Teradata Integrated Marketing Cloud (formerly Aprimo and Teradata Marketing Studio) Ratings & User Feedback

(12) 5.5 of 10

Software Profile & Review Summary

Since 2011, Teradata's Marketing Studio has steadily moved its platform from an installed license model to a cloud subscription model. The Teradata Integrated Marketing Cloud combines traditional Marketing Automation functionality with operations marketing capabilities like resource and budget management, which are helpful for enterprises. The platform also includes a workflow engine, and the majority of its customer base is B2C. In early November 2015, Teradata issued a Q3 Results Press Release announcing a plan to sell all marketing applications in order to focus on data & analytics offerings. This decision came as a surprise to the marketplace, and it is not yet clear how it will impact users.

In terms of user sentiment, for all attributes users rate Teradata far below average. While we expect Marketing Automation platforms designed for enterprises to be evaluated more critically than those aimed at SMBs, Teradata's ratings sink below any expected variation. Its ratings are especially low for “likelihood to recommend” (4.6) and usability (3.9), and its overall rating (5.5) and “likelihood to renew” (5.8) scores are not much better, suggesting that users may be looking for a better alternative. Note that although in the past users mentioned integration with other products was an area for improvement, more recent reviews do not mention problems with integration, suggesting this may have improved.

*CrunchBase https://www.crunchbase.com/organization/aprimo and https://www.crunchbase.com/organization/teradata
**Listed on LinkedIn (Teradata employees listed for all products).
***Based on comparisons run by visitors on TrustRadius
****Based on (7) User reviews of Teradata Integrated Marketing Cloud on TrustRadius
Company Status: Public (TDC)*
Customers: N/A
Employees: 11,571**
Location: Indianapolis, IN (Aprimo headquarters); Miamisburg, OH (Teradata headquarters)
Founded: 1998 (Aprimo)*; 1979 (Teradata)**
Acquisitions: Aprimo was acquired by Teradata in Dec. 2010. Acquisitions within the last year include Appoxee, an MA tool for in-app marketing campaigns; RainStor, Think Big Analytics and Hadapt, tools for big data management and analysis; and Revelytix, a tool for integrating data sets from different sources.*
Integrations: IBM Unica, Microsoft Dynamics CRM, Oracle CRM On Demand Marketing, Oracle Siebel Enterprise Marketing Suite, Salesforce
Most compared to: IBM Unica, Adobe Campaign, Microsoft Dynamics CRM, Salesforce, Salesforce Marketing Cloud Email***
Best fit for: Enterprise companies who want to model and track existing complex workflows.****

Teradata Integrated Marketing Cloud Customer Demographics*

Teradata customer demographics - company size
*Customer demographics data is drawn from user profiles and User reviews of Teradata Integrated Marketing Cloud on TrustRadius. Data may not be available for all reviewers.

Summary of Teradata Integrated Marketing Cloud Reviews

Source: (7) User reviews of Teradata Integrated Marketing Cloud on TrustRadius, (3) written or updated in the last year
Teradata Integrated Marketing Cloud Pros Teradata Integrated Marketing Cloud Cons
Segmentation and workflow
  • Segmentation tool is very complete and admins can create sophisticated workflows.
Difficult to use and learn
  • The user interface is dated and the product is difficult to learn (although there are a couple of dissenting views).
  • Support is also lacking. Some users recommended hiring internal support staff.
Campaign management
  • Users said Teradata was helpful for modeling and tracking existing campaigns, but that it was confusing to design new campaigns within Teradata.

Aggregate User Ratings of Teradata Integrated Marketing Cloud on TrustRadius

Teradata Integrated Marketing Cloud aggregate ratings in 2016 Marketing Automation Buyer's Guide

Teradata Response to Reviewer Feedback