Demo + Q&A
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Mixpanel Engagement Analytics for Confluence - quick demo
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The Practical PM with Jaya Jha Episode 10: Retention in Mixpanel
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What is Mixpanel?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
For more information, visit: www.mixpanel.com
Mixpanel Features
- Supported: Insights
- Supported: Funnels
- Supported: Flows
- Supported: Explore
- Supported: Retention
- Supported: Impact
- Supported: Experiment Reporting
Mixpanel Screenshots
Mixpanel Videos
Watch our 11-minute demo video to see how Mixpanel helps companies measure what matters, make decisions fast, and build better products through data.
With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and re...
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Mixpanel Competitors
Mixpanel Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Mixpanel Downloadables
Frequently Asked Questions
Reviewers rate Implementation Rating highest, with a score of 8.9.
The most common users of Mixpanel are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mixpanel has proven to be a versatile tool with a wide range of use cases across various departments within organizations. Users have found Mixpanel to be invaluable in improving team efficiency and promoting better organization among workgroups. The software's calendar scheduling and updating functionality has been highly successful in helping teams stay organized and on track. Additionally, Mixpanel's chat function seamlessly connects users with each other, making communication and collaboration effortless.
For some product teams, Mixpanel has been a go-to solution for product development. It allows them to improve funnel conversions and explore different user flow paths. With its sophisticated cohort analyses and retention graphs, Mixpanel aids in understanding user behavior patterns for iOS and Android apps. This data-driven approach empowers product teams to make informed decisions that enhance the overall user experience.
Marketing teams have also found great value in Mixpanel. They utilize the platform for website and mobile app analysis, A/B testing, and tracking user behavior. Mixpanel's ability to send targeted messages enables effective communication with the audience, leading to improved customer engagement. Moreover, Mixpanel's metrics provide insights into feature usefulness and lead generation, enabling marketing teams to optimize strategies and drive growth.
Sales teams rely on Mixpanel for more efficient client follow-up and comprehensive reporting. The software helps them track e-commerce platforms, analyze user behavior, and generate automated reports. By leveraging Mixpanel's data, sales managers are empowered to make data-based decisions that result in better client retention and enhanced customer satisfaction.
Mixpanel is not only used by specific departments but is widely adopted across entire organizations. Its interactive dashboard with real-time updates aids in debugging processes while providing valuable insights through predefined and customizable data sets. This allows different teams, such as marketing, tech product development, sales, and content creation, to gain quick insights into user behavior, engagement rates, conversion funnels, customer journeys, and more. Ultimately, Mixpanel facilitates data-driven decision-making and fosters a deeper understanding of customers, leading to improved business strategies and user experiences.
Users commonly recommend the following when it comes to using Mixpanel for analytics:
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Start with a small implementation: Implement Mixpanel as an MVP and allow a small team to use it before suggesting a full implementation. This approach helps understand the ease of use for end-users and ensures company growth.
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Cost-effective alternative for startups: Use Mixpanel as a cost-effective alternative for startups seeking event-level analytics. It's easy to draw funnels and understand user behavior, providing valuable insights for product improvement.
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Valuable insights and ease of use: Highly recommended for analysis, Mixpanel is easy to use and understand. It offers valuable insights into user journeys, making it a great addition to the analytics stack for marketers and product marketing teams. Users also suggest using Mixpanel for easily segmenting and filtering data.
Attribute Ratings
Reviews
(26-49 of 49)Companies can't remove reviews or game the system. Here's why
March 28, 2018
Great tool to understand users' behavior
Mixpanel is widely used by marketing and product departments in our company. Both product and marketing teams use Mixpanel to understand how users interact with our website, products and services. The tool helps us to analyze real time data of our marketing campaigns get useful insights about our customers' behavior in order to improve user experience of our website and features of the products.
- Mixpanel gives a great amount of data, which is very well organized and easy to work with
- Ability to create really nice looking and accurate quick reports
- Push notifications are very useful and easy to setup and operate
- Free profiles for small companies
- Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately
- Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question
- Once you reach users' limit, the price go up significantly
March 05, 2018
Mixpanel - Don't Build an app without it.
We are using it in our six-person startup team. I know several other startup products are using it, and some of our established products are also looking at it. My team uses it to understand how our users are using our system. We instrument all major features. We also use it to measure our activation process. We are not using it for messaging of any sort (there are modules to send in-app and email messages).
- Great for behavioral analytics. It helps answer questions like: "how many unique users did X last week?" or "what percentage of users chose options A, B, or C for this process.
- The "live" view is awesome for keeping an eye on certain things. For example - release a new feature? Set up a live view filter to watch your users engage with that new feature. You can sometimes notice problems very quickly this way.
- Good visuals / graphs. Many options for choosing how you want to display or segment your data. Examples: linear, rolling log, etc. Can easily specify that you want Total, Avg, Unique or other counts.
- Very good, detailed support. I've never been disappointed by a response.
- The trigger based messaging system is sub-par and we don't use it. It may have improved in the last year, but we do all our messaging with Intercom and haven't looked back. The UI was clunky, and I recall that it was very difficult to create certain triggers. What you want is "when user does X+Y, but hasn't done Z, then send them a message". I recall that being very hard to set up and test.
- You can't create segments or tagged groups of users which you then use in analytic reports. This may be possible using their new Cohorts feature, but that is only available with Enterprise. What I want to be able to do is define a user segment who has done XYZ as "XYZ Group" and then filter my analytic and behavior reports by those segments. Huge gap (that may be solved by the Enterprise version, but this is way beyond our means).
February 19, 2018
Mixpanel has a ways to go to scale well
Mixpanel is being used by our organization to determine the utilization of our products. The entire organization uses some part of Mixpanel in order to get a sense of how each user is engaging with our products, which content is the most appropriate among other things that are relevant for the business.
- Mixpanel has a really strong Live View that provides good set of properties visible to the user.
- Mixpanel has a pretty quick feedback loop with live streaming.
- Mixpanel supports Enterprise Clients with a good Solutions Architect.
- Mixpanel API is pretty terrible. It is not set up to scale well.
- Mixpanel has really spotty customer service. Depending on the day they care about their customers.
- Mixpanel is not built well to integrate with other data sources.
February 12, 2018
Mixed Reviews for Mixpanel
Most of our products stream live event data to Mixpanel. This event data is then analyzed by the product analytics team for business decisions and reporting.
- Has a web console that allows raw high-level analysis.
- Supports an API for downloading data for external processing.
- Reliability of the export API. The service can sometimes become unavailable causing issues in the middle of the night for critical post processing jobs.
- Duplicate data. Some events being streamed to Mixpanel are being stored multiple times causing bloated numbers.
- Missing data. There are times when the export results to less data than expected. Because of how it works under the hood, there are certain limitations on how new data can be exported and there's no way to guarantee that you're getting all your data.
February 01, 2018
A good happy medium between analytics and mobile communication
At my last company, we used it across both Marketing and Tech/Product teams. Marketing used it to send push notifications, analyze real-time data for marketing campaigns and understand funnel conversion of our app. Product/Tech teams used it to measure a/b tests.
- Real-time analytics
- A/B testing
- User Interface (it's logical and easy to understand)
- Push notifications sometimes had delays/errors and this meant us sending out erroneous messages to users.
- In-app push notifications weren't refined well (there was no expiry date on them so remained active even when no longer relevant)
- CS response was slow
January 23, 2018
How Mixpanel Fits into the Growth/Marketing Tech Stack
The entire company relied on data from Mixpanel to evaluate product feature adoption and to understand user flows. It was very useful to understand where users fell off during the onboarding phase and if users were successfully adopting new areas of the product. Many times people will assume high usage in areas of the product, but this made it very easy to argue the success of each feature release.
- Easily integrates with Segment which makes setting up event/people tracking very easy if you're already using Segment with other tools.
- Creating quick reports to share with your team is really easy and the visuals are nice looking. If you launch a new feature, you can quickly create a nice looking graph to share with your product team to let them know how things are going.
- The Live feed of events on each People profile is really cool if you need to drill into a user flow. Also, if you're not using FullStory, this live view is a great way to help users with issues since you'll know the exact set of events related to their issue.
- I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
- The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
- I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.
January 09, 2018
My journey with Mixpanel!
We at CutShort use Mixpanel across the organization. It helps us to understand:
- Our users' profile and their activities on our platform.
- Funnel creation helps us to understand where we are losing our users.
- Track users' activities
- Create funnels
- User Segmentation
- Mixpanel doesn't do a user search when I write a full name of a user, it takes only the first name hence making things difficult and complicated.
- I cannot compare traffic sources between multiple date ranges, e.g. compare traffic sources for Nov 2018 vs Dec 2018.
- Error showing mechanism is very bad. User is typing at the bottom and error is shown at the top so a user doesn't even know why things are not moving forward.
- It's very slow.
May 24, 2017
Powerful but requires careful set up and use
Mixpanel is used by the customer success and customer support teams as well as the upper management of the corporation. The customer success team is utilizing to track the usage and engagement of the existing clients. The customer support team is mainly using the product to retrieve specific actions performed by users, in order to replicate bugs or pinpoint the root cause of issues. Upper management is using to drive engagement of the product and make decisions on how to evolve it based on the current usage.
- Handling thousands/millions of data points with ease, keeping track with historical usage data.
- Segmentation of existing user base.
- Funnels of module usage (very useful for free trial conversion of clients).
- Has a steep learning curve. It is a bit daunting to use at first unless you have dived into tutorials and you know exactly what you are looking for.
- JQL queries are very powerful and useful but lack documentation.
- The predict module seems very useful but requires precision and the correct data set up to provide accurate predictions.
April 17, 2017
Mixpanel Offers Robust Flexibility
Mixpanel is currently being used in a variety of ways by the organization. We utilize it primarily for product focused analytics and user performance metrics. However, we also utilize the Push and In-App Messaging functions to engage with end users. While it does not address a specific business problem, it does provide countless insights into the pros and cons of our products and allow us to optimize user experiences.
- Mixpanel is extremely flexible, allowing you to apply tags for virtually any user action or experience with minimal coding required. This allows analytics to be catered to specific products and the functions of those products.
- Mixpanel tracks and aggregates people properties extremely well to provide a long-term historical view of customers and all of their various interactions with the product. This provides seamless cohort building and user metrics for various teams (marketing, product, UX, etc.).
- Mixpanel allows for easy set up and analysis of A/B tests on messaging and marketing materials.
- Having a 255 property limit to be displayed in the UI has caused minor inconveniences when it comes to segmentation.
- For organizations with multiple products, aggregation and separation of projects can get tricky. An organization level option to segment across multiple projects would be a nice feature.
April 14, 2017
Mixpanel from a Developers Point of View
It's used across the entire organization in both application development as well as sales. The metrics it provides gives insight into the "usefulness" of a specific feature as well as how active a certain page is. The data allows us to focus on developing specific pages out further to have the maximum impact on our users. In sales, we can determine how the leads come in.
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.
The funnel feature is actually very useful as it can tell you the rate which a specific set of steps are performed (100% from step 1 to 2 but only 50% from step 2 to 3). The tool is powerful once you get to learn the interface.
- Funnels
- Tracking user events
- Interface is not easy to learn how to use
- Data doesn't seem to match our internal database tracking
February 28, 2017
Quick mode to see customers crawling through your site!
We use it to keep track of customers who sign up with us. We use it to see what stage they are in the process, if they correctly filled out their profile, and status.
- It lets me view where my customers are at in the process of signing up
- I can see if they have published their profiles
- I can see when was their last signup
- I can see what pages and actions they have taken
- Haven't had any problems
February 28, 2017
Useful but flawed product
We use Mixpanel data across the entire organization, although the primary users are the product management team and our CEO. Making data-based decisions is a core concept of the company, so every data point is of vital importance to the company. We use Mixpanel to determine if and when users are engaging with our products, as well as optimizing conversion funnels and seeing essential drop-off points.
- Tracking all events that happen on your website on a personal level. The closest analogy that people tend to make is with Google Analytics, but while GA lets you see how users behave in aggregate, Mixpanel lets you track how individuals behave.
- Easy funnel and A/B testing tracking - again, much easier than with Google. Must faster to integrate new events and change tracking funnels.
- Segmentation - it's easy to segment out and see how subsegments of users behave (e.g. users which came from our website from a specific traffic source).
- Mixpanel has issues differentiating between 'real' and 'spam' clicks sometimes, registering bot behavior as if it were the behavior of real users.
- You can't clone funnels to make minor changes.
- It's not easy to compare two different funnels to one another.
- It's sometimes slow and unpredictable.
- There are occasional bugs where the date ranges selected show one thing, but the data you're looking at is for a different date range.
March 13, 2015
Review of Mixpanel analytics @ WellnessFX
Score 10 out of 10
Vetted Review
Verified User
- Advanced segmentation
- Funnel analysis
- Cohort analysis
- Aggregate analytics over a time period of > 2 months.
- Cohort analysis/retention including same day/week conversions.
- Better explanations for data discrepancies when using client and server side implementation.
Score 9 out of 10
Vetted Review
Verified User
Mixpanel is used by the Growth team within our company. We use Mixpanel for a number of different reasons but mainly to track the performance of our digital advertising initiatives, measure the engagement of our users on the website, and as a tool to send notifications to our users. It helps us make decisions related to our advertising strategy, product design and it helps us bring users back to the website with its notification feature.
- Funnels feature - it allows us to easily track if users are using our website in the way we intended them to. It's very simple to create a funnel on Mixpanel and it's easy to visualize the funnel with the Mixpanel interface. We often use the funnels feature to help us increase conversions on our site.
- Segmentation feature - it allows us to segment our users based on where they came from and the actions they took on our site. For example, we often use the segmentation feature to track where our users are coming from by segmenting by utm parameters, initial referring domain, city, etc. Mixpanel also has a great interface for segmentation, allowing us to visualize the data in different types of graphs and time frames.
- Explore feature - we can create profiles on Mixpanel for each of our users. This is very helpful when we support a customer; we can quickly view their Mixpanel profile to understand what actions they took on the website, what device they are using, when they first joined the website, etc. which helps us better support our users.
- Mixpanel restricts the time frame of how you can visualize your data in the Funnels, Segmentation and Retention features. For example, when you view your unique data in the Funnels and Segmentation features, you can only visualize your data for a maximum of a 3 month time frame. This makes it frustrating when you want to visualize your data for more than a 3 month time frame and requires you to manually add the time frames together. Furthermore, the Retention feature only allows you to measure the retention of a user for a maximum of 1 year.
- The notification feature allows you to send notifications only based on 'people' properties. It would be very helpful if Mixpanel allowed us to send notifications based on the 'events' users took on the website.
Score 8 out of 10
Vetted Review
Verified User
We used Mixpanel to see where traffic was coming from and which articles on our site received the most traffic. The data we collected on Mixpanel determined our editorial strategy and content partnerships going forward.
- Referrals
- Page views
- Conversion rates
- I did not use the product long enough to discover room for improvement to list here.
Score 10 out of 10
Vetted Review
Verified User
We use it to track user behavior throughout the entire site (SaaS), with a strong focus on the user signup flow. It is used by me (marketing + product) and sometimes designers in order to measure the attrition rate at various stages of the sign up funnel. It helps us to identify potential obstacles that users are facing in signing up for our service.
- Able to identify users and track their behavior over time
- Able to calculate user retention funnels
- Powerful API that goes beyond page views but can also track link click, javascript events, etc
- Lower pricing (too expensive)
- More flexibility in setting up user flows (able to map different paths/ decision points branching from the same flow
May 09, 2014
Good Solution for Funnel and Engagement Analysis
Score 6 out of 10
Vetted Review
Verified User
Mixpanel helped us understand our sign up and engagement funnel better than any other product we tried. The easy to read graphs and ability to segment by cohort made MixPanel a valuable tool in meetings and throughout sprint planning and the product road-mapping process. Marrying MixPanel with our platform and ensuring we weren't seeing false positives was time consuming and a bit frustrating at times, but working through those troubles was worth it.
- Visualize engagement data
- Break down user engagement by cohort
- Ease of integration could be improved, mostly by providing guidance and best practices on how to identify false positives/negatives
May 09, 2014
Mixpanel - Easy, Affordable, Flexible
Score 9 out of 10
Vetted Review
Verified User
We use Mixpanel to measure engagement and to guide product development of our iOS and Android apps. Mixpanel lets us visualize the customer behavior flow and quantify numerous conversion and behavior funnels.
- Easily set up simple behavior funnels. I.e. Customers who did A, then did B, then did C, with conversion rates at each step.
- Manage profiles of customers for targeted marketing. E.g. Send a push notification to all of my customers who consumed a particular product 3 months ago. Or automatically send a message to every user 2 weeks after their first login.
- CUSTOMER SERVICE!! They have excellent reps who are very knowledgable and quick to jump into a sticky analytics question. They are honest when Mixpanel is not the right tool for the a particular job, but are pretty good and coming up with solutions that fit within your existing framework.
- Layman's access to data exports is not great, unfortunately. The structure of the data when exported from nice and clean "Export" buttons is such that you can't really squeeze additional insight and custom analysis out of it. It often comes summarized so that the only real use would be creating custom dashboards, not running custom analysis.
- The data export API could also be a bit more open. Restrictions on the types of operations that can access the data make it more clumsy than it should be to extract your information.
- There are a few minor disconnects in the main reporting tools that make it so that you can't add that one last filter, or that one last dimension. For example, you might be able to see trends by city, and you see trends in conversion funnels, but you can't see trends in conversion funnels broken out by city.
May 03, 2014
Some mixed feelings, but still recommend
Score 7 out of 10
Vetted Review
Verified User
We use Mixpanel to track and analyze our customers' activities when they use our web application. We look at how long they are spending on the site, what features they're using, and when they're using them. With that information, we can determine how to improve our product for future users.
- The Mixpanel interface is simple and intuitive to use. You can add events to Funnels (conversions), Formulas, and Segmentation.
- Visualization of the data is great - everything is well designed and nice to look at.
- Customer support is fast and reliable. Mixpanel will usually respond in a day with helpful advice.
- The most glaringly shortfall is that for Funnels, you cannot track more than 60 days at a time. For our product, we needed a cumulative measurement going back to when we launched the product, and Mixpanel was unable to provide that.
- It'd be much better if we could export the raw data into Excel without using the API.
- Being able to do some simple calculations with the People --> Explore function would be better, such as dividing the number of people who completed one event more than once by the total number of people.
October 25, 2013
Great Overall Tool for Metrics
Score 7 out of 10
Vetted Review
Verified User
- I really enjoy the interface-- it is nice to be able to share the views with people outside of our "data" team and have them understand what they are looking at.
- There is a good integration of information that I can share and aggregate within Mixpanel which is super helpful.
- It would be great to be able to see a data chart of my actual marketing funnel, and be able to identify key points of conversion. In a way, I could have an at-a-glance view.
October 19, 2013
Mixpanel - Amazingly Deep Analysis of User Behavior Onsite
Score 8 out of 10
Vetted Review
Verified User
- Mixpanel offers a high degree of data analysis, some times to an excessive degree. It does a great job of allowing you to view and analyze exactly how your audience uses your product, and enables great testing capabilities.
- Solved the issue of funnel analysis for us, as well as retention analysis.
- Not great at scaling in certain aspects, most noticeably the user analysis flows. Does a great job scaling in other areas however, such as retention.
September 11, 2013
Advanced Analytics with Mixpanel
Score 9 out of 10
Vetted Review
Verified User
- Mixpanel is great at building funnels on specific events you would like to track. It also has excellent reporting capabilities and allows you to segment your data and ultimately analyze who your customers are and what they do.
- Funnel analysis, Segmentation, Reporting - these are areas where Mixpanel excels above other analytics tools.
Score 7 out of 10
Vetted Review
Verified User
- Segmentation - allows us to look at different groups of users and how they respond to our game.
- First Time Experience - Tutorial funnels help us identify problem areas of our tutorial and ultimately we can onboard more users.
- Retention - tells us if we are retaining new and existing users.
- Mixpanel charges based on data points which can encourage skimping on important data points.
- Takes a while to get used to the interface.
June 27, 2013
Use MixPanel for key conversion Improvements
Score 7 out of 10
Vetted Review
Verified User
- Tracking of events through their Javascript.
- Real-time dashboard of all the events that we wanted to track.
- Determining funnels and pageviews (although it's implied through the events I track).