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Survey & Forms Building Tools

Best Survey & Forms Building Tools

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Survey & Forms Building Tools Overview

What is Survey & Forms Building?

An online survey is a questionnaire that people can complete over the Internet.


Online surveys are typically created as Web forms. Answers are then stored in a database. Statistical software can provide analytics based on the answers.


Survey tools let users create and distribute surveys. From there, users can collect, report and analyze survey responses. Some survey tools act as comprehensive research platforms. These tools include advanced analytics and crowdsourcing for responses. Other survey and forms building tools focus on the survey creation and response. Users can then use other resources (like Excel) to complete the review process.

Survey Tools Features & Capabilities

Survey Format

Most survey tools support the creation of online surveys. Some tools also support paper surveys with a ‘print’ option. Advanced survey tools include the creation and deployment of phone surveys. All formats include a collection mechanism for response data. Survey tools usually offer a method for manually entering response data.

Survey Appearance

Designing the look and feel of a survey is central to all survey tools. Most tools include survey templates with layouts and themes to choose from. Often, more flexibility in appearance is available for a higher price. Free tools typically include the vendor’s logo on the survey. This interferes with company branding. Custom branding is a priority for many business use cases.

Survey Content

The most important features for survey content include three areas: Question types, question design, and survey flow.

Survey Questions

For question types, complex survey tools usually include a broader range than simpler tools.


Survey question types to consider include:

  1. Multiple choice

  2. Checkboxes

  3. Sliding scale

  4. Ratings

  5. Matrix questions

  6. Open-ended free response

Survey Design

Users often say that question design is a very difficult aspect of using survey tools successfully. Some tools include educational material for research design. This material includes tips, recommendations and best practices.

Survey Flow

Beyond question type and design is the survey flow. This is the order of the questions within a survey. Complex survey tools allow custom question pathways. This creates a more relevant survey based on respondents demographic information and previous answers.

Survey Logic

Survey logic features allow users to set up custom question pathways. This helps users segment respondents in analysis. It also personalizes surveys based on contextual information from the respondent. Examples of survey logic include:

  • Conditional questions

  • Question branching

  • Randomization

  • Question piping

Different tools support different types of logic and to varying levels of complexity.

Analytics & Reporting

Most survey tools include basic results reporting capabilities. This means reviewing and assessing answers upon survey completion. Many tools also include reporting on respondent demographics.

Some tools have more advanced built-in analytics. Others are meant to be used alongside another product, like Excel or SPSS. In these cases, data export capabilities and integrations are important. Be aware that some vendors charge more for data export.

Integrations

Some survey tools can be integrated with related tools. Depending on the use case, these integrations include:

  • CRM systems

  • Social media platforms

  • E-commerce tools

  • Email marketing tools

Some tools can also be embedded on a company website for customer feedback.

Automation

Some survey tools offer a handful of automation features, including:
  • Notifications and alerts (triggered by responses or opt-outs)

  • Scheduling for survey publication and closure

  • Follow-up emails to respondents

Admin & Security

Survey administration and security features are important for larger organizations and studies. Admin and security features allow users to:

  • Manage multiple users and use roles

  • Maintain survey ownership

  • Manage response data permissions

Some survey tools even support data compliance standards, such as HIPPA.

Survey Distribution

Most survey tools enable survey distribution via email. This can be through the tool or via the user’s personal email account. Other tools have cross-channel distribution. The capability allows distribution and tracking via social media or a company website.


In the interest of branding, many tools offer custom URLs for survey distribution. Another distribution feature is anonymous response collection and respondent restrictions. This allows users to set controls related to audience demographics.


In some use cases, there is no pre-existing contact pool. Some vendors offer paid crowdsourcing options, giving users access to an audience or panel of respondents.

Free Online Survey Tools

Many survey tools have free offerings. Examples include:

Some free tools allow surveys with unlimited questions and responses. More often, price scales with survey size. Paid versions add capabilities, including:

  • Survey logic

  • Data exportability

  • Reporting & Analytics

  • Custom logos/branding

  • Question types

Users tend to recommend free tools for smaller-scale surveys. However, free tools do not work for every use case. Some free tools have better aesthetics, but others offer more detailed reports. Selecting a free survey tool depends, to some extent, on your priorities.

Survey Research Use Cases

There are several different research use cases for surveys. The three most common include:


  • Customer satisfaction surveys

  • Employee feedback surveys (360 Degree feedback)

  • Research studies

Some vendors offer different versions to cover these different survey types.

Customer Satisfaction Surveys

Customer satisfaction surveys are used to collect information about a customer’s experience. The goal is typically quality assurance or suggestions for new product developments. Surveys are usually distributed via email to customer contacts. Another option is to embed the survey as an intercept popup on a website. Visitors and customers can complete the survey directly.

Employee Engagement & Feedback

Employee feedback surveys collect information about employee performance, engagement and satisfaction. They are most often completed anonymously. The process is sometimes called 360 Degree feedback. This is because the survey population is all people working in a company.

Research Studies

Research studies are usually larger scale surveys. Users can analyze survey responses within the context of respondents’ demographic information. Research surveys are used by marketing researchers and academic institutions. Important features include analytics, survey logic and privacy of information. Some survey tools have dedicated versions to this type of use case.

Pricing Information

Survey tools are usually priced by the number of respondents and analytics capabilities in a subscription model. At the basic level, survey tools can be completely free. This works for smaller audiences and small-scale surveys. Paid survey platforms start at around $15/mo. for up to 1,000 respondents and basic reporting. Pricing can run up to a few hundred dollars monthly. This level typically includes integrations, analytics, and thousands of respondents.


Survey & Forms Building Products

Listings (101-116 of 116)

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Since 2010, SmartSurvey has provided over 100,000 businesses and organisations worldwide with powerful, market leading software that delivers real insights to empower effective decisions. The company says their customers benefit from user-friendly, yet advanced&nbsp...

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QuickTapSurvey is a survey platform that can be utilized both on- and offline with robust analytics tools.

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Ask Inline provides a solution for gathering customer feedback that includes in-app or email based NPS and CSAT surveys.

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Absolutdata Research & Analytics provides technology, data, and services to help businesses make informed decisions about marketing, customers and sales.

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FormFast provides electronic form and workflow automation software for hospitals and other healthcare organizations. The company was founded in 1992 and is headquartered in St. Louis, Missouri.

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Glow was founded by a former PricewaterhouseCoopers director who saw a need to democratise research so that businesses without vast resources could compete in an increasingly data driven world. Our unique platform, which we liken to a customer insights ecosystem, brings together all the tools and...

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Numerator offers InfoScout OmniPanel for retailers, allowing surveys for customer satisifaction, sale or promo research, brand and new product research, and other topics which may benefit from behavior triggered segmented customer surveys.

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Axonator is a mobile form app which lets you create mobile-ready forms that will automate your existing business by replacing paper forms with a well organized and simple digital system. According to the vendor, Axonator allows you to collect data in real time using custom designed forms from an ...

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MemberInsight is a customer data collection and survey tool for clubs and associations, and a Jonas Software company.

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Collect is a mobile based data collection and analysis platform, which is used by organizations in 50+ countries for a number of field data collection activities including face-to-face interviews, store audits, opinion polls, exit interviews, consumer research, mystery shopping and more. While se...

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Plerdy (https://www.plerdy.com/) is multifunctional SaaS solution for an improvement of conversion on websites. - Plerdy Heatmap is a set of SEO tools that allow you to see how users click, scroll, and navigate your website. With this product, you will get a unique chance to explore the behavior ...

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Netigate is an established and rapidly growing SaaS company. Our purpose is to promote the customer, employee and consumer voice in everyday business decisions to help our customers focus on the right activities. Our survey platform is trusted by over 3500 of the world's leading brands - such as ...

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Opinion Stage is an interactive content creation service used by, publishers, bloggers & agencies. According to the vendor, over 100,000 content creators have created polls, quizzes, surveys, slideshows, forms, lists, and interactive articles using Opinion Stage. Opinion Stage content is used...

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Ultimate Software operates with a commitment to always put People First. This philosophy is the underlying fabric for Ultimate’s corporate culture, its partnership with customers, and the strategy when designing its solutions. Ultimate has been ranked consistently on FORTUNE’s list of the 100 Bes...

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LimeSurvey, a German company, offers their open source survey software, available with paid hosted and premium editions.