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Optimizely Reviews

393 Ratings
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Score 8.1 out of 100
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Reviews (1-25 of 56)

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January 15, 2020

Not bad for starting out. Can be used correctly for larger orgs when done right.

Anonymous | TrustRadius Reviewer
Verified User
Score 6 out of 10
Vetted Review
Verified User
Review Source

Usability

4
Basic features are ok, but it's designed for people who don't know what they are doing and if you want to use it correctly requires a lot of outside the tool tracking/usage.
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January 11, 2020

Optimizely Review from an OTA Product Manager

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
It's great for the most part -- moving to X introduced some pain points, like every "page" needs separate code, and visual editor changes don't translate so you can edit them.
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December 03, 2019

Optimizely a great choice for A/B Testing in Mobile Apps

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
The SDK from both an iOS and Android perspective is easy to use and implement. The SDK is fairly comprehensive with code samples and usages. The Swift support covers that latest and greatest, which is nice for a new and ever changing language. There could be more videos support showing complete tutorials, that would be nice.
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October 25, 2019

Optimizely helps us out in testing times

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
It's relatively easy to get yourself round the interface. The results dashboard isn't too hard to understand, even for people who don't really know much about testing.
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October 16, 2019

Intuitive and easy to manipulate data sets and top notch for AB testing

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Interface is intuitive and organized which allows project and experiment management from start to finish, manage all the projects and tasks in one place which lets us manage workflow and productivity as well as share reporting and innovate and adapt faster in a fast-moving work environment with data-driven results and KPIs.
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October 12, 2019

Optimizely is an effective experimentation platform for companies of any size and has helped our company increase revenue significantly

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Generally, Optimizely is very user-friendly. I have experience with Google Optimize and Optimizely is much more user-friendly than that product.
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October 12, 2019

Tricky for Testers Who Don't Read the Manual

Anonymous | TrustRadius Reviewer
Verified User
Score 6 out of 10
Vetted Review
Verified User
Review Source

Usability

4
Based on just attempting to parse the dashboard without additional training or documentation, a number of things weren't obvious. We weren't sure whether an experiment needed to be "on" or "paused" in order to do in-house testing before release, for example. I think the new version has cleaned up a lot of these confusions though.
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October 12, 2019

Optimizely Saves Dev Time

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
After the learning the curve, it is very easy to use.
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October 04, 2019

Optimizely Web

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Optimizely is easy to use for developers and non-developers alike. It provides the ability to quickly and easily iterate, while also allowing more fine grained control for power users.
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October 02, 2019

Time-Saving Split-Testing

Anonymous | TrustRadius Reviewer
Verified User
Score 8 out of 10
Vetted Review
Verified User
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Usability

7
It works well and it looks great, but some major bugs in the preview and HTML editor modes really hold it back when setting up tests.
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September 20, 2019

Optimizely makes testing simple and effective

Anonymous | TrustRadius Reviewer
Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
It really is a very simple and intuitive program. Testing is complicated, and making complicated edits on a page with specific settings is really complex! So some training is needed -- the more complicated the tests, the more training you need. But, Optimizely's training is excellent, and their support team is very helpful. You can learn what you need quickly, and apply it in the program quickly.
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September 09, 2019

Optimizely is the best tool for on page testing

Anonymous | TrustRadius Reviewer
Verified User
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Optimizely has become more complex over time, but so have websites in general, so this makes sense. There are three aspects of usability:
  • Creating tests - This is the most complex part of the tool and likely where you will need IT to support unless your marketing team has CSS, Javascript chops.
  • Workflows & approvals - This is when multiple teams use Optimizely and you need checks and balances. I.E. Marketing designs the tests, IT codes and creates the test, and marketing operations targets, QAs, and launches the tests
  • Reporting - Really easy to review and segment test results when the goal is actions taken on your website.
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November 01, 2019

Good product

Anonymous | TrustRadius Reviewer
Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Useable
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June 28, 2019

Optimizely for marketers

Emily Emmer | TrustRadius Reviewer
Emily Emmer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
Optimizely is extremely easy to use with a great interface, excellent training tools, and resources, and my favorite their best-in-class technical support (they're all engineers with a high tolerance for low technical knowledge).
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May 29, 2019

The wonder of Optimizely

Ashley Smith | TrustRadius Reviewer
Ashley Smith
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.
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Optimizely Scorecard Summary

Likelihood to Recommend (393)
8.1
Likelihood to Renew (42)
9.0
Usability (56)
7.2
Availability (10)
9.0
Performance (10)
6.0
Support Rating (28)
9.1
Online Training (1)
3.0
Implementation Rating (22)
8.0
Product Scalability (49)
7.0

Feature Scorecard Summary

Testing and Experimentation
6.9
a/b experiment testing (46)
7.9
Split URL testing (36)
7.6
Multivariate testing (35)
7.4
Multi-page/funnel testing (51)
7.2
Cross-browser testing (26)
7.0
Mobile app testing (18)
6.2
Test significance (40)
6.8
Visual / WYSIWYG editor (38)
7.0
Advanced code editor (37)
6.4
Page surveys (11)
6.3
Visitor recordings (14)
7.1
Preview mode (43)
6.6
Test duration calculator (23)
6.1
Experiment scheduler (28)
7.8
Experiment workflow and approval (19)
6.9
Dynamic experiment activation (18)
7.4
Client-side tests (30)
7.3
Server-side tests (10)
6.7
Mutually exclusive tests (20)
6.1
Audience Segmentation & Targeting
7.3
Standard visitor segmentation (42)
7.5
Behavioral visitor segmentation (31)
7.1
Traffic allocation control (40)
7.9
Website personalization (23)
6.6
Results and Analysis
7.0
Heatmap tool (8)
6.6
Click analytics (21)
7.1
Scroll maps (11)
7.1
Form fill analysis (9)
6.5
Conversion tracking (33)
7.4
Goal tracking (38)
7.4
Test reporting (40)
7.5
Results segmentation (35)
7.0
CSV export (25)
6.4
Experiments results dashboard (35)
6.9

What is Optimizely?

Optimizely is one of the leaders in digital experience optimization, and aims to allow businesses to dramatically drive up the value of their digital products, commerce and campaigns through its experimentation software platform.

According the the vendor, by replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X.

The vendor states that currently over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences, including eBay, FOX, IBM, The New York Times and many more global enterprises.
Categories:  Feature Management,  Usability Testing,  A/B Testing

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What is Optimizely?

Optimizely Integrations

SessionCam, AdBasis, Oracle DMP (Bluekai)

Optimizely Competitors

Optimizely Technical Details

Operating Systems: Unspecified
Mobile Application:No