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DiscoverOrg (discontinued)

DiscoverOrg (discontinued)

Overview

What is DiscoverOrg (discontinued)?

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

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Recent Reviews

Win with D

7 out of 10
May 25, 2021
Incentivized
DiscoverOrg has been an upper hand to spool contacts. We started it quite slowly and were able to get to the chase over a course of time. …
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DiscoverOrg Review

7 out of 10
April 12, 2021
Incentivized
DiscoverOrg was used by our Marketing and Sales team. It was primarily used for prospecting new leads and we also utilized their OppAlerts …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Contact information (103)
    8.6
    86%
  • Advanced search (104)
    8.6
    86%
  • Load time/data access (103)
    8.5
    85%
  • List quality (104)
    7.6
    76%
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Pricing

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N/A
Unavailable

What is DiscoverOrg (discontinued)?

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://discoverorg.com/sales…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

Alternatives Pricing

What is Clearbit?

Clearbit is a data enrichment product that automatically updates sales records with verified company and contact data, with the goal of providing better insights into prospects. The product integrates with a number of tools including Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment,…

What is Lusha?

Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Features

Prospecting

Features related to generating leads and finding new contacts.

8.1
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

8.1
Avg 7.6

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

7.8
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

5
Avg 7.5
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Product Details

What is DiscoverOrg (discontinued)?

DiscoverOrg was a sales and marketing intelligence tool used by technology vendors, staffing companies and consultants targeting IT, finance, marketing, engineering, technology and product development departments of Fortune-­ranked, mid­-market, and SMB companies in North America and Europe. DiscoverOrg specialized in mapping out org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects and initiatives, and technology installed base.

ZoomInfo Technologies (formerly DiscoverOrg, which acquired and merged with ZoomInfo in 2019 and now operates under the ZoomInfo brand) has since combined all of the capabilities of the DiscoverOrg sales intelligence database into its flagship product, ZoomInfo. Readers interested in the DiscoverOrg database should investigate the ZoomInfo product instead.

DiscoverOrg (discontinued) Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Web browser extension
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access
  • Supported: Reverse IP lookup

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Automated initial emails
  • Supported: Sales email templates
  • Supported: Engagement tracking
  • Supported: Append emails to records
  • Supported: Marketing automation integration

Additional Features

  • Supported: Org Charts on All Accounts
  • Supported: Names,Titles, Direct Dial Phone Numbers, Vverified Email Addresses
  • Supported: Real Time Triggers and Red Alerts
  • Supported: Integrations with Salesforce, Marketo and all other leading CRM / MAT / SDR Tools
  • Supported: Google Chrome Extension
  • Supported: Predictive Purchase Intent - DealPredict
  • Supported: ABM Dashboard - AccountView

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.Screenshot of Work flow notes

DiscoverOrg (discontinued) Competitors

DiscoverOrg (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesNorth America, Global

Frequently Asked Questions

Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.

Demandbase Sales Intelligence are common alternatives for DiscoverOrg (discontinued).

Reviewers rate Salesforce integration highest, with a score of 8.9.

The most common users of DiscoverOrg (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(267)

Attribute Ratings

Reviews

(1-25 of 106)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg has been used to prospect for sales contacts. The entire sales team of 150 US-based sellers uses it. The data it provides is name, contact information including email, phone number and in many cases direct phone information. The system integrates easily into Hubspot and SFDC with the ability to export contacts and leads directly into these CRM systems.
  • Xfer of leads into CRM
  • Up-to-date information
  • Quick link to social media to get some background on your prospect (linked in, twitter, etc)
  • Pricing - foundation service does not include mobile numbers, you have to pay more
  • Pricing - one of the highest priced services
  • Data is never 100% up to date, but there is no way to flag this info or open up a query for them to update an error.
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Erik Viager | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg was used by my company's business development team. Our main goal of using DiscoverOrg was to help identify account information (financials, addresses, technologies employed, org charts, etc) and specifically identify the key decision makers at these accounts who we want to add to marketing campaigns and include in our one-to-one sales outreach. Most recently, DiscoverOrg has upgraded us to the newest version of the platform, ZoomInfo, but this review is for the legacy platform, DiscoverOrg.
  • Org Charts of companies in the system
  • Contact information is generally correct, and if not, you are able to let the DiscoverOrg team know it needs to be updated.
  • Setting up alerts based on your given criteria.
  • The subscription service model. We only had access to 200 accounts.
  • Integration with our Salesforce CRM seemed to be a little wonky.
  • Account limits. Some of the account we were looking for were very small and not in the platform.
DiscoverOrg is well suited for organizations that have a very defined target list and doesn't need a lot of bells and whistles. My company was capped at 200 accounts, but we were targeting far more than 200 accounts–leaving us with "locked" accounts, having to pay DiscoverOrg to unlock the accounts, etc.
kyle winder | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In Sales Operations, Marketing, and Sales, we use DiscoverOrg and ZoomInfo to source leads as well as enrich our contacts in both Salesforce and Marketo. Our Sales teams (AE,ADM) use it to build corporate hierarchies and locate new accounts in their territories.
  • Data presentation with the app is organized once you are on the record in question
  • Syncing to Salesforce is easy with a few clicks.
  • Enriching our database on a weekly cadence with filtered queries
  • syncing with Marketo to lookup a contact by email and instantly enriching in Marketo
  • there are some big named accounts that have bad data in ZoomInfo... it's surprising.
  • they have a mechanism for reporting bad data, but there is no feedback at all, if/when they update their database.
It's great for discovering new accounts and contacts at those accounts.
If you are in EMEA, you'll find the data is sparse.
It's a great way to keep your data enriched.
May 28, 2021

Awesome product!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Sales team consists of both account executives and business development reps. Our business development reps get lists of customers from AWS that are using AWS Cloud. We then have to run those lists of accounts through DiscoverOrg using the list match feature in order to find contacts at each of those companies to prospect. Using DiscoverOrg over ZoomInfo saves us hours at a time from having to manually look up contacts for those companies.
  • Access to data for small to medium sized organizations.
  • Data quality.
  • Sales intelligence.
  • UI/UX
  • Laggy when rolling out updates
I think for any sales organization the relies on business development to drive new business vs. using traditional marketing DiscoverOrg is the most helpful tool they can use.
Veronica Hugh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use DiscoverOrg to target specific accounts and for generating new prospecting within specific criteria. We use DiscoverOrg to find cyber and IT companies to prospect to. DiscoverOrg is great because it doesn't limit the number of contacts you have access to. Although, it's more expensive than other data subscriptions we have it is nice to pay an annual fee and not have to worry about the number of contacts/companies we can export.
It will be interesting to see the merge of DiscoverOrg and ZoomInfo and how this may make the cost and access to leads better and/or easier. Data from DiscoverOrg is accurate due to real data scrubbing and not AI performing the function. DiscoverOrg does away with the leg work to find the correct contact and contact information due to the research that is done by DiscoverOrg.
  • Scrubbing of data
  • Extent of search criteria
  • Shows what is not included in your subscription so you know it's there
  • Access to more job descriptions without added higher level subscription
Any company that is looking for specific industries that DiscoverOrg maintains would benefit from choosing DiscoverOrg for a lead database. The cost is worth the lack of effort needed to source leads and now with the merge of ZoomInfo will make it even more fruitful to partner with DiscoverOrg on lead generation.
Christian Banach | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use DiscoverOrg across our organization's marketing, sales, and delivery teams. We use the platform to build lists of accounts to target and individual prospects within those accounts. DiscoverOrg provides us with the contact data for these accounts and prospects and intel to make our prospecting efforts smarter. The platform dramatically decreases our time to build lists, making us more effective and efficient.
  • Extensive account/company database
  • Accurate prospect contact data
  • Easy to use
  • Industries could be sub-categorized more granularly
  • Price is expensive
DiscoverOrg is well suited for organizations looking to build accurate sales prospecting lists with accurate, verified data more efficiently. However, due to the considerable price tag, the platform likely only makes sense for companies that have several sales reps or offer high ticket services.
Siddarth Upadhya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is used within our sales and marketing team. The main motto of using DiscoverOrg is to make a pipeline of sales funnel by getting a database using DiscoverOrg. It helps us by providing information about companies and contacts with relevant information which is of utmost use for the sales department. If only they have relevant information, then only they can pitch right party contacts, which leads them from suspecting to closures. DiscoverOrg is an excellent help to us since we start using it. To date, we have closed some very good accounts and got new logos for companies while using the information provided by DiscoverOrg.
  • Helping making lists of prospects
  • So many filters which can be used depend upon what type of list you want to fetch.
  • Timely scoops which help you to get real-time information about what companies looking after in the market
  • Updated contact information
  • Most contacts have emails that are of most use. Sometimes emails are better than having telephone num.
  • There is a cap on how much data you can download.
  • It would have been better if there is an option to directly transferred the downloaded data to CRM.
  • Sometimes information is not updated as on a few occasions when we check a person's LinkedIn profile it says person left the company and joined new, but it says old one in LinkedIn.
  • Frankly not too much to dislike about it. But there are few which I've already mentioned above.
DiscoverOrg is doing it best for us since we start using it. As we work on vertical bases and it helps its best by giving options to put filters depends upon which vertical you want to look people for. One has leverage of putting so many filters depends upon the sweet spot of your organization, and you can fetch only that list. Once having a list in place, we can save it for future use. If required, we have the option of download the list, but the limitation is slightly an issue there.
Maureen C. McInerney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is currently being used by my organization for targeting specific audiences for our paid marketing opportunities that range from webcasts to email distributions. The sales and marketing department both use DiscoverOrg. We use the DisocoverOrg database to target those outside of our own membership database to reach a broader and more specific audience.
  • Targets specific audiences very well
  • Up to date on current market trends
  • Allows you to search both broad and specific audiences.
  • Helps to pinpoint sales and marketing opportunities within an organization
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
DiscoverOrg is very well suited for the job I currently am functioning in. I pull specifically targeted lists from a form that our partners complete. These forms include specific audience metrics that I'm able to pull from DiscoverOrg. In pulling these lists, I am able to target the specific audience that my clients are trying to reach, therefore pleasing both those who receive the information (b/c they are looking for this info) and my clients who are looking to distribute their assets.
Patty Mae Angeles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In the last 4 years, I've seen DiscoverOrg UI/UX change so much - becoming more and more sophisticated and an easy recommendation at every sales org I join. From small sales org building lists to teams of 100+ creating more targeted account-based lists, DiscoverOrg always has the most verified and diverse data.
  • Most verified TEDD (Technology, Engineering, Design & Development) contacts in the market.
  • Detailed filtering system geared towards sales folks.
  • More marketing contacts.
It is great for:
  • Building sales and marketing databases.
  • Targeting TEDD (Technology, Engineering, Design & Development) contacts; Best platform in the market.
  • Easy and quick integration with SFDC.
  • Super intuitive and helpful CSMs and AMs assigned to your sales team to provide quick tips, sales collateral, and update on outbound sales trends.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is used at my org to build out contact lists for accounts we are targeting, to understand the org chart of these companies, and to gain their contact information. The business problem this solves is the inability to get in touch with prospects. Sometimes the hardest part of sales can be getting a hold of someone, but DiscoverOrg brings ease to that aspect.
  • Contact info
  • Org charts
  • Breadth of information
  • Sometimes numbers are not accurate
When you first get your territory as an Account Executive, one of the most critical areas of work is to build out your accounts with prospective clients and organize your outreach. DiscoverOrg provides you the tools you need to find relevant contact info for prospects. An area that DiscoverOrg can fall short in its accuracy. I have been connected with the wrong person several times.
Tina Lai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is currently used by a department. The sales department or business development department (team of new business/hunters) for lead gen and prospecting purposes. The sales team/sales ops team that generates lists (2 sales ops leads that generates list) currently supports 4 verticals & about 50 sales reps. Lists are generated weekly for the teams for Fortune 1000 companies for targeted campaigns that focus on industries/functions. The business problems that it solves for/addresses is finding the right target people at companies, and obtaining current email/phone information for them. In addition to highlighting hierarchies for prospecting decision-makers at large companies. It does not solve for finding information for smaller companies.
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
  • DiscoverOrg doesn't support smaller companies - so you can't prospect for SMB segment. It's mostly for larger companies.
  • The price point is quite high per user. It's not a tool that can be used by 50 sales reps. It can only be used by 2 people since licenses cost $20,000 per license. It's not helpful to the sales team to wait for the turnaround times of sales ops to generate the lists and to have more users.
  • If Filtering can be done with LOGIC or BOOLEAN system so that it can be even more precise. That is a Nice to Have. But mostly the price point is the main issue.
  • Oh the UI/UX is not the most intuitive or pretty. It looks antiquated and from like the 90s. Could use a design refresh since it's not very pretty.
DiscoverOrg is well suited for hunters that are prospecting Fortune 1000 companies and ones that need to be strategic about getting into a large organization. It well-suited to see the hierarchy and also to see what the target/prospects are interested in/initiative-wise to be able to speak to what may be a potential pain point for them. It's really great for getting the information you need about a company holistically with budgets/revenues/team sizes/employee counts/industries etc. The information it gathers is very accurate and precise for lead generation and prospecting. DiscoverOrg doesn't make as much sense for a sales team that is focusing on small accounts or startups or company sizes of less than 500 employees. Also, it actually isn't able to filter/find "Strategy" roles or "Corporate Development" roles as much. And it can't pull in lists based on "Previous Companies Worked At".
Score 6 out of 10
Vetted Review
Verified User
Incentivized
[It's] Used by sales to find info about new and current customers.
  • Info on large accounts, enterprise specific.
  • Org charts are awesome.
  • Funding news is awesome.
  • This tool is HORRIBLE for any company under 200 employees.
  • We were oversold by our sales rep as a tool that can work for anyone other than comm/sales.
  • We were oversold.
If I need to get insights into a massive company it does a very good job; unfortunately I work with commercial and SMB customers.
Meredith Mackay | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My organization used DiscoverOrg for a search engine to find companies and contacts that were in our field. You can have access to many different levels of an organization, mine mainly used it for HR contacts so we had access to the HR level and C-suite level. This tool was amazing for the sales department because it allowed us to quickly find a list of contacts and companies and filter through them appropriately. DiscoverOrg also integrated with HubSpot which was my favorite part because this allowed me to quickly add the contacts and companies to our CRM without having to manually input them each time. I will say DiscoverOrg is not perfect. They don't always have accurate information and having to pay for each level of the company was annoying because my organization couldn't pay to open all the levels.
  • DisoverOrg does really well integrating with other platforms such as HubSpot CRM. This allowed me to quickly add contacts and companies.
  • DiscoverOrg has great information on each contact and company and sometimes even had a bio on a contact which helps when writing content in an email to that person.
  • DiscoverOrg was very easy to use and had great filters so you were able to find exactly what you needed in a particular area or state.
  • DiscoverOrg's pricing structure is a bit high. You have to pay for each level of a company such as HR level, C-Suite, level and so on which made it difficult to have all the contacts from a company since my organization only had two levels.
  • DiscoverOrg is not perfect. Some of the contact information was very outdated or incorrect which made things difficult at times but that is with any search engine.
Scenarios where DiscoverOrg is well suited: one being when you are trying to find a list of contacts in your territory or state and you need as much contact information on each person as possible, you can either google which would take forever or you can use DiscoverOrg to build a quick list and import those quickly into your CRM.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is used by the department only not across the whole organization. We are using DiscoverOrg for Sales and Marketing department. DiscoverOrg is solving business problems of the sales and marketing team for their data and information challenges. Our sales team is completely depending on DiscoverOrg for the cold lead generation and for this we fetch relevant data and information from DiscoverOrg like business email, business phone number, accounts information, contact information and all.
  • DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
  • DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
  • DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
  • DiscoverOrg is very expensive, small startups may not able to afford this, so they need to think about it and start providing the solution to those small companies as well.
  • When you need companies having employee size less than 30, DiscoverOrg will fail you, yes DiscoverOrg does not have a very huge amount of data for small and funded startups, this is the area where I think they must improve.
  • DiscoverOrg is good at providing technology stack of a particular internet product companies but not great I say, because when I want technology stack of small companies like 30 to 50 employee size, DiscoverOrg not able to give a great result.
Well suited:- DiscoverOrg is well suited when your target accounts employee size is more than 60, they will give you every relevant information like technology stack, new initiatives and in contacts, they will give you business emails and direct numbers.
Less appropriate:- when your target accounts employee size is less than 30 and funded startups, in this area DiscoverOrg is less appropriate.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is being used by the Commercial Sales Team at our organization specifically with our Outbound team. This allows them to prospect into different verticals, organizations, and provides them with top of the funnel lead generation. Another use case for DiscoverOrg is that it allows our inbound team to further qualify other members of the organization.
  • DiscoverOrg allows us to quickly download a number of prospects very seamlessly without lagging or wait time, this is essential when working on a lead blitz.
  • DiscoverOrg enables us to further filter through lead lists and apply customized filters to allow you to see the list in your preferred view
  • It allows you to get verified emails and organizational charts which you can count on
  • The UI and UX design of the platform made it very tough to look at on a day to day basis
  • The direct dials were not always accurate
  • The system sometimes crashes when pulling lead lists
DiscoverOrg is a great tool to purchase as a sales leader, as you are building out your outbound team, ensuring that you have an accurate prospecting tool. It is less appropriate when you are looking at an inbound team and they are looking to further prospect into the organizations for members not included in the lead.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is used as an effort for prospecting and to get very good insight on company that we are targeting. Several departments are using it (Field sales, inside sales and marketing). It is very helpful to get org chart of companies, finding out emails, direct phone number or budget for a specific department.
  • Provide contact information.
  • Provide budgets by department.
  • Finding similar organization.
  • Interface
  • Interactivity
  • Reports are not easy to make
DiscoverOrg is a must in order to prospect. If you are in the beginning of building your book of business, there is [plenty] of information in there and would be a good tool to help any junior salesperson. Not that it is less appropriate but sometimes the information is outdated.
David Willette | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use DiscoverOrg to find new leads for sales. I handle sales in several different areas of my company, and I have to find my own prospects/leads. I use DiscoverOrg to find those leads and contact them, generally via email. It's one of my main sources to find contact company contact information.
  • Very robust and good interface
  • Lots of granular data
  • Tons of companies
  • Payment is by credits, which are based on exporting contacts
  • Could have more information on company financials
  • Not sure if departmental data is always accurate
If you are looking for the most complete database for company contact information, this is probably your best bet, unless you're in a specific industry niche where another product might have more detailed information on that specific industry. But as far as the masses go, DiscoverOrg just has more data than any other, especially since their merging with Zoominfo,.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
DiscoverOrg is being used by our channel marketing team. It helps to identify contacts, see what technologies they are currently using and are potentially exploring. It also provides useful information around the business size, revenues, etc.
  • Easy to use.
  • Up to date information.
  • Comprehensive data.
  • Perhaps condense some of the search functions within the tool. There are a lot of options and it can be a little confusing until you get the hang of it.
The information it gives is incredibly valuable to the sales and marketing teams. It provides a centralized source of information to gather customer insights and provides good opportunities to find alternate decision-makers that otherwise might not have been easy to identify.
November 01, 2019

Review of Discover.Org

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used by Sales department. Identifies new leads as well as provides ability to research detail on leads. Allows for drill down and segmentation research. Assists in allowing us to keep pipeline populated with leads.
  • Segmentation of research
  • Information detail provided for specific target
  • Information is pretty accurate and up to date
  • Good support for product
  • Search criteria sometimes provides unexpected results so you have to play with the variables quite a bit to define your resultant set. Takes some getting used to.
  • Sometimes hard to tell individuals exact rolls based on descriptions
Great for raw research & pipeline filling. Great for researching known entities to find out more info.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
To the best of my knowledge DiscoverOrg is being used in the Sales and Marketing divisions. It solves the business problem of not knowing the appropriate contacts within the customer base, and not having accurate contact information.
  • DiscoverOrg does a good job of gathering "mostly" accurate customer information by organization, which allows the user to reach the customer relatively quick.
  • DiscoverOrg does a good job of providing relevant customer and company information. which provides the user inroads and awareness of the customers issues and current environment.
  • DiscoverOrg integrates well with Salesforce.com, which allows the information to be transferred seamlessly with this CRM.
  • DiscoverOrg segments customer access, therefore requiring additional costs for broader departmental information.
  • Now that DiscoverOrg has acquired ZoomInfo, I would love to be able to access this information as well.
DiscoverOrg is a great tool for researching account information and finding the appropriate customers with their contact information. DiscoverOrg is not a good social networking sight (of course, I'm sure that's not what it's meant to be).
Wendy Cogan | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
The entire organization I work for uses Discover.org and it is mostly used to obtain information for business development, occasionally to acquire information on possible candidates. It is available to all employees whether they are working as a recruiter, an account manager or a full desk employee. We are also utilizing it for national accounts, contract, contract-to-hire, and direct hire verticals.
  • It quickly slows you to see whether it is going to have access to what you are looking for or not, so at least a lot of time is not wasted.
  • The search feature in being able to type in a company name or individual name is nice because it might still pull someone up from a previous company and there might still be a cell number provided.
  • The sort feature with data is nice in being able to sort by name, title, etc
  • The information provided is very hit or miss and often times inaccurate.
  • Titles listed in discover.org are usually not the same as titles on individuals LinkedIn.
  • Sometimes it is so fast to pull a company up while you are searching and it is nowhere near the company you wanted.
I have tried multiple programs and Discover.org is by far my least favorite. Now, this could be the version my company has purchased, however more times than not it comes back not being able to show the information I requested or it does not have it. Discover.org is well suited to give you a great visual snapshot of a company, including revenue and employee size, org chart -- etc.
Kane Dale | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use DiscoverOrg mainly while prospecting. It is a valuable tool when looking for contacts the have a specific role or job function. We can also use it to run opp alerts to let us know when a company has a specific initiative specific to our solutions. It also has the most up to date info, so we can see if certain employees are still with the company.
  • Up to date info on employees, company initiatives and job functions.
  • It is really easy to find new contacts and import them into our CRM.
  • The integration with our CRM makes it very easy to navigate back in forth between DiscoverOrg and our CRM.
  • Some of the advanced functions seem complicated.
  • Could provide more on-demand training.
Well suited for prospecting for new contacts, vetting company line sizes, learning about company initiatives, and learning about current solutions and technology that a company is using.
Michael J. Towle | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use DiscoverOrg in a couple of different capacities. We use the site for basic lead intelligence as well as for integration with our CRM. With the acquisition of RainKing, the leads have improved somewhat, but still are not perfect. Additionally, the tool has been further integrated with our marketing tools to assist sales teams with coordinating and automating marketing campaign efforts as well.
  • DiscoverOrg provides lead contact information that is supposed to have been verified by their reps within every 90 days, in order to ensure accurate data.
  • DiscoverOrg provides the ability to connect with major CRMs and marketing automation tools for streamlined lead data importing.
  • DiscoverOrg provides a simple user interface with the ability to filter by company, leadership, geography, and many other criteria that are necessary for effective data driven sales operations.
  • DiscoverOrg leads are frequently inaccurate, and the party line that these leads are all being verified every 90 days is simply not accurate. Quite frequently, the leads are found to be very old data. On numerous occasions, the lead information would not have been accurate for several years (sometimes even more than 5 years old).
  • DiscoverOrg does frequently add more leads to their system, but the data quality is an issue with the new leads as well. Users are left wondering what data to trust. Trial and error gets old when you're trying to reach the right person at the right time with the right message, and the data you are trusting is not dependable!
  • DiscoverOrg has to compete with a plethora of other vendors that do the same thing, and they haven't demonstrated a truly significant differentiator that sets them apart from the competition.
Companies need data to do business, and they often need a repository of leads/contacts as a starting point. DiscoverOrg is great for beginner to intermediate level lead data when sales orgs are looking to start somewhere. The reality is that there are simply no solution providers within this market that provide accurate data all the time. Data that is accurate today simply may not be tomorrow, and without constant (and unrealistic) validations, there is no way to ensure data quality across every company and lead.

DiscoveryOrg does a fine job of providing a relatively simple to navigate repository of lead and company data. They could invest a great deal more in providing a supplemental tool for scraping data from resources like LinkedIn, which, by and large, is considered the most up to date resource for gathering intelligence on lead data. The problem is that even with more functionality in this regard, the most important contact information is still not always available.
Matthew Tanner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use DiscoverOrg in a couple capacities:
1) For sales people it is a place to identify potential contacts/leads, gather intelligence about an account, and update our CRM with new relevant, contact information. This helps us by shortening the time needed to look in many places for the same information as well as begins the process of finding out relevant information to use on a sales call.

2) For marketing it is used as a tool for list building (for e-mail campaigns and to upload en masse to the CRM) as well as to keep account data properly maintained and clean. While not perfect, the information is significantly better than stock information provided by our CRM (HubSpot.)
  • Demographic data for companies tends to be highly accurate, along with hierarchy, etc.
  • The ability to navigate and get to various bits of information is really useful.
  • Uploading information into the CRM is simple with one click, and other sites are highly accessible (for example, clicking through to a contact LinkedIn page)
  • Response times when bad/faulty data is found are relatively quick (
  • The ability to filter and create lists can be a bit challenging. This is partly due to the way organizations are structured -- from company to company a VP = Director = SVP, depending on industry, size, etc. so when trying to create a list you often have to pare down the results pretty significantly
  • Company hierarchies are for the most part inaccurate past the top 2 layers of an organization.
  • It would be nice if the scoops were expanded. 1) Be more "filterable" (they have a search filter but returns very little for my searches). As it stands you have to scroll through endless updates on various employees leaving/coming, non-relevant "news", and "high-level source indicates X" - it would be good to be able to filter by topic or filter out certain types of information with a few clicks. 2) Link to the announcement and/or source of the information more frequently (where appropriate - for example, merger announcement or press release on fiscal reports, etc.), and 3) differentiate between "source" info, and reported publicly info
Great for sales people looking for a quick place to grab information. It appears it would be particularly useful for enterprise systems, software, and technology vendors as there is a significantly large amount of information on this front when it relates to scoops and current providers.

It can be challenging in the training space as there is no clear information beyond the formal systems of what might be in place as well as who some of the key contacts might be. This is a very difficult thing, though, as every company seems to take a different approach.
Jacob Bright | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used it to prospect and find new potential business. It was great for getting emails/information for C level executives.
  • Accurate data.
  • Great user interface.
  • A bit pricey compared to competition.
Finding data for bigger corporations worked really well, but smaller companies the data seemed to be less accurate.
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