Conversion Rate Optimization Tools

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Top Rated Products

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Optimizely Web Experimentation

Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.

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UserTesting

UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the…

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Affirm

Affirm, headquartered in San Francisco, offers their dynamic payment system for ecommerce, supporting payments broken out into installments to accommodate shopper preference.

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Blended Sense

Blended Sense is a media technology company headquartered in Austin, that matches creative professional to the right projects to produce and distribute digital assets quickly. They aim to empower small business owners with content kits filled with media essential for everyday business.…

28
Justuno Pop-Ups & CRO Tools

Justuno in San Francisco provides a suite of on-site conversion tools designed to increase leads and revenue for thousands of businesses worldwide.

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Privy

Privy in Boston is designed to enable online stores to capture more emails and convert first-time visitors into customers using the company's integrated suite of web conversion and email marketing tools.

30
Freshmarketer

Freshmarketer is a website optimization tool offering A/B testing, heat maps, funnel analysis, and split URL testing. With its Chrome plugin, Freshmarketer allows users to create experiments from the comfort of their own browser. Zarget lets users bypass login screens, and get real…

31
AdCreative.ai

AdCreative.ai offers users creative content and banners generated by the company's trained Artificial Intelligence. It can be tried free for 7 days, and integrates with Google Accounts, Facebook, and Instagram, as well as Zapier, so that ads can be distributed where they're needed…

32
OptinMonster

OptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

33
Honey

Honey, from PayPal (acquired late in 2019) incentivizes loyal shoppers with special offers, and, according to the vendor, its partners experience an efficient way to attract buyers, from discovery to checkout, increasing conversion.

34
ReferralCandy

ReferralCandy is an email-based customer referral platform.

35
Xola

Xola, headquartered in San Francisco, provides cloud-based software designed to make it simple for businesses to manage reservations in real time from any channel—bookings made in-person, over the phone, through their company website, on Xola’s vendor mobile app, with local resellers,…

36
ConvertFlow

ConvertFlow, from the company of the same name headquartered in Miami, Florida, is a platform for converting website visitors. Users can launch & A/B test personalized popups, sticky bars, quizzes, and landing pages - no coding or developers needed.

37
JotURL

JotURL is a suite of marketing tools containing branded links and deep linking, conversion tracking, calls to action, and similar tools used to track and improve conversion, from the company of the same name in Milan.

38
VideoAsk by Typeform

VideoAsk, from Typeform, allows the user to get face-to-face with prospects, customers or audience through (asynchronous) video.

39
Azure Personalizer

Personalizer, available on Microsoft's Azure platform of cloud services and applications, is a personalization engine used to boost conversion and engagement, and add real-time relevance to product recommendations, with reinforcement learning–based capabilities available only through…

40
VidPopup

VidPopup is a video funnel builder used to interact with site visitors in real time. With it, videos can be customized to fit a brand and message. And because it’s mobile responsive, videos will look as designed on all devices. The software presents a way to connect with website…

41
Omniconvert Explore

Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert…

42
Retainful

Retainful is an eCommerce marketing automation platform designed to allow emails to flow on their own while the user simply waits and watches the conversions unfold.

43
Bannersnack

Bannersnack is a banner making technology from the company of the same name in San Francisco.

44
OptiMonk

Hungarian company OptiMonk offers on-site messaging and exit-intent messaging for ecommerce.

45
Mutiny

Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator…

46
Vue.ai

Vue.ai's personalization engine helps retailers grow revenue multi-fold with the power of AI that constantly learns and re-learns customer behavior as it relates to their business needs. Vue.ai allows every retailer to customize AI personalization engine to work best for their business.…

47
Convertize

Convertize headquartered in London offers their A/B testing solution.

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Intellimize

Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

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Biller.ai
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Biller is a B2B Buy Now, Pay Later payment method used to simplify buying and selling online. Biller lets business buyers pay up to 90 days later for goods and services; while paying sellers in as little as seven. Credit checks are automated through AI and done in seconds, with no…

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Tranch
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Tranch is a B2B Buy Now Pay Later payment method that helps SaaS sellers and professional services providers offer their end-customers the abilty to pay large expenses without eating up cashflow, while ensuring they themselves get paid upfront, and faster. With advanced credit risk…

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Learn More About Conversion Rate Optimization Tools

What are Conversion Rate Optimization Tools?


Conversion Rate Optimization (CRO) software are tools that businesses use to increase their conversion rates. They collect and analyze website data and visitor behavior. These tools identify and test changes that will improve the user experience. They are continually employed to improve a website’s effectiveness.


The universe of CRO tools is made up of multiple different types of software products. So not all tools are functionally similar. Certain tools are designed to help businesses better understand their current conversion rates and the inputs that impact them. Others are more focused on helping businesses test into new end-user experiences and measuring the impact on conversion rates.


Different Types of Conversion Rate Optimization Tools


CRO tools come from a wide range of software categories including A/B testing tools, Heat Mapping software, Landing Page Builders, Product Analytics tools, Session Replay software, Survey Tools, Usability Testing tools, and Web Analytics tools.


  • A/B Testing tools test different versions of webpages and digital content and track which ones produce the best conversion outcomes.


  • Heat Mapping software captures and records the behavior of website visitors. Heat maps visually represent clicks, hovers, scrolling, and mouse movements. When analyzed, this information indicates how well the page design draws the user’s attention and where improvements can be made to increase engagement and conversion.


  • Landing Page Builders are used to drive visitors to a specific conversion outcome such as signing up for a free trial or a newsletter. Prototype testing is supported to help understand the impact of a page and the reaction of website visitors.


  • Product Analytics tools provide information about user’s interactions with a product or service. It recognizes what is and is not engaging visitors along with ways to improve the user experience.


  • Session Replay Software records and plays back a user’s website session to better understand a user’s experience. This can help identify where users are experiencing frustration or obstacles on a webpage.


  • Survey Tools are used to create online surveys that can be designed to understand website visitor experiences and sentiment.


  • Usability Testing tools are used to evaluate the user experience with a website, product, or service.


  • Web Analytics tools track website user activity, providing insights on how to optimize a website to increase conversions.



Conversion Rate Optimization Tool Features


Not all CRO tools will have the exact same set of features. Below is a list of features certain tools may have:


  • Captures and stores user behavior

  • Creates heat maps of user website interactions

  • Provides insights into user experiences with a website and its products or services

  • Performs analytics that identifies what is working and not working for website conversions

  • Assists in optimizing a site’s UX - a user’s website experience

  • Supports A/B testing of digital content

  • Deploys multiple versions of web content in real-time

  • Performs split-URL testing

  • Supports testing for both technical and non-technical in-house users

  • Website tool integration

  • Customizable templates and forms

  • Dashboards and data visualization

  • Integration with other CRO tools



Conversion Rate Optimization Tools Comparison


Before deciding to invest in a CRO tool, consider the following key points:


  • Use Case: A customer journey can be a long and complex process, ideally resulting in conversion at the end. Deploying a range of different tools will provide a comprehensive approach to optimizing conversion rates. Evaluate which software in the CRO toolbox will be most effective for your purposes.


  • Integration: How well do the CRO tools you’re evaluating work together or integrate with tools you have already installed? Are they able to readily leverage your existing data?



Pricing Information


One of the most popular optimization tools is Google Analytics, which is free until your traffic reaches millions of visitors per month and you require additional data capture. Depending upon the type of tool, pricing can be based upon the number of visitors, sessions, page views, conversions, or domains. Entry-level pricing for most types of tools begins at $24 a month and can increase to over $99 a month.


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Frequently Asked Questions

What do conversion rate optimization tools do?

Conversion Rate Optimization (CRO) tools are used to increase conversion rates. By analyzing a visitor’s behavior, the tools can identify what elements of a web page are working and not working for a business’s conversion goals. The tools provide information that is used to improve the user experience, boosting conversion rates.

What are the benefits of using conversion rate optimization tools?

Ultimately, the main goal of CRO tools is to help increase conversion rates, which often result in sales or additional subscribers. Thus, conversion rate optimization tools can benefit businesses in several ways:

  • Increases revenue
  • Optimizes your website for organic traffic
  • Enhances your understanding of your audience
  • How visitors are using your website
  • Why visitors are not converting into leads or sales
  • What obstacles stand in the way of conversion
  • Lowers customer conversion costs
  • Improves the overall user experience, increasing customer satisfaction

What are the best conversion rate optimization tools?

These are some of the more popular conversion rate optimization tools:

How much do conversion rate optimization tools cost?

Some CRO products offer a free tier, such as Google Analytics. Depending upon the type of tool, entry-level prices begin at $24 a month and go over $99 a month. Pricing is driven by the volume of data being collected and the range of features included.