Optimizely Reviews

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381 Ratings
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Score 8.5 out of 100

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TrustRadius Top Rated for 2019

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Reviews (1-25 of 56)

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Usability

10
The SDK from both an iOS and Android perspective is easy to use and implement. The SDK is fairly comprehensive with code samples and usages. The Swift support covers that latest and greatest, which is nice for a new and ever changing language. There could be more videos support showing complete tutorials, that would be nice.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Usability

7
Interface is intuitive and organized which allows project and experiment management from start to finish, manage all the projects and tasks in one place which lets us manage workflow and productivity as well as share reporting and innovate and adapt faster in a fast-moving work environment with data-driven results and KPIs.
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Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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Usability

4
Based on just attempting to parse the dashboard without additional training or documentation, a number of things weren't obvious. We weren't sure whether an experiment needed to be "on" or "paused" in order to do in-house testing before release, for example. I think the new version has cleaned up a lot of these confusions though.
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Anonymous | TrustRadius Reviewer
October 04, 2019

Optimizely Web

Score 7 out of 10
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Usability

7
Optimizely is easy to use for developers and non-developers alike. It provides the ability to quickly and easily iterate, while also allowing more fine grained control for power users.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Usability

7
It works well and it looks great, but some major bugs in the preview and HTML editor modes really hold it back when setting up tests.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Usability

10
It really is a very simple and intuitive program. Testing is complicated, and making complicated edits on a page with specific settings is really complex! So some training is needed -- the more complicated the tests, the more training you need. But, Optimizely's training is excellent, and their support team is very helpful. You can learn what you need quickly, and apply it in the program quickly.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Usability

8
Optimizely has become more complex over time, but so have websites in general, so this makes sense. There are three aspects of usability:
  • Creating tests - This is the most complex part of the tool and likely where you will need IT to support unless your marketing team has CSS, Javascript chops.
  • Workflows & approvals - This is when multiple teams use Optimizely and you need checks and balances. I.E. Marketing designs the tests, IT codes and creates the test, and marketing operations targets, QAs, and launches the tests
  • Reporting - Really easy to review and segment test results when the goal is actions taken on your website.
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Emily Emmer | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Usability

10
Optimizely is extremely easy to use with a great interface, excellent training tools, and resources, and my favorite their best-in-class technical support (they're all engineers with a high tolerance for low technical knowledge).
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Ashley Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Usability

9
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
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Feature Scorecard Summary

a/b experiment testing (46)
8.1
Split URL testing (36)
7.7
Multivariate testing (35)
7.7
Multi-page/funnel testing (51)
7.4
Cross-browser testing (26)
7.2
Mobile app testing (18)
6.5
Test significance (40)
7.0
Visual / WYSIWYG editor (38)
7.1
Advanced code editor (37)
6.6
Page surveys (11)
6.4
Visitor recordings (14)
7.2
Preview mode (43)
6.8
Test duration calculator (23)
6.3
Experiment scheduler (28)
7.9
Experiment workflow and approval (19)
7.0
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.4
Server-side tests (10)
6.8
Mutually exclusive tests (20)
6.6
Standard visitor segmentation (42)
7.8
Behavioral visitor segmentation (31)
7.4
Traffic allocation control (40)
8.1
Website personalization (23)
6.9
Heatmap tool (8)
6.7
Click analytics (21)
7.4
Scroll maps (11)
7.1
Form fill analysis (9)
6.6
Conversion tracking (33)
7.6
Goal tracking (38)
7.6
Test reporting (40)
7.7
Results segmentation (35)
7.2
CSV export (25)
6.5
Experiments results dashboard (35)
7.2

About Optimizely

Optimizely is one of the leaders in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No