TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
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Vidyard for Sales Demo
YouTube
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
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June 22, 2020
Vidyard Review
I use Vidyard to reduce friction throughout the sales process and onboarding. It is being used by sales. I once relied on booking demos to show our software, now I make short videos of our capabilities.
- Super easy to use
- Lightning Fast
- Detailed Video Analytics
- Would like to be able to download videos without having to log in to the backend.
June 22, 2020
Great tool for companies!
We're a wedding photography & film company. We used Vidyard to upload and share permanent links with our customers.
The best part about Vidyard is that its ad-free, spam-free. An extremely clean and simple UI & UX. One could also use customised branding and impress customers.
The best part about Vidyard is that its ad-free, spam-free. An extremely clean and simple UI & UX. One could also use customised branding and impress customers.
- Ad Free Hosting! Extremely clean UI.
- Video uploading is super fast!
- No compromise on video quality! What you upload is what you download!
- Client download option wasn't available in basic plans.
June 20, 2020
Honest reliable people and an amazing platform
Working with Ryan Jeethan, Ali Hammond, and Rob Sale’s team, we have had an excellent experience and really seen the true impact video can have as a key component of our long term strategies. I personally use it in my sales outreach and for internal communications as well. Our whole team has embraced video and Vidyard could not have made the transition easier.
- Experience
- Expertise
- Value
- Service
- UI
- UX
We're using it for sales, primarily for outreach and education about our agency. We're trying to overcome prospect inbox fatigue.
- Easy to use Chrome extension.
- Simple recording
- Video emails
- Admin interface is really confusing .
- Seems to be several accounts after integrating with HubSpot.
- Video landing page is not easy to customize.
- The HubSpot integration is only basic at best.
- I should have more options for placing my video image when showing my screen. Like split-screen, thumbnail size/placement.
- I should really get more than 5 shared videos per license.
June 20, 2020
Easy and fast video interaction
It is used by the entire organization. We use it to establish a closer connection with our customers. We work with customers all over the world, and travel is not always possible, especially these days. So having Vidyard allows us to send them videos and make communications a little warmer. It also simplifies when you have to provide step by step instructions to some process, that enables our customers to follow what we are doing on the screen.
- Record step by step instructions to share with clients.
- Allows both screen and camera simultaneously.
- Integration with Outlook makes it simple to use.
- Sometimes, even when my mic is working, the recording comes out without sound.
June 20, 2020
Vidyard has made my life easier!
Sales mainly. It addresses how we can be different in our sales approach and standout in our messaging.
- Easy interface
- Easy to use
- Mobile
June 20, 2020
Vidyard makes customer support personal again
We use Vidyard several times a week, if not daily. Primarily in Customer Support. When clients ask a support question, we could send them to a generic video library that sort of answers their question, but instead, we create a super quick custom Vidyard video specifically answering their question/concern. It only takes a couple of minutes, it's really faster than finding a help file. We speak directly to the client in the audio and show the software screen responding to their specific need. Our clients tell us they love the personal touch they get from these quick videos.
- So easy to use with the Chrome add-in.
- View tracks tell me if/when clients are utilizing the responses.
- Customized template for client screen when viewing the video.
- Affordable.
- Editing tools are limited but not that big of an issue.
Our agency uses Vidyard as part of our own sales process, as part of our client services offering, and for internal communications and training. We also support multiple clients using Vidyard (including the native HubSpot integration) for similar use cases. The product plays an important role in humanizing our sales process and streamlining support and training (especially on complex martech products).
- Allows you to create personalized videos in seconds
- Easy to share videos and track viewer behavior
- Easy to use, but can drive a real change in mindset around video for sales
- Some awkward UI issues
- Some frustrating limitations in the free HubSpot version
We use Vidyard across the whole organisation to educate and entertain our audience with helpful, informative video content. That audience includes anyone from casual website visitors to prospects and existing customers looking to understand how to unlock the most value from our software.
- Vidyard can be used by the whole organisation to create a consistently high standard of video content — no shadow IT here!
- Vidyard integrates really easily with our main tech stack, HubSpot, so it's simple to include videos in our written content, send them out across social, or include in emails!
- Because it's integrated, the video engagement data is right there in our platform. I can dive into an article's analytics and see at a glance how engaging and effective the video we've included in there is! (No need to switch between systems or log in and out of different places — ain't nobody got time for dat.)
- Because there's so much functionality, it can be a little overwhelming when you first go behind the scenes. Anything to simplify this or make it more accessible to new users would be fab.
June 18, 2020
Vidyard is the future
Our sales team uses it. We use a multi-faceted approach to targeting our prospects and we use Vidyard to introduce ourselves to prospects.
- Creates a more conversational experience with prospects.
- Puts a face to the email address.
- Enables us to get more creative with our messaging.
- The Google Chrome widget sometimes doesn't function properly.
- The tracking seems to be not 100% accurate.
- More detailed tracking on "who" watched the video.
June 18, 2020
Great tool for Marketing and Sales teams
Both our internal and client-facing teams use Vidyard. We use the platform to host videos for our websites and the tool enables us to measure those videos' performance so we can optimize our video strategy. We use the GoVideo tool to record personalized videos that are used in our sales process and for client communications. Vidyard makes it easy for everyone to efficiently create video content that streamlines communications and clarifies messaging to eliminate confusion and build trust. Additionally, internally, we use Vidyard to document processes and create tutorials around how to use our tools so that onboarding can happen faster.
- Measures video performance.
- Enables users to easily record videos and screen recordings.
- The player doesn't work across all social media platforms, limiting its use for social sharing.
The Marketing Department uses Vidyard for all credit union public-facing videos, including those published on our website and social media. We are a Hubspot user and love the seamless integration.
- Ease of use.
- Integration with Hubspot.
- Consistent, reliable video streaming.
- There aren't any recommendations for improvement.
June 18, 2020
Add personal touches to cold prospecting
I use Vidyard for pre-discovery call explanations. When a prospect books a discovery call with me, they get an email with a video of me talking about what to expect for our discovery call, demo, etc. I have also used it for some personalized outbound prospecting to put a face to the name on cold emails. I believe our marketing department uses Vidyard to host our website videos as well.
- Easy to quickly record a video.
- Video name can be customized per prospect.
- Ability to customize thumbnail post video is useful.
- Videos can be challenging to edit. The time increments when editing are not in 1-second intervals, and you don't know if you have edited properly until after you have saved the edit. It can lead to some hassles and headaches.
- The first 3 seconds of the video are used for the GIF in the thumbnail. This is really awkward if you are just waiving silently for the first 3 seconds of the video. The ability to add a gif thumbnail after the video is done would be really nice.
- Back end UI/UX could use a bit of work as far as creating a more user-friendly interface. It isn't a big deal, but just a bit clunky, and I am sure it will get better over time.
June 18, 2020
The best video tool for enterprise solutions
Vidyard provides tremendous integration with HubSpot's CRM. It is great to see very detailed information such as video parts played, percentage watch on a contact to contact basis. The amount of analytics available makes other popular choices pale in comparison. Do yourself a favor, if Vidyard is in your budget, switch to their services now.
June 18, 2020
The more things change, the more they stay the same
We use Vidyard to host all of the videos on our websites. We have 2 websites: one focused on our proprietary web app and one for our primary business in consulting/training large B2B businesses. On both websites, we have a content library where we created media that we can send to prospects and share insight.
- Analytics and engagement
- Forms/CTA within a video
- Updating a video within a player shouldn't lose all previous analytics—there should be an option to update the video file with a newer version while retaining previous engagement insights.
- Their UI is confusing to use at first (i.e., duplicating players versus duplicating videos).
- More customization options for the player controls, not just changing the color.
- Bulk actions/templates to change the color or branding across multiple videos at once, instead of one at a time.
June 17, 2020
Strong video capabilities
We use Vidyard on a few different levels within our organization - from housing our marketing videos shown on our website to sending sales-related follow-up videos using additional tools from the platform. It helps us host our marketing videos on a tool that doesn't advertise over us (YouTube) while giving us actionable insights into how the videos are performing and who is watching from our database while even allowing us to convert new leads directly within the video. From the sales side, it allows us to customize our email communication to a level that sets us apart from our competitors and helps us connect and get across ideas faster.
- Simple user interface
- Powerful analytics and automation tools
- Good integrations with other technology
- Search functionality inside the tool could be better
We use Vidyard to supercharge our video efforts within our agency and for our clients. As a first-level leader in our multimedia department working directly with the video production team, my interaction with Vidyard is limited to assets management. However, Vidyard is being used by the entire agency to properly utilize the video content that we create.
- Video optimization for SEO
- Video Asset Management
- Custom CTAs
- Custom Playlists
- User Interface Design
- User Experience Design
- UI/UX Customization
June 17, 2020
Vidyard saves you a lot of time
I use Vidyard as part of my regular support and training workflow. It gives me a quick, easy, and convenient way to record instructions or demonstrate a feature in video format and share it with the client or prospective client. The whole process can typically be achieved in a few minutes.
- Vidyard generates high quality screen caps quickly.
- The Chrome app is very convenient and easy to use.
- Easy to use annotation functions during the screen recording would be nice.
June 17, 2020
Great Product
At our organization, Vidyard is being used as a training tool internally for team members and externally as client-facing. It is being used by the entire organization from marketing, to sales, to account managers. The biggest problem the platform solves is that it allows us to have a resource library available for internal and external use. It also makes project communication more efficient.
- Video quality is great
- Intuitive user interface
- Easy to use Chrome extension
- Easy to share videos to anyone
- Custom date ranges for insights would be great to have.
- Bulk transfer of videos should be implemented.
June 17, 2020
Excellent product to use in sales!
We use Vidyard to make different types of videos for our customers. I believe it is being used throughout the organization. In my department, which is Sales and Marketing, it allows us to connect with leads on a more personal level. They get more than just an email from us, they get to see our face and connect with a real person.
- GIF video previews (instead of just an image)
- Allows screen recording with an image of the presenter in the corner
- Easy to use
- Mobile app and web options
- Analytics to see how your video is performing
- Ability to add call to action buttons
- I would like to see virtual backgrounds.
- I would like to be able to edit how the call to action buttons look.
- Maybe filter options to allow you look better on camera
June 17, 2020
Great Video Tool
We are using Vidyard primarily with our Sales team to reach out to prospective customers. It gives us the opportunity to connect with prospects in a more personal manner rather than a phone call. Additionally, it saves our team time by allowing them to record messages rather than type our a long email.
- Our team members like that it is easy to create videos right off the cuff and put them directly in emails.
- The interface is very easy to use.
- The analytics are very helpful and help our team determine who is engaged in the process.
- The ability to put calls to action in videos or below videos makes it easy to move prospects down the funnel in a natural way.
- The difference between team accounts and individual accounts is a bit confusing.
- The inability to download videos with the free version is a con.
- You can't trim the middle of videos, only the beginning and end.
June 17, 2020
Short and sweet review, great work Vidyard
We use Vidyard externally for recording prospecting and recap videos on our software. We use it internally to share videos on Salesforce/Outreach processes, product knowledge updates, and more. It helps us show users versus telling them.
- Simplified overviews.
- Personal, face to a message.
- Easy to use.
- Editing and adding other videos in.
June 17, 2020
Vidyard improves sales process
Our sales team use Vidyard for quickly creating personal video emails to introduce our solution or to progress through a sales process. We have also used Vidyard for simple support issues, explainer videos.
- Ease and speed to create a video.
- Custom configuration and easy sharing.
- Great insights and analysis of interaction and views.
- Strange setup for Players.
- Some issues creating actions/events, not particularly intuitive.
- Slow transitions of camera image when moving between TABS and apps.
- Sometimes the camera image is lost when moving between different apps.
- Premium price compared to alternatives.
June 17, 2020
Vidyard Humanizes Business Development
Sales at SeeClickFix uses Vidyard to put a face on our outreach whether it's opening conversations with new prospects or guiding would-be clients through the buyer's journey. Vidyard helps by humanizing our interactions and by letting us know when we have the attention of our prospects so we can time follow-up outreach.
- Alerts account execs when their videos have been viewed.
- It's easy to create video content from a browser window.
- Organizing and reusing videos is simplified with their content library.
- I like SoapBox's video capture tool better as it lets you easily toggle back and forth from speaker to browser window after the video has been captured.
- I'd like to be able to track video interactions housed on other platforms through Vidyard e.g. Wistia without having to upload the content into Vidyard.
April 03, 2020
The Video Platform of the Future!
Vidyard is being used to take video marketing to new levels and is giving sales teams access to on-the-fly video selling tools that simply didn't exist previously. Vidyard is solving significant issues with social distancing and helping individuals personalize their communication. It's a great supplement to email, contains fantastic tools for insights and conversion points in videos, and helps marketers easily inject video into their assets.
- Conversion paths in existing videos.
- Click to record sales videos.
- Controlling the viewing experience with share pages.
- Provides deep analytics and intelligence.
- They could use some work on their internal dashboard. It's hard to navigate and difficult to find specific videos.
- It's impossible to share through 3rd party outlets with branded URL, making it cumbersome to string URLs together.