Overview
What is DiscoverOrg (discontinued)?
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
Discover now ZoomInfo good value
Legacy DiscoverOrg is a Dinosaur - but ZoomInfo has all the features you need to sell smart.
Awesome product!
DiscoverOrg quickly allows high volume prospecting extremely efficiently.
Win with D
DiscoverOrg - Hand Researched Data
DiscoverOrg - Worth a try for Demand Gen
Great Help for Telemarketers!
DiscoverOrg Review
Accurate and robust account and prospect lists at a price
Head of Rev Ops happy with DiscoverOrg & Zoominfo
DiscoverOrg- The real data jackpot for sales people
Best support team & sales-minded UI/UX!
Honest Review from Active User
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Contact information (103)8.686%
- Advanced search (104)8.686%
- Load time/data access (103)8.585%
- List quality (104)7.676%
Pricing
What is DiscoverOrg (discontinued)?
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
6 people also want pricing
Alternatives Pricing
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What is Lusha?
Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.
Features
Prospecting
Features related to generating leads and finding new contacts.
- 8.6Advanced search(104) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 8.4Identification of new leads(101) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 7.6List quality(104) Ratings
Lists generated by the tool are typically high quality.
- 8.4List upload/download(98) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 7.3Ideal customer targeting(100) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 8.5Load time/data access(103) Ratings
Provides fast and consistent access to lists and leads.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 8.6Contact information(103) Ratings
Information about individual contacts is available and high quality.
- 8Company information(103) Ratings
Information about companies/accounts is available and high quality.
- 7.7Industry information(101) Ratings
Information about industries and markets is available and high quality.
Data Augmentation & Lead Qualification
Features around contact data management and lead intelligence.
- 6.4Lead qualification process(81) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 7Smart lists and recommendations(85) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 8.9Salesforce integration(89) Ratings
Integrates with the Salesforce.com CRM platform.
- 7.8Company/business profiles(101) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 7.7Alerts and reminders(87) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 7.8Data hygiene(99) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 8.1Automatic data refresh(88) Ratings
Contact and company data are automatically kept up to date.
- 7.8Tags(76) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 8.4Filters and segmentation(93) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Sales Intelligence Email Features
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 5Sales email templates(38) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 5Append emails to records(41) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is DiscoverOrg (discontinued)?
DiscoverOrg was a sales and marketing intelligence tool used by technology vendors, staffing companies and consultants targeting IT, finance, marketing, engineering, technology and product development departments of Fortune-ranked, mid-market, and SMB companies in North America and Europe. DiscoverOrg specialized in mapping out org charts, including verified email addresses, direct-dial phone numbers, reporting structure, new projects and initiatives, and technology installed base.
ZoomInfo Technologies (formerly DiscoverOrg, which acquired and merged with ZoomInfo in 2019 and now operates under the ZoomInfo brand) has since combined all of the capabilities of the DiscoverOrg sales intelligence database into its flagship product, ZoomInfo. Readers interested in the DiscoverOrg database should investigate the ZoomInfo product instead.
DiscoverOrg (discontinued) Features
Prospecting Features
- Supported: Advanced search
- Supported: Web browser extension
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: Direct dial contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Load time/data access
- Supported: Reverse IP lookup
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Prospect tracking/following
- Supported: Alerts and reminders
- Supported: Data hygiene
- Supported: Automatic data refresh
- Supported: Tags
- Supported: Filters and segmentation
- Supported: Notes
- Supported: Salesforce opportunity creation
- Supported: Ability to append contact, lead, and account level data
Sales Intelligence Email Features Features
- Supported: Automated initial emails
- Supported: Sales email templates
- Supported: Engagement tracking
- Supported: Append emails to records
- Supported: Marketing automation integration
Additional Features
- Supported: Org Charts on All Accounts
- Supported: Names,Titles, Direct Dial Phone Numbers, Vverified Email Addresses
- Supported: Real Time Triggers and Red Alerts
- Supported: Integrations with Salesforce, Marketo and all other leading CRM / MAT / SDR Tools
- Supported: Google Chrome Extension
- Supported: Predictive Purchase Intent - DealPredict
- Supported: ABM Dashboard - AccountView
DiscoverOrg (discontinued) Screenshots
DiscoverOrg (discontinued) Integrations
- Adobe Marketo Engage
- Bullhorn ATS & CRM
- Pipedrive
- Outreach
- Salesloft
- NetSuite ERP
- Act-On Software
- HubSpot CRM
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Sugar Sell (SugarCRM)
- ZoomInfo Engage
- Oracle Marketing
- Salesforce
- Google Chrome
- Microsoft Dynamics Connector
- Talent Rover
DiscoverOrg (discontinued) Competitors
DiscoverOrg (discontinued) Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Supported Countries | North America, Global |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(267)Attribute Ratings
Reviews
(1-25 of 106)Discover now ZoomInfo good value
- Xfer of leads into CRM
- Up-to-date information
- Quick link to social media to get some background on your prospect (linked in, twitter, etc)
- Pricing - foundation service does not include mobile numbers, you have to pay more
- Pricing - one of the highest priced services
- Data is never 100% up to date, but there is no way to flag this info or open up a query for them to update an error.
Legacy DiscoverOrg is a Dinosaur - but ZoomInfo has all the features you need to sell smart.
- Org Charts of companies in the system
- Contact information is generally correct, and if not, you are able to let the DiscoverOrg team know it needs to be updated.
- Setting up alerts based on your given criteria.
- The subscription service model. We only had access to 200 accounts.
- Integration with our Salesforce CRM seemed to be a little wonky.
- Account limits. Some of the account we were looking for were very small and not in the platform.
- Data presentation with the app is organized once you are on the record in question
- Syncing to Salesforce is easy with a few clicks.
- Enriching our database on a weekly cadence with filtered queries
- there are some big named accounts that have bad data in ZoomInfo... it's surprising.
- they have a mechanism for reporting bad data, but there is no feedback at all, if/when they update their database.
If you are in EMEA, you'll find the data is sparse.
It's a great way to keep your data enriched.
Awesome product!
- Access to data for small to medium sized organizations.
- Data quality.
- Sales intelligence.
- UI/UX
- Laggy when rolling out updates
DiscoverOrg - Hand Researched Data
It will be interesting to see the merge of DiscoverOrg and ZoomInfo and how this may make the cost and access to leads better and/or easier. Data from DiscoverOrg is accurate due to real data scrubbing and not AI performing the function. DiscoverOrg does away with the leg work to find the correct contact and contact information due to the research that is done by DiscoverOrg.
- Scrubbing of data
- Extent of search criteria
- Shows what is not included in your subscription so you know it's there
- Access to more job descriptions without added higher level subscription
- Extensive account/company database
- Accurate prospect contact data
- Easy to use
- Industries could be sub-categorized more granularly
- Price is expensive
- Helping making lists of prospects
- So many filters which can be used depend upon what type of list you want to fetch.
- Timely scoops which help you to get real-time information about what companies looking after in the market
- Updated contact information
- Most contacts have emails that are of most use. Sometimes emails are better than having telephone num.
- There is a cap on how much data you can download.
- It would have been better if there is an option to directly transferred the downloaded data to CRM.
- Sometimes information is not updated as on a few occasions when we check a person's LinkedIn profile it says person left the company and joined new, but it says old one in LinkedIn.
- Frankly not too much to dislike about it. But there are few which I've already mentioned above.
Discovering New Data with DiscoverOrg!
- Targets specific audiences very well
- Up to date on current market trends
- Allows you to search both broad and specific audiences.
- Helps to pinpoint sales and marketing opportunities within an organization
- Speed - it can be quite slow at times.
- Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
- Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Best support team & sales-minded UI/UX!
- Most verified TEDD (Technology, Engineering, Design & Development) contacts in the market.
- Detailed filtering system geared towards sales folks.
- More marketing contacts.
- Building sales and marketing databases.
- Targeting TEDD (Technology, Engineering, Design & Development) contacts; Best platform in the market.
- Easy and quick integration with SFDC.
- Super intuitive and helpful CSMs and AMs assigned to your sales team to provide quick tips, sales collateral, and update on outbound sales trends.
DiscoverOrg has stepped their game up big time
- Contact info
- Org charts
- Breadth of information
- Sometimes numbers are not accurate
DiscoverOrg is the most accurate prospecting tool out there!
- Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
- Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
- Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
- DiscoverOrg doesn't support smaller companies - so you can't prospect for SMB segment. It's mostly for larger companies.
- The price point is quite high per user. It's not a tool that can be used by 50 sales reps. It can only be used by 2 people since licenses cost $20,000 per license. It's not helpful to the sales team to wait for the turnaround times of sales ops to generate the lists and to have more users.
- If Filtering can be done with LOGIC or BOOLEAN system so that it can be even more precise. That is a Nice to Have. But mostly the price point is the main issue.
- Oh the UI/UX is not the most intuitive or pretty. It looks antiquated and from like the 90s. Could use a design refresh since it's not very pretty.
Discovery Org- Great for Enterprise accounts, useless for Commercial
- Info on large accounts, enterprise specific.
- Org charts are awesome.
- Funding news is awesome.
- This tool is HORRIBLE for any company under 200 employees.
- We were oversold by our sales rep as a tool that can work for anyone other than comm/sales.
- We were oversold.
Great system for sales to find contacts quickly!
- DisoverOrg does really well integrating with other platforms such as HubSpot CRM. This allowed me to quickly add contacts and companies.
- DiscoverOrg has great information on each contact and company and sometimes even had a bio on a contact which helps when writing content in an email to that person.
- DiscoverOrg was very easy to use and had great filters so you were able to find exactly what you needed in a particular area or state.
- DiscoverOrg's pricing structure is a bit high. You have to pay for each level of a company such as HR level, C-Suite, level and so on which made it difficult to have all the contacts from a company since my organization only had two levels.
- DiscoverOrg is not perfect. Some of the contact information was very outdated or incorrect which made things difficult at times but that is with any search engine.
A must have tool for every sales and marketing team
- DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
- DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
- DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
- DiscoverOrg is very expensive, small startups may not able to afford this, so they need to think about it and start providing the solution to those small companies as well.
- When you need companies having employee size less than 30, DiscoverOrg will fail you, yes DiscoverOrg does not have a very huge amount of data for small and funded startups, this is the area where I think they must improve.
- DiscoverOrg is good at providing technology stack of a particular internet product companies but not great I say, because when I want technology stack of small companies like 30 to 50 employee size, DiscoverOrg not able to give a great result.
Less appropriate:- when your target accounts employee size is less than 30 and funded startups, in this area DiscoverOrg is less appropriate.
Discover what you didn't know about DiscoverOrg
- DiscoverOrg allows us to quickly download a number of prospects very seamlessly without lagging or wait time, this is essential when working on a lead blitz.
- DiscoverOrg enables us to further filter through lead lists and apply customized filters to allow you to see the list in your preferred view
- It allows you to get verified emails and organizational charts which you can count on
- The UI and UX design of the platform made it very tough to look at on a day to day basis
- The direct dials were not always accurate
- The system sometimes crashes when pulling lead lists
A must for any prospecting salesperson
- Provide contact information.
- Provide budgets by department.
- Finding similar organization.
- Interface
- Interactivity
- Reports are not easy to make
The most robust sales database
- Very robust and good interface
- Lots of granular data
- Tons of companies
- Payment is by credits, which are based on exporting contacts
- Could have more information on company financials
- Not sure if departmental data is always accurate
Solid tool for channel marketing and sales
- Easy to use.
- Up to date information.
- Comprehensive data.
- Perhaps condense some of the search functions within the tool. There are a lot of options and it can be a little confusing until you get the hang of it.
Review of Discover.Org
- Segmentation of research
- Information detail provided for specific target
- Information is pretty accurate and up to date
- Good support for product
- Search criteria sometimes provides unexpected results so you have to play with the variables quite a bit to define your resultant set. Takes some getting used to.
- Sometimes hard to tell individuals exact rolls based on descriptions
- DiscoverOrg does a good job of gathering "mostly" accurate customer information by organization, which allows the user to reach the customer relatively quick.
- DiscoverOrg does a good job of providing relevant customer and company information. which provides the user inroads and awareness of the customers issues and current environment.
- DiscoverOrg integrates well with Salesforce.com, which allows the information to be transferred seamlessly with this CRM.
- DiscoverOrg segments customer access, therefore requiring additional costs for broader departmental information.
- Now that DiscoverOrg has acquired ZoomInfo, I would love to be able to access this information as well.
What I have Discovered about Discover.Org
- It quickly slows you to see whether it is going to have access to what you are looking for or not, so at least a lot of time is not wasted.
- The search feature in being able to type in a company name or individual name is nice because it might still pull someone up from a previous company and there might still be a cell number provided.
- The sort feature with data is nice in being able to sort by name, title, etc
- The information provided is very hit or miss and often times inaccurate.
- Titles listed in discover.org are usually not the same as titles on individuals LinkedIn.
- Sometimes it is so fast to pull a company up while you are searching and it is nowhere near the company you wanted.
Great Tool for Prospecting
- Up to date info on employees, company initiatives and job functions.
- It is really easy to find new contacts and import them into our CRM.
- The integration with our CRM makes it very easy to navigate back in forth between DiscoverOrg and our CRM.
- Some of the advanced functions seem complicated.
- Could provide more on-demand training.
- DiscoverOrg provides lead contact information that is supposed to have been verified by their reps within every 90 days, in order to ensure accurate data.
- DiscoverOrg provides the ability to connect with major CRMs and marketing automation tools for streamlined lead data importing.
- DiscoverOrg provides a simple user interface with the ability to filter by company, leadership, geography, and many other criteria that are necessary for effective data driven sales operations.
- DiscoverOrg leads are frequently inaccurate, and the party line that these leads are all being verified every 90 days is simply not accurate. Quite frequently, the leads are found to be very old data. On numerous occasions, the lead information would not have been accurate for several years (sometimes even more than 5 years old).
- DiscoverOrg does frequently add more leads to their system, but the data quality is an issue with the new leads as well. Users are left wondering what data to trust. Trial and error gets old when you're trying to reach the right person at the right time with the right message, and the data you are trusting is not dependable!
- DiscoverOrg has to compete with a plethora of other vendors that do the same thing, and they haven't demonstrated a truly significant differentiator that sets them apart from the competition.
DiscoveryOrg does a fine job of providing a relatively simple to navigate repository of lead and company data. They could invest a great deal more in providing a supplemental tool for scraping data from resources like LinkedIn, which, by and large, is considered the most up to date resource for gathering intelligence on lead data. The problem is that even with more functionality in this regard, the most important contact information is still not always available.
DiscoverOrg - a highly useful and relatively easy tool for sales people looking to up their game
1) For sales people it is a place to identify potential contacts/leads, gather intelligence about an account, and update our CRM with new relevant, contact information. This helps us by shortening the time needed to look in many places for the same information as well as begins the process of finding out relevant information to use on a sales call.
2) For marketing it is used as a tool for list building (for e-mail campaigns and to upload en masse to the CRM) as well as to keep account data properly maintained and clean. While not perfect, the information is significantly better than stock information provided by our CRM (HubSpot.)
- Demographic data for companies tends to be highly accurate, along with hierarchy, etc.
- The ability to navigate and get to various bits of information is really useful.
- Uploading information into the CRM is simple with one click, and other sites are highly accessible (for example, clicking through to a contact LinkedIn page)
- Response times when bad/faulty data is found are relatively quick (
- The ability to filter and create lists can be a bit challenging. This is partly due to the way organizations are structured -- from company to company a VP = Director = SVP, depending on industry, size, etc. so when trying to create a list you often have to pare down the results pretty significantly
- Company hierarchies are for the most part inaccurate past the top 2 layers of an organization.
- It would be nice if the scoops were expanded. 1) Be more "filterable" (they have a search filter but returns very little for my searches). As it stands you have to scroll through endless updates on various employees leaving/coming, non-relevant "news", and "high-level source indicates X" - it would be good to be able to filter by topic or filter out certain types of information with a few clicks. 2) Link to the announcement and/or source of the information more frequently (where appropriate - for example, merger announcement or press release on fiscal reports, etc.), and 3) differentiate between "source" info, and reported publicly info
It can be challenging in the training space as there is no clear information beyond the formal systems of what might be in place as well as who some of the key contacts might be. This is a very difficult thing, though, as every company seems to take a different approach.
Great way to find contact information for executives
- Accurate data.
- Great user interface.
- A bit pricey compared to competition.