Hootsuite Reviews

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506 Ratings
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Score 7.8 out of 100

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Reviews (101-125 of 159)

Richard Chen | TrustRadius Reviewer
October 30, 2014

You get what you pay for

Score 5 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

Useful only during beginning of contract at the lowest cost level (free) just to build the client relationship, for clients who're unwilling to pay even $14.99/mo to have us work on their social media. Typical clients are thinking about it but need that additional push by convincing them we're capable of handling the social media workload. Lack of reports and analytics means we must confine our resulting recommendations to verbal and descriptive rather than with numbers and more advanced tagging/categorization.
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Kelly Rates | TrustRadius Reviewer
October 20, 2014

HootSuite ... more like Hoot SWEET!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's important to know how many platforms and accounts you're going to be dealing with. For an individual or very small business that is going to be using 5 or less platforms [say they only have Facebook and Twitter] then the free version would work just fine. For a huge corporation that may have hundreds of users on various platforms, you'd need to go the next level up. Pro is just right for me. I can say for a fellow consultant, it's the best way to go. If you're a little tech savvy and enjoy social media, it's a great choice. However, if you're the kind of person who really does not want to mess with social media but you think this will make it better - you're better off outsourcing to someone like me, because although it makes the posting easier, you still need to invest the time to create content, be engaging, and browse around what's popular in your industry. This program won't take away the need to really dive in and give it 100%. It's like the printer, not the designer.
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Mike Tomita | TrustRadius Reviewer
October 07, 2014

Great for teams of any size

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

HootSuite Enterprise is particularly well suited for companies with multiple handles or profiles for different departments or international audiences. The team features and workflow make it very easy for companies with multiple people monitoring and posting to social media channels to work together seamlessly.
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Nathan Holmes | TrustRadius Reviewer
November 18, 2014

Great tool for our simple, multi brand social media needs

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think HootSuite Free is a great tool for individuals or groups who are looking to manage one or multiple social media accounts online. I haven't looked at any other tools for managing social media accounts but I haven't had to because HootSuite Free does exactly what we need. If you are looking for a simple way to manage multiple social accounts, I think HootSuite is a great tool for you.
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Igors Skute | TrustRadius Reviewer
November 13, 2014

HootSuite as one of the leading Social Media management platforms

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

HootSuite is a social media management system for businesses and organizations, and it does a great job of helping you to effectively manage your social media presence across different platforms, and develop your online community. The tool offers you adequate customization options and strong support. HootSuite is famous for its HootSuite University program that helps you maximize ROI. If you are unsure how to boost and benefit from your social media activity and are considering social media management technology, it is definitely worth signing up for a free trial of the HootSuite platform to see what it can do.
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Anonymous | TrustRadius Reviewer
January 11, 2018

Fantastic social scheduling tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's really great for social scheduling - especially if you have lots of accounts you're managing, so is good for agency use. Beware though - you need to ensure that you send the right post from the right channel or you may end up sending another client's tweet from a different social profile (easily done.)
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Laura Cain | TrustRadius Reviewer
November 04, 2014

HootSuite Review -

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It may depend on what kind of topics you wish to post on social media - if you're focusing on breaking news and things that are very time sensitive, HootSuite might not be for you. If you want to push out content (whether it's interesting things you've found on the web, or your own blog posts) HootSuite works well for this, as it's a great way to plan out your social media calendar for the day, week, or even month.
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Lindsey Wilson | TrustRadius Reviewer
November 04, 2014

Great Time Saver!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think HootSuite Pro is great for all scenarios. You can pick and choose which platforms you want to post on and which ones you do not want to post on. And once again the scheduling feature makes everything so much easier!
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Sid Haas | TrustRadius Reviewer
October 17, 2014

Hootsuite: Good to Start With, but Not the Best Solution for Our Needs

Score 4 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you can use the free version of the tool, use it. If you need the paid version, my recommendation would be to look at other tools -- especially if you are an agency managing social media for multiple clients. HootSuite is big player in the industry, but I personally don't feel it's the best solution.
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Scott Hornsby | TrustRadius Reviewer
September 11, 2014

Hootsuite - Social Management made easy

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you want a product that gives you complete assurance over brand management then whether you're a small or large business, HootSuite Enterprise is for you. If working with teams across different locations, the ability to assign tasks or jobs to specific teams helps the business delegate appropriately.
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Nicolette Rivera | TrustRadius Reviewer
December 01, 2014

HootSuite's Effectiveness

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Be sure to have a strategy in mind when using Hootsuite. Their scheduling tool is very useful when trying to get an understanding of what you have planned. When you analyze Twitter I suggest you look at both your growth in following, but how people are engaging with what you post. I recently have begun scheduling Google+ posts through Hootsuite and find the quality is pretty good.
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Anonymous | TrustRadius Reviewer
October 09, 2017

Great product, great people

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite is great for managing multiple profiles or using social media on behalf of other people or organizations. It's not always great for testing different social media functionalities, Facebook posting, or Instagram posting.
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Ryan Brouk | TrustRadius Reviewer
January 11, 2014

Definition of Social Media Management: Hootsuite Enterprise

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Well suited for businesses that need to mange more than 4 or 5 social media accounts. Hootsuite does a great job of organizing the accounts. It would be less appropriate for small business that only use 2 or 3 social media accounts. It can get very expensive for those wanting to generate analytic reports weekly and even monthly so small businesses may have a harder time with getting those produced.
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Laura Cyrek | TrustRadius Reviewer
November 15, 2013

Great tool with a simple UI... But I prefer to pass.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

In terms of social media management tools, I have no hesitation to recommend Hootsuite. I think it's a great product with a very user friendly interface. Personally, I prefer to execute social marketing organically, but I would recommend colleagues take advantage of a trial.
Read Laura Cyrek's full review

Feature Scorecard Summary

Boolean keyword searches (68)
7.0
Filtering out noise/spam (70)
6.2
Sentiment analysis (63)
6.7
Broad channel coverage (85)
8.3
Content planning and scheduling (103)
9.1
Audience targeting (78)
7.4
Content optimization (83)
7.6
Workflow management (87)
8.2
Automated routing and prioritization (65)
7.5
Customer interaction histories (72)
7.6
Bulk actions (78)
8.0
Lead generation (49)
7.0
Content marketing (80)
7.4
Paid media management (51)
6.6
Campaigns and promotions (72)
6.8
Twitter (100)
9.4
Facebook (100)
9.0
LinkedIn (90)
8.8
Google+ (60)
8.9
Instagram (82)
7.5
Pinterest (49)
8.3
YouTube (48)
7.7
Campaign success analytics (81)
7.4
Real-time tracking (82)
7.7
Competitor analysis (57)
6.8
Role-based user permissions & privileges (84)
8.3
Mobile access (91)
7.9

About Hootsuite

Hootsuite aims to help people connect on social media with the communities they live in, the teams they work with, and the brands they love as well as customers who believe in them.

Whether managing a small team or making leap forward to completely transform a social enterprise, Hootsuite presents solutions to help unlock the power of human connection.

The vendor states that Hootsuite is trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. They further provide that Hootsuite's expertise, customer insights at scale, and collaborative ecosystem empowers organizations large and small to strategically grow their brand, business, and customer relationships with social. They invite visitors to learn more, at www.hootsuite.com.

Hootsuite Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Does not have featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Integrations

Hootsuite Competitors

Conversocial, Sysomos Expion, Falcon.io, Radian6, Sprout Social, MavSocial, ThoughtBuzz, Socialbakers, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Hootsuite Support Options

 Free VersionPaid Version
FAQ/Knowledgebase
Social Media
Email
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android