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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

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Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(76-100 of 426)
Companies can't remove reviews or game the system. Here's why
September 22, 2022

"Absolutely Excellent Social Media Management Product"

SS
Shreya Sharma
Solution Specialist
Asksid (Computer Software, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
September 14, 2022

Hootsuite may be what suits you.

Ntando Mkhize | TrustRadius Reviewer
Ntando Mkhize
Founding CEO
Dream Code Media (Online Media, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is a really great app, especially if you are running a start-up: where you do not have time to be physically present on all social media platforms. This is where this app really shines. It brings in all your essential touch points for your campaign, such as mentions and likes, all under one roof. This app really is a lifesaver especially when your brand messaging highly depends on your brand being on most social media platforms.
September 13, 2022

Time saving tool makes social media content creation and community management a breeze

Vanessa Naude | TrustRadius Reviewer
Vanessa Naude
Managing Director
Strategic Public Relations (Public Relations & Communications, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is extremely well suited to an agency environment where the user is working on multiple clients across multiple platforms. In addition to the scheduling, the feed view allows for a snapshot view of engagement and reactions and also enables user-friendly community management. I don't think there are any scenarios that would not be appropriate.
September 12, 2022

The go-to package for getting your social media planning in gear.

Ewan McIntosh | TrustRadius Reviewer
Ewan McIntosh
Managing Director
NoTosh Limited (Education Management, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great if you're responsible for marketing, but your days are often taken out of your control by client needs or requests on your time. It lets you organize your time for the work that builds tomorrow's business.
September 09, 2022

Hootsuite Saves My Butt

Verified User
Executive in Other
Writing & Editing Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well suited to my needs. There are periodic observances on specific days I like to give a shout-out to, and Hootsuite allows me to plan these well in advance and then forget about them until I start getting likes and comments on posts that happened in my sleep!
September 08, 2022

A tool that saves me time, but has a lot of room for more functionality

CK
Chelsea King
Digital Content Manager
NorthernStar Mothers Milk Bank (Non-profit Organization Management, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well-suited to planning posts on multiple platforms and planning your content in advance. Also wonderful for going back and checking what captions/images we've used in the past and hashtags too. It's not well-suited for video uploads to social media, however. There's no ability to choose a cover photo for Reels or the grid photo either, for example.
September 07, 2022

Good but room for development

Verified User
Consultant in Corporate
Accounting Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When doing marketing, advertising, and business development it comes in helpful. Where it may struggle is with small businesses that need to post a lot but, don't necessarily have the financial viability to pay for the service. I personally only use it for LinkedIn as that is where all of my business work is located and the audience that I am trying to reach.
September 06, 2022

Hootsuite works!

Verified User
C-Level Executive in Other
Internet Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Obviously, there are limits to the free tier (the only tier our young startup can afford right now), such as being only able to schedule five posts at any one time. The paid plan solves that, and we're definitely looking into that as we grow. Every business needs to book revenue to continue to innovate and deliver value to users & customers (ArcLab & Hootsuite are alike in that sense!)
August 30, 2022

Give it a go!

MS
Mark Smith
CEO (Chief Executive Officer)
MAKE YOUR MARK UK (Professional Training & Coaching, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Its easy to use and easy to edit scheduled posts if you need to change the date and time you have saved it for. For LinkedIn it would be good if it let you tag individual accounts whereas it just allows to tag company pages. The help function/chat is very useful if you have questions.
August 30, 2022

Very helpful for small teams

Verified User
Director in Social Media
Media Production Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite provides insight into the best times/dates to schedule posts for each specific platform which is extremely helpful. Thanks to this feature, we are able to avoid taking shortcuts, such as posting the same content across multiple platforms, rather than tailoring our content to each individual social media platform.
August 30, 2022

HootSuite - easy to use and a brilliant time saver for social media

Verified User
Representative in Social Media
Entertainment Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For Twitter and Facebook it is the best scheduler I've come across for ease of use and for being able to see all your info in one place. I can't really think of any situation I've encountered where it has proved to be un-appropriate to use. Put your post in, attach the graphic, decide where, when to post and bam it's done. I've had a few times where Facebook hasn't posted but that was a problem with Facebook and because the post is stored on Hootsuite it's easy to go in and find the post to re-use.
August 30, 2022

Ideal for newbies handling social media at a very small non-profit

Verified User
Employee in Other
Non-profit Organization Management Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It helps me plan and execute our social media presence, and provides opportunities for me to continue to learn more (if I have time !) I have no formal training in social media platforms, so I've been learning while executing this part of my job description.
August 24, 2022

Love it

Verified User
Professional in Other
Health, Wellness and Fitness Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is excellent for posting across more than one platform at once and for scheduling posts to be published later. It's great for keeping a tab on word counts.
August 24, 2022

Hootsuite is a Real Hoot for Small Business Owners!

DR
Debra Reaves
Owner
Living a Golden Life (Financial Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is an excellent solution for small business owners who want to increase their presence on social media.

Hootsuite allows me to schedule posts at the beginning of the week that will run all week long. This "set & forget" option is REALLY important for me as a small business owner who is wearing many hats.

The education that Hootsuite provides about social media platforms is invaluable as well.
August 23, 2022

Lives up to its billing

Verified User
Employee in Marketing
Government Relations Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite works great for a variety of customers, be they individuals, businesses, or governments. I find it saves our organization time and money by quickly getting messages out to multiple platforms, instead of the old way where you had to copy-paste the same message to three different places.

I can't emphasize enough how important the schedule manager is, either. We regularly have dozens of posts planned.
August 21, 2022

New Lifestyle Brand Debuts with Hootsuite

Daniella Cracknell | TrustRadius Reviewer
Daniella Cracknell
VP, Marketing & Public Relations
Break UP to a Better Tomorrow! (Health, Wellness and Fitness, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As a new brand entering a crowded marketplace, Hootsuite has become a critical partner in how, when, and where we strategically implement our communications outreach. We could not do what we do without Hootsuite on our side and making efficient use of our social marketing resources.
August 17, 2022

Great Product for Foolproof Postings!

Verified User
Analyst in Marketing
Marketing & Advertising Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great for posting on several social media platforms at once and showing a preview of the posts as they will appear once posted. Hootsuite allows future scheduling of posts a breeze and is very convenient. I don't recommend Hootsuite for editing photos, GIF's or .jpg files. This is where Hootsuite isn't user friendly.
August 12, 2022

Glad to use Hootsuite to engage with internal and external audiences within Higher Education.

RL
Rob Liddell
Executive Director
The University of Tennessee at Chattanooga (Higher Education, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Coordinating content, events, and information to a diverse audience is a strength of the platform Differentiating between social media platforms in terms of system requirements and image guidelines is a second strength Some media can be difficult to manipulate, especially when the image or media is external (novice creatives will be guided through the best treatments).
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