December 09, 2014
Score 9 out of 10
- Influitive's AdvocateHub brings automation to the process of requesting engagement such as, completing product reviews, providing references, sharing content on social media, participating in PR, etc. and rewarding customers and employees who preform these types of activities.
- We ask people to become advocates all of the time, but until AdvocateHub, didn't have a good process for requesting specific help and rewarding those who participate.
- We have seen an increase in engagement, particularly with social sharing and customer references.
- The UI could be improved and made more customize-able.
Read Amber Newman's full review
The Influitive AdvocateHub is great technology to put behind an advocacy program, but there must be commitment to this sort of customer advocacy in the first place. It takes an investment of time, careful thought and a budget for rewards to be successful. Many companies simply aren't committed to this enough to benefit from even a perfect software solution.