Influitive

It is well suited for: uncovering references, getting testimonials, quotes, social amplification, instant feedback, promotion of events, engaging with customers at a managerial level or below.
It might be less appropriate for executives. Although a main goal of our platform was to engage with and find executives to be references, the platform is more of a fun tool for customers at a managerial or lower position. It is more difficult to get executives engaged and in these ways, customers using the platform need to be mindful of how to engage with them as it might not be so easy.

AdvocateHub is very well suited to supporting your customer marketing or customer advocacy initiatives. They offer a wide range of creative and effective methods of engaging your customers in your brand and your product. The AdvocateHub is also well suited to employees. It's a great way to boost morale, build teamwork and promote your brand.

AdvocateHub is great for scaling customer marketing activities, and provides a simple platform for activating your best customers. For companies with multiple product lines, small customer bases, or who are much more focused on reference management than other advocate activities, Influitive might be a complimentary option to something else.

During a selection process, I would come to the meeting knowing how many users you have that you would like to use AdvocateHub; then ask for your industry, what percentage of them you could expect to become an active user.

How many advocates do you have? If less than 200, would recommend not going for the solution because ideally 20% of the people will be active on the hub and 50-60% of the total people might join the Hub. You don't want just 25 active advocates, do you? So, my advice is if you are going for a customer advocacy only, you should be at 200+ customers.

Ensure you have a resource who can manage the program and add challenges/community topics on a weekly basis.

The answer to this largely depends on the need. Our company is looking for a centralized location for internal communication and awareness, as well as a chance to have some fun and reward extra work. From an externally-facing perspective, fostering awareness/sharing and getting inside-reviews of your product by customers/partners would be very easy.

It all depends on if you want to offer your users/clients an opportunity. I feel is has been very beneficial and they have a great support team to help you get your hub up and running. Whether it is well suited or not is a personal preference depending on what clientele or product you may be working with. For us personally it has allowed us to really connect with our users.

With a system like AdvocateHub, you get what you put into it. If you use it everyday, and create a lot of challenges to collect information and generate engagement and referrals, you will see action, but it's not a set it and forget it solution. If this is something you can integrate into your business it can be beneficial, if not, it could be a distraction.

Make sure your have a customer base that is able to interact this way and wants to take advantage of it. Some companies don't allow this kind of incentivation of employees.

I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day!

AdvocateHub is well suited for business goals such as cross-sells/upsells, customer references and referrals, and product reviews.

AdvocateHub is great for companies looking to engage their customers more closely, grow reference groups, collect feedback, and gather reviews.

AdvocateHub is great for customer referrals, references, and overall customer advocacy and engagement. It could be challenging to use for complex programs with technical requirements, but their product team is incredibly helpful and they will most likely find a way to accommodate needs.

I think every B2B SaaS, PaaS, IaaS company could use a product like Influitive's. There are no cases where it is "less appropriate". We thought it wouldn't work as we have a unique customer base, but if you listen to your customers and adjust the community then it'll be a success.

Great company with rockstar customer support and onboarding teams. Truly a great partnership.

When you have a community you would like to keep engaged and whenever you want to collect important information from that community, information that allows you to make decisions, the Hub is the best tool you can think of. The Hub allows you to achieve your goals helping your advocates to help you.

We scoped out exactly what we wanted and what it would take to build it internally before we landed on Influitive. We were so pleased that nearly everything we planned for was included in the solution and would be much less expensive to implement with Influitive than building it ourselves. Not only that, but the team is always looking for ways to improve the client's experience with the tool and how we can reach out to the audience we are interested in in a more meaningful and impactful way. They are concerned with the advocates' experience, the stickiness of their interaction with the client through the solution, etc. This is clear in everything they build and in the way they coach clients in how to engage their advocates during the set up process. We reviewed several other off the shelf solutions and none of them came close to comparing to what Influitive offers in terms of features for value.

Influitive is well suited when you want to create a program which is based on games.

Obviously it is important to build your AdvocateHub around a specific set of goals. Running an Advocacy Marketing program should also have high-level corporate buy-in with Sales, Marketing, Training and PR all on board. Without this support, it will be difficult to keep the level of interest high and the pipeline of new advocate recruits full.

For anyone that has a growing customer base, influitive is a MUST especially if you want to leverage them to help build awareness, drive sales, and close new business.

I don't think there are any scenarios that come to mind when AdvocateHub isn't appropriate. I do think you need to know the answers to these questions though:
1. Who is your targeted audience that you want to engage with your organization? (i.e. employees, partners, customers?)
2. What are your key goals of the program (do you want more referrals? Better employee satisfaction ratings? More social media activity?
3. Does your CRM system sync with AdvocateHub? (This isn't a requirement, but I think it's an essential feature)
4. Do you have someone in your organization who will manage your AdvocateHub? (If the answer is no, then you have a problem).

You need an executive champion to aid in getting employees interested in the product.

AdvocateHub is definitely catered towards mid-sized B2B software companies.

I'd say it would depend on the number of customers you have. If the number is greater than100, going ahead with Influitive would make sense.