Streamlined reviews and proofing; stellar account support
My team uses Litmus to proof our emails prior to launch. We appreciate being able to review the numerous platform and device combinations …
Starting at $99 per month
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
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Popular Features
- Mobile optimization (288)9.292%
- Email Previews (283)9.191%
- Spam Testing (211)8.181%
- URL Validation (209)7.777%
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Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
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- No setup fee
For the latest information on pricing, visithttps://www.litmus.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
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What is Litmus?
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.
Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.
Litmus Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Mobile optimization
- Supported: Email deliverability reporting
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: URL Validation
- Supported: Link Tracking
- Supported: Spam Testing
- Supported: Email Previews
- Supported: Assign Reviewers
- Supported: Email Version Control
- Supported: Task Lists
- Supported: Review Status Updates
Litmus Screenshots
Litmus Videos
Litmus Competitors
Litmus Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
Litmus starts at $99.
Reviewers rate Mobile optimization highest, with a score of 9.2.
The most common users of Litmus are from Enterprises (1,001+ employees).
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Reviews and Ratings
(490)Attribute Ratings
Reviews
(76-100 of 308)Companies can't remove reviews or game the system. Here's why
My team and I code out our emails and use custom design. We mainly use Litmus as part of our QA process. We use a QA checklist in our campaigns and always check rendering.
- Render
- Customer Service
- Ease of use
- Tracking pixels
- I cannot troubleshoot within Litmus because our code gets "warped" as it's sent over.
May 01, 2023
Excellent email testing capabilities
Litmus is currently utilised in my role for testing email rendering across devices and email clients and identifying potential faults in the build. We also use Litmus to track engagement metrics (particularly open rate by email client and opens potentially impacted by email client privacy settings). Litmus provides a more accessible interface for viewing these metrics than our other email marketing platform.
- Previews of email rendering across devices and email clients
- Easy implementation of tracking codes and an accessible interface for viewing engagement metrics
- Intuitive email builder functionality
- Greater support for interactive engagement reports on a per email basis - it would be great if it wasn't required to generate a new tracking code per email, or download CSV files to see this breakdown.
April 28, 2023
Deeper visibility with Litmus!
We mainly use it for email template's cross platform and browsers testing. Litmus helps us in rectifying the issues that our clients face on different browsers for their end customers. My team mainly create different custom HTML templates for our client teams on their request and we test it on Litmus and we share direct previews with them to get their approval.
- Multiple Device Previews
- Cross Browser Testing Availability
- Supported Dark Mode for Most of the Browsers
- UI can definitely be improved, I personally liked the old one
- Also, it can add autosave feature as we have to hit save after each edit in the code
- Selecting a previews takes a long time to load
April 27, 2023
Standard not in-depth use for uncomplicated purposes.
We use Litmus to test email newsletters for one of our product branches, and it brings a lot of value because it reduces testing time many times over. We use Litmus to test email newsletters for one of our product branches, and it brings a lot of value because it reduces testing time many times over. In fact, most of the staff in our branch uses macOS, so it's extremely difficult to imagine how the testing processes would go. And avoiding testing on phones also really speeds up the processes. Also, cool that you can give a link to a manager for re-testing and he can check for himself all the versions he needs in a couple of minutes.
- Multiplatform testing.
- Identifying accessibility issues.
- General code testing.
- speed of operation, it would be possible to give the opportunity to interact while testing is done in the background.
- UX, I think there is still room for development.
- Front-end technology, which would accelerate the speed of further development. And could probably add acceleration capabilities if implemented correctly.
April 24, 2023
Litmus Era
Im using litmus for testing created html emails inside the marketing cloud to address the screen resolution issues with different email providers.
- Preview of email
- Testing of html
- Viewing of html code
- Test the html button inside litmus
- Test the hyperlinks inside the litmus
- Better interface for Preview
April 24, 2023
Litmus makes every send count
We use Litmus to test, review, and analyze our marketing emails more effectively to get the most out of every send. It helps us to maximize ROI and ensure exceptional brand experiences.
- Litmus integration with Eloqua for in box previews is fantastic
- Testing tools are very thorough
- Litmus provides state of the art content and excellent industry barometers for email marketing
- None
April 24, 2023
Amazing integration of Studio with Litmus
We are using litmus email previews through API and through their product interface as well. Our platform or product is to design and maintain the communication templates. In our studio we are currently supporting multiple channels including Email. Designers/users can create a new templates and design their emails by dragging and dropping the pre built components. Studio is a no code way of generating email templates. So users need to check their email previews in actual clients or devices. This is where Litmus plays a crucial role for our communications, emails. So earlier our platform or studio users use to get the generated emails final HTML and copy that HTML into Litmus interface and generate all the necessary previews to validate and test the emails. But now our platform or studio is integrated with the Litmus APIs. Litmus previews are part of our email design workflows. Designers first design their emails by dragging and dropping the email components, providing dynamic payloads along with in built rules engine. Then they generate a client side preview within platform or studio, once the preview is generated user can generate Litmus previews by selecting all the clients configured in studio, they can select as many they want. Once submitted for Litmus preview, our integration with litmus APIs takes over and generates unique previews for all the selected clients and renders all the images in our studio.
- Provides latest models for preview, we have compared similar products in the market, litmus was first to provide newer models and OS support in their clients list
- APIs for integration with own products
- User interface and documentation
- API documentation can be improved
- Routing at API documentation is broken, still not fixed
- Price per preview can be reduced futher
We use Litmus to test how our emails look on all the different email platforms, it helps us make sure that the users' experience with our emails is optimal and pleasant. This can make the difference between selling or not selling our product, we must be able to provide the best experience in every aspect of the way.
- Displaying visual bugs.
- The builder helps us quickly test solutions.
- The versions' function is super useful.
- I'm not aware of all the functions Litmus offers. But I'm pleased with the ones I use.
April 19, 2023
Litmus is more than just renderings
We use Litmus in various ways. The most common business value is within the Previews and QA section where we can see how our emails render across various devices, clients, browsers, and versions within each. Litmus provides this view in a single dashboard with the ability to zoom into each rendering. Litmus also provides insights into the functionality of each link (and what might be broken). Also available is feedback on the subject line, from name, reply to, and preview text. There are also insights on accessibility and suggestions for where those can be improved. Along with this are visual impairment filters which provide renderings on how the email appears for readers with various sight impairments. Litmus also provides what the email looks like if images are turned off along with the text-only version. Two other key areas of feedback are load time and spam testing.
Although not as frequent, we do sometimes have a need to quickly build new emails and analyze how they render, and for this we use the Builder functionality within Litmus. Our CRM platform fills this need most of the time, but using Builder is a way to quickly pull an email together and then copy/paste the code into our CRM platform.
Finally, another key area of value for our team is via the Litmus Analyze functionality. Although there is a little bit of setup involved, these analytics allow key insights into our email audience including the proportion using different email clients, browsers, devices; a generalized view of engagement (read time, skimms, etc.), and the proportion of the audience impacted by Apple MPP. What this analysis does not provide however is with identifying which specific audience members fall into that MPP bucket, which would allow us to segment email engagement reporting more precisely.
- Extent of email renderings
- Analysis of audience composition by device, browser, etc. and engagement
- Blog articles and help documentation
- Spam and link analysis
- More CRM platform integrations, esp. for Builder HTML and analytics
April 19, 2023
One-stop-shop for reviewing eDMs
Litmus is a great one-stop shop for reviewing our eDMs. Being able to preview email clients, collect feedback and maintain an audit trail all in one platform makes the process of building emails very seamless.
- Easy to collaborate with team members and stakeholders for review
- Proof feature is easy to navigate
- Email previews are compehensive with a wide selection of clients
- It would be good to control/consolidate notifications that are received when reviewers leave feedback in the proof. At the moment, I get one email per comment which can often spam my inbox at any one time. It's also not necessary because I typically view the comments in context rather than via email. But knowing when rhe reviewer is done reviewing a version would be useful.
- At the moment, the shareable links to the Email Clients and the Proof are separate. Generally a reviewer would view both, so I would prefer if the links were consolidated into one and give access to both tabs.
- Analytics - some of the info isn't clear, such as what Webmail is and why it's separates from mobile/desktop. When looking at the stats on Email Clients, there are also double ups on clients and it's not easy to understand what these are - is one for Web version vs Desktop? Also, is there an opportunity to get dark mode stats for all clients, not just Apple?
April 19, 2023
Litmus review
I create emails for my clients and use Litmus to check if everything looks good on all platforms. I also double check my code to see that everything is in order and Litmus helps me a lot because I can click on any part of the code and it takes me to the specific part.
- offers to see how your email looks on different platforms
- teaches you how you can improve your code
- Has a section to improve your writing
- examples of designs that work on all platforms
- Show more advanced features
March 28, 2023
Industry Best for Education!
We use it for quality control, checking our email designs across platforms, basic analytics to get a picture of our audiences, and following Litmus for best practices in general.
- Industry expert in email marketing education/webinars
- Tools to QA emails
- Insights into general audience facts
- Easy to use
- Renderings not always perfectly reflecting real rendering environments
- More transparency around cost to upgrade from basic to enterprise
- Make it easier to see what % of our monthly usage we've used up
We use Litmus to QA emails and provide supportive analytics to clients. Since we are an agency, we'll QA emails to see how emails are rendering for different email clients, find out which email clients are most popular in their database, and other data that can help with support with telling the story about what's happening with a program.
- Emulation of 100s of email clients by pasting HTML email code into their builder
- The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
- They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
- Litmus analytics is great, but measures a different from Google Analytics or in-platform measurements. This makes it hard to trust various data sources.
- Eloqua integration for analytics is not as good as the platforms - still easy to use though, but it's not as robust as other platforms using out-of-the-box metrics
- It would be great to add time spent on email in bigger increments for long form emails
March 27, 2023
Litmus test above the rest
We use Litmus for testing emails, both during building the HTML and sending with data from CRMs. The main thing we are testing for is flawless rendering across all relevant email clients.
- Offers a large number of email clients
- Is reliable with uptime
- The platform is very easy to use
- When viewing email previews, the order of the preview thumbnails displayed on the screen is not the same as the order if you are using the arrows to cycle through the previews. Unless this has been fixed very recently. This can get very confusing.
March 26, 2023
Litmus a good tool to work with.
In my job, we have a lot of big clients we work with, and we create surveys for all of them using HTML code. We use litmus to test HTML Email templates and to see how these codes render in all different email platforms in a very easy way (for example: Outlook, Gmail, etc.)
- Facilitate the work of comparing emails on different platforms.
- Facilitate finding errors in your code in case they exist.
- Provide such a friendly and easy-to-use platform.
- Indicate to users all the functions of the platform in a simpler way since not everyone takes full advantage of it.
March 21, 2023
Litmus is key in our Email process
We use Litmus to QA our emails. It gives us a place where we can collaborate with stakeholders to review the email easily. We also use it for tracking purposes.
- Email previews
- Analytics. I personally like the Engagement function.
- It gives our reviewers an easy way to review the email, and leave comments.
- The previews could be more accurate in some email clients and devices.
- Give us more Analytics data. For instance, a click map.
March 20, 2023
Love Litmus!
I have been using Litmus for 6 years now. In my previous company, I used it for 5 years for building and designing emails. At my current company, we use Litmus for previews only to see how an email previews on. Various clients due to our current ESP being not able to provide that feature. The Litmus interface is brilliant. And the marketing emails and newsletters they send are very interesting and quirky. The events and webinars they organize, including Litmus Live Conferences, are a great source of knowledge and learning. The blogs and articles they have online and very useful too. Love Litmus (oops! an alliteration. pun intended!)
- Being able to test previews on various clients.
- Very informative events and webinars.
- Great online blogs and articles.
- Heat map (not sure if they do already).
I primarily use Litmus for the "Previews & QA" feature. I work on a very small team, and we don't have the bandwidth to test across a bunch of clients etc. so the simulation/preview feature is super helpful. I also rely on "Previews & QA" to gut check other elements, like our links, alt text, image size, and spam flags. Occasionally, I'll tag emails for analytics as well, but again we're a small team moving quickly so we don't typically have the bandwidth to dive so deep into our analytics. The only reason I don't rate Litmus higher is that I know I'm not using it to its fullest, so I don't quite get our money's worth (mostly an "us" problem, but if there was more variation in plans or an a la carte option, we could pay just for what we need/use). That said, I also love the content that Litmus puts out!
- Experts in the field
- User friendly tools
- Fun, engaging brand
- Expensive
- Previews/simulations don't always accurately reflect real life
- Can be overwhelming
- Some documentation on how the tools work isn't 1000% clear
March 15, 2023
Great for email previews
Litmus is currently used to test view EDM communications that is sent out by our company.
This is very important as we need to ensure that our EDM's suit each email provider that our customers use.
Litmus also integrates into Salesforce Marketing Cloud which is what we use to generate our EDM's allowing for us to view the appearance of our emails without leaving SFMC.
This is very important as we need to ensure that our EDM's suit each email provider that our customers use.
Litmus also integrates into Salesforce Marketing Cloud which is what we use to generate our EDM's allowing for us to view the appearance of our emails without leaving SFMC.
- Email Preveiw
- Email Testing
- Email deliverability metrics
- Speed of use
March 15, 2023
With Litmus you can reach the sky!!
Litmus it's a robust and reliable testing tool for HTML emails.With Litmus I can save time with streamline reviews and approval processes.I love that I can instantly preview my campaigns in popular email clients including Dark Mode.It allows me to focus my testing where I need it most. I cannot imagine my daily work life for email marketing without Litmus. Thank you!
- Testing in popular clients
- Testing in Dark Mode
- Friendly interface
- Great blogs and articles
- Keeping the clients up-to-date with what's new on email industry
- Amazing customer service
- Getting more info about Litmus certifications
March 14, 2023
Litmus is an Essential Email Tool!
We use it to test new email functionality, and updating or make changes to many of our in-house templates.
- Browser screenshots
- Displaying coding errors
- Good forums to help out with issues
- I don't like their pricing
- Sales people constantly trying to get you to update your plan
We use Litmus to check email rendering across our top devices and email clients, as well as Analytics to get more in depth data on our users. This helps us ensure our emails look great and to know what our top devices and email clients are to know what to focus on. Insights on read time, apple privacy impacted opens and dark mode usage are also very helpful to know, as Marketo doesn't have this detailed data!
- Email rendering previews across devices and email clients
- Detailed engagement and client tracking
- Expensive! Reduce pricing :)
March 07, 2023
Streamlines Collaboration & Optimization.
We use Litmus to lay out and proof our emails. It allows our team to see how the email will appear within various email platforms so we can address design issues before it is sent to our database. Litmus also allows our team and the client to collaborate in real-time.
- Allows us to test emails.
- Allows our team to collaborate better.
- Their emails provide relevant and timely tips for making sure our brands are using best practices.
- Sometimes the tagging feature doesn't always alert the person being tagged.
March 06, 2023
Litmus is L I T
We use Litmus in our organization to do email proofs with our teams and across other teams. Litmus allows us to leave feedback for one another and share various emails with many people in the organization. It is genuinely a great tool to share out our weekly emails and then larger campaign emails. The specific problem the product addresses would be allowing us to find a better way to leave feedback for emails and also see how the email can look across several platforms (email/phone).
- Proofs
- Previews Q&A
- Organization (Creating different folders for email)
- Shareability (being able to share the email/email campaigns with others)
- Sometimes I won't always receive feedback (comments/approval) emails
- There have been moments were it has been difficult to leave comments
- Sometimes it can be difficult to look through the folders b/c everything begins to open up - it is nice to just have the section I am looking for open up rather than the entire year b/c then I am closing all of those sections in the folders
February 28, 2023
Litmus has helped us to effectively test our emails to deliver better performance and deliverability
Litmus helps us to address the following business problems:
- Enable us to conduct thorough testing of emails through previews & QA to ensure that design elements are rendering correctly across email clients, our emails are accessible, and that links are working.
- Enable us to have deeper understanding of email recipient behaviour and engagement with content through analytics. The ability to provide accurate reporting on reliable opens, engagement and read time, as well as dark mode usage has helped provide a benchmark for our communications. It has also helped us to compare performance across our emails to identify which elements resonate with recipients most.
- Previews & QA helps us to test rendering of emails across different clients and devices
- Analytics provides detailed breakdown of reliable opens as well as engagement/ read time
- Litmus insights helps us to stay on top of email trends and best practices
- Tracking functionality not being able to differentiate between test and live emails for analytics
- Litmus training/ seminars are live events and not suitable for overseas clients. Ideally there would be a mixture of on demand webinars as well as live training sessions.
- Would help if litmus provided detailed benchmarks on industry average analytics eg based off all their clients in certain industries what trends are we seeing on read time/ email clients