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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

View Playlist
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

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Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(101-125 of 426)
Companies can't remove reviews or game the system. Here's why
August 08, 2022

If you're looking for a great post schedule manager, Hootsuite is great.

Verified User
Team Lead in Marketing
Marketing & Advertising Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for scheduling in batches, great for working around staff holidays. Easy to look back and see what's been posted, and what's been scheduled. Please don't change the calendar view.

Not so great for bulk csv file uploads as you have to add all the images separately which is very time consuming and leaves the possibility that it won't get done all at once.
August 08, 2022

Hootsuite is a must unless you want to be the midnight owl playing catch up with your social media accounts.

LS
Liam Smith
General Manager
DignityMemorial (Health, Wellness and Fitness, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Best suited for posting in multiple locations with one entry. I seem to have to go back and forth at times with Facebook to see messages and analytics. Odd that it shows up in one and not the other seems like.
August 07, 2022

Great Asset

Verified User
Consultant in Professional Services
Human Resources Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
To distribute articles I write to multiple platforms all at once
To re-share items I think are of value to my followers
To quickly enable contact with the people I want to To cross-link between accounts that I manage
To bring people together who might have mutual interests
To influence others
To apply pressure to those who give poor service
To find products I need
August 07, 2022

Hootsuite: lives up to expectations

Verified User
C-Level Executive in Corporate
Professional Training & Coaching Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite just makes it really easy to have one's social media scheduling under control. And when dealing with four or more social media channels, this is really important. Also, the fact that it monitors engagement makes it easy to ensure that you don't miss anything and can react appropriately. These are two great plus points.
August 06, 2022

Hootesuite helps with time management

Verified User
Manager in Social Media
Sports Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootesuite Free is definitely suited for growing brands that are developing their social media. However, larger than 5MB files aren't allowed which means you need to edit a lot of the content out of the app first so that can be time-consuming. However, it's still convenient for uploading on social media.
August 06, 2022

Hootsuite works for customer service

Verified User
Employee in Information Technology
Higher Education Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite works best when I have to quickly make a broadcast announcement reaching many followers about outages or other downtimes. If I notice many of the same issues coming into the support center, I use Hootsuite to send out troubleshooting steps to others to address and resolve problems before they occur. The mobile app allows me to send out alerts, notifications, or announcements while I'm away from the office.
August 02, 2022

Hootsuite will consistently help amplify your voice brand.

Thandolwethu Gulwa 🇿🇦 | TrustRadius Reviewer
Thandolwethu Gulwa 🇿🇦
Social Media Designer
SmartPractice (Media Production, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This tool is best for a hands-on brand looking for consistency and organisation. Hootsuite is best when you want your brand to take off and compete with brand competitors head-on. Its easy-to-use user interface allows beginner user to quickly find their feet. There are other options that are less expensive than this app monthly. However, that surely cuts away the many conveniences the app brings.
July 27, 2022

A great solution for small, medium, and even large businesses for easy social media marketing

Verified User
Director in Marketing
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We use Hootsuite to manage social media marketing for our brands. We schedule posts mainly on Twitter and Facebook, set things up for when we're out of the office, and easily schedule things to go live. Essentially it's part of our packages to customers that we provide them with a Tweet or Facebook post and we can easily achieve that with Hootsuite. Less interesting to us is looking at the many feeds they offer, but I'm sure this is great for other brands. We just don't have time!
July 26, 2022

Excellent product for small companies that want to be all over social media

HK
HEIDI KAY
Director of Social Media and Brand Management
PediaStaff (Staffing & Recruiting, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is great for small operations that do not need extensive metrics. Analytics are clunky, at least at my level of membership. I have to copy and paste data to excel to run reports. Also, you cannot sort Owly clicks by tag. It would be nice to be able to compare the performance of posts based on what category or tag I assign to them. For a small company that does not have to adjust social media monthly based on goals, it's just fine. For any larger company, I think that some of the others would be better choices (Sprout Social for example)
July 26, 2022

Good for busy managers

Verified User
Manager in Corporate
Marketing & Advertising Company, 1-10 employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Most organisations need it unless they are a small businesses. In which case, I'd recommend free software or doing it manually. I am not fond of CRM companies offering social management as they have few features, unlike Hootsuite. I think Esmeedee is addressing the pain points of Hootsuite but they lack user experience as it can be clunky.
July 25, 2022

One satisfied user

Verified User
Manager in Marketing
Non-profit Organization Management Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Hootsuite does a great job of allowing advanced scheduling of social media posts. It makes my life easier. Also, editing, duplicating, and deleting scheduled posts are easy and to the point. The analytics good improves and be more intuitive. Sometimes it is confusing and time-consuming to find the right data. Hootsuite should have the top 5 most relevant data points readily available. It could also make it easier to run analytics for multiple social media channels in the same run without having to run analytics separately for each.
July 22, 2022

Suite-en up your Social Game with Hootsuite

Henry Villadiego | TrustRadius Reviewer
Henry Villadiego
Internet Marketing Manager
Alpha Tech Lending (Real Estate, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great for teams that are new to social media marketing. This tool allows
  • collaboration on posts
  • sharing of ideas based on trends on their favorite platform
  • schedule ahead of time, allowing for review and approvals
July 22, 2022

New user but enjoying it so far

RR
Rosaly Ruiz
Program Associate
Bronx Academy of Arts and Dance (Performing Arts, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite works well with a small team that is learning the different components of marketing. A more advanced team may require more analytics that Hootsuite may not yet offer. But it's well suited for my current team as we are learning the impact of consistent posts and engaging with our various audience members.
July 21, 2022

Efficient way to schedule and manage your social media handles to up the game for your brand.

Verified User
Manager in Marketing
Computer Software Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for any kind of social media management and posting different content and also managing all your social handles at a time. You can also engage with your audience with the help of Hootsuite only and it is easy and super fast to reply or like or comment on any other posts.
July 20, 2022

A good tool for high-volume social media channel management.

Verified User
Vice-President in Marketing
Marketing & Advertising Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I recommend Hootsuite to professional social media people who need to manage 10+ accounts in one place. I also think it's useful if your marketing environment requires a lot of 'statistics' to provide to senior management. A combination of Hootsuite and SEMRush data can make even the worst social media performance look like 'metrics' are being 'tracked' in 'detail' - even though we all know that much of this data is just noise and about as useful/relevant to the actual marketing strategy as the Social Score measurement.

I will say - since I don't want to be entirely snarky - Hootsuite is pretty easy to use, so when I've needed to take a week or two off, I've been able to delegate my work to my assistant pretty easily.
July 18, 2022

Thank you Hootsuite!!!!

CY
Calvin Yang
Content Manager
JPG Hawaii (Design, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well suited overall because it allows me & my colleagues to fully utilize the social media platform's potential. Hootsuite may not be as appropriate for something who just started a business but doesn't fully understand the algorithms from each social media platform. Based on my experience, Hootsuite has provided me with tremendous help with all the tools that are accessible from our mobile device/computer.
July 13, 2022

Helpful platform if you have need to run multiple social accounts that aren't covered by Meta Business.

Sarah Carrig (Iddings) | TrustRadius Reviewer
Sarah Carrig (Iddings)
Social Media Coordinator
Veritas Press, Inc. (Education Management, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great if you need to have all of your different social media profiles viewed in one place. It is especially necessary if you are managing a lot of social profiles and need to see and build their posts together on a day-to-day basis. My team ultimately made the choice to discontinue our Hootsuite account last month because we are shifting gears to place the majority of our focus on Instagram. Facebook and Instagram have recently released a very functional user interface for scheduling that is free to use, and since we aren't heavily monitoring or using our other platforms, we no longer needed to pay for the services of Hootsuite. If your primary social media accounts are Facebook and/or Instagram and you do not frequently post to others, the Meta Business platform is likely to suit all of your needs without needing to pay for a service such as Hootsuite.
July 08, 2022

No nights needed with Hootsuite's social post scheduling

CS
Cody Stidham
Ecommerce Manager
Rotorcorp (Aviation & Aerospace, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For our group we constantly use Hootsuite. The only time I could see it not being necessary was for an urgent post, but we typically like to schedule everything in advance. The ease of use is great and makes things much simpler for those members with little social media experience.
July 08, 2022

Is Hootsuite worth it?

Tehya Bruce | TrustRadius Reviewer
Tehya Bruce
Digital Content Producer
Chartered Institution of Civil Engineering Surveyors (CICES) (Civil Engineering, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great for scheduling content and tailoring it to best suit different social channels. I would say that it is least appropriate for editing image/video content, for live tweets, or live videos.
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