Optimizely Reviews

It's pretty intuitive to a user. Simple to use and understand where to look.

I think it's useable but definitely could be a bit less confusing. I've logged into the interface and not known where to go to see exactly what's running right then.

Optimizely is not overly technical, so it's been great for even marketing folks such as myself to be able to use.

Basic features are ok, but it's designed for people who don't know what they are doing and if you want to use it correctly requires a lot of outside the tool tracking/usage.

It's great for the most part -- moving to X introduced some pain points, like every "page" needs separate code, and visual editor changes don't translate so you can edit them.

The SDK from both an iOS and Android perspective is easy to use and implement. The SDK is fairly comprehensive with code samples and usages. The Swift support covers that latest and greatest, which is nice for a new and ever changing language. There could be more videos support showing complete tutorials, that would be nice.

It's relatively easy to get yourself round the interface. The results dashboard isn't too hard to understand, even for people who don't really know much about testing.

The platform has been pretty user-friendly and intuitive.

Interface is intuitive and organized which allows project and experiment management from start to finish, manage all the projects and tasks in one place which lets us manage workflow and productivity as well as share reporting and innovate and adapt faster in a fast-moving work environment with data-driven results and KPIs.

Very visual and easy to understand and navigate.

Generally, Optimizely is very user-friendly. I have experience with Google Optimize and Optimizely is much more user-friendly than that product.

Based on just attempting to parse the dashboard without additional training or documentation, a number of things weren't obvious. We weren't sure whether an experiment needed to be "on" or "paused" in order to do in-house testing before release, for example. I think the new version has cleaned up a lot of these confusions though.

After the learning the curve, it is very easy to use.

Lots of good documentation but can be overly complex at times, given it's robust and has many options.

Optimizely is easy to use for developers and non-developers alike. It provides the ability to quickly and easily iterate, while also allowing more fine grained control for power users.

It works well and it looks great, but some major bugs in the preview and HTML editor modes really hold it back when setting up tests.

It really is a very simple and intuitive program. Testing is complicated, and making complicated edits on a page with specific settings is really complex! So some training is needed -- the more complicated the tests, the more training you need. But, Optimizely's training is excellent, and their support team is very helpful. You can learn what you need quickly, and apply it in the program quickly.

Easy to use and implement.

Optimizely has become more complex over time, but so have websites in general, so this makes sense. There are three aspects of usability:

• Creating tests - This is the most complex part of the tool and likely where you will need IT to support unless your marketing team has CSS, Javascript chops.
• Workflows & approvals - This is when multiple teams use Optimizely and you need checks and balances. I.E. Marketing designs the tests, IT codes and creates the test, and marketing operations targets, QAs, and launches the tests
• Reporting - Really easy to review and segment test results when the goal is actions taken on your website.

It's very usable for a variety of experience levels with technical products. It's good for marketers, good for developers, and everyone in between.

Useable

Very user-friendly.

Optimizely is extremely easy to use with a great interface, excellent training tools, and resources, and my favorite their best-in-class technical support (they're all engineers with a high tolerance for low technical knowledge).

Without a doubt, after 8 years using various different testing tools, Optimizely is by far the easiest to use. Feedback from developers and more technical teams has always been positive, mostly due to the code editor allowing for easy implementation along with the creation of advanced audience segments using advanced javascript. For business users and non-technical people, the wysiwig editor allows for smaller changes to be made quickly whilst somewhat educating the user on the types of code changes that are being made.

A few UX faults, but an overall clean interface that's easy to use.