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Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.272%
- Real-time tracking (55)6.767%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
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How to Use Sprout Social's Service Cloud Integration
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.5.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
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August 11, 2022
Sprout Social review
Score 1 out of 10
Vetted Review
Verified User
I used Sprout to manage all of our agencies social media clients.
- Dashboard.
- Support team.
- Ignored after the contract ended, debited account with fees even after cancellation.
November 03, 2021
Get organized! - A social tool that will feed the beast of social
We currently use Sprout Social to organize, manage and post our social content and respond to messages specifically on Facebook. We also use it to look at social analytics. Our social and customer service department uses Sprout Social the most. We sometimes use the assigned task functionality as well to divide up work.
- Schedule content
- Post content at a later date
- Provide social analytics
- Create a dashboard for social listening
- Area to respond to DM directly
- Wished they connected with TikTok
- Wished they connected with Youtube
- Offered a shopify plugin for more visibility to ecomm
- Offered a GRIN plugin to link to Influencer tools
November 01, 2021
Grow your social media presence with Sprout Social
Score 10 out of 10
Vetted Review
Verified User
We have four staff involved in ten company social media accounts and Sprout makes it easy for us to draft, review, and schedule posts all in one place. We love the integrations with other apps we use that make it so easy to do our jobs well. We also love the additional learning opportunities Sprout Social provides at no extra cost. I recommend Sprout to everyone in similar positions at companies of any size. I also especially love all of the reporting features. Over the past year, we've learned more about our audiences and have grown them along with engagement rates exponentially across all of our channels. I'm not aware of any other product that compares to Sprout and don't believe we would be seeing the success we have without using it.
- Content draft, review, and scheduling process
- Useful app integrations
- Easy-to-use and insightful reports
- Publishing to stories isn't the easiest
- More report customization would be nice
November 01, 2021
Keeping Social Media Social
Score 9 out of 10
Vetted Review
Verified User
Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
- Social Media Scheduling
- Social media analytics
- Social media listening
- Instagram posting (multiple images)
- Instagram and Facebook Stories
- Adding TikTok
Score 9 out of 10
Vetted Review
Verified User
In a previous marketing role, I had the privilege of using Sprout Social. The only reason we don't use it at my new company is that there are not enough accounts I can add without it being too over budget, and we plan to manage over +20 accounts in the future. Our main use cases were for scheduling posts, returning analytics, building reports, and social listening. It was used only in our Marketing department, however, the nice reports were sent out to other departments for review.
- Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
- Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
- Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
- The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
- Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
October 31, 2021
Everyone needs to use Sprout
Score 9 out of 10
Vetted Review
Verified User
I love Sprout! I used it at a past job and loved it so much that I have recommended it to everyone I know in the industry. As soon as we brought in enough clients at the company I founded, our first business expense was starting to work with Sprout. Is going to provide so much to our clients and make both my life and the life of my employees so much easier. I can't wait to continue using this software!
- Suggested posting times
- Tracking capabilities
- Easy to understand graphs and analytics
- Their onboarding process
We use Sprout Social for social media monitoring, listening, reporting and posting. We use it across the organization. We like it because it's easy and we have all the tools we need in one place. They keep enhancing features without nickel and diming you for every item they add on.
- Ease of use
- Ability to duplicate, edit and repost content.
- The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
- New added features in photos to help with SEO - alt text, descriptions, etc.
- Like the new tagging and campaigns
- Listening tools are easy to use.
- More integrations
- ability to monitor more than one competitor
- Better audience demographics
June 11, 2021
Sprout Social Soars
We currently use Sprout Social for drafting and publishing content, community monitoring, community engagement, reporting and social listening on behalf of our clients.
- Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
- Sprout's reporting capabilities require little to no customization for most reporting needs.
- It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.
- I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
- I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
- I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
June 02, 2021
Use Sprout Social for Your Team's Efficiency
Score 10 out of 10
Vetted Review
Verified User
We use Sprout Social to manage and curate social media posts for multiple clients. Sprout makes it easy for my marketing team to schedule posts for each of our clients on multiple social platforms, preview them, make changes, add other media, etc. Sprout also gives my team an overview of how well their posts are performing with regards to demographics, engagement, shares, impressions, etc. Using Sprout makes my team more efficient and productive.
- Let's you schedule posts across multiple platforms
- Provides a quick snapshot of the social engagement for your clients
- Allows my team to work more efficiently and manage social media for multiple accounts at once
- Sprout hasn't quite figured out how to let you schedule posts to Instagram
We use Sprout Social to manage all of our social media accounts, track data, and collaborate about creative assets. We also offer it to clients to post content, follow through on strategy, and review analytics. This platform has enabled us to make our campaigns even more profitable. We'll never go back!
- Helps us understand our audience
- All-in-one management platform
- Allows us to welcome clients to improve their social channels
- Posts aren't always approved because of glitches
- Number of users is limited depending on the paid plan
- User interface takes some time to learn/understand
We are using Sprout Social across the whole organization for all our clients. It helps us schedule our clients' social media content, monitor their social feeds, as well as create reports.
- Reporting - I love how easy it is to generate a weekly, monthly, or quarterly report for the social media channels we mainly use (LinkedIn, Facebook, and Twitter).
- I very much like the tagging feature in Sprout. Tagging each piece of content we schedule helps us monitor the volume and type of posts we share with our clients.
- Saving evergreen content in the Assets Library has been a game-changer for us. Now, it's so easy to reuse and reshare content directly from the Assets Library into the calendar.
- I'd like to be able to add thumbnail images to the videos uploaded via Sprout.
- When scheduling the same post at the same time on multiple channels (LinkedIn, Facebook, Twitter), I would like to have the option to edit them individually without modifying the posts for the other channels.
January 08, 2020
Turn your sprout of a social media account into a massive oak
Sprout Social is a definite time saver for any company that’s heavily invested in its social media presence, especially marketing firms that manage numerous accounts. It allows users to post across multiple social platforms and also view detailed analytics. Analytics also help users to determine what social strategies are effective and adjust accordingly.
- Schedule posts across multiple social media accounts and platforms.
- View detailed analytics.
- Certain social channels scale back exposure on social posts stemming from third-party platforms. This needs to be resolved to maximize effectiveness.
- Mobile app lacks the full functionality of browser version.
November 08, 2019
Excellent tool for social media listening
I use Sprout Social to run an overall view of my clients brand to help them understand who is following them online, and how to best reach their audience through social media and content marketing strategies.
- Easy to set-up.
- Great benchmarking.
- Good looking charts and reporting for presentations.
- During a trial, there was a lot of automated outreach from the sales rep.
- Hashtag analysis isn't great.
October 03, 2019
Sprout Social: Trending in the wrong direction.
Score 1 out of 10
Vetted Review
Verified User
Our team used Sprout Social for more than 2 years to publish on pages and profiles, schedule content, monitor, and report effectiveness on social media.
- Visual reporting. Providing graphs and charts of data.
- Publishing to some platforms (still working on development).
- This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
- This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
- Value overall. Other competitors are offering more users and the same amount of pages for less money.
- Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
I've used SproutSocial for a couple of clients. One client selected it (even though I was interested in using a different solution) because it allowed the client to approve each post before it was added to the queue. Another client had already implemented it. They didn't seem entirely happy with it but were in a contract.
- You can share posts across social media channels. So you can take one post, select FB, LI, and Twitter for example, and then customize it for each. Pretty easy to do that.
- You can choose if you want someone to "approve" the post before it goes into the queue. If someone has that power, it makes it easy for them to have control over what's posted.
- You can repeat posts that performed well. To see how posts did, you can pull a report. Then you can choose to re-use that post. You can customize it or just set it up to go again.
- I struggled even after lengthy conversations with the support team to use the images that were posted with a client's blog posts. That was a major issue. It took a lot of extra time to select images to go with the posts. Never solved that issue.
- They have a queue—can't remember what it's called—that you're supposed to be able to load with posts that you want to repeat at various times each month. This was difficult to use. Again, in spite of asking for support's help, we couldn't figure out how to use it effectively.
- It does a lot, maybe TOO much. It's a little overwhelming. They probably need to do more training to help you understand how to utilize all the features. It's too complicated and may be overkill for many.
December 20, 2018
Sprout New Ideas + Strategies with Sprout Social
We used Sprout Social to begin experimenting with social media management tools as we scaled our voice on multiple social platforms. It was utilized by the market department (a small one - usage was mainly by 2 users, max). Usually in tandem, as we explored the product. It allowed us to get ahead of ourselves in terms of planning and scheduling so we were able to develop a social plan in real-time, as we explored a tool that is meant to allow us to do just that. As a small team, we were short on hands, literally, and ideas, so having the ability to schedule across platforms, as well as utilize hashtag trend tools to generate ideas was very helpful.
- Quick ramp up (very user-friendly)
- Powerful reporting and trend identification tools
- Location-based hashtag searches
- Brand monitoring
- The cost was too high for us - I couldn't sell it to the CEO to build into our marketing budget
- Missing Pinterest and YouTube integration at the time, so this limited us in terms of visually sharing different forms of media across all of our social channels
- No LinkedIn Group publishing ability - this was big for us as we had at least two active LI Groups at the time that we wanted to nurture and grow.
- Dashboard didn't show everything all in one place, and I liked that about Hootsuite's social media management tool. Having the ability to see our entire digital, social footprint in one place was helpful to us at our early stage.
August 07, 2018
Get social ROI with Sprout
Sprout Social was an amazing agency partner for us as we grew over the past five years. It allowed us to navigate multiple channels and multiple client accounts with ease. The overall ease of use and UX was great and most features worked flawlessly. As an agency, you are tasked with managing a lot of moving parts for client campaigns and having reporting, publishing, engagement, and tasks consolidated to a single view was very helpful in our agency workflow and processes.
- Scheduling content
- Research and overall visibility of a social community across channels
- Reporting
- Engagement
- Instagram
- Live and story-based content
- Additional social channels
We are a digital marketing agency, so most of us in the organization use the software with the exception of the web programmers and graphic designers. We use Sprout Social for social media management. It helps us keep track of our client's social media accounts and gather analytics and reports for our clients. The reporting is phenomenal and it makes it easy for my team and I to show the client the results.
- Reporting made easy - Fast and easy reports and analytics. It makes our life simpler because it helps us show our clients the reports, especially the clients who don't understand social media or how it works. We enjoy using Spout Social for scheduling as well as analytics reports.
- Social media management/Scheduling - My team and I love how simple it is to manage our client's social media account. We really appreciate that we are able to schedule posts for multiple accounts from one single interface, even if we want them to say the same thing. Scheduling social media posts makes our life much easier.
- Great tools - The platform is user friendly and easy to understand. We've learned that Spout Social offers tools we didn't even know we needed or existed.
- The interface is user friendly once you get used to it. But in the beginning, it may be a bit confusing to use. I had some issues at first but then I was able to use it faster and more efficiently.
- There is a lot going on in the platform, it's very busy, and sometimes I forget about all the tools available. Sometimes the amount of tools can be a bit overwhelming. Especially for someone who is just starting to use the platform.
- The cost can be a bit pricey, especially for a new agency or small business.
January 22, 2016
An Honest Review About Sprout Social's Effectiveness
The organization I previously worked for used Sprout Social to do a variety of things. The social tool was used to schedule and manage social posting. We used the social listening tool it has, and the analytic reports Sprout Social allows you to export as PDF files. All of this was done to help manage our clients' social media accounts, and help track their social progress.
- Sprout Social has an easy to use interface that allows non-tech savvy people to easily maneuver their way around the tool.
- Sprout Social allows team collaboration, task management, and progress tracking for your social teams.
- Sprout Social combines social listening, engagement, and management all into one platform.
- For the features and functionality Sprout Social offers, the platform is a bit pricey.
- While Sprout Social tries act as a one-stop shop social media management tool, it doesn't excel in two of its key features: social listening and social analytics.
- Sprout Social is a great tool is you're not tech savvy or social savvy. It's easier for you to manage, but that's about it. Creating the value is up to you.
January 22, 2016
A must use tool for social media success!!!
Score 10 out of 10
Vetted Review
Verified User
Currently Sprout Social is used as our Social Media Scheduling Tool and we also use it for compiling some organic metrics.
- Very easy to schedule posts for several different social media properties at once
- Love the ability to view website traffic from Google Analytics within the interface
- Very clean interface and slick interface!
- Awesome reporting
- Very easy to reply to mentions and view who retweeted your content
- Can't export scheduled posts from calendar view into excel
- Wish there was an export to view all your Twitter followers
March 18, 2015
Great tool for social engagement!
Sprout Social is solely used by our Marketing Department, and we only have one primary user at the moment. It helps us stay on top of our social engagement, while remaining efficient.
- Ability to monitor incoming messages from Twitter
- Ability to schedule tweets efficiently
- Easy access to detailed reports on our social engagement
- It would help if Sprout integrated with more 3rd parties
- Sprout seems a bit limited in what it can do with LinkedIn
March 16, 2015
Sprout Social Review
Score 10 out of 10
Vetted Review
Verified User
- I love the UI and UX design of Sprout. It is so easy to use and visually pleasing.
- Sprout creates visually pleasing reports that wow my executive team.
- Also, all the data is available via CSV files, so I can upload it to Anametrix via the Anametrix Excel Plugin. This is great because even though sprout does not have a connector to Anametrix, it does not prevent me from accessing the power of Anametrix web analytics
- There is no much I dislike about sprout, but there are a few things that would make it better. Instagram and Pinterest connectors would be a great addition.
- I would love to see the addition of a connector to a Linkedin company page.
- Overall the Analytics could be more comprehensive and include connector to the ad networks from Facebook, Twitter, Adwords, and Linkedin.
February 25, 2015
Excellent program for customer interaction and competitive research
Score 10 out of 10
Vetted Review
Verified User
- Great for managing and scheduling social media tasks
- Makes it easy to research and evaluate competition
- Dynamic search functions within twitter allow you to reach your target audience better than any other program on the market.
- Easy to use, but if you ever get stuck there are helpful customer service reps to help clarify and optimize whatever task you are attempting.
- Honestly, I was able to perform all the functions I needed with Sprout Social. I worked better than any program I've used in the past, so I can't think of any room for improvement at this time.
November 07, 2014
Sprout social is a must have for social media masters!
Score 10 out of 10
Vetted Review
Verified User
- I love how easy this tool is to use, it has really taken our social media efforts to the next level.
- The Publisher feature is helpful in posting simultaneously to LinkedIn and Twitter.
- The Reporting feature has be completely essential in tracking efforts in social media with gorgeous graphs and fantastic metric information. I would recommend Sprout to EVERYONE!
- I haven't gotten in the habit of using tools other than the Reports and Publisher. Perhaps it's the feed that we have, but the other tools haven't been as useful.
November 04, 2014
Sleek, easy to use, provides premium data
Score 10 out of 10
Vetted Review
Verified User
- Sprout Social was maybe like the second platform to come along to streamline social media management, but I love the ease of navigation within the SS platform, & it provides far better [& detailed] analytics.
- Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems.
- SS is more sleek & appealing, aesthetically.
- Appreciate the flexibility of choosing which data is relevant in managing analytic reporting.
- Maybe this is a FB issue, but I sure would appreciate being allowed to manage my FB Business page directly from SS. [Always get that obnoxious "you are currently posting as (business page login) & you must post as (personal log-in) to continue" message.] Can only access my personal FB pg which is a direct portal to my business page, which leaves my FB business posting at manual status currently.