Hootsuite Reviews & Ratings 2024

Name: How to Use Hootsuite’s Advanced Features in 13 Minutes
Uploaded: 2020-10-09T23:00:04.000Z
Duration: 13 min 15 s
Description: How to Use Hootsuite's Advanced Features in 13 Minutes

Starting at $99 per month

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Overview

What is Hootsuite?

Recent Reviews

Great program for moderation!

9 out of 10

February 22, 2024

Incentivized

We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …

Hootsuite knows about customer satisfaction!

10 out of 10

February 16, 2024

My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.

Hootsuite for private and company rental management

10 out of 10

February 13, 2024

Incentivized

We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting …

Time Saver!

10 out of 10

January 12, 2024

Incentivized

As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social …

Hootsuite works for us

7 out of 10

January 09, 2024

Incentivized

Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …

No longer worth it

1 out of 10

January 05, 2024

Incentivized

We were using it to synchronize our social media engagement across multiple platforms.

Ok, but there are better options

8 out of 10

December 29, 2023

Incentivized

I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium …

Marketing staff of one? Hootsuite is a lifesaver!

9 out of 10

November 20, 2023

I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post …

Hootsuite is your one stop social media planning hub!

10 out of 10

November 03, 2023

We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get …

Hootsuite is great for multiple social media accounts

8 out of 10

November 01, 2023

Incentivized

We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while …

It’s a hoot of a time

10 out of 10

November 01, 2023

Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …

Hootsuite is cost-effective and perfect for beginner use!

10 out of 10

November 01, 2023

Incentivized

I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a …

Hootsuite - The Biggest Name in Content Management

10 out of 10

October 27, 2023

Incentivized

I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around …

Save time, money and your effort via Hootsuite like we do.

10 out of 10

October 26, 2023

Incentivized

HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using …

Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice

9 out of 10

October 26, 2023

Incentivized

It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make …

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How Hootsuite Differs From Its Competitors

Social Media Impact

Ensuring all of our posts cross channel are about the same topics through the scheduler is awesome!

Customer Engagement

Hoot suite has helped my company reach our target audience on multiple trending social media platforms. Even for an individual with a beginner to intermediate experience with business aspects of social media, this bundled tool allows you to reach your target audience with ease with consideration …

Incentivized

Customer Support

As a company exploring a new software program as a team, there can be many questions. Hootsuites help centre allows online chat for instant assistance. For some of the plans they offer 24/7 telephone assistance for a more hands on, more detailed help experience. Our representative was very …

Incentivized

Social Media Impact

The content in Hootsuite can be filtered by useful topics for your audience. You can schedule content once a week or monthly for hands-free sharing.

Incentivized

Social Media Impact

We have added Amplify to our subscription and this has been a huge help in engaging our audiences even more thorough employee advocacy.

Incentivized

Return on Investment

The biggest ROI was a post that was shared by an employee using amplify that garnered a large deal.

Incentivized

Social Customer Service

Hootsuite is sometimes buggy but the customer service and account manager are excellent via email, phone and chat.

Incentivized

Customer Engagement

It really hasn't helped us with this but we look to do it more.

Incentivized

Customer Support

Yes, they are great at sharing best practices and taking new ideas to their product development team.

Incentivized

Social Media Impact

It was fine while it met our needs. When it no longer did we stopped using it.

Incentivized

Social Media Impact

Hootsuite is helpful for planning and scheduling posts. Definitely better than posting/scheduling natively. They do lack some features though. For example, scheduling the first comment on IG, scheduling link in bio, etc. Sprout Social offers many of these features, but they are also much more …

Incentivized

Social Media Impact

For me and our organization, Hootsuite has helped us stick to a consistent brand image for our 7 different locations. As a solo marketing department, it was a challenge to maintain our branding with numerous other branches trying to help out with social media platforms in their respective markets. …

Return on Investment

I like the real time reactions to our flash sales and we have seen a 13% increase since last fall with inquiries on last minute sales posted on social media. Having all of our platforms on one dashboard helps me prioritize our individual audiences. I have begun constructing our posts based on the …

Social Customer Service

I have not yet used the customer service aspect of the social comments service from Hootsuite. I do, however, closely monitor all of the social mentions of our company across the platforms. There have been times we have been incorrectly mentioned without tagging properly and the massive dashboard …

Social Media Impact

Hootsuite has given has a birds eye view across all our socials, I really love the timeline page where it puts all your social channels side by side so you can see the content you put out and how well it's performing. It's made our lives a lot easier!

Social Media Impact

We can see in the inbox feature when people sned us messages. We can see where they came from and if they have any previous convos with us. Sometimes, certain media may not show in Hootsuite, you you have to go to the social platform's inbox to see it. I was easy to reply and was instant.

Incentivized

Social Media Impact

It is great for speaking with people directly because it’s all in one place rather than having to switch between 4 different social

Social Media Impact

Hootsuite allows us to manage all client social media accounts in one place. This improves our engagement with our audience because we can monitor and respond to comments/messages and mentions across all platforms. This saves us time and enhances our response rate. We can also create and schedule …

Incentivized

Social Media Impact

Hootsuite makes it very easy to schedule content across multiple accounts and channels. The ease of use is something that made this platform an immediate yes for our company. We have more time to focus on engaging with the audience through comments and DM's than we did previously. We also have …

Incentivized

Social Media Impact

In general we are satisfied. Just one thing I already mentioned to be improved: there are limitation on picture size for FB posts for example, if this could be changed it would be perfect.

Incentivized

Social Media Impact

It's helped align communications across channels into one tool. It's provides a more seamless process that allows a more efficient delivery of social posting.

Incentivized

Social Media Impact

We used Hootsuite as a tool within a suite of other marketing automation tools for our client. Hootsuite allowed us to plan and schedule our social media marketing across multiple channels very efficiently.

Incentivized

Social Media Impact

We can engage more people, across more platforms, especially when we're managing multiple brands in one place. We're able to maintain better consistency in posting and the output tends to be better for our customers.

Incentivized

Social Media Impact

Hootsuite has significantly improved our organization's social media strategy. It has streamlined content scheduling, ensuring regular and timely posts across channels. This consistency has enhanced our brand image. Moreover, Hootsuite's monitoring tools have allowed us to engage with our audience …

Incentivized

Social Media Impact

We love Hootsuite and it is used on a daily basis to post social media across all our social media platforms - well, Hootsuite does it's thing daily, I only have to use it weekly to schedule and then I can forget it! LOVE IT! A huge time saver for us, especially as a small business with very …

Incentivized

Social Media Impact

Hootsuite gives us a one-stop shop to schedule social media posts far in advance and allows everyone on our team to go in and see what posts are scheduled for future dates. This allows us to schedule what we know in advance and still have room for timely posts. Brand consistency is easy with …

Incentivized

Social Media Impact

Hootsuite has allowed our company to share posts across multiple social media accounts, but all in one place. This makes it easier and quicker, as well as being able to stay consistent with the message we are sharing with our followers. It is efficient to schedule the posts also, so that we aren't …

Incentivized

Social Media Impact

By ensuring our messaging is consistent or 'tweaked' by platform.

Incentivized

Return on Investment

One of the primary reasons we choose to use Hootsuite was the number of channels we are able to connect and the administrative structure we can set up for notifications and post approvals. This has allowed us to better utilize our team where more people can develop content and schedule a post, …

Social Customer Service

The updated version of Hootsuite Inbox has been a big improvement for us. We are more easily able to see the various comments and messages that come in from all the different social channels. This makes it much easier for the team to track without needing to jump into each native social platform. …

Customer Engagement

The updates made in Hootsuite recently with the Inbox has made it easy for us to gather and respond to direct messages coming in through multiple social media platforms. The interface is now nearly the same as using the social channels native platforms.

Customer Support

We have an assigned account representative from Hootsuite who checks in regularly to answer questions, provide information about new features, and to provide training when needed. They are also easy to get in touch with when unscheduled needs have come up. During after hours or immediate problems, …

Return on Investment

Working in the nonprofit industry means we do not have the resources to hire a whole marketing department so all forms of marketing tend to fall on one individual... myself. Using Hootsuite gives me the ability to work out weeks in advance content and promos and plan around busy days or vacations. …

Incentivized

Social Customer Service

I unfortunately do not have experience using these forms of customer service within my organization. However, I don't doubt that Hootsuite does an incredible job filing and organizing messages. If my company sold a tangible good or service, we would most likely integrate Hootsuite for this …

Incentivized

Social Media Impact

1. It has enabled superior brand consistency across the top 3 social media we use
2. Audience engagement via HS and the actual platform is almost the same - which is yet another winner (Great question!)
3. We execute all social campaigns via HS alone - especially ones that are brand level campaigns.

Incentivized

Return on Investment

1. It provides a single point of management for multiple social media platforms thus saving repetitive marketing operations and associated (increasingly expensive) manpower 2. Ease of social media campaigning thus 3. Single point of social media ROAS accountability measurement

Incentivized

Social Customer Service

Given the current scale of operations, we have not yet had to use customer support directly. However the help files have been comprehensive enough to support our current tasks.

Incentivized

Social Media Impact

Make posts consist and easy to manage with many pages

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features

Facebook (347)
9.1
91%
Content planning and scheduling (366)
8.9
89%
Twitter (332)
8.9
89%
Workflow management (308)
8.2
82%

Reviewer Pros & Cons

View all pros & cons

Pulling content
Offer a few more features for moderation

Verified User

Employee in Social Media

Computer Networking Company, 1001-5000 employees

Suggested analytic metrics
LinkedIn tagging capabilities

Joanne Vallely Hignett

Digital Marketing Specialist

Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track

02:07

User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities

02:13

User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy

03:43

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Pricing

View all pricing

Professional

$99

Cloud

per month

Team

$249

Cloud

per month

Business

$739

Cloud

per month

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$99 per month

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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6

Avg 7.6

7.5
Boolean keyword searches
(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
7
Filtering out noise/spam
(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
7.5
Sentiment analysis
(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
8.3
Broad channel coverage
(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3

Avg 8.0

8.9
Content planning and scheduling
(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
8.2
Audience targeting
(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
7.8
Content optimization
(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.2
Workflow management
(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8

Avg 8.1

7.8
Automated routing and prioritization
(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.6
Customer interaction histories
(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
8
Bulk actions
(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4

Avg 7.7

6.6
Lead generation
(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
7.8
Content marketing
(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.6
Paid media management
(169) Ratings
Users can manage and optimize paid social media posts across different channels.
7.9
Campaigns and promotions
(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7

Avg 8.5

8.9
Twitter
(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
9.1
Facebook
(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
8.7
LinkedIn
(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
8.9
Google+
(60) Ratings
The software allows users to monitor, publish and respond via Google+.
8.6
Instagram
(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
8.3
Pinterest
(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
8.3
YouTube
(144) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.8

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2

Avg 8.1

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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Content optimization
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Paid media management
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest
Supported: YouTube

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: TikTok

Hootsuite Screenshots

Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.

Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.

Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.

Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard

How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Blackberry
Supported Languages	English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(1-25 of 372)

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Companies can't remove reviews or game the system. Here's why

February 22, 2024

Great program for moderation!

Verified User

Employee in Social Media

Computer Networking Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

80%

8.0

Boolean keyword searches: 80%
8.0
Filtering out noise/spam: 80%
8.0
Sentiment analysis: 80%
8.0
Broad channel coverage: 80%
8.0

Publishing (4)

77.5%

7.8

Content planning and scheduling: 60%
6.0
Audience targeting: 90%
9.0
Content optimization: 80%
8.0
Workflow management: 80%
8.0

Engagement (1)

70%

7.0

Bulk actions: 70%
7.0

Marketing (4)

52.5%

5.3

Lead generation: N/A
N/A
Content marketing: 70%
7.0
Paid media management: 60%
6.0
Campaigns and promotions: 80%
8.0

Channel coverage/integration (6)

51.66666666666667%

5.2

Twitter: 70%
7.0
Facebook: 80%
8.0
LinkedIn: 80%
8.0
Instagram: N/A
N/A
Pinterest: 80%
8.0
YouTube: N/A
N/A

Reporting/analytics (3)

80%

8.0

Campaign success analytics: 80%
8.0
Real-time tracking: 80%
8.0
Competitor analysis: 80%
8.0

Account management (2)

80%

8.0

Role-based user permissions & privileges: 80%
8.0
Mobile access: 80%
8.0

February 16, 2024

Hootsuite knows about customer satisfaction!

Joanne Vallely Hignett

Digital Marketing Specialist

Chandos Construction (Construction, 501-1000 employees)

Score 10 out of 10

Vetted Review

Verified User

Hootsuite Feature Ratings

Listening/monitoring (4)

12.5%

1.3

Boolean keyword searches: 20%
2.0
Filtering out noise/spam: 30%
3.0
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

90%

9.0

Content planning and scheduling: 80%
8.0
Audience targeting: 80%
8.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

82.5%

8.3

Lead generation: 70%
7.0
Content marketing: 90%
9.0
Paid media management: 70%
7.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (4)

65%

6.5

Twitter: 60%
6.0
Facebook: 80%
8.0
LinkedIn: 60%
6.0
Instagram: 60%
6.0

Reporting/analytics (3)

100%

10.0

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (1)

100%

10.0

Role-based user permissions & privileges: 100%
10.0

February 13, 2024

Hootsuite for private and company rental management

Zaina Kroschinski

Customer Service Specialist

Remax Excellence Rental Advisors (Real Estate, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

87.5%

8.8

Boolean keyword searches: 100%
10.0
Filtering out noise/spam: 80%
8.0
Sentiment analysis: 80%
8.0
Broad channel coverage: 90%
9.0

Publishing (4)

97.5%

9.8

Content planning and scheduling: 90%
9.0
Audience targeting: 100%
10.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

100%

10.0

Lead generation: 100%
10.0
Content marketing: 100%
10.0
Paid media management: 100%
10.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (7)

84.28571428571429%

8.4

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Google+: 100%
10.0
Instagram: 90%
9.0
Pinterest: 100%
10.0
YouTube: N/A
N/A

Reporting/analytics (3)

100%

10.0

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (2)

95%

9.5

Role-based user permissions & privileges: 100%
10.0
Mobile access: 90%
9.0

January 12, 2024

Time Saver!

Abdollah Safavi

Financial Adsvisor

Freedom 55 Financial (Financial Services, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

90%

9.0

Boolean keyword searches: 70%
7.0
Filtering out noise/spam: 90%
9.0
Sentiment analysis: 100%
10.0
Broad channel coverage: 100%
10.0

Publishing (4)

85%

8.5

Content planning and scheduling: 80%
8.0
Audience targeting: 80%
8.0
Content optimization: 90%
9.0
Workflow management: 90%
9.0

Engagement (3)

96.66666666666666%

9.7

Automated routing and prioritization: 90%
9.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

75%

7.5

Lead generation: 80%
8.0
Content marketing: 90%
9.0
Paid media management: 90%
9.0
Campaigns and promotions: 40%
4.0

Channel coverage/integration (6)

96.66666666666666%

9.7

Twitter: 90%
9.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 90%
9.0
YouTube: 100%
10.0

Reporting/analytics (3)

76.66666666666667%

7.7

Campaign success analytics: 60%
6.0
Real-time tracking: 80%
8.0
Competitor analysis: 90%
9.0

Account management (2)

80%

8.0

Role-based user permissions & privileges: 80%
8.0
Mobile access: 80%
8.0

January 09, 2024

Hootsuite works for us

Lois Whittaker

Sr Content Marketing and Comm Mgr

Munich Re America Services, Inc. (Financial Services, 10,001+ employees)

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

70%

7.0

Boolean keyword searches: 80%
8.0
Filtering out noise/spam: 50%
5.0
Sentiment analysis: 50%
5.0
Broad channel coverage: 100%
10.0

Publishing (4)

87.5%

8.8

Content planning and scheduling: 100%
10.0
Audience targeting: 100%
10.0
Content optimization: 50%
5.0
Workflow management: 100%
10.0

Engagement (3)

53.33333333333333%

5.3

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 50%
5.0
Bulk actions: 30%
3.0

Marketing (4)

32.5%

3.3

Lead generation: 10%
1.0
Content marketing: 20%
2.0
Paid media management: 50%
5.0
Campaigns and promotions: 50%
5.0

Channel coverage/integration (6)

75%

7.5

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 50%
5.0
Pinterest: 50%
5.0
YouTube: 50%
5.0

Reporting/analytics (3)

83.33333333333334%

8.3

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: 50%
5.0

Account management (2)

95%

9.5

Role-based user permissions & privileges: 100%
10.0
Mobile access: 90%
9.0

January 05, 2024

No longer worth it

Steve Latham

CEO (Chief Executive Officer)

DonateStock (Financial Services, 1-10 employees)

Score 1 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

65%

6.5

Boolean keyword searches: 90%
9.0
Filtering out noise/spam: 60%
6.0
Sentiment analysis: 30%
3.0
Broad channel coverage: 80%
8.0

Publishing (4)

N/A

Content planning and scheduling: N/A
N/A
Audience targeting: N/A
N/A
Content optimization: N/A
N/A
Workflow management: N/A
N/A

Engagement (3)

N/A

Automated routing and prioritization: N/A
N/A
Customer interaction histories: N/A
N/A
Bulk actions: N/A
N/A

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

N/A

Twitter: N/A
N/A
Facebook: N/A
N/A
LinkedIn: N/A
N/A
Instagram: N/A
N/A
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

N/A

Campaign success analytics: N/A
N/A
Real-time tracking: N/A
N/A
Competitor analysis: N/A
N/A

Account management (2)

N/A

Role-based user permissions & privileges: N/A
N/A
Mobile access: N/A
N/A

December 29, 2023

Ok, but there are better options

Verified User

Employee in Social Media

Marketing & Advertising Company, 51-200 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring

N/A

Publishing (3)

46.66666666666667%

4.7

Content planning and scheduling: 40%
4.0
Content optimization: 50%
5.0
Workflow management: 50%
5.0

Engagement

N/A

Marketing

N/A

Channel coverage/integration (4)

40%

4.0

Twitter: 50%
5.0
Facebook: 50%
5.0
LinkedIn: 50%
5.0
Instagram: 10%
1.0

Reporting/analytics (2)

35%

3.5

Campaign success analytics: 30%
3.0
Real-time tracking: 40%
4.0

Account management (2)

50%

5.0

Role-based user permissions & privileges: 40%
4.0
Mobile access: 60%
6.0

November 20, 2023

Marketing staff of one? Hootsuite is a lifesaver!

Verified User

Director in Marketing

Printing Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Hootsuite Feature Ratings

Listening/monitoring (4)

92.5%

9.3

Boolean keyword searches: 90%
9.0
Filtering out noise/spam: 90%
9.0
Sentiment analysis: 90%
9.0
Broad channel coverage: 100%
10.0

Publishing (4)

97.5%

9.8

Content planning and scheduling: 100%
10.0
Audience targeting: 90%
9.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

97.5%

9.8

Lead generation: 90%
9.0
Content marketing: 100%
10.0
Paid media management: 100%
10.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (6)

96.66666666666666%

9.7

Twitter: 90%
9.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 90%
9.0
YouTube: 100%
10.0

Reporting/analytics (3)

100%

10.0

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (2)

95%

9.5

Role-based user permissions & privileges: 100%
10.0
Mobile access: 90%
9.0

November 03, 2023

Hootsuite is your one stop social media planning hub!

Verified User

Employee in Marketing

Financial Services Company, 501-1000 employees

Score 10 out of 10

Vetted Review

Verified User

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

85%

8.5

Content planning and scheduling: 100%
10.0
Audience targeting: 80%
8.0
Content optimization: 90%
9.0
Workflow management: 70%
7.0

Engagement (3)

36.666666666666664%

3.7

Automated routing and prioritization: 50%
5.0
Customer interaction histories: N/A
N/A
Bulk actions: 60%
6.0

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

40%

4.0

Twitter: N/A
N/A
Facebook: 80%
8.0
LinkedIn: 80%
8.0
Instagram: 80%
8.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

N/A

Campaign success analytics: N/A
N/A
Real-time tracking: N/A
N/A
Competitor analysis: N/A
N/A

Account management (2)

N/A

Role-based user permissions & privileges: N/A
N/A
Mobile access: N/A
N/A

November 01, 2023

Hootsuite is great for multiple social media accounts

Verified User

Employee in Social Media

Consumer Goods Company, 1001-5000 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

67.5%

6.8

Boolean keyword searches: 80%
8.0
Filtering out noise/spam: 70%
7.0
Sentiment analysis: 50%
5.0
Broad channel coverage: 70%
7.0

Publishing (4)

70%

7.0

Content planning and scheduling: 90%
9.0
Audience targeting: 60%
6.0
Content optimization: 50%
5.0
Workflow management: 80%
8.0

Engagement (3)

50%

5.0

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 70%
7.0
Bulk actions: N/A
N/A

Marketing (4)

52.5%

5.3

Lead generation: N/A
N/A
Content marketing: 80%
8.0
Paid media management: 70%
7.0
Campaigns and promotions: 60%
6.0

Channel coverage/integration (6)

45%

4.5

Twitter: N/A
N/A
Facebook: 80%
8.0
LinkedIn: 40%
4.0
Instagram: 80%
8.0
Pinterest: 70%
7.0
YouTube: N/A
N/A

Reporting/analytics (3)

53.33333333333333%

5.3

Campaign success analytics: 30%
3.0
Real-time tracking: 70%
7.0
Competitor analysis: 60%
6.0

Account management (2)

65%

6.5

Role-based user permissions & privileges: 70%
7.0
Mobile access: 60%
6.0

November 01, 2023

It’s a hoot of a time

Dani Paez

Requirement and Social Media Strategist

New Working Majority (Professional Training & Coaching, 1-10 employees)

Score 10 out of 10

Vetted Review

Verified User

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

100%

10.0

Content planning and scheduling: 100%
10.0
Audience targeting: 100%
10.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

100%

10.0

Lead generation: 100%
10.0
Content marketing: 100%
10.0
Paid media management: 100%
10.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (6)

100%

10.0

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 100%
10.0
YouTube: 100%
10.0

Reporting/analytics (3)

100%

10.0

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (2)

100%

10.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 100%
10.0

November 01, 2023

Hootsuite is cost-effective and perfect for beginner use!

Maria Trujillo

Publicist

Pagne PR (Public Relations & Communications, 1-10 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

75%

7.5

Boolean keyword searches: 100%
10.0
Filtering out noise/spam: N/A
N/A
Sentiment analysis: 100%
10.0
Broad channel coverage: 100%
10.0

Publishing (4)

100%

10.0

Content planning and scheduling: 100%
10.0
Audience targeting: 100%
10.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

75%

7.5

Lead generation: N/A
N/A
Content marketing: 100%
10.0
Paid media management: 100%
10.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (6)

66.66666666666667%

6.7

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

66.66666666666667%

6.7

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: N/A
N/A

Account management (2)

100%

10.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 100%
10.0

October 27, 2023

Hootsuite - The Biggest Name in Content Management

Mark Jennings IV

Social Media Specialist

Landmark Properties (Real Estate, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

90%

9.0

Boolean keyword searches: 90%
9.0
Filtering out noise/spam: 90%
9.0
Sentiment analysis: 100%
10.0
Broad channel coverage: 80%
8.0

Publishing (4)

67.5%

6.8

Content planning and scheduling: 80%
8.0
Audience targeting: 70%
7.0
Content optimization: 60%
6.0
Workflow management: 60%
6.0

Engagement (3)

93.33333333333334%

9.3

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

95%

9.5

Lead generation: 80%
8.0
Content marketing: 100%
10.0
Paid media management: 100%
10.0
Campaigns and promotions: 100%
10.0

Channel coverage/integration (4)

100%

10.0

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0

Reporting/analytics (3)

80%

8.0

Campaign success analytics: 80%
8.0
Real-time tracking: 70%
7.0
Competitor analysis: 90%
9.0

Account management (2)

90%

9.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 80%
8.0

October 26, 2023

Save time, money and your effort via Hootsuite like we do.

Verified User

Manager in Social Media

Leisure, Travel & Tourism Company, 10,001+ employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

100%

10.0

Boolean keyword searches: 100%
10.0
Filtering out noise/spam: 100%
10.0
Sentiment analysis: 100%
10.0
Broad channel coverage: 100%
10.0

Publishing (4)

97.5%

9.8

Content planning and scheduling: 90%
9.0
Audience targeting: 100%
10.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

100%

10.0

Automated routing and prioritization: 100%
10.0
Customer interaction histories: 100%
10.0
Bulk actions: 100%
10.0

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

66.66666666666667%

6.7

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

66.66666666666667%

6.7

Campaign success analytics: N/A
N/A
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (2)

100%

10.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 100%
10.0

October 26, 2023

Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice

Verified User

Manager in Marketing

Information Technology & Services Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

75%

7.5

Boolean keyword searches: 60%
6.0
Filtering out noise/spam: 70%
7.0
Sentiment analysis: 90%
9.0
Broad channel coverage: 80%
8.0

Publishing (4)

82.5%

8.3

Content planning and scheduling: 100%
10.0
Audience targeting: 80%
8.0
Content optimization: 80%
8.0
Workflow management: 70%
7.0

Engagement (3)

46.66666666666667%

4.7

Automated routing and prioritization: 20%
2.0
Customer interaction histories: 50%
5.0
Bulk actions: 70%
7.0

Marketing

N/A

Channel coverage/integration (6)

98.33333333333334%

9.8

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 90%
9.0
YouTube: 100%
10.0

Reporting/analytics (3)

90%

9.0

Campaign success analytics: 70%
7.0
Real-time tracking: 100%
10.0
Competitor analysis: 100%
10.0

Account management (2)

90%

9.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 80%
8.0

October 26, 2023

Former Hootsuite free account suited our needs

Rob Bynder

President

Bynder Group (Marketing & Advertising, 1-10 employees)

Score 7 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

62.5%

6.3

Content planning and scheduling: 50%
5.0
Audience targeting: 70%
7.0
Content optimization: 60%
6.0
Workflow management: 70%
7.0

Engagement (3)

33.333333333333336%

3.3

Automated routing and prioritization: N/A
N/A
Customer interaction histories: 50%
5.0
Bulk actions: 50%
5.0

Marketing (4)

35%

3.5

Lead generation: 30%
3.0
Content marketing: 60%
6.0
Paid media management: N/A
N/A
Campaigns and promotions: 50%
5.0

Channel coverage/integration (6)

45%

4.5

Twitter: N/A
N/A
Facebook: 90%
9.0
LinkedIn: 90%
9.0
Instagram: 90%
9.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

46.66666666666667%

4.7

Campaign success analytics: 70%
7.0
Real-time tracking: 30%
3.0
Competitor analysis: 40%
4.0

Account management (2)

N/A

Role-based user permissions & privileges: N/A
N/A
Mobile access: N/A
N/A

October 13, 2023

Solid tool that makes my life easier!

Verified User

Director in Marketing

Marketing and Advertising Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

82.5%

8.3

Content planning and scheduling: 100%
10.0
Audience targeting: 80%
8.0
Content optimization: 70%
7.0
Workflow management: 80%
8.0

Engagement (3)

73.33333333333333%

7.3

Automated routing and prioritization: 70%
7.0
Customer interaction histories: 70%
7.0
Bulk actions: 80%
8.0

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

71.66666666666667%

7.2

Twitter: 80%
8.0
Facebook: 80%
8.0
LinkedIn: 80%
8.0
Instagram: 80%
8.0
Pinterest: 40%
4.0
YouTube: 70%
7.0

Reporting/analytics (3)

73.33333333333333%

7.3

Campaign success analytics: 80%
8.0
Real-time tracking: 80%
8.0
Competitor analysis: 60%
6.0

Account management (2)

85%

8.5

Role-based user permissions & privileges: 90%
9.0
Mobile access: 80%
8.0

October 12, 2023

Social media management at its best!

Ankur Sharma

Product Marketing Manager

Adaptavist (Information Technology and Services, 1001-5000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

52.5%

5.3

Boolean keyword searches: 70%
7.0
Filtering out noise/spam: 50%
5.0
Sentiment analysis: 30%
3.0
Broad channel coverage: 60%
6.0

Publishing (4)

85%

8.5

Content planning and scheduling: 100%
10.0
Audience targeting: 90%
9.0
Content optimization: 80%
8.0
Workflow management: 70%
7.0

Engagement (3)

70%

7.0

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 70%
7.0
Bulk actions: 60%
6.0

Marketing (4)

42.5%

4.3

Lead generation: 40%
4.0
Content marketing: 40%
4.0
Paid media management: 40%
4.0
Campaigns and promotions: 50%
5.0

Channel coverage/integration (6)

100%

10.0

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 100%
10.0
YouTube: 100%
10.0

Reporting/analytics (3)

80%

8.0

Campaign success analytics: 80%
8.0
Real-time tracking: 90%
9.0
Competitor analysis: 70%
7.0

Account management (2)

75%

7.5

Role-based user permissions & privileges: 80%
8.0
Mobile access: 70%
7.0

October 09, 2023

Hootsuite = HUGE TIME SAVER!

Lauren Manson

Senior Executive Director

OHIMA (Non-profit Organization Management, 1-10 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

72.5%

7.3

Content planning and scheduling: 100%
10.0
Audience targeting: 90%
9.0
Content optimization: N/A
N/A
Workflow management: 100%
10.0

Engagement (3)

N/A

Automated routing and prioritization: N/A
N/A
Customer interaction histories: N/A
N/A
Bulk actions: N/A
N/A

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

65%

6.5

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 90%
9.0
Instagram: 100%
10.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

N/A

Campaign success analytics: N/A
N/A
Real-time tracking: N/A
N/A
Competitor analysis: N/A
N/A

Account management (2)

N/A

Role-based user permissions & privileges: N/A
N/A
Mobile access: N/A
N/A

September 01, 2023

Hootsuite is a lifesaver for school communications

Jenna Gandolfo

Web Content Manager

Ritenour School District (Primary/Secondary Education, 501-1000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

25%

2.5

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: 100%
10.0

Publishing (3)

96.66666666666666%

9.7

Content planning and scheduling: 90%
9.0
Content optimization: 100%
10.0
Workflow management: 100%
10.0

Engagement (3)

N/A

Automated routing and prioritization: N/A
N/A
Customer interaction histories: N/A
N/A
Bulk actions: N/A
N/A

Marketing (4)

N/A

Lead generation: N/A
N/A
Content marketing: N/A
N/A
Paid media management: N/A
N/A
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

41.66666666666667%

4.2

Twitter: 50%
5.0
Facebook: 100%
10.0
LinkedIn: N/A
N/A
Instagram: 100%
10.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

66.66666666666667%

6.7

Campaign success analytics: 100%
10.0
Real-time tracking: 100%
10.0
Competitor analysis: N/A
N/A

Account management (2)

100%

10.0

Role-based user permissions & privileges: 100%
10.0
Mobile access: 100%
10.0

August 30, 2023

Hootsuite Makes My Social Media Life Easier!

Todd Betzold

Content Manager

Coastline Academy (Education Management, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

87.5%

8.8

Boolean keyword searches: 90%
9.0
Filtering out noise/spam: 70%
7.0
Sentiment analysis: 90%
9.0
Broad channel coverage: 100%
10.0

Publishing (4)

95%

9.5

Content planning and scheduling: 100%
10.0
Audience targeting: 90%
9.0
Content optimization: 90%
9.0
Workflow management: 100%
10.0

Engagement (3)

83.33333333333334%

8.3

Automated routing and prioritization: 80%
8.0
Customer interaction histories: 80%
8.0
Bulk actions: 90%
9.0

Marketing (4)

82.5%

8.3

Lead generation: 80%
8.0
Content marketing: 100%
10.0
Paid media management: 80%
8.0
Campaigns and promotions: 70%
7.0

Channel coverage/integration (6)

71.66666666666667%

7.2

Twitter: 70%
7.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 70%
7.0
Pinterest: 90%
9.0
YouTube: N/A
N/A

Reporting/analytics (3)

83.33333333333334%

8.3

Campaign success analytics: 90%
9.0
Real-time tracking: 80%
8.0
Competitor analysis: 80%
8.0

Account management (2)

95%

9.5

Role-based user permissions & privileges: 100%
10.0
Mobile access: 90%
9.0

August 29, 2023

Hooked on Hootsuite for Content Marketing Campaigns

Verified User

Consultant in Marketing

Marketing & Advertising Company, 1-10 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

12.5%

1.3

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: 50%
5.0

Publishing (4)

77.5%

7.8

Content planning and scheduling: 100%
10.0
Audience targeting: 50%
5.0
Content optimization: 60%
6.0
Workflow management: 100%
10.0

Engagement (3)

50%

5.0

Automated routing and prioritization: 90%
9.0
Customer interaction histories: 40%
4.0
Bulk actions: 20%
2.0

Marketing (4)

55%

5.5

Lead generation: N/A
N/A
Content marketing: 70%
7.0
Paid media management: 70%
7.0
Campaigns and promotions: 80%
8.0

Channel coverage/integration (6)

35%

3.5

Twitter: 70%
7.0
Facebook: 70%
7.0
LinkedIn: N/A
N/A
Instagram: 70%
7.0
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

73.33333333333333%

7.3

Campaign success analytics: 80%
8.0
Real-time tracking: 80%
8.0
Competitor analysis: 60%
6.0

Account management (2)

75%

7.5

Role-based user permissions & privileges: 60%
6.0
Mobile access: 90%
9.0

August 28, 2023

Using Hootsuite Enterprise

Wes Horrocks

Corporate Communications Manager

SkyWest Airlines (Airlines/Aviation, 10,001+ employees)

Score 10 out of 10

Vetted Review

Verified User

Hootsuite Feature Ratings

Listening/monitoring (4)

80%

8.0

Boolean keyword searches: 90%
9.0
Filtering out noise/spam: 80%
8.0
Sentiment analysis: 60%
6.0
Broad channel coverage: 90%
9.0

Publishing (4)

75%

7.5

Content planning and scheduling: 80%
8.0
Audience targeting: 70%
7.0
Content optimization: 60%
6.0
Workflow management: 90%
9.0

Engagement (3)

70%

7.0

Automated routing and prioritization: 70%
7.0
Customer interaction histories: 70%
7.0
Bulk actions: 70%
7.0

Marketing (4)

50%

5.0

Lead generation: 50%
5.0
Content marketing: 50%
5.0
Paid media management: 50%
5.0
Campaigns and promotions: 50%
5.0

Channel coverage/integration (7)

65.71428571428571%

6.6

Twitter: 90%
9.0
Facebook: 90%
9.0
LinkedIn: 70%
7.0
Google+: 50%
5.0
Instagram: 50%
5.0
Pinterest: 50%
5.0
YouTube: 60%
6.0

Reporting/analytics (3)

60%

6.0

Campaign success analytics: 80%
8.0
Real-time tracking: 50%
5.0
Competitor analysis: 50%
5.0

Account management (2)

50%

5.0

Role-based user permissions & privileges: 90%
9.0
Mobile access: 10%
1.0

August 28, 2023

Easy Peasy Lemon Squeasy = Hootsuite

Verified User

Administrator in Other

Non-profit Organization Management Company, 1-10 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (1)

100%

10.0

Broad channel coverage: 100%
10.0

Publishing (2)

50%

5.0

Content planning and scheduling: 100%
10.0
Workflow management: N/A
N/A

Engagement (1)

100%

10.0

Customer interaction histories: 100%
10.0

Marketing (2)

45%

4.5

Paid media management: N/A
N/A
Campaigns and promotions: 90%
9.0

Channel coverage/integration (6)

100%

10.0

Twitter: 100%
10.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: 100%
10.0
Pinterest: 100%
10.0
YouTube: 100%
10.0

Reporting/analytics (2)

95%

9.5

Campaign success analytics: 90%
9.0
Real-time tracking: 100%
10.0

Account management (1)

N/A

Mobile access: N/A
N/A

August 28, 2023

Silver Standard For Social Media Management, Gold For Paid Users

Haresh Kodnani

Partner

MBA Admission Gurus (Education Management, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Hootsuite Feature Ratings

Listening/monitoring (4)

N/A

Boolean keyword searches: N/A
N/A
Filtering out noise/spam: N/A
N/A
Sentiment analysis: N/A
N/A
Broad channel coverage: N/A
N/A

Publishing (4)

67.5%

6.8

Content planning and scheduling: 90%
9.0
Audience targeting: N/A
N/A
Content optimization: 90%
9.0
Workflow management: 90%
9.0

Engagement (3)

60%

6.0

Automated routing and prioritization: N/A
N/A
Customer interaction histories: 90%
9.0
Bulk actions: 90%
9.0

Marketing (4)

67.5%

6.8

Lead generation: 90%
9.0
Content marketing: 90%
9.0
Paid media management: 90%
9.0
Campaigns and promotions: N/A
N/A

Channel coverage/integration (6)

48.33333333333333%

4.8

Twitter: 90%
9.0
Facebook: 100%
10.0
LinkedIn: 100%
10.0
Instagram: N/A
N/A
Pinterest: N/A
N/A
YouTube: N/A
N/A

Reporting/analytics (3)

26.666666666666664%

2.7

Campaign success analytics: 80%
8.0
Real-time tracking: N/A
N/A
Competitor analysis: N/A
N/A

Account management (2)

N/A

Role-based user permissions & privileges: N/A
N/A
Mobile access: N/A
N/A

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